Chapter 192: The Show at the Negotiating Table
It was also the first time Daniel visited Disney's headquarters in Burbank, where the world's greatest company began to become Hollywood's biggest player. %Www.しWxs520.coM
Group CEO Robert Brown. Iger and Disney Pictures CEO Dick. Cook personally greeted Daniel and his party.
This time, it was Daniel who brought the staff of DD Pictures' Daniel Investment Department to pay an official visit.
Burberry tailored suits with a dark plush texture make young Daniel more like a company executive than a superstar.
"Every time I see you, I always feel like we're really old."
"So you're going to tell me when I first entered Disney that you don't really want to see me, Bob?"
Robert let out a hearty laugh, and although they will complete an important negotiation today involving tens of millions of dollars in money, both are trying to create a more harmonious atmosphere - "Pirates of the Caribbean" has just suffered an accident, and if the main producer, distributor, and second investor and actor are at odds at this time - it is really hard for the industry to believe that it will be a successful project, and it is difficult for the audience not to feel awkward about the film.
A two-hour tour of Disney's exhibition room.
It's been an extraordinary morning, 80 years of Disney's animated characters, and how the company has come to where it is today. In 2001, the year before, Walt Disney, the company's founder, celebrated his 100th birthday, and there were some promotional celebrations in Disney's parks around the world.
Mickey Mouse, Donald Duck, Snow White, Dwarfs, Cinderella, Alice, Sleeping Beauty, Winnie - and many other animated characters that are very familiar to people all over the world. Their birth and development are displayed in this exhibition hall with the most original materials. Like all manuscripts. image design process and so on.
"It's really amazing, it's all Disney's badge."
"I'm glad you like it here." Robert looked at these achievements and was also quite proud.
After a brief period of harmony, when the two sides sat down on opposite sides of the negotiating table, the atmosphere naturally entered a tense process - despite the huge difference in size between the two sides, the large companies with a market value of tens of billions and the small ones with a valuation of just over 100 million.
"Actually. Bob. I didn't think about visiting Disney's headquarters today. Because of Pirates of the Caribbean's supplementary investment project, there shouldn't be any disputes. After all, our contract is quite clear, and we are not short of funds to make this project even better. Daniel's pen rang at the table. It's a rather annoying habit, "So, I can't understand what Disney is trying to do with us." You want to be fully responsible for this additional investment of up to 38 million so that our investment ratio can be adjusted from 2:1 to 3:22:1. In addition to this, you also want to further increase this ratio to 4:1 through cash compensation. So, is Disney now trying to eat big and small? Or should you think about buying DD outright? ”
Disney's request is of course rude, but that's the prerogative of big corporations. If it weren't DD sitting across from you, but Universal or Paramount, this discussion wouldn't have come up at all. On the other hand, if the other party is not Daniel's company, then Disney may adopt a tougher move. After all, most of Disney's expected improvement today is related to Daniel.
The amount of talk about Pirates of the Caribbean in public spaces such as MBIMDB makes it one of the most anticipated productions of the next year. And Daniel's farewell has added to the value of this project.
"No, Daniel, we're just looking for a better solution." Robert is still kind-hearted, "Don't think that this is Disney encroaching on DD's power, no!" As far as DD is concerned, the investment of more than 10 million yuan can open a new work. I remember that "Greek Wedding" only invested more than 10 million, which was a good business that Disney also coveted. DD should continue to do this, shouldn't it? More projects, more experience, more connections, rather than putting all your money into a big project with an uncertain future. These words come from the bottom of my heart.
We will not estimate the proportion of DD's investment equity at this time based on the original contribution, Disney gave a valuation of 45 million, and DD earned 10 million before the movie was even completed, isn't this the most cost-effective business. Even if we wait until the final accounting period, this project will have to make a profit of at least about 150 million for us to have such a big return on DD. What's more, Disney only asked for the DD ratio to be controlled at 20%, not lower.
You know, within Disney, only when the investment ratio is 80% can it be possible to give the best publicity and promotion treatment, which means that Disney will use its resources and ingenuity to make the revenue other than the box office satisfying. From this point of view, it does not actually hurt your absolute gains. 20% may earn more than 33.3%, for DD. ”
That's what a successful entrepreneur says.
