1329 Industry Trends
"Water World of the Future"? Hugo raised his eyebrows slightly, his face did not hide his surprise, expressing his fright at Kevin bringing up this topic, but Kevin smiled calmly and explained, "Obviously, this is the second hottest topic this summer, didn't you pay attention to it?" ”
Kevin's subtext is that since the hottest "Death Row Walk" incident cannot be mentioned, then the second hottest topic can only be discussed.
I have to say that Kevin's coping is calm and calm, but Hugo's inner surprise cannot be revealed lightly this time, although he has no definite evidence, but Hugo can feel that Kevin's conversation with himself is definitely not that simple. However, Hugo also knew that even if he didn't know the truth of the matter, if he didn't guess wrong, he should be the one who took the initiative, so Hugo's mood was a little more relaxed, but his mentality changed from the "unexpected encounter" just now to the "work mode", and when he looked at Kevin and Allen's eyes again, there were some changes.
"I don't like it." Hugo smiled, but his answer was crisp and neat, with almost no room for maneuver, which made Kevin stunned, and didn't even have time to hide his expression, while Allen, who was standing on the side, was directly amused by Hugo, and the laughter was not held back, and it echoed softly in the open field.
Looking at the contrasting expressions of Kevin and Allen, Hugo couldn't help laughing, and the smile on the corner of his mouth bloomed, "I think there is a problem with the whole plot, the story is too shoddy, and it can hardly withstand any thinking and scrutiny, the setting and shaping of the characters are also a mess, and the most important thing is that the rhythm and climax can not find any bright spots." Even as a popcorn movie with a simple plot, it can't win a positive response from the audience. ”
Hugo smiled and complained about the "future water world", such a straightforward way was completely beyond Kevin's expectations, but his surprise was just that moment just now, and then he regained his composure, but looked at Hugo's eyes curiously, as if he wanted to detect the real thoughts in his mind from those amber eyes.
"Wow, that's something I didn't expect." Kevin simply voiced his surprise - he was out of control anyway, "According to you, there is almost nothing to be desired in this movie?" It's a complete failure? ”
"At the box office, that's true, isn't it?" Hugo's rhetorical question made Kevin wonder, indeed, from the standpoint of the film company, "Future Water World" is a useless work, because not only did it not make money, but it also lost money.
However, Kevin clearly doesn't intend to stop there, "What about from the point of view of the work itself? You know, in fact, the whole Hollywood industry is talking about the 'future water world' model, and the current mainstream thinking is generally that this is a failure, this is not desirable, what do you think? ”
In fact, since the 80s, the development model of the film industry has begun to enter a new stage, with the special effects of movies shining in the "Star Wars" series, and the remuneration of actors has begun to rise thanks to the mediation of innovative artist agencies, the cost of making zuò movies has been increasing, "Terminator 2" has become the first work in film history to invest more than 100 million yuan, this pace has not stopped at all, and the 175 million of "Future Water World" has reached the pinnacle.
As a businessman, the major film companies naturally hope to be able to control the cost, because only by reducing the cost will their profit margin be greater, but with a series of works such as "Terminator 2", "True Lies", "Jurassic Park" and a series of works with high investment in exchange for high box office, computer special effects gradually play a more important role in commercial films, but the cost is uncontrollable and begins to increase, but correspondingly, the attraction of this type of film to the audience, The ability to drive the North American film market is stronger, and the results are also better.
As a result, the film production company is divided into two points of view, one is that the huge investment can be exchanged for more box office, which is a reasonable investment, for businessmen, they all know clearly that the cost itself is not the most important, the ratio of cost and income is more important, and the child can't trap the wolf.
On the other hand, it increases the burden on film companies and forces them to need more box office to make a profit, which may require increasing movie ticket prices, increasing the frequency and means of publicity, and attracting more audiences, which is almost a earth-shaking change for the mature North American film market; On the other hand, the use of a large number of special effects will also make the story become weaker and weaker, thus losing the original intention of the movie.
The fiasco of "Future Water World" proves the latter point of view, and the discussion in the circle is once again lively.
