The Europeans' worries were unfounded, and Johnson Lin had the financial resources to support Lamborghini's development, and he would not give up on Lamborghini.

In terms of business and product development, Lin Johnson did not actually interfere too much with Lamborghini, and he completely trusted Ferruccio in the operation of the company, the founder of Lamborghini, who knew how to develop products and how to build supercars that were accepted in the market!

Perhaps the only thing Lin Qiangsheng cares about is that he has mastered the company's financial budget after he started this company, but this is a must, the investment in the development of new technologies is very large, and Lin Qiangsheng does not want Italians to waste their money at will, which company owner is very concerned about his financial situation!

Initially, Lamborghini's financial management was handled by the Hong Kong side, but now it has been handed over to an Italian finance company.

Lamborghini fans have been worried about the company's financial situation and financial crisis, after the company was acquired by Lin Johnson, what they saw was the huge capital investment of this nouveau riche they called, in any case, hundreds of millions of dollars in technology research and development expenses did bring great strength to Lamborghini, and re-injected full vitality into its development!

With the resolution of Lamborghini's financial crisis, the company's work began to operate normally again, the product development department re-recruited a large number of engineers, the brand marketing department that had been cut in difficult times was re-established, and people began to see the advertising of Lamborghini supercars and the dynamic figure active in various auto shows!

Watching Lamborghini get back up and running, the automotive press first exclaimed miracles and then mixed reports. After the Lamborghini changed hands, fans saw that everything was normal and there was no legendary yellow race that would ruin the brand, and people were silently observing the company, after all, not everyone wanted Lamborghini to experience bankruptcy and resale again, frequent bankruptcy transactions would seriously hit Lamborghini's brand reputation, and many owners who had bought Lamborghini. Or car fans with a large collection of collectibles who don't want to see a Lamborghini go out of business!

In addition, Lin Johnson has done a lot of public relations work for the Italian and other European automotive media, and gradually the automotive media have begun to say some good things about Lamborghini, and now fans are not so indignant about whether Lamborghini is owned by yellow people. Anyway, they know that this supercar company is controlled by a very rich nouveau riche Chinese, at least he can afford to spend a lot of money on car research and development, and the development of an ordinary car manufacturers can invest hundreds of millions of dollars in research and development, like Ford's Taurus. Ford invested $200 million in research and development for this car, and Lamborghini can be regarded as finding a good owner, at least to make Ferrari not so lonely!

In order to continue to improve the brand reputation of Lamborghini and recover the reputation loss of the previous Lamborghini bankruptcy and conversion owner, Lin Johnson will continue to make a high capital investment in Lamborghini in the next three years, and he will invest 1 billion US dollars in product research and development and advertising in three years!

With so much money thrown in, of course, it is also a good advertisement, and the media coverage has shocked the fans!

In any case, it seems that Fiat has a serious rival, as they own the majority of Ferrari's shares.

Of course. Lin Qiangsheng invested so much money just to develop an Italian sports car, Lin Qiangsheng did not have such a noble internationalist spirit!

While Lamborghini is developing new technologies and striving for excellence in existing technologies, this company also provides a lot of technologies for Lin Qiangsheng's domestic automobile companies to learn from, such as V-engine technology, Lamborghini has a very good manufacturing level for V6 and V12 engines, and although their V8 engine technology is not as good as Ferrari's, it is completely okay to use it in luxury cars if the displacement is reduced. In addition, Lamborghini also has all-aluminum alloy engine manufacturing technology, excellent exhaust design capabilities, chassis tuning technology and so on. These technologies can bring considerable technological growth to domestic automobile companies!

Taking these advanced technologies to China is undoubtedly a more convenient and fast way for the growth of automobile brands!

After the acquisition of Volvo Cars by the Geely Group. They package the Swedes' car technology and patents, as well as Volvo's advanced product control management, etc., transferred to the domestic brand, Geely's Emgrand car technology and workmanship have improved a lot later, and the most important thing is that its brand and Volvo have been linked together to indirectly boost the brand reputation and recognition, Geely's acquisition has many benefits, which can be described as huge!

Like Geely, Lamborghini can also bring great help to Johnson Lin's car company in the establishment of a car sales network. That's the benefit of acquiring a traditional European car dealership. And Lin Qiangsheng is more concerned that the acquisition of Lamborghini will not only bring technology and brand effect and sales network to his car company, but also bring more car culture accumulation to domestic factories!