It sounded like Daniel was a fool if he didn't sell it.
"Bob, is the message I heard from you true? Disney intends to do a lot of promotion for Pirates of the Caribbean, and you think it's valuable. However, with this in mind, you want DD to give up its rights. No, Bob, that's not the way Disney treats its partners. If you have more confidence in me, DD will not be able to join this project, you should know how rare DD's promise was, we are willing to let Disney recover the cost in advance, and then start to get our own money back, this is DD's sincerity, I don't think you have seen a more sincere investor than this. However, now when you think the project is profitable, you decide to ignore everything that came before and use the promotion force, can I say coercion? Yes, to coerce us into giving up our rights. I still can't believe it's something that has happened, and I've always had such a good impression of Disney and how much I admire this great company. ”
It was the first time Melissa Ferguson and the employees of Daniel's investment department had seen Daniel sitting at the negotiating table.
His acting skills also come into play here, and the Disney executives sitting across from him are his audience, and he uses his tone of voice, lines, micro-movements and expressions to successfully interpret an angry and disappointed rookie boss who seems to know nothing about "sharp words". He tries his best to make the "villains" realize that they are evil and wrong, and that they should be evildoers with a troubled conscience.
It's just that he didn't tell Melissa and them that before he came.
At that time, his expression was relaxed, even with a smile.
"Since Disney wants it, we can't refuse to give it, and if we have to stick to the end, maybe this is the last deal. And offending Disney, we will not only have one less partner, but also one more powerful enemy. So the main goal now is not to keep 3 to 3 shares, but how to sell them for a high price, this time, we have to slaughter them hard and replenish our cash pool. ”
With "Greek Wedding" going from one account to another, the money in Daniel's investment department's cash account has been skyrocketing.
And "Greek Wedding" also has a lot of money in the peripherals, and they license dozens of wedding companies, allowing them to provide customers with authentic "Greek weddings" according to the wedding model in the movie plot. In addition to this, they also make a lot of money from licensing matchmaking sites. At the beginning of the project, Daniel wanted to be able to place ads on the match website, but was rejected. As a result, Match now has to pay dozens of times more than the original price to use the name "Greek Wedding" to promote a new blind date program on the website.
And the images of Daniel and Nia are also sold in figures, although they can't be compared with "The Lord of the Rings", but with the guarantee of a huge number of moviegoers, the income is also very expensive.
In addition to that, Orthodox earns the first round of television rights to the ABC for $3 million, and a DVD release in early December, which has become one of the most anticipated movies in the audio industry, with a high number of online downloads of the soundtrack, and the episode "Eternal Love," which aired at the time of the film's wedding, has become the hottest choice for on-demand announcements.
So the first installment in DD Pictures' library will continue to harvest dollars for Daniel.
When Daniel said that he hoped that the cash bank would be more and more abundant, Melissa and others were puzzled, Daniel had no new projects recently, and it seemed that he really wanted to let go completely in 2004. It's a bit of an idiot to get the money back from Disney and put it in the bank.
In fact, only Daniel knows that "Pirates of the Caribbean 1" has only a little more than 600 million at the global box office, which is far worse than the subsequent 2.3 films. In terms of other income, Disney has a way to pit DD's money, and now they want to curb Disney's greed, but they don't have enough ability.
Therefore, according to estimates, he believes that on "The Curse of the Black Pearl", it will be difficult for the investment department to get back more than 150 million in the end, and with the need to invest 10 million, the total investment will be more than 46 million. Although the yield of 300% is already high, it may not be fully recovered until four or five years later. For Daniel, it's a bit of a bit unworthy if they can get a good price mix from Disney, such as their expected 30 million + 20% or 90 million to take all the shares.
But Disney's current 10 million + 20% is certainly not a solution that DD can accept.
At the negotiating table, the "angry" Daniel stepped down and let Melissa lead the negotiations. Egger, of course, began smoking his Cuban cigar as well, watching his employees compete for every ounce of interest with the civilized and resilient woman opposite. (To be continued.) (LWXS520。 COM))
PS: The third update, of course, and >