Chapter 19 Opening of the Profession
On the day of its opening, Qinghe Building was lit up, and the rich families in the city came.
Because first, Chen Yuanheng loves to make friends, he has been in Ancheng for almost two years, and he has met a lot of friends, including big squires, rich families, scholars, and descendants of officials.
Chen Yuanheng also understands that his restaurant is positioned as a high-end consumer group, and I believe that everyone has not seen these new dishes, so it is not open on the first day of opening, and only entertains friends for free. For a while, the carriages and horses in front of Qinghe Building couldn't be opened.
Fortunately, Chen Cai and Chen Qing are both people who have come out of the mansion and seen the world, so they expected it in advance, and they were all arranged in an orderly manner.
After a hectic day, the upper class of Anseong knew that there was a Gyeonghwa Building, and they were all talking about the dishes of the Celestial Building.
No, Chen Wenhui received three posts early in the morning, one each for Wang Yaozhen, one for Wan Meizhen, and one for the Lan sisters. They were all asking her about the food in Qinghe Building. Chen Wenjun and Chen Wenlin also have many friends of the same age here, most of whom are from the poetry club, and of course they also received a bunch of posts early in the morning.
After dinner, Chen Wenhui and the two brothers of the Chen family were complaining to their parents that they wanted to go to Qinghelou for dinner no matter how many posts they received, but helplessly, the tables in Qinghelou had been lined up for half a month.
This is what Chen Wenhui said to Chen Qing in advance, how many tables are there at most every day, and if it exceeds this number, don't take over the business, and recommend them to go to other houses for dinner. This approach to marketing is unanimously endorsed. However, right now, everyone is hurt by this again, how can they face their friends now. The Chen family happily gathered together and complained.
The restaurant has been open for three days, Chen Qing and Yin Hong have cooperated very well, and the biggest problem now is that the supply of meat is not available. There is no way around this, all restaurants are based on pasta, dishes and wine.
Now most of Yin Hong's new dishes are meat-based, which makes Yin Hong feel that she can't stretch her skills. Chen Wenhui thought at this time, it would be good if there was progress on Ziyu's side.
Just thinking about it, Chen Cai came to tell the Bai family, saying that the two cross-courtyards had also been repaired, and the first batch of family items had also been completed, and they had begun to open first.
As soon as Chen Wenhui heard this, she hurriedly said to Bai: "Feiguang here has long been prepared, and the needlework and daughter-in-law have also been trained, mother will see when it will open?" ”
Bai Shi listened and said to Chen Cai: "The Chen Qing you recommended last time was very good, and this time the ready-to-wear store is open, and you also recommend it." ”
Chen Cai said: "Although most of the ready-to-wear shops are presided over by Feiguang, the management of tailors, the purchase of goods, the care of the store, etc., all need a man to be a helper, that is, a male shopkeeper." Actually, I asked Chen Qing's brother Chen Fu to do all the big and small things in the yard. I saw that he was doing a good job, so I just let him be the shopkeeper. ”
Bai Shi listened and said: "What you said makes sense, let Chen Fu and Feiguang be the shopkeeper together." Let them figure it out on their own. ”
After speaking, he said to Chen Wenhui: "This ready-to-wear shop is different from a restaurant, it is mostly a woman's thing, this time I won't let your brothers take names, didn't you read with your father?" Then I'll test you and give our shop a name. Chen Wenhui listened, lowered her head and thought for a while, and said: "Cuijin Lou" is good"|Bai said: "Well, it's still elegant, just call it this name." He said to Chen Cai again: "You tell Chen Fu about letting Chen Fu be the shopkeeper, let him think about it, Ming'er will call me back, I want to see how he is going to run the shop." Chen Cai agreed and stepped back.
The next day, Chen Fu wore a new set of clothes and came to kowtow to Bai's head. Bai said to Chen Fu: "You are the girl's milk brother, so I will give you a seat." ”
Jin Ying on the side heard this, and hurriedly moved a small stool, Chen Fu thanked him, and did it. Chen Wenhui looked at this milk brother with a clean and capable appearance.
Bai said: "The chief butler recommended you to be the shopkeeper of the clothing store, what rules do you have?" Chen Fu hurriedly took out a piece of paper from his sleeve and handed it to Jin Ying on the side and said, "Back to Mrs., I thought about it for a while, and it was all written on this." ”
Bai took it from Jin Ying's hand and looked at it. There was a twinkle in his eyes: "I can't see it, you still have a lot of rules, let's talk about it specifically." At this moment, even Chen Wenhui became curious.
