Pan Disheng was bending down to get into the car, and the secretary chased after him from behind.

"Mr. Pan, Wang Dashao's phone number."

"Just say I'm not there."

Pan Disheng dropped this sentence with a cold face, turned around and got into the car.

Seeing that Pan Disheng was in a bad mood, the driver standing next to him quickly closed the car door.

The secretary's mouth moved outside the car, as if he still had something to say, but Pan Disheng didn't have the patience and directly ordered the driver to drive.

"Mr. Pan, wouldn't it be too hasty to send Wang Pinchao like this?" The assistant turned his head from the passenger seat and asked with some concern.

"Don't mention that idiot, if he had promised Lin Xi at the beginning, he would have counted the money and had cramps in his hands by now, now that he knows that he regrets coming to me, what was his attitude when I asked him to accept Lin Xi's cooperation? If I lose face in front of people, I can't say anything, and the relationship I have built up with great difficulty may be ruined by this bastard! ”

As soon as he mentioned this, Pan Disheng hated it.

The assistant didn't dare to persuade again, so he had to change the topic and say: "Lin Xi's means of hyping advertising are really powerful, but when this trend passes, it may not be easy for Baozhilin Herbal Tea to continue to maintain its current sales." ”

"Do you think that's all Lin Xi's means? Look at it, soon he will launch new advertising methods, at most half a year the market will completely accept Bao Zhilin herbal tea, and even if he no longer continues to advertise, the sales will gradually stabilize dìng, and half a year is enough for Lin Xi to return to his capital, so he will not lose money in this business. ”

If Lin Xi was in the car, he might have to applaud Pan Disheng when he heard this.

He has indeed prepared a backhand for the sale of Bao Zhi Lin herbal tea, and he has already begun to implement it.

Pan Disheng could guess Lin Xi's next move without knowing about it. The business sense of smell cannot be said to be unkeen.

As the driver drove past an intersection, Pan Disheng noticed a large queue in front of a convenience store on the side of the road.

"Go down and take a look. What happened. ”

The car pulled over, and Pan Disheng's assistant pushed the door and got out of the car. When I walked to the door of the convenience store, I happened to meet a middle-aged Abel carrying two boxes of Bao Zhilin herbal tea.

The assistant took off his sunglasses, leaned forward politely and said, "Uncle, I want to ask you something, what are so many of you queuing up to buy?" ”

The middle-aged Abel raised the two boxes of herbal tea in his hand, "What else can I buy, of course I want to buy this." ”

Pan Disheng's assistant was stunned, then reacted and asked: "This herbal tea is advertised well, but in fact, the taste is not special?" ”

"You're wrong. I didn't just buy this herbal tea for drinking. The middle-aged Abel saw Pan Disheng's assistant at a loss, and then explained: "In fact, the herbal tea on the market now tastes almost the same, and the one who drinks this brand is also drinking, and the one who drinks that brand is also drinking, it doesn't matter to me, but Baozhilin herbal tea is different, and if you drink it, you will have the opportunity to be selected to be the audience at the recording site of "The Voice of Asia", so I didn't buy these two boxes for myself, but for my two daughters." ”

"The chance to be selected to be an audience at the recording site of "The Voice of Asia"?"

Pan Disheng's assistant seemed to have caught something. But I couldn't think of anything for a while.

"Yes, this is called opening the can and being polite, the ordinary award is the one you just said, and the special award is the ticket to the finals of "The Voice of Asia". I heard that the four mentors will take the finalists to hold a super luxurious concert at the Hung Hom Sports Center. ”

This middle-aged Abel was very talkative and talked a lot to Pan Disheng's assistant in one go.

"Abel, why don't you buy a few more boxes. This saves you trouble, and you have a great chance of winning the lottery! ”

The middle-aged Abel shrugged helplessly: "I want to too." But the store doesn't sell it, saying that it has signed an agreement with the manufacturer. One customer only sells two boxes at a time! ”

"And such a rule?" Pan Disheng's assistant is a long insight.

"It's not that someone hoarded the price of herbal tea a while ago, the manufacturer in order to prevent similar things from happening again, so they launched such measures, and the probability of winning the ordinary prize is quite high, I heard that you can almost win once in five boxes, I buy these two boxes, and if you are lucky, you can also win an ordinary prize!" The middle-aged Abel patted the two boxes of herbal tea in his hand.

Pan Disheng's assistant only felt a tingling scalp, each box of Bao Zhilin herbal tea is sixteen cans, an average of five boxes only have a chance to be a lieutenant general, and the winning rate is almost one percent, and each episode of "The Voice of Asia" needs at least three or four hundred people to be recorded on the spot, and a show can almost drive the sales of tens of thousands of cans.

Of course, this does not seem to be particularly big for the sales of more than 200,000 cans of Baozhilin herbal tea, which currently sells more than 200,000 cans per day.

