Focusing on the launch of advantageous fist products is the construction given by Liu Jiahao.

His construction is very correct.

In the past two years, ATV has been lagging behind wireless in terms of ratings. Chen Ping'an just took over ATV, although with his achievements and fame in the film industry, he temporarily stabilized the turbulent people in the alternate period, but this is only temporary.

If people can't see the changes brought about by Chen Ping'an's entry into ATV in the short term, the situation will be stricter!

Therefore, fist products are very important, which can give people down-to-earth expectations, so as to stabilize people's hearts.

"Well said! What kind of program do you think this fist product should be? Chen Ping'an continued to ask.

There are not many types of programs on ATV.

comprehensive programs such as "Golden Ten and a Half", "Men's World", etc.; informative programmes such as "Entertainment Circle", "ICAC Talk", "Doctor of Computer", etc.; women's programs such as "Midday Talk", "Afternoon Tea", etc.; music programs such as "* Spicy Rhythm", "Idol Club", etc.; News and current affairs programs such as various news, "Sports News", "Financial News", "Today", etc......

There are also variety shows, travel shows, game shows, food shows, sports shows, children's shows, youth shows, and TV episodes.

A TV station is a small kingdom with all kinds of organs.

It is not easy to choose a program to focus on, and make it a fist product with short-term results, and it is not easy to overwhelm wireless programs of the same file.

If it were easy, ATV would have done it a long time ago!

However, since Liu Jiahao dared to propose this proposal, he naturally had a draft. He built yì Chen Ping'an to use his own advantages and combine the expertise of film and television to plan a movie-related TV program.

This program can be an introduction to the dark horse international film shooting tidbits, with the movie as the main perspective; It can also be an introduction to the popular stars of Dark Horse International, with the artist-based perspective; In short, it is a gimmick with Dark Horse International. The TV lens leads the audience to get to know Dark Horse International up close.

Doing so is also a means of publicity for Dark Horse International.

Let's talk about it. Xu Xiaoming was also mobilized. He put forward his own opinions, and Jian yì Chen Ping'an created several TV drama scripts. is like a few books created for wireless in 85, and the representative one is the 86 ratings champion "Rogue Tycoon".

If you can create a book that is not inferior to "Rogue Tycoon", with ATV's Xiaosheng Huadan lineup, coupled with Chen Ping'an's god-given eyes, you will definitely be able to make a TV series with more ratings, so as to be an instant hit.

"Sister Nansheng, what do you think?" Chen Ping'an did not answer these two plans, and threw the question to Shi Nansheng. The latter pondered for a moment. Shaking his head, he said: "Each has its own shortcomings, and none of them are the best choice." ”

Liu Jiahao's construction is good, and with the fame of Dark Horse International and its artists, making a program similar to "Exploring Dark Horse International" can indeed attract the audience's attention, but the problem is that this show has nothing to do with ATV's artists.

As the CEO of ATV, Shi Nansheng thinks more about ATV. Since we are concentrating on creating ATV's fist products, we cannot lack the participation of ATV's signed artists. So Liu Jiahao's construction can be put down.

Xu Xiaoming's construction is good, Chen Ping'an wrote a few TV series books, and ATV artists participated in the shooting. The artists have benefited, the TV station can increase the ratings, and the audience is satisfied. It seems that everyone is happy, but the question is what about after the filming of these TV series?

If Chen Ping'an comes up with another script of "Rogue Tycoon" to make the audience addicted, what about after this TV series is broadcast? Could it be that Chen Ping'an became a professional screenwriter of ATV, specializing in writing scripts?

Liu Jiahao and Xu Xiaoming were silent, Shi Nansheng finished denying them, and then looked at Chen Ping'an with great interest: "Boss, don't hide it." Since you decided to buy ATV in the first place, you must have been prepared, right? Go ahead. What do you have to build yì. ”

"I think it's the most direct, fastest, and most effective way to reform variety shows."

Reform variety shows?

The three of them looked at each other: "What do you mean?" ”

Chen Ping'an proposed a variety show that he had conceived...... All right. It wasn't conceived by him, it's all plagiarism. A variety show that plagiarized the sticks of later generations, called "Love Letters".

The later variety show "Love Letter" did not have the same influence on "XMAN" in South Korea, but it was still widely popular abroad, especially in China.

Last year, Chen Ping'an was thinking about it, and this spoof-like celebrity matching show is very suitable for broadcasting in Hong Kong nowadays.

The prosperity of the entertainment industry, the popularity of celebrities, the pursuit of fans, the more avant-garde concept, and the bold and open language are in line with the tastes of young people in Hong Kong today. Beautiful, sexy, and charming female stars are the welfare of men; And the handsome and handsome male star can not only conquer the hearts of girls, but also may become the killer of the grandmother.

In addition, once the show is regularized and recognized by the audience, it can also be distributed abroad by inviting foreign stars to participate. In addition, this is also a way to promote local stars, second- and third-tier stars can appear on this show to maintain their popularity and popularity, and they can also promote their new songs and new plays in this show.