Chen Fu was a little nervous, but he was very encouraged to hear this and said: "I don't think there is much movement in the opening, because the whole city is talking about our restaurant these days, and it is not good to have a ready-to-wear shop at this time." It's normal to invite the neighbors to have a meal. As for the source of business, I have other ideas. Let's start with beautiful clothes. I would like to invite Steward Chen to have a meal in the name of opening a business. During the dinner, we asked them to take care of our business. Our beautiful clothes are inexpensive, and we can make the clothes of servants in bulk for each prefecture. So that we can have the first order. Then, I want to find a local merchant's guild, ask them to go to their shop, and first pick up reliable merchants to give them credit and let them sell. With the quality of our clothes, the low price will definitely open up the market, so that in turn we will wholesale to the ready-to-wear shops in the city. In this way, we only wholesale and do not have zero estimates, so we will not rob their business and will not be resisted by our peers. Then there is the brocade. This one should be designed by our Feiguang girl and hung the clothes in our shop, so that the most popular new clothes can be hung regularly, which will naturally attract customers. Actually, there is another way, but I don't dare to talk about the girl here. ”
Chen Wenhui admired his method of selling beautiful clothes very much, and now when he heard him say this, he said strangely: "I can't listen to what he says." Bai Shi was also strange, thought about it, understood, and said: "Well, I know, don't say it, your idea is very good, just do it." And the treasure clothes. ”
Chen Fu continued: "Baoyi is even simpler, originally the clothes of the big families in Ancheng were made by Qiao Niang, and now Qiao Niang is our second shopkeeper, and these customers are naturally ours." Moreover, the big families in Anseong have been fashioning your clothes for the past two years, and this time our family opened a garment workshop, and they are naturally willing to come. ”
Bai smiled: "Your mouth is sweet, en." You can do whatever you want. Of course, this big shopkeeper belongs to you and Feiguang, so your ideas must be discussed with Feiguang. Okay, go for it. I'll hand over this Cuijin Building to the two of you. Chen Fu promised to go out.
Chen Cai, Chen Fu left, Chen Wenhui got tired of coming up, rolled in her mother's arms and said: "Mother, I can't listen to what it is, he didn't say how you know, tell me quickly." Bai Shi hugged Chen Wenhui: "This son will become a child again, don't inquire about these words, it's not what your daughter's family asks." Chen Wenhui had no choice, so she had to put it aside and not mention it.
In this way, Cuijin Building opened quietly.
Chen Fuzhen is really business-minded, and things are developing as he expected. He and Chen Cai invited the housekeepers of each family to have a drink. The housekeepers of the prefectural order invited them to dinner, and the housekeepers of each family enthusiastically participated. During the banquet, Chen Cai and Chen Fu took out the list of beautiful clothes of Cuijin Building and gave one to each housekeeper.
When the housekeepers returned to the house, they didn't dare to hide it, and hurriedly showed the list to the housewives. Sure enough, the housewives in these big mansions are worried about the clothes of the servants of the four seasons every year, and now they don't have to make their own clothes, and the price is still so cheap, cheaper than what they do, they are all moved, and they have sent housekeepers to place orders. Why is it cheaper than making it yourself, because there are oil and water purchases in each prefecture. The amount of clothing they buy is small, and they have to eat oil and water, so the price is naturally high, and if they do it, they peel off a few layers, and the price will rise.
In comparison, the price of Cuijin Building is much lower. But then the housekeepers were not happy, because there was a layer of oil and water missing. Chen Fu had already taken this into account, so the price of this was already higher than that of the merchants. When the housekeepers came to order the clothes, Chen Fu quietly gave the red envelope to the housekeepers. Now the housekeepers were overjoyed. So after returning home, they praised the clothes of Cuijinlou for their good and low prices, and persuaded their housekeepers to order clothes in Cuijinlou in the future.
Of course, the oil and water of the buyers are gone, and the oil and water are given to the housekeeper. Chen Fu had already thought of this. Because it is the housewives in each house who decide the order, these housewives generally talk directly to the housekeeper, and the buyers can't get to the housekeepers. Therefore, Chen Fu directly gave the red envelope to the housekeeper, which is more conducive to sales, as for the buyers, this is not the scope of his consideration.
In this way, the business of Cui Jin Lou began lively. The ladies and girls of those big families used to make clothes at Qiao Niang's place, and now Qiao Niang and Feiguang came into their house together to tailor them for them.
These ladies saw that Feiguang had a different style, and when they inquired about the county order's family, they were polite, and when the clothes were made, they were all happy to see the workmanship and the extraordinary embroidery, and they introduced them to their relatives and friends. For a time, the grandmothers and girls of the upper class were proud to wear the clothes of Cuijinlou. The brocade business in the shop is also very good. Because every month, Feiguang makes new clothes according to the most fashionable styles in the capital and hangs them.
Chen Fu sent someone to give the most popular lady in the Qinglou in Ancheng a few sets of clothes, at that time the new style, beautiful embroidery immediately conquered the hearts of these young ladies, under their drive, the girls and daughters-in-law of Ancheng have worn the brocade clothes of the Cui Jinlou for fashion.
For a time, Cuijin Lou's business was very good. The corresponding manpower is not enough. After Feiguang returned, the Bai family was very happy to send Chen Cai's family to the market again to recruit thirty female workers.
At this time, there were 60 female workers in the Cuijin Building, and Chen Yuanheng was very happy when he heard about it, and said, "It would be nice if there were more, so that it could be reported as a political achievement." When Feiguang heard this, he said, "There is also a way to do this." Our business has been very good for a while, and we have made more clothes, and we have a lot of leftovers, and now they are all piled up in a room. I thought I could open another shoe factory, recruit female workers, and use these scraps to make cloth shoes, which is the simplest. The same wholesale goes out. ”
Chen Yuanheng was very approving when he heard it. Immediately asked Chen Cai to buy another yard at the back of the two cross-courtyards, recruited forty female workers, and began to make shoes.