Chapter 396: The Right to Broadcast the First Broadcast That Can't Be Sold at a Tender Price (Ten Updates and Two Changes)
Li Chuanjiang has worked hard for so long, his dream has been shattered, and the money has not been earned. He couldn't accept just returning to the United States, and decided to fight one last time, and he must succeed.
Although he can't go to Junfeng Entertainment to be a shareholder director, with his qualifications and ability, it is no problem to apply for a deputy director.
When Tian Juncong agreed, Li Chuanjiang was not happy. Originally, Tian Juncong gave him the position of deputy general manager + director of the system, the company's second-in-command, and agreed to let him buy shares, waiting for the company to go public, his net worth will definitely rise to tens of millions, and even become a billionaire. But now he can only be the deputy director of the system, and his power is much worse.
Weng Zhijian couldn't believe it when he learned that Shi Lei had become the chairman of Wufang Performing Arts. Although he knew that Shi Lei was a small director of the parent company of Wufang Performing Arts, how did he become the chairman?
Shi Lei briefly explained to him, and then asked him to work hard in Dongsheng Entertainment, if the two companies merge in the future, there will be only one position of general manager.
The filming of the TV series invested by Dongsheng Entertainment was completed, and the five million and nearly 10 million product placement advertising fees invested by Wei Yuan were spent, which was not enough, and later an additional investment of several million was added to meet the cost of later publicity.
The front is basically filmed and cut at the same time, so the progress is very fast, and there is only a little bit of post-production left, and this TV series is all completed.
The three leading actors began to run around to promote new dramas, and those other artists could occasionally show their faces with some announcements, but there was still no market.
originally thought that everything was developing in a good direction, but Weng Zhijian suddenly called, his tone was a little low, it turned out that he contacted the leaders of multiple satellite channels, but unfortunately the other party probably looked at the list of actors and the main plot, and they were not very interested. Now there is no market for romance films. Costume films are the hottest, you give me a song and dance film, don't you want our TV ratings to fall below the bottom!
Twenty episodes of TV series, the highest one of those TV stations, only gave a premiere price of two million, and the premiere rights of satellite channels. It is only allowed to sell several TV stations at the same time, that is to say, other people's TV dramas can be recoup in the first broadcast, and they can make money in rebroadcasts, but their TV series can't even get back half of the cost in the first broadcast.
Shi Lei rushed to the magic capital and discussed countermeasures with Weng Zhijian. If the premiere rights are only sold for this amount of money, the replay will not be sold at a high price, and the cost of the rebroadcast. It may only be half to a third of the premiere.
The premiere rights of other people's TV dramas are often tens of millions, and several TV stations are rushing to ask for them, why are they only worth less than two million, only one-tenth of others? This is too cheap, isn't it said that Hu Bing and Qu Ying are getting together again, which is very topical, and Lu Han, isn't it very popular?
"Which TV stations have you contacted?" Shi Lei sat on the sofa. Equally sorrowful.
"Mango, Tomato, Blue, Beijing, and Red are five TV stations, and this is what I think is more suitable. Because they all have singing and dancing talent shows, they have the most suitable viewing groups. Weng Zhijian said what he thought.
"In that case, why do they only give such a low price, is it because our film is not good? Didn't you say that it works out well? Shi Lei was a little dissatisfied with Weng Zhijian's approach, and the advertisements could be sold so much. Why can't the premiere rights be sold?
"Because during this time, they all bought the premiere rights of a TV series produced by another company, which focuses on men's parties, and they are all stars."
Shi Lei looked at Weng Zhijian and said word by word: "Jun, peak, entertainment, music? ”
"Hmm. is Junfeng Entertainment, and their premiere rights have also been reduced. According to the appearance fees of their actors, the price of the premiere rights is so low, it must be a loss of money. Of course, maybe they've done a good job of product placement, and most of the investment may have already been recouped. ”
This idea of grabbing the market with Dongsheng Entertainment was also thought up by Li Chuanjiang. He skillfully helped the crew bring several advertisements, although it may reduce the quality of the show, but it saved the crew a lot of money and greatly reduced the cost of production, Tian Juncong also praised him, he didn't see the wrong person. In short, the person who can help the company and help him Tian Juncong make money is a talent!
Some time ago, Tian Juncong's other industries were attacked by Bai Ziyang behind his back, and he lost a lot. Now he has eased up, the TV series is about to be released, and there is a big-scale movie early next year, with a lot of money invested by their company. Relying on these two, their company can continue to be popular, and maybe they can make a lot of money.
Tian Juncong, who came slowly, was encouraged by Li Chuanjiang, so he naturally turned around and targeted Dongsheng Entertainment and Wufang Performing Arts. Wufang Performing Arts did not participate in any system, but Dongsheng Entertainment did, and the schedule of the TV series happened to crash, so why not take the opportunity to give Dongsheng Entertainment and Shi Lei a slap?
