[This chapter has been deleted from the text and is a continuation of chapter 41.] 】

Ma Xizhen took two sips of tea noncommittally, leaned back in the chair and said, "I'll hear what you think." ”

Anyone who knows the Oriental newspaper industry knows that the Ma family attaches great importance to the power of the media and the Oriental Group, and their family's later focus is also on this, and they are even more proud of it, so when they hear about these things, they are very interested, but they do not express it.

Although he didn't believe that he could say anything good, he still wanted to hear what this young man he was optimistic about said, and he was taken aback.

Now that the right to speak has gradually shifted to his side, he has already seen that Ma Xizhen has no other unfavorable thoughts about herself, and she has relaxed a little, put tea into her mouth, and drank a small half cup before saying: "At present, there are many newspapers in Hong Kong, with a clear stance and a clear purpose, and there are many of them, I will not comment on their advantages and disadvantages, I will only put forward the shortcomings of the major newspapers in Hong Kong at present."

Ma Xizhen was a little confused about his thoughts, and continued to look at him and said: "I want to start a Chinese newspaper with an independent personality. The slogan of the journal is "As soon as the sun rises!" Black and white! ”

"As soon as the sun rises, black and white are clear! Okay, that's a good word, I like it. Listening to Ma Xizhen's applause, his eyes lit up, which made his heart lively.

Win the illness and have a secret joy in your heart, can it be good, isn't this plan newspaper you mentioned the industry of your Eastern Bloc, but it is only futuristic, maybe it is still undertaken by your decision; That's right, as soon as the sun comes out, black and white are clear! This slogan is that of the Oriental Group, one of the two Chinese newspapers owned by the Oriental Press Group in Hong Kong, the other is.

Preparations began in March 1998 and the newspaper was launched on 18 March 1999 with the headline "Campaign Against Piracy". Before its launch, advertisements were broadcast on television, and on the same day, the "Sun Network" was launched, and the news page was updated every morning.

Ying Yiji looked at him quietly, the smile on the corner of his mouth was intriguing, and he said ramblingly: "At present, the front pages of major newspapers, including Ming Pao Xingdao and Dongfang, etc., are relatively monotonous, and we can be richer with text narration, and the front page uses colloquial words, more photos, design pictures, trendy typography, art design, large headlines, and brightly colored text to attract readers' attention and purchases." In terms of content, I believe that more topics related to the life and daily life of the target audience, or shocking topics, may also be used to choose some important but dull topics, which is an important criterion for this newspaper. ”

After a pause, he said with a cold face: "Hong Kong is a complicated place, and running a newspaper inevitably involves political issues. ”

Sometimes frivolous, sometimes cold, sometimes calm, Ma Xizhen only realized that he couldn't see through the young man in front of him, and this son was outstanding.

Having said that, Ma Xizhen's eyes couldn't help but show appreciation, and he didn't drink the tea, and said directly: "Although what you said is very broad, I haven't seen actual things, but I am very optimistic about what you mentioned, and there is a head."

Ying Sick replied lightly: "Golden Horse Throne Head, don't worry, I haven't finished my words yet."

"Oh? Then you go on, I'm getting more and more optimistic about you now. Ma Xizhen was a little surprised, but she didn't expect him to really have his own ideas.

Win the disease has smiled intentionally or unintentionally: "The newspaper in front, I will name it the Sun News!"

Knocking on the table, Ma Xizhen praised: "Good name, the sun in the east!" Haha, that's exactly what I want. ”

"This is just one of my ideas, and my second and final one may be more interesting to you." Win the illness smiled slightly, and continued to preach unmoved.

Ma Xizhen didn't speak again, only stared at Ying Sick with a pair of expectant eyes, and now he valued this person more and more, and the idea of wanting to pull into his own camp to do things for himself became more and more intense.

Ying Yiji stared at Ma Xizhen's unfathomable gaze, and said slowly: "The second proposal, I think, is suitable for our 'East', and it is also more suitable for Hong Kong, and it also has a certain degree of openness. ”

"I call this newspaper "Next Magazine!"

If you don't make a move, you will use the most ruthless move as soon as you make a move.

He said that Next Magazine, which believed that both mainland Chinese and Hong Kong people were familiar with it, caused a sensation after its launch in Hong Kong on March 15, 1990, and became the magazine with the largest readership in Hong Kong in 1991 with a circulation of 75,000 copies, with a readership of 315,000. In 1992, the Oriental Press Group followed suit and ran magazines of the same type in an attempt to get a piece of the pie. By 1995, circulation had more than doubled to 162,521 copies and 1.06 million readers. According to a 2006 AC Nielsen survey, the weekly magazine had the second highest sales volume in Hong Kong, with 544,000 people.

