Chapter 167: Exclusive Title

"It's just ridiculous, how can a singing competition be compared to Sister Hong Kong?"

As soon as the ratings statistics of the second episode of "The Voice of Asia" came out, Shao Yifu was so angry that he dropped a few cups in a row, and even released cruel words, if Sister Hong Kong's limelight was stolen by "The Voice of Asia" this year, the relevant person in charge would be dismissed immediately.

For a time, wireless up and down like a great enemy.

And Lin Xi, who was regarded as their opponent, was not idle during this time.

"Happy Ghost" only collected 24 million box office at a cost of 2 million, deducting the original share, with a net profit of more than 10 million, becoming the most profitable film of Oriental Film and Television Company after "Back to the Future".

The film was a great success, Lin Xi gave out red envelopes at the celebration party, everyone in the crew had a share, and several leading actors and assistant directors Wang Jing and Chen Jiaxiang all received rewards of more than 100,000 yuan.

The people who got the money were naturally overjoyed, and they didn't get the money, and they looked forward to Lin Xikai being selected into the crew WWW.UUXS.CC when he made the next movie.

It's just that Lin Xi devoted himself to the recording of "The Voice of Asia" after filming "Happy Ghost", and even Wang Jing didn't see anyone for more than half a month, and he didn't know where he went.

The two episodes of "The Voice of Asia" received a good response, and the recording of the program slowly entered the track, so there was no need for people to stare at it at any time, so Lin Xi came out.

Before I could take a break, an unexpected guest came to the door.

"In fact, at the beginning, the media compared "The Voice" with Sister Hong Kong, and I refused, because my original intention of planning this show was just to make a different singing competition program...... Of course, I didn't expect such a good response before. ”

Lin Xi personally poured a cup of coffee for the visiting Pan Disheng. The other party politely got up and took it.

"Lin Sheng doesn't have to be humble, with the current popularity of "The Voice of Asia", I think the statements in the media are actually not too exaggerated, this show works well, and it can indeed become a sensational event like Sister Hong Kong...... It's just that I don't know something! ”

Pan Disheng held a coffee cup. While gently stirring the silver spoon, his eyes were looking at Lin Xi intently.

"Now it is rumored that the four mentors of "The Voice of Asia" have a discordant relationship because of the recording of the program, I don't know if this is true?"

Lin Xi pursed his lips after hearing this, and replied with a smile: "A little hype of the show made Pan Shengjian smile." ”

Pan Disheng picked up the coffee and was about to put it to his mouth, when he heard this, he suddenly paused.

Lin Sheng meant. Did you deliberately leak this information to the media? ”

"Otherwise, how would they be willing to advertise for this show?"

Pan Disheng was stunned, and couldn't help but secretly exclaim for Lin Xi's method.

"I see that the competition between the four mentors on the show is still quite fierce, even if the news of their discord was deliberately released by Lin Sheng, isn't Lin Sheng worried about this kind of thing happening in the future?"

"The competition of the four mentors is definitely in existence. This is something that has been decided from the competition system, and the four mentors are not comparing their personal ability, but their ability to discover and cultivate the players, and the real singing of this level of duel is between the players, so as for hurting feelings, I don't think it's enough, and from another point of view, the kind of show where you are hello and I am good, everyone is a group of harmonious shows is really not interesting in my opinion. If there is competition, such a show will be more exciting. ”

Lin Xi's words attracted Pan Disheng's applause.

"With Lin Sheng's words, I am completely relieved! Actually, I'm here today. I just want to discuss with Lin Sheng about the title sponsorship of "The Voice of Asia". ”

Lin Xi's eyes lit up, but Pan Disheng's words just happened to his heart.

"The Voice of Asia" is independently produced by Oriental Film and Television Company, and the broadcast rights are sold to ATV, although the cost can be recovered, but after all, this is a brand new program, and the future is unknown. Lin Xi's offer for ATV is not very high.

On the one hand, it is to maintain the need for cooperation with ATV, and on the other hand, Lin Xi plans to make money from advertising sponsorship.

Lin Xi's concept of exclusive naming rights has attracted the attention of many manufacturers. But the advertising sponsorship fee of up to 5 million is prohibitive for most people.

Until the broadcast of the show, this exclusive title sponsor has not yet been determined. Someone persuaded Lin Xi to lower the price, but Lin Xi's attitude was very resolute - he would rather be vacant than reduce the price!

Others don't know, but he knows how broad the prospects of "The Voice of Asia" are, and when the show really becomes popular, there will naturally be manufacturers coming to the door to seek cooperation.

No, the show has only aired two episodes, and several groups of people have called one after another to inquire about the exclusive naming rights of the show.

"Pan Sheng is late, and the exclusive naming rights of "The Voice of Asia" have been ...... by me this year"

"Sold?" Pan Disheng looked at Lin Xi with some surprise, he had inquired before he came, and no one had won the naming right yet, could things have changed?

Lin Xi shook his head and explained: "It's not that it's sold, but that I decided to increase the price!" ”

"Price increase!"

Pan Disheng looked at Lin Xi with a bewildered expression, if this was not said from Lin Xi's mouth, he would have wondered if he had heard it wrong.

The exclusive naming right of 5 million is already a sky-high price in Pan Disheng's opinion, and Lin Xi actually has to increase the price, even if the show "The Voice of Asia" is popular, it is estimated that there will not be a few companies to do this wrong.

