The interview with "Phoenix.com" will cause trouble, as early as the interview in the café, Lin Yuquan had clearly predicted, this is not difficult to predict, although he thinks his words are very pertinent, but the difference lies in the readers and readers, the same interview, after different people interpret it from their own perspectives, see completely different views.

In the eyes of some literary film directors and literary film lovers, Lin Yuquan's interview undoubtedly exudes a cold atmosphere, and he is very indifferent to weak literary films.

It would be fine if such a point of view came from an ordinary person, but because of Lin Yuquan's special status in the domestic film field, it undoubtedly magnified the seriousness of the rhetoric in the eyes of these people.

As a result, there were immediately a lot of critics on the Internet, believing that Lin Yuquan, as the most influential director in the world in the domestic film field, and as the richest man in China, lacked a sense of social responsibility, money first, and interests first.

believes that Lin Yuquan should take the initiative to support literary films, on the one hand, he can invest more in the production of literary films with Shuguang Film Company, on the other hand, with the rapid rise of Shuguang Cinema Line, he can also open the door to literary and artistic films in terms of screening, just like the reporter of "Phoenix Network" said, each theater of Shuguang Cinema Line has a cinema hall, and it is also a great force to specialize in screening literary and artistic films.

As for the loss of doing this, Lin Yuquan has made so much money relying on commercial films, shouldn't he come up with some literary films that support the disadvantaged? For his huge net worth, a loss of tens of millions of dollars a year is not a big deal.

Of course, it is not only to criticize Lin Yuquan, Lin Yuquan's remarks are also a fuse. Investors and cinemas are also seen as lacking in social responsibility. Bad bashing.

Furthermore. The cliché that the domestic cinema chain is not diversified enough, and that a special cinema chain should be set up, and that the government should vigorously support literary and artistic films have been mentioned again and again.

And such a criticism naturally inspired Lin Yuquan's fans and many neutral Internet users to fight back for the first time, does Lin Yuquan's remarks have any meaning to belittle literary films? No, he is just stating and analyzing the current situation faced by domestic literary films, there is no shortage of audiences for literary films, but the audience base is not enough, and literary films do not lack word of mouth. However, lacking the ability to convert word-of-mouth into box office, it is impossible to save literary and artistic films by relying only on cinema scheduling or establishing art theaters.

The operating cost of the theater is extremely high, and the audience is more fond of good-looking commercial films, in the case of few literary films, the theater can only choose to show those commercial films that can bring higher income in order to survive, and there is no problem.

Criticizing the cinema chain for being too profit-seeking and lacking a sense of social responsibility is completely self-righteous. After all, the cinema chain is a commercial organization and not a public welfare organization, as a commercial organization. Naturally, profit should be the primary consideration, which is understandable.

On the premise that Lin Yuquan is not wrong, the criticism against Lin Yuquan naturally makes Lin Yuquan's fans angry, and neutral Internet users are also disgusted with remarks that are obviously too self-righteous in their opinion, and the retaliation naturally begins.

Accusing Lin Yuquan of not having a sense of social responsibility, Lin Yuquan's donations for charity this year have reached hundreds of millions, including hundreds of millions of donations from the Wenchuan earthquake alone, is this something that people without a sense of social responsibility can do? For a person who spares no effort in philanthropy, can he only prove his sense of social responsibility by losing tens of millions of dollars to support literary and artistic films? This is undoubtedly a ridiculous statement.

Moreover, Lin Yuquan's dedication to charity is obviously more meaningful, there are many people in this society who look down on diseases, especially some serious diseases, if spending 200,000 can save such a life, 10 million can save 50 people, compared to using the 10 million to support literary films, which is more important.

Besides, Lin Yuquan makes money from commercial films, why should he support literary and artistic films? If you have money, you have to support literary films? How can he be a literary film, and he has such qualifications to ask him to do that? As Lin Yuquan said, movies don't have the genre of literary films at all, and generally speaking, there are only good and bad, if you don't look good, completely detached from the audience, and people don't even have to watch it, then why support you.

And since there are so many people who support literary films, why not rely on their own strength to help literary films? You have to impose the responsibility on others, don't mention the excuse that you don't have Lin Yuquan's money, your personal strength is weak, you can use crowdfunding, if there are 100,000 people who sincerely support literary films, and each person contributes 100 yuan, then there are also 10 million funds for the filming of literary films. If there are more people with economic strength to bear and more people to support literary films, then 20 million, 30 million, 40 million are not a problem, in the final analysis, everyone is shouting slogans, there is no actual support at all, just shouting slogans, and using eggs.