Magazines often report on things that the Hong Kong media dare not report. For example, when it comes to reporting the suspected suicide of the wife of Hong Kong magnate Li Ka-shing in her early years, and the content of the real estate project does not shy away from mentioning the shortcomings of the real estate, other magazines and media rarely criticize the new real estate, and often report on the misgovernance or misconduct of the Hong Kong government or individual officials, and other topics occasionally cause a sensation. The journal has long supported Hong Kong's pan-democrats, pro-democracy movements, and dual universal suffrage. In terms of economic policy, he advocates liberalism and opposes the Hong Kong government's intervention in the market economy. Although the magazine is positioned as a gossip magazine, there is no shortage of professional articles, and the weekly magazine has also eliminated the pornographic edition in the first half of 2005, saying that it is to protect children's health.

However, Next Magazine's reporting methods have repeatedly caused controversy: it has been repeatedly criticized for exaggerating and fabricating news, and has been repeatedly denied by the government and accused the relevant claims as fabricated. Lawsuits for defamation by private individuals have arisen from time to time. Among them, the paparazzi's method of secretly filming the artist's private life was accused of violating the artist*, which was criticized, but winning the disease himself was the most important, and the appearance of the paparazzi, although their actions were somewhat immoral, they all died in front of interests.

Win the disease is laughing in his heart, and he told Ma Xizhen about the business strategy of One Weekly, there is no need to hide this, and even win the disease can give it up, anyway, it is the future idea, and it is best to have the right people to use it. As long as the goal of winning the sick self is achieved, the winning sick self is smiling in his heart.

Win the disease: "The founding slogan is "not pretending to be profound, just seeking fax", "

"Win the disease!"

Ma Xizhen, who had already become an audience just now, lowered his head and gasped silently, suddenly burst out of his throat with a sentence, and he couldn't help but applaud.

Applause.

Ma Xizhen's eyes were sharp, her eyes were fixed on her face, and he was so dazzling in front of him that his whole body seemed to be covered with light. His eyebrows were raised, and he couldn't stop admiring: "You, let me really see the true meaning of the word genius."

Ying Yi saw that his expression was not fake, laughed silently, and promised: "You praised it falsely." ”

Win the sick in the back of his head in vain and said hurriedly:

"No, this gentleman, Ma Dong is right, you are a genius, your ideas are innovative, and the content is practical, so that we professional media people are ashamed!" A person came out of the corner of the wall in the dark light, and said in a very excited tone.

Ying Zhiji turned his back slightly, turned his head to look at him, this is a man with a calm face and a white-faced scholar, shorter than Ma Xizhen.

Ma Xizhen sat on the chair, glanced at him calmly, and introduced without being salty: "This is Zhao Xin, the editor-in-chief of our Oriental Daily!"

In fact, Ying Sick had noticed it as early as when he opened the door and entered, no matter how excited he was to talk to Ma Xizhen from beginning to end, he never slackened his body's vigilance, and never let himself be left without any defense at any time, which was his belief in life.

Ying Zhiji didn't stand up, smiled at him and nodded: "Fortunately, I've met Editor-in-Chief Zhao."

A series of questions arose in Zhao Xin's mind? I had a great curiosity about the person who won the disease, and said with excitement on my face: "I just listened to your ideas, I think there is a lot to be done, but you still need to improve it, because these are your ideas, I don't think anyone can do it better."

"Of course, as long as the cooperation is successful, I will take a certain amount of time to lay the foundation of the newspaper at the beginning."

When Ying Yiji spoke, he had already turned around and kept looking at Ma Xizhen, paying attention to his first reaction and determination.

Ma Xizhen did not say anything, but asked cautiously about winning the disease: "How do you think we can increase the sales of our newspaper?" “

"It's easy to increase the circulation of a newspaper, and that's to lower the style. The advice I give you is at the service of that. ”

"The nobility and goodness of the newspaper is what interests the reader and satisfies their*. The charm of a newspaper lies in its ability to manipulate the tastes and minds of the public. ”

Zhao Xin, who was not even present at the meeting, said to Ma: "If the newspaper is running badly, then change the editor-in-chief, and if the newspaper is doing well, change the editor-in-chief."

"Local news headlines should be provocative, inflammatory, and irritating."

Win sick has said a series of words, completely shocked Zhao Xin, straight to win sick has been seen as a god-like figure, although only a few paragraphs, but it has a deep and far-reaching impact on the marketing purpose of a newspaper, can be said to be a thousand words! It's unimaginable, these are all the words of a person who is less than thirty years old and not a media person, which completely subverted his three views, and almost shouted out a master, and the five bodies went to the ground to apprentice.

Ma Xizhen was also shocked by the winning illness, looking at this young man with great ambition, great revenge, and great talent, he felt that he was much older for a while, and the back waves pushed the front waves, pushing it to death on the waves!