Because the history of automobile development in Europeans is too long, the genes of automobile culture have long been integrated into the blood of these companies!

In Europe, some car factories see real car factories and real car workers, while in domestic car companies, they can only be called assembly factories and assembly workers. This lack of car culture often ends up making or breaking a car brand!

And Lin Qiangsheng has another purpose, that is, to use Lamborghini's excellent and large number of engineers and technicians as a priority research and development base for automotive technology!

That's the case with automotive technology, and maybe the advanced technology that appeared in sports cars and luxury cars a few years ago will be seen in family sedans a few years later. And each famous manufacturer has its own supercar brand, they give priority to the advanced generations of technology in the company's luxury high-end cars and sports cars to earn back a research and development expenses, and a few years later these technologies are outdated or have been popularized, they can transfer these technologies to ordinary passenger cars can also make another amount of money, and can play a good role in advertising gimmicks!

Look, this is an advanced technology that only sports cars and luxury cars have, and now we use these advanced technologies in family cars, isn't it luxurious? Practice has proved that this marketing method is really recognized by customers, and it is a tried and tested sales strategy of automobile manufacturers!

Lamborghini's Contash LP500S, launched this year, has been aerodynamically perfected and is no longer affected by air lift. So the company made the Contash rear wing an option, and customers could buy it for $5,000. Lamborghini is indeed extraordinary, a rear wing is sold so expensive, it is equivalent to the price of a family car, South Korea's Hyundai launched the Pony brand sedan this year into the European and American markets at about 5,000 US dollars.

Although the installation of the rear wing is a redundant move, and it will increase the drag and reduce the ultimate speed, there are many buyers who are happy to do it. Maybe the Kontash is more like a Formula 1 car with the rear wing, and that's why fans can accept it!

The Contash LP500S is also priced at more than $180,000, making it a veritable high-end sports car!

At this auto show, Lamborghini took out orders for Contash, Metronome, and Chenitol reached 32 vehicles, and LP500S alone was as high as 15 orders, which can bring Lamborghini at least $5 million in sales, which is certainly inferior to Ferrari Porsche, but the Camry, Previa, Ruizhi, and Yaris brought by Billing Johnson and Johnson must have much higher income!

This feeling of earning more than $100,000 for a car also brought Lin Qiangsheng a very different feeling!

Lin Qiangsheng once suggested that Ferruccio should open up production and not engage in limited sales, but his suggestion was sternly rejected by Ferruccio.

He explained that Lamborghini has long been positioned in a limited edition marketing method, and if this rule is broken, the blow to the brand's reputation will be very big, and many fans who are keen on Lamborghini will also be disappointed!

And Ferruccio also gave Lin Qiangsheng a detailed calculation of the cause and effect, that is, Lamborghini is not comparable to Ferrari in Europe in terms of marketing and brand recognition, and Lamborghini's brute character is naturally a little offended by gentle and conservative Europeans!

Although Lamborghini is on par with Ferrari in terms of speed, in terms of sports car sales, one is 100 units per year, but the scale is 1,000 units! In terms of sales of the entire car series, Ferrari even reached a sales record of tens of thousands of units, far behind Lamborghini, which sold seven or eight hundred units!

It's not bad to have 100 orders a year for most Lamborghini models, but Ferrari's orders tend to reach nearly 1,000 units a year!

This is a huge gap between the two companies in terms of development and brand, and Lamborghini was defined as a limited edition marketing model at the beginning of its development, which is also the most suitable path for it. If a model like Ferrari can sell tens of thousands of units, if Lamborghini lowers the price, it can't be called Lamborghini!

Lin Johnson has actually discovered Lamborghini's weakness, that is, Lamborghini has a car of more than 180,000 US dollars or even a model of more than 200,000 US dollars, but it does not have a good full-system positioning model like Ferrari.

Lamborghini has gradually given up the development of low-end products in the long-term development, which has created great difficulties for it to open up the market, after all, the high-end supercar market is also very limited, and there is competition from many manufacturers! At the same time, Lamborghini is not as active as Ferrari in developing new regional markets, and often lags behind its rival Ferrari in product development in many regions!

Lin Qiangsheng informed Ferruccio of these ideas, he hoped that this old guy who was about to enter the soil could look farther, not always staring at Europe, always thinking about beating Ferrari in speed, Lamborghini should be more ambitious, like its competitors, more active in opening up new markets! (To be continued......)