Chapter 468: Anshai

When Fang Xuan came back in the evening, he saw Shi Lei packing a suitcase, and asked in surprise, "Are you going on a business trip?" ”

In the past, when Shi Lei was on a business trip, he would tell her, why didn't he say hello today?

"I went back to Bingcheng, and when I went to pick up Xiao Ming today, I found a big order, I have to check it out to see if there is a chance to intervene, if it is successful, we can make a lot of money." If you follow the lĂŹ, you may be back in three or five days. Shi Lei explained.

"Well, then don't be too tired, why don't you hire an assistant too?" Fang Xuan said with concern.

Hiring an assistant? This Shi Lei really didn't think about it, he didn't think that he had a lot of things to do, especially since the company had already hired professional managers, and what assistants were recruited. However, after working in the Wufang Group in the future, you should recruit an assistant by yourself, and the one assigned by the company may not be suitable.

"Besides, I don't have a lot of work right now. You too, don't be too tired at work, just be able to talk about it, there's no need to fight for what is the best, if you don't have something to tell my dad, just tell Brother Kang, don't bear it! Shi Lei instructed.

"Huh~~ I'm so capable of working, who can say anything?" Fang Xuan shook his head and put on a proud look.

"Are you capable of working? How did I not know? I vaguely remember that you didn't even know how to deliver newspapers! Shi Lei pretended to be a memory.

"Ah, you dare to underestimate me, now I am no longer the original me."

The two frolicked for a long time, and I don't know when, the clothes disappeared. After tossing for more than an hour, Fang Xuan put his arms around Shi Lei's waist and fell asleep on his shoulder.

……

Xu Guofu was accompanying two customers to the airport, and he had a day off yesterday, and he showed the customers all the materials he had prepared. The customer is very satisfied. I think it's absolutely not wrong to ask Xu Guofu to help buy Bingcheng Beer, which can save them a lot of time.

The two of them are foreigners, and it will be very abrupt and inconvenient to negotiate with the senior management of Ice City Beer. With Xu Guofu as an intermediary, many things will be much more convenient. Besides, Xu Guofu is still a native of Bingcheng, and he is very well-connected in Bingcheng and even Longjiang, otherwise they would not have offered a high price of one million euros to invite Xu Guofu to help.

Xu Guofu not only showed the information to the two customers yesterday, but also found two loose "technicians" for the two customers, which made the two customers happy, they only came out of the room at ten o'clock this morning, and they didn't eat breakfast.

Xu Guofu said secretly in his heart. Two old ~ ghosts, it seems that as long as they are happy, he will definitely be able to get some more money at that time. This time this company is very powerful, and it is also one of the best in the international beer market, and he said to Xu Guofu that it doesn't matter if he spends more money, but Bingcheng Beer. Be sure to take it.

First of all, China ~ China has two autonomous regions in addition to Xinzang. Every province has breweries, either provincial enterprises or foreign enterprises, and the market is almost divided.

And now in the Chinese ~ domestic beer market, there is a big disruptor, that is, it has always been. SAM, which competed with Anshai to compete with the world's No. 1 beer company, established a new brand, Ice and Snow Beer, in a joint venture with a domestic investment group.

The market for ice and snow beer is almost made out of money. For several years in a row, it has been in a state of loss, but the market has slowly expanded, and it is said that this year it has become the No. 1 beer in domestic sales, surpassing Qingdao beer, also surpassing Jingjing beer, and even more than Anshai's Baiwei beer.

In the past, Anshai and SAM belonged to two directions, Anshai was mainly engaged in mid-to-high-end beer, and the main market was supermarkets, bars, KTV and other business places. SAM is aimed at the low-end market, and their slogan is to make beer affordable for people who like to drink beer, and reduce the price of beer to about the same as mineral water.

Originally, Anshai didn't care, their factories in China~ were still profitable. But the battle between Europe and the Americas is over, the Americas are the Anse Sea wins, Europe is the SAM wins, and now the biggest market is Asia, and the largest market in Asia is obviously China ~ China, it can also be said that the China ~ country market, or the Chinese market, represents the victory or defeat of the Asian market.

The target of Anshai's investigation this time is a total of three beer companies, the first is Qingdao Beer, but unfortunately there are already other companies that have started first, they want to buy at a high price, but others don't sell it. Although the premium given by Anshai is quite high, others think that according to the current development trend, Qingdao Beer will be able to earn the money given by Anshai in a few years, and it will be able to earn for many years in the future.

The second investigation was Beijing Beer, but unfortunately it failed again. Originally, the market share of Beijing Beer was not large, and the company's market value was not high, even if the premium was doubled, Anshai could afford it. It's a pity that Beijing Beer is still one of the wines used for the state banquet, although there is a shortage of money now, but I heard that Anshai wants to acquire, and the stock investment funds under several banks have all injected capital into Beijing Beer, with a total investment of more than 3 billion yuan, and Anshai was forced to retreat.

