Chapter 127: The game has to start with the doll
In response to the third point, Jian Jing raised her own question, "If I guessed correctly, the launch of your QQ game is just to increase the number of people online for your instant messaging." At the end of the day, you're just a messaging business, and you're not a pure board game company. ”
"Indeed, Mr. Jian, you are right, we are not a pure chess and card game company, we are not a pure game company, our main business is still instant messaging. At the same time, you guessed it right. Our QQ game, on the one hand, is to resist the competition of competitors, and on the other hand, it is also to increase the number of people online for instant messaging. However, what I would like to ask Mr. Jian is. Do you think that in the future, there will be more people using instant messaging, or more people playing cards, or more games? ”
"This ......"
Jian Jing didn't know how to answer this question.
"I believe that Ms. Jian has worked with OICQ and has seen the power of instant messaging. Compared with board games, the 270,000 concurrent online users of Lianzhong World have entered the bottle. However, our QQ instant messaging of 260,000 online at the same time has just begun. Although our QQ game seems to be pulling users for QQ instant messaging, once QQ rises, QQ will deliver thousands of players to the current QQ game in the future. ”
Jian Jing already had some ideas in her heart that agreed with Zhang Ning.
In fact, he also vaguely guessed that instant messaging was really more promising than a simple board game.
Still, he didn't agree.
"I don't think I have any reason to go to your Tencent, you know, I don't want to do it with Lianzhong, which is more powerful than QQ games, and I don't seem to have a reason to go to a weaker QQ game. Besides, we were competitors before, you say. ”
"Then if I say that in a month, the simultaneous online record of QQ games will exceed that of Lianzhong, do you promise to come to our company?"
"No way, how is this possible."
Jian Jing kept shaking her head. However, Zhang Ning didn't care if it was impossible, but continued, "Whether it's possible or not, what if I do it?" ”
"Although I know that you are a radical general, I can really promise you. If you do, I'll join you at Penguin Tech. ”
"Okay, that's a deal."
When he came back from Jian Jing's house, Zhang Ning immediately ordered, "Xueling, immediately launch the confrontation." ”
From Jian Jing's resignation, Zhang Ning already knew that it was impossible for Lianzhong World to copy several of their casual games. Of course, Lianzhong's non-copying does not mean that some other Internet companies will copy. However, at this time, except for Lianzhong, Zhang Ning is not afraid of any company. Even, even the portal Zhang Ning is not afraid.
In this case, several casual games prepared later were launched to the market in the plan.
No surprises.
The collision is the same as Lianliankan, because of the simple design and interesting gameplay, once it was launched, it has attracted a lot of interest. Of course, the first to play are the female players. However, led by female players, a large number of male players followed.
Of course, in addition to the match, in the following week, QQ Games launched another new casual game - Let's find the difference.
Let's find the difference and Lianliankan these games are different, Lianliankan and Pair Collision are the same icons together, or, bump together. However, "everyone comes to find differences" is to find the difference between the pictures that look the same. In addition to training eyesight, this is also attentive. If you're not careful, it's hard to see how the two images are different. Because, if you just look at it, there is no difference between the two pictures at all.
However, when everyone comes to find faults, such a casual game is one more way to play than Lianlian, Collision and the like.
Moreover, this kind of play, it seems that he can have more than one person to participate.
For example, when a company was taking a break at noon, there was a person who was playing "Let's find faults", but because there was a picture, he searched and searched, and he couldn't find anything different. In the end, he called a large number of colleagues and friends together to help him find them. As a result, colleagues who were just casually coming to help. When his colleague was looking for faults, he followed his colleagues and carried out the fault finding to the end. And, in my heart, I had the idea of "Hey, this game seems to be quite fun".
If you're going to say that's all there is to casual games, you're wrong.
In Zhang Ning's mind, there were a lot of casual games.
So, under the fact that everyone came to find fault, there was QQ Dragon Ball and QQ Bubble Dragon behind.
All of a sudden, five or six casual games have firmly occupied the most popular game platforms recently.
Of course, while launching these games, Zhang Ning was not idle. At the same time as launching these games, Zhang Ning also began to gather some Internet media, such as some media people from NetEase, to write a lot of advertorials about QQ casual games. In addition to promoting the QQ game platform, Zhang Ning also emphasizes the intellectual interest of casual games.
So, what is a puzzle game?
Puzzle games are not the first time they have appeared, and in reality, there are actually many puzzle games.
For example, when I was in school, the teacher would ask a question like this:
Once upon a time, there were three poor scholars who went to Beijing to take the exam, and stayed in a hotel on the way. The price of this hotel is 10 yuan per room, and the three of them decided to share a room, so they paid 30 yuan to the owner of the inn each. Later, the boss saw that the three people were pitiful, so he discounted 5 yuan and asked the guys in the store to take it and return it to the three people. The guy thought to himself: How do you divide 5 pieces for three people? So he took 2 yuan and returned the remaining 3 yuan to the three scholars. The problem arises: each Xiucai actually paid 9 yuan each, for a total of 27 yuan. plus the 2 pieces that the shopkeeper swallowed privately, it is equal to 29 pieces. So, where did the other 1 penny go?
