Mr. Zhu's advertising agency is very efficient, and the advertisement has just been filmed, and it will be all made after three days. Shi Xitong has also contacted the media to be put on the market, and immediately signed a contract and put it on the market.

"Eh, have you seen it, the advertisement for Bingcheng Beer, there is Li Qian, it's a good shot."

"You can pull it down, it's just an advertisement, how good can it be? Not an advertisement yet! ”

"Look at it, I promise you won't regret it, by the way, and Wu Yifan you like."

"Huh? Is there Wu Yifan? Then I'll have to take a look. ”

Conversations like this happen in many places. One spread ten, ten spread hundreds, and soon this advertisement became popular, and even some people began to say that they would try Bingcheng beer.

They didn't understand ice and snow beer and Qingdao beer, this is not yet the peak sales season, can they use such a large amount of advertising? Besides, I invited six artists at one time, you think you are a thing, and you still play a team.

Smith and Johnson listened to the report of their subordinates, and both of them thought of something, this Shisheng Holdings, a good means.

As a result, on the third day of the advertisement, the stock price of Bingcheng Beer was limited, which made those people understand that this was one of the means for Bingcheng Beer to pull up the stock price.

The second loan from the bank has also arrived, and in addition to paying for advertising, the rest will be used for promotional purposes for the new branches in the south. The advertising cost was not discounted as mentioned at the beginning, but the market price, and Mr. Zhu and Shi Lei did not lose money.

Smith called Mr. Hu and asked him to negotiate with him about the peak sales season this summer.

Hu Changsheng did not refuse, made an appointment and asked Smith and them to come over.

Coming to Shisheng Holdings' reception room, Smith frowned. In his impression, there are several directors of Shisheng Holdings, which are related to the purchase and sale of the largest business of Shisheng Holdings. Why did you see Hu Changsheng alone?

"Mr. Hu, are you negotiating with us alone today?" Smith asked, puzzled.

Hu Changsheng spread his hands and pointed to the left and right: "How can it be a person, can't you see so many people in me?" ”

Although the shareholder is only Hu Changsheng, the team is still there, and more than a dozen people from Shisheng Holdings' side participated. It's not as good as the dozens of people coming over from Anshai. But the formation is not small, right?

Hu Changsheng can decide this matter alone? Smith and Johnson are a little incomprehensible, Shisheng Holdings, which one is this singing?

"Mr. Hu, you must know what we are here today. Bingcheng Beer Group, we have been looking at Anshai for more than a day or two. At first, we said a wholly-owned acquisition, but as a result, you dragged on and merged all the small breweries under your company into the Ice City Beer umbrella. At this point, we believe that there is a suspicion of taking advantage of the fire to rob. Smith said straight to the point.

"This is the information of those branches, capacity, equipment, personnel, sales and other aspects that you want to know. Let's see how important these branches are to Ice City Beer. Hu Changsheng took the information from his subordinates and handed it to Smith.

Smith opened the profile and got together with Johnson and the others. First of all, the geographical distribution map of the branches, which covers more than a dozen provinces, is enough to cover four-fifths of the domestic market.

Then look at the status of production capacity and equipment. It's all very good. When Shisheng Holdings merged these small factories, it still made a lot of effort. And not too much. Even some employees who should be dismissed helped them complete the dismissal, and the compensation was paid normally, leaving them without leaving them a little trouble.

"What you did this month?" Smith asked incredulously.

"Of course, that's what we do. Is this a robbery? Could it be that the Bingcheng Beer Group you want to buy was only a little over 200,000 tons a year last year? Now the annual production is almost two million tons. That's what a big beer company should look like. And did you notice that our branch of Ice City Beer happens to bypass the provinces covered by the Baiwei Brewery. In other words, once these are under your umbrella, you can also cross-produce. Reduced shipping costs. ”

In the past, in the provinces covered by Baiwei, there were also breweries controlled by Shisheng, but later they were used to exchange shares with Ice and Snow Beer. Now Hu Changsheng can say loudly, the layout of our brewery does not conflict with your Baiwei, but can complement each other. It can not only expand the sales scope of Bingcheng beer, but also expand the sales scope of Baiwei, killing two birds with one stone.

"Okay, let's not talk about this, then let's talk about the personnel structure of the Bingcheng Beer Group, after our Anshai joins the Bingcheng Beer Group, we will definitely change the management."

"This is casual, but let me remind you that Li Guozhong signed a ten-year contract with Bingcheng Beer, and he still has a little bit of equity, it is absolutely impossible for you to kick him away." Hu Changsheng smiled very slyly.

"No, no, no, Mr. Li Guozhong, we will not be fired, we can accept this contract, the problem is other people, we have to compete for the post."

