This is the liveliness of Penguin Mall, but on the contrary, a few are happy and a few are sad.

The penguin laughed on the side, but on the Taobao side, it burst into tears.

In 2001, China's Internet was still in a period of growth, and in this period, the development of one industry could not reach the entire industry. Singles' Day has boosted the popularity of Penguin Mall and increased online shopping. In the same way, he only made Penguin Mall very popular. But for Taobao and other e-commerce platforms, there is no benefit at all.

On the contrary, not only is it not beneficial, Taobao is living like a year during this period of time.

"Brother Yun, there has been a bad situation recently, many users have reacted, they have placed orders for several days, and many store owners have not delivered the goods. There are many users who threaten that if they do this, they will not buy anything on Taobao. ”

Lu Zhaoxi reported to Ma Yun a recent piece of news.

"If you don't ship the goods, let those users return them, what's the point?"

Ma Yun was smoking, not too worried, but when he saw Lu Zhaoxi's appearance, he frowned and said, "Zhaoxi, why do you seem so anxious, is there a problem here?" ”

"Yes, Brother Yun. This is not the case for more than one or two companies, and it has been common these days. And ......"

Ji Zhaoxi stopped, not daring to say any more.

"And what?"

"Brother Yun, I don't know what to say?"

"What to say, what to say to me, what do you dare not say, say it quickly."

"At first, we didn't pay attention to some situations such as these store owners not going online and not shipping. Similar to what you just thought, Brother Yun, we also think that some shopkeepers are just joking when they open their stores, and maybe a few days before they open their stores, they are still a little more interested. However, after a few days of opening, I found that there was no business, so I guess I was not interested, because there was no cost, so I left the store there. However, after our investigation, we found that this was not the case. ”

"Not so?"

Now even Ma Yun has some guesses, "What's not like this?" ”

"Our findings are that these store owners are not online, they are actually online."

"All online? Why don't you process the order information online? ”

"This, this ......"

Lu Zhaoxi was embarrassed and embarrassed, but still said, "They are not online on our Taobao, but in Penguin Mall." ”

"Where are the Penguin Mall?"

Ma Yun's hand shook, and the cigarette butt in his hand fell down all of a sudden.

He had long feared that such a situation would arise.

When Penguin Mall pulled their Taobao users at that time, Ma Yun thought about it. It's just that the popularity of Penguin Mall was not too strong at that time, and C2C had not yet developed, so there was no table in the past. Moreover, even if these shopkeepers went to Penguin Mall to stay, they still did not leave Taobao behind.

Now, it seems that they have regarded Penguin Mall as the main platform, and Taobao is secondary.

It's just that Ma Yun can't believe this fact, or rather, this is something unacceptable.

This is what they have worked so hard to pull over one after another, but in the blink of an eye, these users have become someone else's.

It doesn't matter if it's someone else's, on the contrary, even his old club has been abandoned.

It's hard to accept who this is.

kept shaking his head, and Ma Yun's hands trembled even more.

"Zhaoxi, how did you know that they landed on Penguin, not on our Taobao."

"Brother Yun......"

Lu Zhaoxi knew that Ma Yun couldn't accept it, but he still said with difficulty, "Many of the stores opened by our Taobao users in Penguin Mall are the same as our Taobao stores, and the information is exactly the same. We checked 100 Taobao store owners who have not logged in recently, but we found that 79 of them have logged in to Penguin Mall and are constantly processing orders. ”

Flutter ...... Ma Yun was a little unsteady, but fortunately, Lu Zhaoxi helped him on the side.

"Brother Yun, what's wrong with you."

"Not really."

Taking a deep breath, Jack Ma tried his best to adjust his mood.

"I didn't expect that the operation strategy of Penguin Mall is so clever."

Jack Ma is a very proud person, and he has always believed that he is the smartest person in the world.

And, Jack Ma brings that pride to his team, insisting that his team is the best in the world.

As long as they work hard, there is nothing that the team can't solve.

This also made Alibaba's team, for several years, follow Ma Yun and follow this unattractive man.

However, at this moment, in his heart, Ma Yun also had to admire.

A mountain and a mountain high.

Previously, he used Penguin Mall to hype up Taobao's fame, which is nothing compared to their current Singles' Day promotion.

"Zhaoxi, you go back first, I'll be alone first."

Turning Lu Zhaoxi away, Ma Yun slowly analyzed the recent operation of Penguin Mall little by little.

Singles' Day.

Sales promotion.

The battle for the future of e-commerce.

Although the subsequent e-commerce controversy was not planned by Penguin Mall, because Singles' Day was too popular, the e-commerce controversy also caused their controversy and further increased the popularity of Penguin Mall. Moreover, from the search engine, Ma Yun felt even more desperate.

To shop online, get on the penguin.

The cheapest item ever, Penguin Mall.

Open a store in Penguin Mall and make money easily.

