Chapter 880: NRG TV's Dilemma
In terms of the company, now it only needs to develop step by step, the specific operation work is handed over to Li Xiaozhen, Li Junxi is also very relieved, in fact, when Li Xiaozhen followed him as an assistant, he didn't expect that this girl's ability would be so strong, at that time, the reason why Li Xiaozhen was promoted was completely because there was no one available around, Princess was the first combination launched by the NRG company, and if they didn't follow a person who could make people feel at ease, Lee Jun-hee gave Lee Hyo-jeong a chance, but now everyone can see that Lee Hyo-jeong did not disappoint him. Pen ~ fun ~ pavilion www.biquge.info
Li Junxi convened the heads of all departments of the company today, as well as its artists, and did not say anything about the specific work arrangements, and now those things are handed over to Li Xiaozhen to be responsible.
After meeting once, everyone went about their own business, Lee Jun-hee left Lee Hyo-jung behind, and what he needs to worry about now is NRG TV.
The competition in the Korean TV industry is very fierce, not to mention the three major TV stations that occupy an absolutely dominant position, SBS, KBS, MBC, it is obviously unwise to compete with them at present, and the main opponents of NRG TV are still those cable TV stations, that is, pay channels.
South Korea's largest cable TV group is M, and behind this TV station stands CJ Group, one of Korea's largest conglomerates.
At present, there are three channels that have been opened by NRG TV, namely music channels, variety channels, TV drama channels, and the main music channel is naturally music programs, and now a singing program similar to "Popular Ballads" has been created, but the influence is still very small, everyone is a singer begging to be on it, and they have to take the initiative to contact those singers who have just released albums in every episode of the program.
Although the variety channel now also has two self-created programs, more often than not, it can only broadcast programs imported from abroad to fill the broadcast time period, which is barely maintained at best.
The most difficult thing is the TV drama channel, NRG TV station does not have as much film storage as the three major TV stations, and it is self-evident how difficult it is to fill the broadcast gap.
“oppa! It's only been a few months since the TV station was founded, and there are difficulties at present, and we all thought about it at the beginning, but I think if it goes on like this, I'm afraid it will be difficult to maintain! ”
Li Xiaozhen had never been in contact with the media industry before, but after a few months, she also understood something, at least she knew very well that if she wanted to maintain the operation of a TV station, the amount of money spent every day was not a small amount, but at present, the income that NRG TV station can create is too little, and it is not even enough for the TV station to maintain its operation.
What Lee Hyo-jung said, Lee Jun-hee thought of it before, and when he decided to start his own TV station, he had already thought that even the original M TV Group was struggling when it was just founded, because at that time, it was difficult for people to adapt to the form of spending money to watch TV programs.
Speaking of which, NRG TV has been very lucky, because before its establishment, there were so many cable TV stations to help pave the way for it, and people's concept of TV consumption has gradually changed.
"Filial piety! At the moment, the biggest dilemma is the problem of broadcast space, right? ”
Li Xiaozhen nodded: "I also have a headache now, but, oppa!" This is also something that can't be helped, the TV station has just been established, and the foundation is insufficient, and it is not an overnight thing to change! ”
Lee Jun-hee pondered for a while and said: "Over there on the music channel, we don't need to worry about anything, as long as we do it seriously, the situation will definitely improve, "Han Xiubang" will continue to do it, I have only one requirement for this program, that is, credibility, we have only one goal, that is, KBS TV's "Music Bank", to create the most credible music program in the Korean music industry like "Music Bank". ”
There are a lot of singing programs in South Korea, but if you talk about credibility, there is no program that can compare to KBS TV's "Music Bank", and other song and ballad programs have more or less shady scenes, such as M's "M!Countdown", whenever there are singers under M- Company to participate, there will be some tendencies in the scoring process.
There are also many singers under the NRG company, and there are singers releasing films almost every month, and Lee Jun-hee decided to create his own TV station, just to be able to give his artists more platforms to show themselves, not to entertain himself.