As a result, Beijing Beer now looks like it is rich, and it has also begun to learn from Ice and Snow Beer, began to sponsor various events, advertised on various TV, Internet, newspapers, magazines and other platforms to increase publicity, and sales have begun to rise.

Ice City Beer is the third target of Anshai. Don't look at the remote location of Bingcheng Beer, but Bingcheng Beer originally had export channels, although it was not very successful, but in the Chinese ~ Chinese beer enterprises, in terms of international popularity, it is also one of the best, because he is the oldest and has the widest sales channels.

If you can win the Ice City Beer and merge it into the Anshai banner, then Anshai will have the ability to wrestle with Ice and Snow Beer in the territory of China~. Isn't it just low-end beer, we can also expand production and steal the market for your ice and snow beer. In terms of brands, although ice and snow are now overwhelmed with advertising, their recognition in the Northeast is still far less than that of Bingcheng Beer.

Now the Beijing-Tianjin area belongs to the territory of Beijing Beer, the coastal area, the territory of Qingdao Beer, the Yangtze River Basin, the territory of Ice and Snow Beer, and some provincial-level beer enterprises, each of which belongs to a provincial leader, and the leader of the three northeastern provinces is obviously Bingcheng Beer.

That is to say, if the acquisition of Bingcheng Beer, it is equivalent to winning the market of three provinces at once, and it can also threaten the Beijing Beer, which is very important for their industrial layout in China ~ China.

Especially now that Ice & Snow Beer has also begun to launch beer for more than 10 yuan a bottle, which threatens the mid-to-high-end market of Anheuser's Baiwei beer, making them have to fight.

So Anheis sent two negotiators from the headquarters to contact Ice City Beer first, and if possible, a negotiation team will be sent immediately. Even if the premium is very high, they will not hesitate, if they can't effectively snipe ice and snow beer, maybe in the future, the Chinese ~ domestic market, and even the Asian market, there will be nothing to do with them Anheuser.

Xu Guofu was accompanying two customers to check in and board the plane, and he saw a person who surprised him very much and came over with a suitcase, I wipe, it can't be such a coincidence, why is this kid also on this plane?

"Mr. Xu, such a coincidence, you also take this plane back to Ice City? What is your number, I'll see? Shi Lei couldn't help but say, and was stunned to snatch the ticket from Xu Guofu's hand and take a look.

"This is really a coincidence, Mr. Xu, look at it, this plane is a small passenger plane, and there are only eight business seats, I'm next to you~~~" Shi Lei said excitedly.

Xu Guofu sighed in his heart that he was unlucky, why was he so coincidental and sat with him? And this kid is really rich, he actually bought business class, I didn't see it, he was young, and he did a good job.

"yes, what a coincidence. By the way, Xiaoshi, how is your English? Xu Guofu suddenly asked.

"Huh? English, I don't know it, and it doesn't know me. Shi Lei said with a bitter face.

Xu Guofu was overjoyed, this is great, chatting with those two customers for a while, don't worry about being overheard by this kid. But I still have to test it for a while, lest this kid is pretending.

One customer asked, "Xu, is this someone from your team?" It's like we've met. ”

"No, he's a nuisance, always pestering me, a subordinate of my former company, and now we don't have much in common."

These two sentences are all English conversations, and when they were spoken, Xu Guofu secretly looked at Shi Lei. He deliberately said that Shi Lei is a nasty person, normal people will be unhappy when they hear this, in their northeast, they can even do it.

It's a pity that Shi Lei doesn't have any expression on his face, he really can't understand~~~

Shi Lei watched them chatting, and he didn't bother to use his heart, he had to ask some targeted questions for a while, so as to know which company these two people belonged to, how much intention they had to buy the shares of Bingcheng Beer, don't just come to test it.

"Mr. Xu, I heard that our Bingcheng beer is going to be sold, do you know about this?" Shi Lei suddenly asked.

The expression on Xu Guofu's face changed greatly, this is impossible, how can Bingcheng Beer be sold? Someone made the first move, who is it, ice and snow beer?

"Who are you listening to, is the news reliable?" Xu Guofu grabbed Shi Lei's arm and asked anxiously.

"Aren't I doing the distribution of Bingcheng beer, I heard such a rumor, why, Mr. Xu, don't you know? I thought these two people were the customers you hired to buy Bingcheng Beer, which company are they? Shi Lei asked pretending to be surprised.

"Huh? They're not, they're a beverage company. Xu Guofu replied absentmindedly.

Does this Xiao Shi know something, does he know that these two people are representatives of the Anshai Company? This is impossible, these two people were sent from abroad by Anshai, and they have not appeared in China, so it is impossible for him to know them. Hmph, it would be better if Bingcheng Beer was intended to be sold, I could save a lot of trouble, anyway, Anshai also has to buy at a premium, and it doesn't matter if the premium is more.

Shi Lei was overjoyed, Anshai Company, it turned out that this was the company that was going to buy Bingcheng Beer! (To be continued......)