Which is the best online store, or Penguin Mall.

This is the result of Jack Ma's search for e-commerce and online shopping keywords.

When this result came out, Ma Yun was stunned again.

He almost immediately wanted to pick up the phone and scold Zhang Ning for your sister.

He felt that the search content on the search engine must have been deliberately done by Zhang Ning. It must be Zhang Ning who used their search to manipulate the keywords. Otherwise, why don't they have words like Taobao, but there is no one. I still naively thought that with Zhang Ning's mind, it was impossible to monopolize the search engine, and it was impossible to do evil like this.

I'm really stupid like a pig, and if their search engine can work with you, there must be a ghost.

Well, now it's okay to be cheated in the end.

However, after slowly searching again, Ma Yun found that this has nothing to do with Zhang Ning, nor does it have anything to do with the search engine, and Penguin Mall does not pit itself, this is the result of the spontaneous search by the search engine, which reflects the real search ideas of netizens. As for why there is no Taobao, it's not that Sosou doesn't want to search for Taobao, but that most people on the Internet don't know Taobao. As for Penguin Mall, they have always regarded it as online shopping and synonymous with e-commerce.

It goes without saying that when everyone is discussing Penguin Mall, how can Taobao, as a niche Taobao, be on the stage.

And that's just one of them.

Second, Jack Ma has also seen more successful promotion methods.

It turns out that there are so many questions and discussions on the Internet. In addition to some people who are really interested in e-commerce and Penguin Mall, the rest are added by some staff of Penguin Technology. For example, in the search for the "knowing" business, they directly asked 100,000 questions about e-commerce and Penguin Mall in the knowing business.

The user searched, and as a result, all the searches were Penguin Mall.

Do you still have to fight?

Even if Zhang Ning mastered the search engine, he didn't use the hard advertising above to promote, but used the business above and the means that he could use to make their penguin mall go up little by little.

Compared with it, Ma Yun feels that he is not as good as Zhang Ning.

Even, Ma Yun feels that in the Internet and e-commerce, he seems to be a layman.

And Zhang Ning is the master and the master of e-commerce.

It takes me longer to enter e-commerce than Zhang Ning, and I have more time to enter the Internet than Zhang Ning.

However, Jack Ma will not be defeated lightly.

Although, this time, Ma Yun admired Zhang Ning even more.

But admiration is one thing, and competing with Zhang Ning is another.

Penguin Mall can't be allowed to continue like this.

Intuition made Ma Yun decide that he must interrupt the hot rhythm of Penguin Mall.

If it continues like this, I am afraid that it will not take much time for Penguin Mall to create its own brand.

Once the brand of Penguin Mall is launched, then he is truly invincible.

It's just that how to interrupt the hot rhythm of Penguin Mall?

Originally, Ma Yun's idea was that after Singles' Day, they Taobao continued to implement price reductions. However, now that I look at it, this trick doesn't work. The price of Taobao has been reduced, but the effect is not obvious. On the one hand, many people don't know about Taobao's price reduction, and on the other hand, even if they do, they feel that Taobao's price reduction is not as powerful as Penguin Mall. In particular, the 500 million yuan transaction volume generated on the day of the half-discount promotion was further stimulated. No matter how Taobao falls in the future, I am afraid it is unlikely to exceed the influence of penguins......

For several days in a row, Jack Ma didn't come up with it.

However, a genius is a genius after all, and how can Jack Ma, the king of e-commerce in the future, end here.

After thinking about it for a week, Jack Ma came up with a good way to innovate.

Auction system.

This is the auction business that Jack Ma is preparing to move to Taobao.

However, unlike the real auction with a reserve price, Ma Yun has set a rule on the auction system on Taobao with a starting price of 0 yuan. Any Taobao product, as long as it participates in the auction, is a starting price of 0 yuan. At the end of the auction, no matter what the final price is, whether it is a loss or a profit, it will be sold according to the transaction price. That is to say, if the original price of the auctioned product is 10,000 yuan, but in the end your transaction price is only 10 yuan, then the price of 10 yuan will also be traded for this product that is 10,000 yuan higher than the original price.

When the system was launched, most shopkeepers were reluctant to participate in such auctions.

However, such an auction has attracted the attention of some well-known brand merchants.

For example, Lenovo is a computer brand.

They take out a Lenovo computer of about 8,000 yuan every day to participate in Taobao's unreserved auction.

On the first day, this Lenovo TV was auctioned away at a price of 150 yuan.

The next day, the price was raised to 200 yuan.

On the third day, 250 pieces.

On the fourth day, 300 pieces.

Even on the fifth day, it only broke through 1,000 yuan.

However, as the news that Lenovo computers are being bought at prices of one or two hundred, two hundred, and less than 1,000 yuan, it continues to spread.

About Lenovo.

About the auction.

About Taobao.

He has attracted great attention, and many people have gone to Taobao to register an account and prepare to participate in the auction.