Thinking of this, Pan Disheng's assistant asked again: "What if it's bad luck?" ”

The middle-aged Abel sighed, "If you are unlucky, you will only have an encouragement prize, but the probability of winning the lottery is quite high. ”

As soon as the words fell, I heard a young man in the store shouting excitedly with a pull tab that had just been pulled open: "I'm hit, I'm hit!" ”

A large group of people behind him immediately leaned their heads over.

"Boss, another can!"

The young man handed the ring to the shopkeeper, and the onlookers behind him dispersed with a "cut".

The old man pouted at Nunu over there, "Look, I said that there is a good chance of winning the lottery." ”

Pan Disheng's assistant was speechless, he knew very well in his heart that this kind of simple and re-can may be the real driving force to attract consumers to continue to buy.

"Uncle, it's hard to talk about luck, if you buy more than ten boxes and don't win an ordinary prize, wouldn't it be a loss?"

The middle-aged Abel was not happy when he heard this, "Hey, Hou Shengzi, are you cursing me?" ”

Pan Disheng's assistant hurriedly waved his hand, "Don't get me wrong, I just want to remind you not to fall into the marketing trap of merchants." ”

"What marketing trap? I don't understand what you said, but the manufacturer has already considered the problem you said before, if luck really carries that kind of Cheng dù, as long as you collect 888 herbal tea cans, you can also exchange for a chance to be a live recording audience, this year's audience is full, and it can be accumulated for use in the new season of the show next year. ”

When the middle-aged Abel said this, he raised his hand and looked at his watch, and then his expression changed greatly.

"No, I'm in a hurry to make the bus, you have to know the specific situation, there are leaflets in the store, you can go and see for yourself!"

Looking at the back of the middle-aged Abel running towards the bus stop with two boxes of herbal tea, Pan Disheng's assistant was completely convinced.

This combination of "winning the lottery" and "accumulating redemption of huàn" will not take half a year for Hong Kong consumers to be firmly tied to the station and train of Bao Zhilin herbal tea.

returned to the car to report to Pan Disheng, and Pan Disheng was also very touched.

I used to know that Lin Xi was a genius in film and television entertainment, but I didn't expect to be so powerful in commercial marketing.

"Call Oriental Film and Television Company immediately to make an appointment, I want to meet Lin Xi as much as possible!"

The success of Baozhilin herbal tea in advertising and marketing made Pan Disheng can't help but have the idea of taking the initiative to befriend Lin Xi, as for Wang Dashao, who is also making herbal tea, he directly ignored it.

In the afternoon of the next day, Pan Disheng visited Oriental Film and Television Company again.

As soon as they met, Pan Disheng was very enthusiastic.

"Lin Sheng, congratulations, Bao Zhilin herbal tea is selling well, and monopolizing the Hong Kong market is just around the corner."

"Cheng Pan Shengjiyan, please inside!"

Lin Xi's attitude when he received Pan Disheng was the same as the last time, there was no excessive affection, nor was he deliberately rusty, and the two of them had a tacit understanding and did not mention the unpleasant thing before.

When they came to the office and sat down, the two were polite again.

After Pan Disheng took a sip of coffee, put down the cup and said the real purpose of today's visit.

"Lin Sheng's means of advertising, really make me admire, come to bother today, there is also one thing I want to invite Lin Sheng to help...... I recently won the Asia-Pacific distributorship of French Ji Longxue watches, and I want to do a full range of advertising promotion for this watch. ”

Pan Disheng knew that Lin Xi's identity was no longer what it used to be, so he never mentioned the matter of money, but just gently pushed a written check for five million in front of Lin Xi.

"I know that Lin Sheng is busy, so I just need you to take the time to shoot a commercial for me, and guide the publicity plan by the way, which is a small remuneration and not a tribute."

Lin Xi glanced at the check in front of him and wanted to open his mouth to refuse, but he felt a little unbearable in his heart at Pan Disheng's enthusiastic gaze.

"I wonder what Pan Sheng wants from this advertisement?"

Pan Disheng was overjoyed, "So Lin Sheng agreed?" ”

"Don't get me wrong, Pan Sheng, I mean to see what kind of requirements you have, and then recommend you a more suitable advertising company, because to be honest in terms of advertising, I am just an amateur, and several successes are due to luck, and I really can't afford Pan Sheng's high hopes."

Lin Xi said this tantamount to a euphemistic refusal.

Pan Disheng also knew that it was impossible for Lin Xi to end up in person with his current identity, and he could help recommend it to give him enough face.

"Of course, Lin Sheng is willing to help recommend, but I don't have any special requirements here, I just hope that the heroine of the commercial can be designated by me."

"Designated heroine?" Lin Xi looked at Pan Disheng, and his expression suddenly became a little playful.

Pan Disheng waved his hand to let his assistant go out first, and it seemed that he had something to say to Lin Xi alone.

After the assistant went out, Pan Disheng took out a photo from his pocket and handed it to Lin Xi.

"This is the heroine I want to designate!"

Lin Xi took the photo and looked at it, and a certain guess in his heart was immediately confirmed.

Sure enough, it was her! (To be continued......) R1292