On the one hand, there are small-scale zuò, niche singing and dancing TV series, and on the other hand, there are large-scale zuò, men's gang TV series, which side has more ratings guarantee, which is obvious.
Who watches the most TV right now? One is an old man, one is a housewife, and the third is a teenager. As for ordinary young people, most of them choose to surf the Internet, and they have to go to work during the day, so how can they have so much time to watch TV, it is better to watch enough at once on weekends, or go back to watch updates every night.
The elderly may prefer to watch TV dramas with military themes, family carnival themes, and family ethics themes, housewives like family carnival themes, family ethics themes or love theme TV series, and teenagers prefer love themes, urban light comedy themes and martial arts fantasy themes.
Dongsheng Entertainment's TV series does not occupy any side, it belongs to the singing and dancing youth inspirational TV series, and now people are forcibly instilled with so much chicken soup for the soul every day, who will watch this kind of youth inspirational TV series.
So after a slight comparison of those TV stations, plus Junfeng Entertainment also took the initiative to reduce the price, who to choose, do you need to say? Give Dongsheng Entertainment this offer, or the offer of the midnight show, if you want prime time, no play!
If it was just cheap, Weng Zhijian would not be so depressed, but the broadcast time given by the TV station. Midnight show, who TM midnight watch singing and dancing movies, of course, the ratings are not high, and it will also strictly affect the reputation of the TV series and the price of the second round of broadcasting.
"Don't you have to talk to those people? Didn't you say that? "Shi Lei hasn't dealt with those people either, so he doesn't know what to do.
Weng Zhijian shook his head: "The highest family they are willing to give two million, how much can I give?" They don't look at tens of thousands of yuan, and hundreds of thousands are better than not making more money. ”
Shi Lei didn't know what to do, he didn't know the leader of a TV station at all.
"Tomorrow, you will contact the leader of Tomato Terrace, and I will try."
Shi Lei is not sure, he can succeed if he goes, but he is always unwilling not to try. Although their company has only invested a few million in this drama, it can be regarded as a small investment, and most of them are post-operation expenses, arranging and choreography costs, but there are also five million invested by Wei Yuan, Shi Lei promised that he would return the amount to him, how to say that he is also Fang Xuan's classmate, wouldn't it make Fang Xuan lose face if he didn't give it.
The next day, Shi Lei went to talk to the leaders of Tomato Channel, while Weng Zhijian contacted other terrestrial channels and video websites, not to talk about the price first, and then finalized it when the results came out on Shi Lei's side.
"Director Liu, our company's TV series is definitely a little boutique in recent years, you can take a look, can this type of TV series be released in recent years? Moreover, Hu Bing and Qu Ying, two artists, have not filmed TV series together for many years, which can still cause some nostalgia. Besides, there is also the popular young artist Lu Han leading, he is the idol of many teenagers, and the ratings are absolutely guaranteed. ”
After listening to Shi Lei's words, Director Liu shook his head calmly: "Mr. Shi, I made it very clear to Mr. Weng that either wait for next year, or it will be midnight, what ratings can the TV series at midnight be?" How is it possible to give you a high price? One hundred thousand yuan for one episode, I think it's very reasonable. ”
"Our TV series is most suitable for broadcast in prime time at night, or during the day, who will watch our TV series at midnight."
"There's already another TV series released in prime time, and you don't have a show." Director Liu said with certainty.
"Director Liu, the prime time release is Junfeng Entertainment's TV series, what Junfeng Entertainment has given you, we will not be less." Shi Lei hinted.
Director Liu's eyes narrowed: "You think too much, it's because the quality of their TV series is good, and the ratings are guaranteed." ”
Shi Lei saw it differently with his heart, it turned out that Director Liu really received 300,000 benefits from Junfeng Entertainment, that is, the price of one episode, a total of thirty episodes, that is, a single TV station, Junfeng Entertainment's first round of broadcast rights, can sell nine million, sell three or five, and they are all back, they are all actors from their own company, and the salary price will not be very high. The second-round broadcast rights and network broadcast rights are basically all earned, and maybe they earn more.
"Director Liu, 300,000, just give them the price of 300,000 episodes, then I'll give you 1 million, can you give me the price of 1 million episodes?" Shi Lei leaned into Chief Liu's ear and said.
Director Liu's eyes widened suddenly, and he glared at Shi Lei: "What did you say?" ”
Impossible, the cash I received at XX Hotel 1203, he couldn't possibly know!
"Director Liu, we don't talk darkly, 300,000 cash, it's in XX Hotel 1203, do you still need me to talk about it? I'm not going too far, this TV series may not be suitable for prime time, but I guess the afternoon time, it's still okay, right? 200,000 for an episode, I'll give you a rebate of 200,000, how about it? ”
Shi Lei's typical combination of grace and power, on the one hand, is to threaten Director Liu, if you don't give me a suitable price, then I will report you. If you give me the right price, then I will have a gift to give, and everyone will become a front, how to choose, I believe Director Liu will consider it. (To be continued......)