"Demand?"

"Innovation?"

Zhang Ning's two keywords made the entertainment people sitting here all have an understanding.

When Xiangjiang movies became popular throughout Asia and were called the good Hollywood of the East, wasn't it because of demand?

So, at that time.

Basically, whatever kind of film you make, it is likely to become popular.

Even if it is an ordinary film, there are many people who watch it.

This is where demand determines the market.

At that time, people, in the absence of other entertainment, had a particularly large demand for film and television.

However, in the 90s.

With the continuous development of the major entertainment industries, with the continuous improvement of computer Internet technology, and with the deepening of people's needs. The kind of scene where a casual film or television becomes a fire will never appear again. Eventually, Hong Kong films also declined rapidly after the 90s. Until now, it has not been restored. In other words, not only has it not recovered, but it is still in decline.

Xiangjiang filmmakers have thought of many ways, but they have had little effect.

Of course, there are also people who have no choice but to complain that piracy is to blame. But in fact, when Xiangjiang movies were popular, piracy also existed. Moreover, at that time, there were more people who watched piracy.

Innovation.

The crowd nodded.

It seems that it is time for Xiangjiang Films to innovate.

……

The visit of the Hong Kong delegation officially ended the next day.

However, one of the members of the delegation did not return to Xiangjiang and still found Zhang Ning.

"Director Liu."

It was Liu Weiqiang who came to find Zhang Ning, and he was also the director who asked Zhang Ning questions before.

"Why didn't Director Liu go back to Xiangjiang?"

Zhang Ning has something strange.

"I want to go back to Xiangjiang, but I thought about it all night last night, and I have been unable to figure out a few questions."

"No, Director Liu, you are the smartest director in Xiangjiang, what else can't you figure out."

"Mr. Zhang, don't be kidding, compared to you, I'm so smart, I'm just a child."

"Director Liu is too modest, by the way, what questions do you have?"

"It's still what you said before, about innovation."

Yesterday, Zhang Ning talked about innovation, Liu Weiqiang thought about it in the hotel for a night at night.

He was thinking, how should Xiangjiang films innovate?

In fact, some Xiangjiang filmmakers have realized that Xiangjiang films are constantly declining every year, and they should indeed innovate more. It's just that it's easy to say that innovation is difficult. How should movies be innovated and in what ways. And innovation isn't everything. Even, it is extremely dangerous. Originally, film and television are like works of art, success and failure are only in a thought. Shoot the familiar style, shoot the original previous movie. Even if one is not as good as one, there can still be some market. However, if you innovate all at once, you can't recover the cost. For fame and individuals, the blow is still very big.

This also caused Xiangjiang filmmakers to dare not innovate even if they wanted to.

Liu Weiqiang is not bad.

He was originally a screenwriter, and he has a little experience in innovation.

This also allows Liu Weiqiang to make a top movie like Infernal Affairs during such a period of decline in Xiangjiang films.

However, Liu Weiqiang also believes that this kind of innovation is too rare.

He didn't have a fixed path, maybe he thought of it in a flash of inspiration, but when he didn't think of it, he could only sigh.

"I'm curious to see if there's a way to learn from this innovation. I think, Zhang Ning, you've found it. Otherwise, you Penguin would not have succeeded in every innovation. And, time and time again, leading the market. ”

"Director Liu, it seems that you really want to make movies with your heart."

Zhang Ning couldn't help but sigh.

Nowadays, many Hong Kong filmmakers, although they have been making movies, they may not really want to make movies.

They just think that they can make money by making movies, and it doesn't matter if the movies are good or not.

I've been doing this before, and it's okay.

But now, this practice of making movies just to make money has encountered a big problem.

Many movies have been in recent years, and they can't even recover their costs, which can be described as miserable losses.

"Where, I just love movies."

Probably seeing that he was asking directly, it was too direct, Liu Weiqiang suddenly said, "By the way, Mr. Zhang, I heard that your Penguin Film and Television has taken over a TV series in the genre of black and Tao." ”

"yes."

"The genre of black and Tao has always been very popular, but such a film is not particularly easy to shoot, I don't know if Mr. Zhang has invited a suitable director."

"I haven't found it for the time being, so I have to go into battle myself."

"Mr. Zhang personally directed?"

"Why, don't believe me."

"How come, Mr. Zhang is such a genius, I can trust it. However, presumably Mr. Zhang should know that I have also filmed a lot of works in the black and Taoist genres before, I don't know if Mr. Zhang is interested, please ask me to be a producer. ”

"Producer?"

Zhang Ning was stunned.

Suddenly, I suddenly understood.

"Director Liu, you say, you are here to be the producer of this TV series?"

Whether it is Crazy Boy or Infernal Affairs, he is a proper black and Taoist genre work.

