Chapter 52: Oriental Film and Television

Seeing that "Shanghai Tang" caused such a huge sensation, Pan Disheng finally couldn't sit still.

The glass vitrines of Dickson Jewellery & Watch Store in The Landmark in Central were replaced with advertising posters of Zhou Yunfa and Zhao Yazhi clasping their hands and touching their foreheads, staring at each other sweetly, with a red background and a golden advertising font, which attracted passers-by to stop and watch from time to time.

The commercial film starring Zhou Yunfa and Zhao Yazhi followed up with the prime-time broadcast on Wireless Pearl Channel, with the hit of "Shanghai Tang", this commercial film also really attracted a lot of attention, especially the advertising slogan "I only care about what I once had, I don't care about how long it lasts", which soon became a familiar sentence to everyone, and the popularity was even better than the previous Remy Martin advertisement.

Following this round of advertising, Dickson Jewellery & Watch Store's popularity in Hong Kong skyrocketed, and in-store sales more than tripled in just half a month.

This surprised many people who had been waiting to see Pan Disheng's jokes, while more people were thinking about why Pan Disheng was so successful this time, and most of the final reasons were attributed to the success of advertising.

At this time, many people were surprised to find that the advertising campaign of Dickson Company was actually from Huang Helin Advertising Company and the previous advertising of Remy Martin, and it was still from the same person.

This time, without waiting for Huang Zhan to be exposed, the media already knew in advance that the advertising slogan "I only care about what I once had, I don't care about how long it lasts", and the advertising film of Chopard's women's watch were all written by Lin Xi.

Unlike the last time the Rémy Martin advertisement was exposed, which caused as much controversy and discussion, although Dickson's advertising was more successful this time, the media did not report on it as much as last time, and many newspapers only mentioned it in passing when reporting related news.

In stark contrast to the media, the reaction of the advertising industry is that because of the success of two consecutive advertisements, Lin Xi suddenly became the youngest and most powerful advertising producer in the industry.

Many well-known companies have deliberately invited Lin Xi to make advertisements for them, and some companies even directly take out a blank check, as long as Lin Xi agrees, the number on the check will be filled in by him.

Even Huang Zhan couldn't help but blush with such treatment, but Lin Xi refused all of them without asking, which surprised many people who were expecting him to have more amazing advertising works.

"If you're willing to work with me, I can split half of the company's shares and make sure you have an office that's much bigger than here!"

Huang Zhan looked at the office area in front of him, which was only more than 2,000 feet, and turned his head to Lin Xi and said.

This is a six-story property of a building at the intersection of Broadcasting Road and United Road, which was rented by Lin Xi as a temporary office for the newly established Oriental Film and Television Company, the entrance is the customer reception area, and the back is divided into five or six offices of all sizes with frosted glass, the innermost one is the manager's room, next to it is the conference room, and the rest of the rooms have not yet been hung with signs, and Huang Zhan does not know what these rooms do.

"Forget it, I've long said that I'm not much interested in advertising, and I can still think of better ideas once or twice for this kind of thing, but I'm not so lucky, I still like to do things that are more free and more secure."

Lin Xi took Huang Zhan around here, because this side had just been rented and the office equipment had not yet been prepared, so he didn't invite Huang Zhan to sit in, and led him directly to a café downstairs.

As another shareholder of Oriental Film and Television Company, Zhao Yazhi is already waiting there.

Seeing Zhao Yazhi dressed as a typical professional woman, Huang Zhan couldn't help but be surprised again.

Gray striped shirt, magenta tube skirt, bright silk stockings, wearing Zhao Yazhi has a different charm, especially when she also coils her hair, compared to Feng Chengcheng on the screen, more mature and moving, bright and glamorous.

