Chapter 87: Ratings (Collect)

Huang Zhan's words were just a feeling when he watched the TV series, but he didn't expect it to be a prophecy.

The TV series "Chu Liuxiang" is completely popular, so popular that the first two episodes have just been broadcast, and the ratings have not yet been counted, and countless calls have been made to ATV, protesting that two episodes a day is too little, and asking for an increase in the number of episodes broadcast per day.

ATV had to issue a notice to explain this matter, which roughly means that two episodes a day is the result of negotiations between the TV station and the producer, and the two parties signed a contract, and the TV station could not make unilateral adjustments, and it was not easy to calm down the audience's excitement.

Early the next morning, Hong Kong newspapers and newspapers mentioned the news about the launch of "Chu Liuxiang".

Although ATV has not yet announced the official ratings, according to the random statistics of some media, at least more than half of the Hong Kong people waited in front of the TV last night to watch the TV series, and some bold media have begun to predict that "Chu Liuxiang" should be able to break the TV drama ratings record set by "Shanghai Tang" last year.

"Boss, give me a copy of Ming Pao."

A bespectacled customer handed over the money, but did not get the newspaper that the boss handed at the same time, as usual.

The boss rubbed his hands in embarrassment and explained: "Mr. Qu, I'm really sorry, today's newspaper hasn't come yet, I have already called the newspaper office, and they said that the newspaper will not be printed until noon." ”

At first, he didn't get the newspaper, and Mr. Qu thought that the newspaper had been sold out, but he didn't expect to wait for such a result.

"Maybe last night's broadcast of "Chu Liuxiang" was too popular, and "Ming Pao" knew that today's newspaper would definitely sell well, so it was stepping up time to increase the amount of printing...... To tell you the truth, there are at least twice as many people who come to me today to ask about this newspaper than in the past! ”

The newsstand owner's explanation may sound reasonable, but Mr. Qu used to work in a newspaper office and is half an insider, and he knows that it is indeed difficult to temporarily increase the printing volume of those newspapers with a small circulation, but for a newspaper group like Ming Pao, the temporary increase in printing volume is a matter of saying hello to the printing house.

If it was just to increase the printing volume, Ming Pao would not need to delay its publication at all, unless the other party had left a page waiting for some heavy news.

"76%, are you sure you're not mistaken?"

When Dong Qiao received a call from his subordinates, his voice couldn't help but tremble a little.

The subordinates replied decisively: "The news came from Mr. Lin's side, it shouldn't be wrong!" ”

Dong Qiao said "yes" heavily, put down the phone and immediately walked towards Jin Yong's office.

After listening to Dong Qiao's report, Jin Yong immediately made a decision to send out this news as the front page headline of today's "Ming Pao."

More than 10 minutes later, a sample of the reformatted newspaper was quickly sent to the printing house, turned into a piece of newspaper with the fragrance of ink, transferred to the car, and distributed to various newspaper and periodical outlets.

The first broadcast rating of "Chu Liuxiang" was as high as 76%, and as soon as this news was published in "Ming Pao", it immediately caused a sensation in Hong Kong.

If such ratings are converted into viewers, it means that at least 60% of Hong Kong people watched the TV series last night, which is almost twice as many as when "Shanghai Tang" premiered.

"Ming Pao" did not hesitate to delay the publication of the newspaper in order to wait for this news, which was also regarded as a very wise move by many peers.

The news was first disclosed by "Ming Pao", and ATV subsequently issued a statement confirming that the news was true, and the whole Hong Kong was shocked for a while.

Not to be outdone, several mainstream media outlets carried the news in their evening newspapers, along with opinion pieces.

Huang Zhan also wrote a commentary article at the invitation of a media friend, and because the previous news related to Lin Xi was exposed from him, after his article appeared in the newspaper, it immediately attracted the attention of all parties.

Huang Zhan's views in the article are as sharp as ever, and he directly pointed out at the beginning that the hit of "Chu Liuxiang" was a "premeditated ratings plunder", and gave a large number of examples to prove his views.

From the moment it was determined that the actor of the TV series would be played by Zheng Shaoqiu, the producer had actually used him to promote the show, and the troubles that Zheng Shaoqiu encountered some time ago seemed to have brought great uncertainty to the show, but the actual effect was to let more people know the existence of the TV series; Including the subsequent director of the show Lin Xi said at the press conference that he wanted to surpass Bruce Lee, although the various controversies caused by this caused some trouble to the parties, but the popularity of this drama also opened up further, by this time, almost all Hong Kong people knew that there was a TV series called "Chu Liuxiang" was about to be broadcast, but this was not over, followed by the "Chu Liuxiang" novel began to be serialized in the newspaper before the TV series started, and some readers were included in the potential audience of the TV series. ”

"The quality of the TV series "Chu Liuxiang" is undoubted, I don't even have any doubt that it will create a new era of martial arts TV dramas, and I don't believe that there will be any TV series in the future that can surpass the ratings of this drama, because there are too many special and accidental factors, but the success of this TV series is still traceable, such as excellent original novels, bold and innovative action design, and the precise positioning of actors. Zheng Shaoqiu is to Chu Liuxiang, Zhao Yazhi is to Su Rongrong, not only the role has made the actor, but the actor has also achieved the role, no wonder the director of the play and the author of the original novel Lin Xi secretly complained to his father after filming this play, and in the future, Hong Kong people may only know that Zheng Shaoqiu is Chu Liuxiang, but they have forgotten him, the real author. ”

In view of the relationship between Huang Zhan and Lin Xi's family, many people really thought that Lin Xi was jealous of Zheng Shaoqiu after reading this article, but some careful people found that "Chu Liuxiang" had only been on the air for two days, and various starring posters, stickers, and even various stationery printed with stills appeared on the newsstands near many schools in Hong Kong.

In this era, there is no talk of peripheral products, and even those who do piracy have not realized that it is profitable, and Lin Xi took advantage of this to customize a large number of such products from some specialized manufacturers before the TV series was broadcast.

In the newsstand, such posters are sold for one yuan each, and the stationery printed with stills is at least half the price of the same kind, but there is still an endless stream of people who come to buy, among which Zheng Shaoqiu's posters are the most popular, and they will be sold out once every three or two days.

In the end, all this money fell into Lin Xi's pocket, it would be strange if he complained that Zheng Shaoqiu had stolen the limelight!

I1153