These works are also very classic.

Moreover, these movies were all made by Liu Weiqiang.

Zhang Ning has always felt that although he has a good vision, he still has a lot of shortcomings in terms of specific directing.

Zhang Ning didn't have anything to do before, so he had to bite the bullet.

Unexpectedly, at this time, Liu Weiqiang actually proposed to be his producer.

Where can Zhang Ning find such a good thing.

"Thank you so much."

Zhang Ning was overjoyed and very happy in his heart.

This Liu Weiqiang is really a wonderful person, I guess he also thought of my shortcomings in this area, and came to help me.

The next day, Zhang Ning and Liu Weiqiang came up with the villain plot and conducted research.

Of course, while researching, Zhang Ning also advanced the innovation problem that Liu Weiqiang said yesterday.

"Director Liu, yesterday you asked me, about the innovation of film and television, in fact, it is difficult for me to answer you. Innovation is everywhere, some innovations can be popular, and some innovations will be finished. But with my experience in the past few years, I have summed up a little bit of experience. In my opinion, innovation must also be linked to the needs of users. Innovation without demand, even if it seems to be innovative, is useless. ”

"I believe that Director Liu also visited Genesis a few days ago."

"There are visits, these authors are really geniuses, and they can think of so many innovations."

"Hehe, gather the strength of all the people in the country, and of course the power of innovation is great. Still, they follow a pattern. ”

"What pattern?"

"Grounded and positive."

"Grounded and positive?"

"That's right."

Zhang Ning nodded, "Our Internet products, our novels, and our movies are for ordinary users. So, when making these products, we should first think of these ordinary users. Ordinary users will daydream, ordinary users will want to become masters one day, and ordinary users will also want to think about when they will also have a crossing...... These unsatisfying contents are the down-to-earth expressions. ”

"Maybe a lot of directors and a lot of filmmakers will disdain such an idea. They believe that such a down-to-earth atmosphere is too much to hang the wire, and such a down-to-earth atmosphere is too tasteless. But, what I want to say is. A large number of blockbusters in Hollywood are actually attracting the world with such innovations. ”

"Spider-Man, isn't it the story of an ordinary young man who was bitten by a spider and became a master?"

"Wolverine, isn't it also the story of an ordinary person who gained superpowers?"

"Superman, in fact, is also about an ordinary person who uses his own abilities to save the earth."

Of course, there is also a range of other innovations.

However, one of them, down-to-earth innovation, is undoubtedly the easiest to succeed.

Moreover, movies of this kind often seem to be supernatural blockbusters, and he can actually be regarded as an inspirational film.

Again, this is a manifestation of positive energy.

Just like our villains, there have been many domestic movies before, and they have always regarded black and Taoist films as negative teaching materials. Of course, there are some that are not specifically pointed out, which is the opposite. However, more or less these black and Taoist genres are not particularly healthy. But, in Badass Show, I'm going to get everyone to change that mind. Even if people see the protagonist entering the black/Tao, they will regard him as inspirational and a positive film and television drama. ”

"Grounding and positive energy are what I think is the way out for the current domestic film and television industry."

Zhang Ning said a lot.

Some are talking about the development route of later generations.

There are also those who summarize it themselves.

Although these do not seem to be systematic film theories, Zhang Ning asked himself that he still sees the development route of later films very clearly.

It's easier than always making films that don't know what kind of story they are.

Just shoot the growth history of some little people.

At the same time, Zhang Ning also said a lot about positive energy.

Family affection, love, friendship, help, dedication, hard work, and unity are actually the embodiment of positive energy.

These seem trivial and seem to bother to try to explain.

However, the most touching and exciting are also these stories full of positive energy.

Of course, the innovation Zhang Ning mentioned is only one of them.

There's so much more to be more about innovation.

It's just that there is too much innovation, and there is no pattern at all.

What Zhang Ning said is the most successful and enduring category.

"Zhang Ning, your point of view is really novel."

Liu Weiqiang sighed.

Black and Taoist films have become inspirational films, which is too fanciful.

However, it seems to be doable.

At least, when you're being bullied by others, you rebel, and that's a kind of progress and a success.

Even if you enter the underworld and the Tao through this, it is not necessarily a bad thing.

Of course, for the grounding and positive energy that Zhang Ning said, Liu Weiqiang was deeply touched.

It looks ordinary, but who knows, it's actually the most touching.

Isn't the United States always using this kind of ordinary plot to capture its countrymen every time?

It's just that many people are confused by his series of special effects and can't tell what really attracts us. It turns out that these American blockbusters, these visual blockbusters that have been hitting our eyeballs, are just auxiliaries, and the real core content is still down-to-earth, or positive energy is influencing us.