Huang Zhan looked at Zhao Yazhi who stood up to greet him, and couldn't help but quip: "I heard Lin Xi talk about you partnering with him to start a company before, and I thought he was joking, but I didn't expect it to be true." ”

Zhao Yazhi showed a very helpless expression on his face, and said with a smile: "I was also deceived by him, to be honest, I have begun to regret it now." ”

"Is it that you are running alone in the establishment of the company during this time, and this kid is just moving his mouth and not doing anything else?"

Huang Zhan's words made Zhao Ya stunned.

"How does Mr. Huang know?"

Seeing that Zhao Yazhi's eyes were looking at Lin Xi, Huang Zhan waved his hand and said with a smile: "You don't have to go to see him, he didn't sue me about this, but I guessed it myself." ”

Zhao Yazhi didn't believe it, so Huang Zhan explained: "The reason is actually very simple, because when he cooperated with me before, he was like this before, he moved his mouth alone, and then I and the people below had to break my legs, including the last time I shot a commercial, the venue, manpower, and equipment were all arranged by me, this kid is the same as coming to play as a director, the most annoying thing is that the commercial film is filmed, and the credit belongs to him!" ”

Zhao Yazhi took the coffee and nodded while listening, obviously agreeing with Huang Zhan's words.

"Hey, I thought this kid would have a little pity for you, but I didn't expect it to be this virtue, it seems that it is really hopeless." Huang Zhan shook his head, looking deeply regretful.

Zhao Yazhi covered her mouth and chuckled, and at the same time couldn't help but glance at Lin Xi's side.

I thought that Lin Xi would be said to be a little embarrassed, but I didn't expect this guy to still look indifferent, which was really frustrating to watch.

"By the way, why is your company called Oriental Film and Television, people who don't know still think that you have something to do with "Oriental Daily". Huang Zhan finished complaining about Lin Xi's laziness, and then began to complain about the name of the company.

"Who calls someone a big boss? People say that you can use this name, what can I say? Zhao Yazhi was annoyed by Lin Xi's inaction, and simply pushed everything on his head.

Lin Xi clasped his hands, leaned his back into the sofa, changed to a more comfortable sitting position and said, "Actually, Uncle Zhan, your worries are completely unnecessary, because it won't be long before those who don't know the truth talk about this matter and will only think that the "Oriental Daily" has something to do with us, not that we have a relationship with the "Oriental Daily". ”

"The tone is not small, but with your current company, let alone a few years, even if you are given ten years, your company's reputation may not be able to surpass that of Oriental Daily!"

Huang Zhan came to such a conclusion very unceremoniously, and Lin Xi just pouted after hearing it.

"Uncle Zhan wants to make a bet with me?"

Huang Zhan originally wanted to bet on the bet, who was afraid of whom, but when the words came to his mouth, he suddenly remembered that the situation when he and Lin Xi made bets several times before was similar to now, and every time he felt that he was winning the bet, he would be turned over by Lin Xi in the end, which made him a little scared when he heard the bet now.

"You kid must have dug a pit waiting for me to jump into it, saying that whoever bets with you is a fool!"

Hearing this, Zhao Yazhi, who was drinking coffee on the side, suddenly became a little unnatural, she agreed to partner with Lin Xi to start a company because she lost the bet, but Huang Zhan's words scolded her too.

Huang Zhan was anxious to win back a game in front of Lin Xi, but he didn't expect so much, and continued to use the name of Oriental Film and Television Company to squeeze Lin Xi.

"You kid is such a talented person, can't you think of a more special name?"

Lin Xi took a sip of coffee and put it down, looked at Huang Zhan teasingly, and said, "For example, your Huang and Lin advertising company? Uncle Zhan, how do you say that you are also one of the four talents in Hong Kong, and it is not good to come up with the name of this company? And as soon as you hear it, you know that you are not confident, this name is like being afraid that others will not know that you are dragging Sister Yanni! ”

Huang Zhan was put on such a stand by Lin Xi, neither refuted, nor did he refute, his face was so red that he couldn't speak for a long time.

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