Lin Qiangsheng took a map of China and drew a circle around the Qiandao Lake in Hangzhou, one of the water sources of Nongfu Spring, where a water treatment plant will be built in the future. Pen ~ fun ~ pavilion www.biquge.info

When I think of Qiandao Lake, I think of Hangzhou, a city with outstanding talents. Now Zong Qinghou may have borrowed 140,000 yuan, contracted a school-run small food factory, and started selling popsicles on three wheels.

Next year, he will aim at the blank market of children's oral liquid, and with the help of a medical nutrition expert from Zhejiang University, he will use natural foods such as longan meat, hawthorn, lotus seeds, and red dates as raw materials to refine them into oral liquid, and name it Wahaha Children's Oral Liquid.

This is also Zong Qinghou's first successful product, and it was the oral liquid that made him earn the first pot of gold, with sales of more than 100 million yuan in 3 years. In 1991, he spent 80 million yuan to merge Hangzhou Canned Food Factory and established Wahaha Food Group.

"After drinking Wahaha, eating is fragrant!"

From the late 80s to the early 90s, this kind ********of children's oral liquid was well-known all over the country, and Lin Qiangsheng bought it for his son, but later heard that this oral liquid contained hormones and affected physical development.

When I think of Wahaha Children's Oral Liquid, I think of three strains of oral liquid, and in Lin Qiangsheng's memory, this company is even more bullish.

Sanzhu is 94 years in August in Shandong J South founded a small factory of 300,000 yuan, at the beginning of its establishment, this company attaches great importance to product marketing, set off a marketing high in the country. Tide, the idea of marketing supremacy in the mid-90s was what they brought up.

Relying on China's cheap labor force, Sanzhu has recruited hundreds of thousands of college students, enriched China's vast rural market, strengthened propaganda at the county and township levels, and launched crowd tactics throughout the country.

Sanzhu Oral Liquid is advertised as a medical and health product that helps treat stomach diseases, chronic gastritis, and improves gastrointestinal function. Coupled with the strategic rivalry of this company, their sales reached 100 million yuan in the first year and 2 billion yuan in the second year.

In 1996, which was a huge success in the rural market, the sales of Sanzhu Oral Liquid jumped to a peak of 8 billion yuan!

With only 300,000 yuan, in just three or five years, it has created a three-plant empire with assets of more than 4 billion yuan!

Thinking that these "small" health care product companies that rely on marketing to dominate can reach such a high height.

"Now there is no shadow of these companies, haha, God help me, what to say, go your own way so that others have no way out!" Lin Qiangsheng laughed, and was a little excited, the aisles were all fluttering, which made Lin Xiang behind him very surprised, thinking that his younger brother had something wrong.

The two took a late flight back to San Francisco, and they ran two places in one day, thanks to the United States, a place with developed aviation, which would not have been possible in China. In addition, the work efficiency of Americans is also high, business is business, there is no entertainment in advance for such a deal, if the agreement is finally completed, it will be celebrated, then you can drink and eat, and Americans are not ignorant of human feelings.

On the plane, Lin Xiang was very interested in his brother's water business, and asked questions about everything, wanting to reveal everything he knew.

Lin Qiangsheng said: "When the time comes, we can advertise more and promote the benefits, at the beginning you let the Chinese people buy pure water, it will definitely not be acceptable, but as our country becomes more and more open, it is very common to buy water to drink in the future." Especially like on the train, on the plane, you can get on our water. ”

"Oh yes!" Lin Qiangsheng remembered one thing and said to his sister: "Children must not drink pure water often, especially infants and young children, pure water lacks minerals and a variety of trace elements, and it is not good for children to drink it for a long time. ”

Lin Xiang asked, "Will this give customers the illusion that our pure water is not good?" ”

Lin Qiangsheng thought for a while and said, "You can prompt it in batches, you don't always have to have this note." ”

Lin Xiang smiled: "It feels like I'm very bad, but you're right, you should remind customers!" ”

Lin Qiangsheng said: "Isn't there still mineral water, our province has a lot of mineral water resources, and in the future, water treatment plants and bottling plants will be established in the local areas where water resources are abundant." We do limited treatment of mineral water, mainly to remove impurities that are not good for the human body in the water, and refine the clean and real mineral water, we only do the porters of nature! ”

Lin Xiang asked curiously, "Nature's porter, brother, why do you have so many strange ideas!" ”

Lin Qiangsheng said with a smile: "In the future, the social division of labor will become more and more refined, and there is only what you can't think of, and there is nothing you can't do." Just like milk, we can process it into pure milk, which is fresh milk. The remaining fermentation can be made into yogurt, and the spoiled expired milk can be made into industrial milk powder, which is sold to biscuit factories and cake shops. ”

As he spoke, he suddenly thought: "By the way, you can also make lactic acid drinks, which is also a big market!" ”

Lin Xiang patted him and said, "Okay, don't be surprised, let me ask you, are you going to Brazil tomorrow?" ”

Lin Qiangsheng nodded and said, "Yes, tomorrow I will fly to Sao Paulo, Brazil." My F1 team went ahead of schedule and I couldn't afford not to go to my first race as a boss! ”

Lin Xiang also knew about the F1 race, which she knew was attended by the world's top car manufacturers, and the drivers were prone to injury, so she couldn't understand why her brother would want to participate in such a brutal and intense sport.

She advised: "Be careful in the game, don't get hurt!" ”

Lin Qiangsheng smiled: "I'm not a racing driver, I won't get hurt, but the competition is fierce, any situation can happen, I can only bless our car from accidents." ”

Lin Xiang nodded and said, "That's right, that's what I meant, F1 racing is too dangerous!" I really don't know why you spend so much money to participate, it's just throwing money in vain! ”

Lin Qiangsheng shook his head: "You don't understand, F1 is one of the most influential events in the world, and it is no less influential than the Olympic Games." It is the jewel of the world car world. We Chinese have been absent from this fierce event for a long time, and it is an honor to lead the team to participate in F1, which is very helpful to enhance the image of Dongxing Group, and can also improve the popularity of our car brands, with great potential impact! ”

He said to his sister with a longing: "In the future, we will not only produce F1 engines, but also train our own racing drivers, real Chinese racing drivers!" Let the Chinese really participate in this motor sport, if not to obtain a driver's license at the first level, I want to participate in F1 in person! ”

Lin Xiang patted him lightly and said, "You are not allowed to participate, some of these F1 drivers are retired intact, I don't want you to have an accident!" ”

Lin Qiangsheng nodded again and again, he also felt that his sister was right, F1 is really a very dangerous and exciting sport, which requires strong perseverance and talent.

"Tomorrow you go with your bodyguards, I think Brazil is quite messy!" Lin Xiang instructed him again.

Lin Qiangsheng nodded silently, and after thinking about it, let the Israeli beauty Esther follow him, she is in charge of the development of the security company in San Diego. This trip to Brazil also needs a bodyguard, and South America in the 80s was a haven for criminals and drug lords, even more chaotic than it was after 2000.

Esther is much better than herself, and with this beauty she has both face and self-protection, the best of both worlds. (To be continued.) )