Such a game is only the intellect, and the one who refines the stage is the brain.
However, the puzzle game is not only about the brain, but also about the eyes, hands, and so on.
People who regularly play puzzle games can improve their logical ability, physical agility, and intellectual thinking.
So, it's going to be mentioned at this time, even look at it, touch each other, everyone comes to find fault, QQ Dragon Ball, QQ Bubble Dragon...... and other casual games, which are the best puzzle games.
This kind of game is not only fun and healthy, but also allows the various functions of the body to be fully exerted by playing more.
Although such an advertorial is an advertorial, it is said to be for the promotion of the game. However, because the game developed by Zhang Ning is a puzzle game. Therefore, in writing advertorials, there is not too much boasting. And when many users read the advertorial and played the introduced game a few times, they will subconsciously think that the article is well written and does not lie.
At the same time, they also unconsciously liked these games.
Of course, in addition to their liking, the phenomenon that Zhang Ning has been looking forward to has finally appeared.
Kids, appear in this kind of casual games.
This is also a newspaper that reported for the first time the fun of leisure and entertainment. At the same time, when commenting on these casual games, they also reported that many children also liked such casual games. Moreover, after playing these games, the children's minds have obviously become much more flexible and their movements are much more agile.
This made Zhang Ning surprised and delighted, and with a stroke of the pen, he made a more sensational promotion.
On TV.
That's right, to bring leisure and entertainment to the TV station.
At present, the state has not yet issued a management method that games cannot be advertised on TV. Moreover, several casual games launched at this time were very popular and accumulated a lot of reputation. When is it not on TV? Zhang Ning wants to make their QQ games, QQ casual games, the most well-known games in China. At the same time, it also makes such a casual game the most positive game.
And with such positive energy, Zhang Ning believes that he will be able to greatly promote the substantial growth of QQ games.
Such a reference is undoubtedly correct.
When the video game ad first appeared on Nanhu Satellite TV, the whole of China was excited.
Lianlian, improve children's intelligence.
Pair to improve children's motor ability.
Bubble dragon to enhance children's thinking.
Let's find the difference and improve the player's eyesight.
QQ Dragon Ball, improve the body's reflexes.
A series of TV advertising words continue to appear on Nanhu Satellite TV.
This also made QQ games, for a while, become everyone's after-dinner conversation.
"Aunt next door, it is said on TV that there is a game that can improve children's intelligence, is it true?"
Seeing the advertisement, many residents kept chatting.
"Well, it's true."
"Ah, really, then tell me, if you can, I'll let our kids play that game."
"Actually, this game is Duan Lian's child's eyesight and reaction speed...... and so on. It's like there's a game where everyone comes to find faults, and he puts two pictures that look almost the same there and lets you find out the difference between them. I think this kind of game is very good, and my kid used to be very careless in doing things. However, after playing that game, he knew to be careful. There were even a lot of things that we hadn't noticed, and the little kid found out and made me happy. ”
"Wow, that's amazing, so how to play this game?"
"This game, you have to register a QQ number online, and then, play in the QQ game."
"Okay, thank you, I'll let my dad download a QQ when I go back. You can't always let him play games alone, and you have to nurture your own children, you say no. ”
The intensity of TV media advertising is definitely just.
Although a large amount of money was spent, Zhang Ning was in pain, but the benefits brought by Zhang Ning were beyond Zhang Ning's imagination.
It was just one day of advertising, and the next day, their QQ downloads skyrocketed by 200,000.
At the same time, QQ games have also increased by tens of thousands of simultaneous online.
Of course, these online players are all playing casual games.
Lianlian, right, right...... Something, and, having fun.
Moreover, Zhang Ning investigated, and these players were all children. No, not exactly children. Instead, children play the game together with their parents. They feel that the game is like a training. It can cultivate children's strengths in all aspects, and also let children not feel bored.
Of course, under the influence of this. Those parents, those parents who just wanted to play games with their children, because they had been with them for a long time, also followed them to play these casual games. And they also contributed their own popularity to QQ and QQ games.
At the same time, in the advertorial, there are TV commercials, and in puzzle games, there are countless parents who hope that their sons will become Chan and their daughters will become phoenixes. The number of people online at the same time in QQ games has skyrocketed like flying.
200,000.
230 thousand.
260 thousand.
280 thousand.
In just two weeks, the number of people online at the same time broke 280,000, and broke the record of Lianzhong World.
Similarly, there is also instant messaging QQ, which also has 380,000 simultaneous online records, winning the whole of China.