"Sounds interesting." After listening to Chen Ping'an's detailed introduction, Shi Nansheng nodded thoughtfully, "But will this increase the scandal of the performance star?" ”

At the end of this show, the male and female guests will pass the table of the game link, present flowers to their favorite other half, form a perfect pair, and receive the final prize, which is definitely prone to scandals.

"This kind of scandal that is clearly a scandal, in addition to helping the celebrity himself hype, I can't think of any negative effect. Could it be that the audience will think that the scandal in the game is real? ”

"I think it's doable." Xu Xiaoming nodded and said, "Fans and fans support their idols, but most of the idols they see are on the stage, and the games in the show can see the other side of the idols, shorten the distance and increase the intimacy, I think the audience should like it." ”

Shi Nansheng looked at Liu Jiahao: "What do you think?" ”

"I think this show is quite novel and in line with people's curiosity mentality."

"Then it's gúò." Shi Nansheng clapped, "But everyone hasn't done this show, boss, I'm afraid I'm going to work hard for you." You first take the screenwriters in the station to produce a few episodes, and when the screenwriters adapt and can create independently, you can withdraw from it. ”

"No problem!" Chen Ping'an agreed very happily, ATV is now his industry.

"What's the name of this show?"

"Love letters!"

The three of them looked at him with interest, Xu Xiaoming smashed his mouth and said that the name was good, Liu Jiahao touched his chin and said that just listening to the name can attract a lot of audiences, only Shi Nansheng sighed with a smile: "Boss, you are very good at this love thing!" Don't look at me like that, it is, it's almost your signature. Today's audience is looking forward to your romance movie every Christmas! I wonder what if one Christmas, you don't make a romance or you don't please the audience? ”

"No, at least not in the last few years."

Shi Nansheng glanced at her and said meaningfully: "I believe this." ”

As the vice president of Dark Horse International, she still knows a little about Chen Ping'an's love life, at least she knows that the relationship between Zhong Chuhong, Wang Guxian, Zhang Min and Chen Ping'an is not ordinary...... Well, there are other girls, Chen Ping'an's love movies will continue to be filmed in recent years.

"However, variety shows are only broadcast once a week, and I'm afraid it's not enough to rely on just one "Love Letter"." Shi Nansheng continued.

Chen Ping'an naturally took this issue into consideration.

"Love Letter" is only the first step, and the second step is a reversal drama.

The reversal drama is different from the TV series, each episode is relatively short, only more than 20 minutes, and the content of each episode is independent. It is also a novel and novel route to attract the audience.

ATV has many artists, and there are many popular stars. Needless to say, Jiang Hua, Yin Tianzhao, Liu Zhirong, Wu Weiguo, Tang Zhenzong, He Jiajin, Sun Xing, Liu Yong, Chen Xiuwen, Mak Cuixian, Li Zhi, Li Yanshan, Wei Qiuhua, Zhu Huishan, etc., are all actors that Hong Kong audiences like to see.

Red is not popular, first-line second-line, three, four, five, six, even if ATV loses to wireless in ratings, the lineup of signed artists does not lose to wireless at all. However, depending on the personal fame and the company's emphasis on Cheng Dù, the development of each actor is also different.

But in the reversal drama, every actor is the same, and each episode will basically be performed by a different actor, it can be said that everyone has a chance, and more importantly, in the reversal drama proposed by Chen Ping'an, each actor plays with his own real name, which is conducive to deepening the audience's impression of the actor's name.

It can avoid the embarrassment that at some point, citizens meet actors on the street, "you are the one", "you are the one" for a long time, and they can't call the actor's name.

The plot of the reversal drama is relatively simple, and you can capture inspiration from life, film and television dramas at will, after Chen Ping'an took out a few books of reversal dramas, this problem can be handed over to the screenwriter of ATV to be responsible for creation.

"Anything else?" Shi Nansheng asked with a smile. The new official took office with three fires, and at the beginning of Chen Ping'an's entry into ATV, there should be at least three moves, right?

The third trick is relatively simple, TV episodes!

This is the foundation of the TV station, Chen Ping'an came up with a script, "He is from the rivers and lakes". Flipping through the script, there is also a list of actors in it.

Zhou Xingchi, Wu Mengda, Zhou Haimei and other newly joined artists are impressive, and there are also ATV's original artists. Jiang Hua, Chen Xiuwen, Li Zhi, etc. are also the main actors of this play.

The script looks ...... can only be said to be not bad, but Chen Ping'an's subsequent words surprised the three people present. The producer of this drama is Liu Jiahao, and the director is Li Lizhi!

Liu Jiahao said: "Boss, Dali has never directed alone before. ”

"What's that? I am optimistic about your ability and vision, and naturally I will also open up the ability of your apprentice. It's not wrong to talk about seniority, but there is a premise, that is, the capable! When I appeared in the conflict, I supported the latter, so let Li Lizhi be a catfish back! (To be continued) R655