In 2016, China's economy underwent a comprehensive transformation, from the traditional real estate economy to a multi-pillar economy, and real estate, Internet, high-tech, and food blossomed in an all-round way, driving another round of economic take-off in China. Among them, the growth of the film and television industry is the most prominent.

Not much to say in the TV industry, popular TV, variety shows are frequent, and network TV has gradually entered thousands of households. In order to compete for naming rights, enterprises spend a lot of money, and hundreds of millions of dollars are thrown down for those naming rights. According to statistics, in terms of naming rights alone, the income of the TV industry is not less than 10 billion. As for the exchange behind it, ordinary people can't see it clearly.

Compared with the complex television industry, the film industry is more transparent. Because you don't need to look at the exchange behind it, you just need to look at the total box office.

Since the beginning of 16 years, the box office of Chinese films has continued to heat up, especially when "The Mermaid" ended with 3.9 billion, but it opened the curtain of the 16-year film market.

Since January, there have been several movies with a box office of over 100 million almost every month, and even if it is 500 million, the billion club is no longer a dream place for directors. According to statistics, before the National Day, there were more than ten domestic films with a box office of more than one billion, of which "The Mermaid" was the most prominent, topping the list with a box office of 39, and it was also the highest box office record in the history of Chinese films.

Before the National Day file, many filmmakers had great expectations for the total box office in 16 years. They are curious about whether this year's box office will exceed 60 billion, and once it exceeds 60 billion, the total box office of Huaguo will be comparable to that of United States. The difference is only a fraction of a centimeter.

In the eyes of people, Huaguo began to usher in an important National Day file. As soon as the National Day file began, the fierce battle attracted the attention of the entire Huaguo. The battle at the box office also drove the entire market. The total box office of Huaguo directly exceeded 40 billion. reached 43 billion. You must know that this is the total record of the box office last year, and after breaking through this step, the box office of 60 billion is no longer a dream.

It's just that at this time, no one paid attention to the changes in Huaguo's total box office, and the entire Huaguo was stunned by the box office war on the National Day. In the history of Chinese films, there is no anime movie that can beat Hollywood blockbusters, and it is also "Avengers 3", which is known as the all-star lineup.

That's right, the work that detonated the entire National Day file was none other than the "Fairy Fury" movie and "Avengers 3". (I didn't pay attention when I checked the information.) Considering "Captain America 3" as a National Day release, there is no way, for the sake of the plot, I can only forcibly use "Avengers 3" to make up the number. ）

As a Marvel superhero group that has swept the world, "The Avengers" has attracted the attention of Marvel fans around the world since its birth. And "The Avengers" also made an extraordinary shot, breaking records even after its release, and the final box office was fixed at $1.4 billion, firmly in the top three of the global box office charts.

The good results of "The Avengers" stimulated Marvel, and "Avengers 2" was produced the following year, but this time the ambitious movie suffered Waterloo and failed to continue the glory of the previous one. In the end, it only earned $1.1 billion at the box office.

The $1.1 billion box office is not too bad, and it still makes Marvel a lot of money. It just didn't live up to the company's expectations. What made Marvel even more unbearable was "Avengers 2", where a team led by a group of superheroes was brutalized by a group of big men who drove sports cars.

That's right, the big man who drove a sports car is "Fast and Furious 7", as the seventh sequel to "Fast and Furious", it is estimated that no one expected his results to be so rebellious. Since its release, it has grossed $1.9 billion worldwide.

$1.9 billion, this achievement makes Marvel look a little toothache. Isn't it just a group of brainless men driving, where is our superhero interesting, superhero battles can destroy the world. We actually lost to them? I can't bear it.

Therefore, it is not possible to compare everything, and once compared, it is easy to be psychologically unbalanced. Originally, with the box office of "Avengers 2", the company was enough to hold a grand celebration, but after being abused by "Fast and Furious", the celebration party was not opened, so let's find the reason for the failure.

Looking around, they really found the approximate reason, in addition to the plot factors and special effects, the most important thing is that they ignored a huge market, yes, it is the Chinese market.

As the world's second largest economy, China's film market is also getting bigger and bigger, and the consumption level is improving in an all-round way. Taking "Avengers 2" and "Fast and Furious 7" as examples, Huaguo contributed nearly 4 billion to the box office, that is, almost 700 million US dollars.

Among them, "Fast and Furious 7" received 2.4 billion at the box office in China, that is, 400 million US dollars. As for "Avengers 2", it only received 1.2 billion at the box office in China, that is, a little more than 200 million US dollars.

The difference between $200 million and $400 million is obvious, and it basically represents the total box office of a movie. In the Chinese market, "The Avengers" was beaten into a dog by a group of brain-dead people who drove fast?

How can Marvel endure this, coupled with the continuous growth of the Chinese market, they see it. That's a market that's getting bigger and bigger, and who doesn't want to snatch a piece of the pie.

Especially when the box office of "The Mermaid" came out, the box office of Huaguo was 3.9 billion and everyone was stunned. When will the box office in China reach 600 million US dollars! Not to mention anything else, $600 million at the box office alone is enough for every studio to hit the nail on the head.

In order to enter the Chinese film market and get a higher box office, the United States Film Company didn't even want to do anything at all.

Some people began to change the plot, and some people began to invite Chinese film actors, not just to please Chinese people and make them willingly pay to enter the cinema.

This is the case with "Avengers 3", which uses the plot to attract Marvel fans while adding two more important characters. One is the villain, a super thug under Thanos, and the other joins the Avengers and becomes a member of the Justice League.

In the movie, the two protagonists also speak a lot of Chinese dialect, and they also have several outstanding performances in Huaguo. This kind of pleasing Chinese audiences naturally makes many people feel disdainful, but it is very popular with Chinese people.

Since the trailer began, the amount of discussion about "Avengers 3" has remained high, and many people have expressed interest in the movie, and they will definitely go to the cinema to watch it when the time comes.

Sure enough, when the movie was released, the box office of "Avengers 3" was quite good, breaking 300 million in one day, 1 billion in five days, and the box office had already exceeded 1.5 billion in ten days, and it was still soaring.

Although the box office of "Avengers 3" is very good, there is still another stronger movie above his head, which makes him not have the slightest power to turn over. This movie is nothing else, it is Wang Ning's "Fairy Fury" movie. (To be continued.) )