"Feel free, this is the current personnel structure of Bingcheng Beer Group, whoever you think is redundant can be fired, if it affects the normal operation of Bingcheng Beer, we are not responsible."

Smith: They looked at the list, no, there were about two hundred people behind the list they got, and those people they focused on were all expelled?

"Well, this personnel structure is reasonable, right? You can rest assured that the companies we sell to you are of the highest quality. There will be no non-performing assets, which are carefully screened by us. ”

"In that case, I think we can talk directly about the purchase price of Ice City Beer. Based on the current stock price, and the total number of shares of Ice City Beer, we think $2.4 billion is more appropriate. ”

"Two billion dollars? Did I hear me right? Such a high-quality enterprise, you only pay so much money? I don't think Anshai is sincere. ”

"The current market value of Bingcheng Beer Group is only 2.3 billion US dollars, and we have increased by 100 million US dollars, which is not sincere?"

"But don't you see the price of Ice City Beer rising? Since you guys think the bid is too high, let's wait, we're not in a hurry. That's it for today, we'll make an appointment next time. Hu Changsheng didn't give them a second chance to make a second offer, and got up and left directly.

"Mr. Hu, Mr. Hu?"

Smith sighed and left with a team of several dozen people.

When he returned to the hotel, he immediately called the headquarters and told him about the current situation of Bingcheng Beer. The assets of Bingcheng Beer are much better than they imagined, and the industrial layout of Shisheng Holding Group is also very good, and there are two coastal branches that can be exported to Southeast Asia.

"We must include the Bingcheng Beer Group, as you said, we don't need to expand the Bingcheng Beer Group, maintain the status quo, and we can fight against SAM in China ~ China. Although the output is not comparable to them for the time being, we can operate Bingcheng Beer into an internationally renowned beer brand, with a sense of history, which is completely incomparable to Ice and Snow Beer. ”

"Okay, I understand, but the person in charge of Shisheng Holdings doesn't seem to want to talk to us for the time being, they are trying to pull up the stock price of Bingcheng Beer, yesterday Bingcheng Beer has been up and down, we estimate, at least more than 50 percent."

"Then hurry up and talk to them, set aside this profit for them, and buy it at a premium of 50%!"

"Understood." Smith hung up the phone and waved his hand vigorously. With a premium of 50 percent, I don't believe that I can't get Ice City Beer.

On the third day, Smith didn't bring many people, so he came to Hu Changsheng's office with an accompanying translator and an assistant.

"Mr. Hu, I'm here to bring you good news this time, we have definitely decided to raise the purchase price, how about two and a half billion dollars?" Smith said.

Hu Changsheng shook his head: "It's low." ”

"That's $2.8 billion, that's dollars." Smith emphasized.

"It's still low."

"How much does Mr. Hu plan to sell, you name the number, if it's about the same, I can apply to the headquarters." Smith asked eagerly. He is eager to complete the acquisition as soon as possible, and the position of the CEO of the Chinese ~ China Branch, but there are already competitors, and he will never give up.

"Five billion dollars is more reasonable." Hu Changsheng said lightly.

"What?" Smith stood up suddenly, "Mr. Hu is not joking, the premium is 100 percent, this is absolutely impossible, how long will it take us to earn back this money?" ”

Hu Changsheng stretched out his hand to the assistant, who put the computer in his hand on the table, and the monitor turned to Smith.

"Look at it, the stock price of Bingcheng Beer has risen by another eight percent today, and in less than a month, our stock price will be doubled, and the market value will naturally double, how can you say that you will lose money?"

"But there's no guarantee that the stock price will keep going up, what if it falls tomorrow?" Smith argued.

"Then we'll see tomorrow."

Once again, Smith was disappointed. And the next day, the stock of Ice City Beer really rose by another seven percent. In such a bad situation in the stock market, Bingcheng Beer has been rising against the market and is red every day.

Smith doesn't believe it, the stock price of Ice City Beer can always rise, and there must be a time to fall. He began to find people to concoct some fake news to attack Ice City Beer in an attempt to pull the stock price down.

However, the stock price of Bingcheng Beer is still rising all the way, although the rise has decreased slightly, but it is still rising.

"Smith, how are you talking, the peak season for beer sales is coming soon, hurry up and take down the Ice City Beer."

"Joe, there may be some trouble, Bingcheng Beer is a listed company, their stock price has been rising during this time, and our purchase price has not been adjusted. The stock price is now up 40 percent from when we first negotiated. ”

"I said, the premium of 50% is acceptable, go talk to them, if there is no result this week, then the position of the president of the Chinese ~ national branch, I will not recommend you again!" (To be continued......)

PS: Thank you wuhao_1982, Tianren Chen Jie, and book friends 150523085455241 for their monthly tickets, thank you