Lin Xi ignored Pan Disheng's expression at the moment, and directly told him that the current exclusive crown fee had risen to 8 million, and there was no room for negotiation.

Pan Disheng put down the coffee cup and sighed softly.

"Hey, that's a pity, if it was 5 million, my friend could still bear it by gritting his teeth, but if it was 8 million, I guess he would give up directly."

"I thought it was Pan Sheng who was interested in this, but I didn't expect it to be Pan Sheng's friend...... It's a bit of a pity, but Pan Sheng is not an outsider, so I can reveal more to you here. This year's sponsorship fee for the exclusive naming rights is 8 million, and it is estimated that it will be more than 10 million until next year. ”

The expression on Pan Disheng's face changed, although he was very suspicious that there would really be a company that would come up with 10 million to sponsor the show, but the sworn expression on Lin Xi's face made him hesitate.

"Don't hide it from Lin Sheng, my friend's experience is similar to mine. Just returned from studying abroad, his family gave him a start-up capital, ready to start his own business, the initial plan is to invest in the construction of a beverage company, considering that carbonated drinks are basically monopolized by foreign brands, he wants to start from herbal tea. Now that the factory has just been built, the money is a little tight, and I really can't come up with so much money to advertise! ”

Lin Xi hugged his hand and pinched his chin, nodded and said, "Make herbal tea?" That's a good idea. ”

Herbal tea is popular in Guangzhou, Hong Kong and Macao, and has a lot to do with the climate and soil of Lingnan.

There are countless herbal tea shops in Hong Kong. Or occupy a corner of the downtown area, or live in a corner of the alley, most of them are prosperous, and there are relatively fixed regular customers to patronize.

In the past, Hong Kong herbal tea was mobile and full of shouting, but in recent years, with the development of Hong Kong's urban economy, it has gradually moved into a fixed and hygienic store.

Because it can be drunk everywhere on the streets, there has been no particularly dominant herbal tea brand in the Hong Kong market.

This friend of Pan Disheng could think of starting a beverage brand with herbal tea. It has a bit of the bearing to do a big business.

"Pan Sheng, is there a shortage of partners for that friend of yours now?"

Lin Xi suddenly asked such a sentence, which surprised Pan Disheng.

"How. Lin Sheng is interested in investing in industry? ”

Lin Xi did not hide his plans, and said bluntly: "Recently, I have a little spare money in my hand, and I can really consider it if I have a suitable investment opportunity, although I don't know anything about production, but I know how to make the product more popular!" ”

Pan Disheng heard the sound of the strings and knew the meaning of elegance, and immediately guessed Lin Xi's plan

"Lin Sheng is talking about advertising?"

"That's right. It's advertising! Lin Xi looked at Pan Disheng and explained with a smile: "International beverage giants like Coca-Cola and Pepsi. The amount of money invested in advertising every year is incomparable, and in the highly competitive beverage market. The only thing that can make the product stand out is advertising, take herbal tea as an example, you can see herbal tea shops everywhere in the streets and alleys of Hong Kong, many of which are time-honored brands, and it is difficult to break out of the encirclement with the quality of herbal tea alone, so you can only rely on advertising to expand your popularity, and this aspect is exactly what I am good at. ”

Pan Disheng listened to Lin Xi's words, and thought for a while before saying, "I wonder how Lin Sheng is going to cooperate with my friend?" ”

Lin Xi replied without thinking: "I personally invested 5 million, and the exclusive naming rights of "The Voice of Asia" were priced at 5 million, with a total of 10 million funds, and then I want 50% of the equity of this company!" ”

Pan Disheng hesitated, he knew that the friend's family provided him with the start-up capital to set up the factory, that is, about 10 million, Lin Xi used 10 million to join the company, and it was not too much to ask for half of the shares, but his friend didn't know if he would agree.

"Is the phone in Lin Sheng's office convenient for me to use? I called my friend and asked him what he thought. ”

Pan Disheng showed a gesture of enthusiasm to promote this matter, Lin Xi was of course happy, and raised his hand to signal him to use it casually.

Pan Disheng walked to the desk, picked up the microphone, dialed his friend's phone, and then talked on the phone for about five or six minutes, and shrugged his shoulders at Lin Xi helplessly after putting down the phone.

"He won't agree?" Lin Xi hurriedly asked.

"My friend said that Lin Sheng had no problem joining the company, but he did not agree to use the exclusive naming rights of "The Voice of Asia" as the price, saying that since Lin Sheng has become a partner, then this advertising sponsorship should be provided to the company for free......

Before Pan Disheng finished speaking, he was interrupted by Lin Xi raising his hand.

"Then forget it, I don't have any interest in cooperating with such short-sighted people!"

——

In the past few days, I have specially found some movies made in the early days of Xinyicheng, and here I recommend two good ones to everyone, one is "Merry Christmas", directed and acted by Mai Jia, Zhang Yurong also played a role in it, a very happy movie, and the other is "I Love Night Fragrance", which has a bit of a taste of lut comedy, Tsui Hark played a role in it, but what amazed me the most was Lin Qingxia, everyone only remembered her undefeated in the East, and I felt that this role made her but also limited her, In fact, Lin Qingxia also has a soft and sexy side. (To be continued) R655