In fact, according to the development trend of the movie, the "future water world" model is inevitable, because if you want to create a high box office, a magnificent world view, grand scenes, and exquisite special effects are essential, and high investment in exchange for high returns, this idea was demonstrated in 2014.
In 2014, the top five box office in North American film history were "Avatar", "Titanic", "The Avengers", "Batman Prequel: The Dark Knight", and "Star Wars Prequel I: The Phantom Menace".
The same is true for the global box office, the same investment can often sweep the huge box office of more than one billion around the world, taking "Pirates of the Caribbean 4" as an example, this work cost 300 million US dollars, and finally recovered 963 million US dollars at the box office around the world, still making Disney a lot of money!
Especially after the 21st century, the box office giants led by comic hero movies often need wonderful visual effects to support, so that the movie can burst out with the charming charm of matching the original book and attract more audiences, so the development of the film industry is actually more and more magnificent and grand.
After all, for Hollywood, which has deep pockets, it is easy to spend money, and huge profits are the goal. This is also the inevitable trend of industrial development, so Hollywood is becoming more and more monetized, and Europe is becoming more and more literary, the birthplace of these two movies has gone to different extremes, and the facts have proved that Hollywood is the one that has survived for a long time.
Hugo clearly understood this.
"I think you're talking about the wrong focus." Hugo smiled and said that he did not have to hide his thoughts, and it was not shocking, "In terms of investment cost alone, the special effects of 'Future Water World' are indeed very good, and they are worth every penny, which I really appreciate, after all, a large part of the reason why movies are born is because movie screens can realize dreams that we can't achieve, right?" ”
Whether it is "The Avengers" or "Gravity", these sci-fi movies shot in front of a green screen and then realized through computer special effects actually reflect the essence of movie dreams. Although in the eyes of film production companies, these movies are cash cows.
"The 'Future Water World' model is right, because it continues the mode of 'Terminator 2', but unfortunately, it doesn't have a good story to match the special effects." Hugo calmly spoke his mind.
Not all works can rely on explosions and special effects to achieve a super high box office like "Transformers", although Michael Bay does not know the story, but he is very good at controlling the rhythm, creating climaxes, and attracting the audience. "Future Waterworld" didn't have a great story, nor did it have Michael Bay's directing skills, so it's no surprise that it failed miserably.
When Kevin heard this, he showed an expression of "I expected it to be so", "I have long heard that Hugo is very demanding on the script, and today I have learned it again." ”
In fact, Kevin still didn't capture the core meaning of Hugo's words, Hugo meant that a really good commercial movie should learn to use the special effects of burning money on the blade, just like "Transformers", the story is so simple that beginner screenwriters can write it, and even scumbag to make people complain about it, but Michael Bay spent every penny on the blade and sold the copy in a daze.
It is worth mentioning that although Michael Bay only has three axes to break through the rivers and lakes, the reason why he has stood tall in Hollywood all year round is not only because he can sell copies, but also because he is economical enough! The highest cost of the "Transformers" series is only $200 million for the fourth part, which is not too cheap compared to the "Pirates of the Caribbean" series.
However, Hugo had no intention of correcting Kevin, and joked with a smile, "Discussing such a topic gives me the illusion of sitting in an office, of course, provided that the temperature around me is not so low." ”
Alan chuckled and looked at Hugo politely, "It seems that we were rude, why don't we find a coffee house and sit down and talk slowly?" ”
Kevin glanced at Allen and said with a smile, "Allen, you forgot about it, we have other tasks today, and Edward will be sad to hear what you just said." ”
Unexpectedly, at this time, Kevin did not forget to bring the words back and remind Hugo that they had come to find Edward today. However, at this time, Hugo knew that Kevin's purpose today was definitely not so simple, and he couldn't help but think of the previous situation again. Apparently, he needs to say hello to Rick.
Alan was stunned, and then showed a disappointed expression, "It's a pity, I forgot about it." However, Allen's sparkling eyes still looked at Hugo seriously, and said politely, "I hope to invite you to dinner next time." ”
Hugo could feel Alan's intention to befriend, not just polite words, I don't know what this has to do with Kevin's calculations, "Of course, I hope there will be a chance next time." Hugo also smiled gentlemanly and replied politely.