Lee Hyo-jung also knows what Lee Jun-hee is referring to: "OPPA, you can rest assured that our "Han Xiu Bang" has always been transparent in the scoring process, even if it is a singer under our company, we will not have any bias." ”
Li Junxi nodded: "This is the best!" In addition, when I was in Canada before, I already had several variety show planning cases, and you asked the person in charge of the variety show department of the TV station to come back, and I told him specifically, as long as our program is good enough, I think it can attract audiences! ”
At present, there are only two self-created variety shows on the variety channel of NRG TV, and the ratings are very unsatisfactory, Li Junxi also knew a little bit about it before, and he can only say that he is very disappointed, if that variety show was placed seven or eight years ago, it may still attract some audiences, but now, it is destined to hit the street.
Fortunately, Li Junxi was prepared, when he was in Canada, he made several relatively complete plans, as long as they can be produced and change the status quo of the variety channel, it should not be a problem.
For NRG TV, the most difficult thing now is the TV drama channel, there is not enough film storage, and it is simply impossible to fill the broadcast time of 20 hours a day.
Since its launch, although two TV series have been filmed, the ratings are barely strong, and there is nothing in terms of ratings, which TV station has never filmed a TV series that hits the street.
What really makes people scratch their heads is the amount of film storage, and as a competitor, other TV stations will definitely not open their own film storage warehouses to NRG TV.
There is no resource sharing, and the relevant departments of South Korea are very stuck in the introduction of overseas TV dramas, and there are certain restrictions on the amount of introduction every year, and TV drama works with good ratings abroad have been put in the ranks of prohibiting the introduction, and it is difficult for NRG TV to achieve it if it wants to rely on the introduction of foreign language films for emergency.
Music programs can persist in doing it, play their own brand, variety shows can also be planned and filmed, and gradually accumulate capital, but TV series are the most important things to change the status quo immediately, but the filming of a TV series is not a simple matter, from finding a script to forming a crew to shoot, even if NRG TV station also adopts the method of filming and broadcasting, it is too late.
Lee Jun-hee has also been thinking about this issue for several days, and the only way he can think of is to find another TV station, and the two sides will adopt a joint approach.
However, to do this, it is just too difficult!
First of all, the two TV stations themselves are competitors, and the TV industry is not like other industries, but they can also come together because of mutual interests, and the TV stations compete for ratings.
The cake is so big, it can never get bigger, one of them eats more, the other eats less, and this situation can't be changed at all.
Secondly, compared to the current competitors, NRG TV is still too weak, even if there are common interests, people do not look down on NRG TV.
And the most important point is that Li Junxi, the president of NRG TV, can't get into the eyes of others at all, don't look at Li Junxi's current prosperity, when others haven't noticed him, he has quietly completed the industrial layout, but for those big conglomerates with full heritage, Li Junxi is just a nouveau riche, even if he has unparalleled influence in South Korea, it can't change people's opinion of him.
To put it bluntly, for the NRG TV station that suddenly joined the ratings war, those established TV stations felt that it was too much of an eyesore, and they all hated to drive it out immediately, and in this situation, it was too difficult to find an ally.
But for today's NRG TV, this situation must be broken, otherwise, there will never be a way to make a profit, and the daily operating expenses alone can drag Lee Jun-hee down, after all, he really doesn't have enough money in his pocket to the point of being unscrupulous.
“oppa! If we really can't help it, can we consider shutting down the TV drama channel!? ”
"No way!" Regarding Li Xiaozhen's proposal, Li Junxi didn't even think about it, so he directly refused, "Xiaozhen! You should know how difficult it is to get a channel license from the government department, and if we close the TV channel now, our ability to operate will be questioned, and it will not be easy to add a channel in the future. ”
Li Xiaozhen naturally knows this, but the current predicament cannot be changed at all, a large amount of funds are occupied by TV stations, and no one can bear it for a long time!
Li Junxi thought for a while: "Filial piety! You have to think of a way to collect the ratings data of the three major TV stations in all recent time periods, and if you want to get out of the predicament, you still have to start with the three major TV stations! (To be continued.) )