The same applies to whether people who shout in favor of literary films are willing to pay for online payment for watching and distributing DVDs, and if they are willing, it can completely change the dilemma of literary films. If everyone doesn't even do such a thing, then it will be useful to improve the cinema schedule and establish an art theater.

Because Lin Yuquan's fans and neutral people obviously have more fans than those who hold critical opinions, after everyone hit back, the sound of criticism was quickly drowned out, but people's rebellious psychology made those who did not have the upper hand unwilling to lose, so a scolding war intensified.

For such a scolding war, the media are naturally happy to see it, and the more popular the scolding scene, doesn't it mean that the news is hotter? At the same time of reprinting the report, many media thought of the follow-up hot report, and the scolding war in front of him is difficult not to remind people of Jia Zhangke's bombardment of "The City with Golden Armor", which was in the 06 New Year's file, "The Good Man of the Three Gorges", which won the Golden Lion Award at the Venice Film Festival, and the Chinese blockbuster "The City with the Golden Armor" directed by Zhang Yi was released at the same time, as a result, almost all theaters are showing "The City is Full of Golden Armor", and there are very few theaters and shows showing "The Good Man of the Three Gorges". So Jia Zhangke started with "In such an era of worshipping 'gold', who still cares about 'good people'?" carried out bombardment, angrily denounced the hegemony of blockbusters, and did not give literary films a chance to compete fairly, and then triggered a fierce scolding war with the new picture Zhang Weiping.

Immediately, the media contacted several famous literary film directors in China, and then some literary film directors responded to Lin Yuquan's interview.

A well-known literary director said: There is indeed nothing wrong with Lin Yuquan's words. This is indeed the reality of the market. But his words are box office supreme. I am undoubtedly extremely disappointed by the indifference to the supremacy of money, because film is not only a commodity, but also a cultural carrier and a work of art, and art films cannot be operated blindly according to the rules of the market economy.

For a long time, art films have been facing a difficult situation due to a lack of investment and theatrical support, and we have been calling for someone to support us. Unfortunately, there was no response. What makes me feel heartache is why, as the most influential and vocal director in the domestic film industry, he never does this kind of thing, watching the situation of art films become more and more difficult, but he does not use his full conditions to provide a little support. ”

From his words, we know that domestic films have moved towards extreme entertainment, and there is no soil for art films, and the so-called concept of high input and high output, and movies are only for profit, has been deeply rooted in the hearts of the people. The discursive influence of a large myth was formed. Because of the audience and market choice, because of the Hollywood movie invasion. Because China needs to build a modern film industry, our big directors are rightly making commercial films, and they don't care about art films, and even sneer at them. Such a concept is extremely wrong, films should not only be in line with commercial films, but also need to have the role of art and culture, as filmmakers, we have the responsibility to guide the audience to think and convey the correct values and worldview. Another well-known literary director said.

"We can clearly see that the originality of Chinese films is gradually missing, and now domestic commercial films are popular, almost squeezing all the living space of art films, and the shooting of commercial films seriously interferes with the director's own expression and thinking about the film. Movies can't just pursue business and box office, blindly rushing for money, in the creative process, directors should stick to their own artistic pursuits, rather than being at the mercy of investors. A veteran literary director said.

The response of a group of literary directors was naturally supported by many supporters of literary films, but then there was overwhelming criticism, of course, the pursuit of artistry and culture is understandable, no one thinks that directors should not do this, but the question is whether your art film is really good? Many art directors will only make excuses for themselves, and do not think about how to tell the connotation and ideas they want to express through the stories that the audience likes to tell in a simple and popular way, but instead accuse the audience of poor aesthetics, and theaters and investors have no sense of social responsibility, which is ridiculous.

It has been emphasized that film should not only pursue commerce, but also art, but from a global perspective, is there a conflict between business and art? Many good movies pay equal attention to literature, art and commerce, and many recognized literary and artistic masterpieces also have beautiful and moving pictures and fascinating plots, which are not inferior to some commercial blockbusters. It can be seen from this that why there is a situation where no one cares about domestic literary films, in the final analysis, it is just that the director's ability cannot be reached. If you shoot well, it is impossible for the theater not to schedule the film, and it is impossible for the audience not to watch it. And such a film will inevitably receive a very high box office, and too many audiences have been longing for such a movie to appear, but you can't do it yourself.

As for the view that the film does not consider the box office, it is even more absurd, and the investment in the film is often in the millions, and in addition to Lin Yuquan and George. At this time, as a director, what do you say that the box office is not important, and it is undoubtedly ridiculous to pursue art, and it is also immoral, and the director shoots a movie, first of all, you have to be worthy of the investment that investors pay for this movie. A director who completely abandons business to pursue art is not only irresponsible to the investor, but also to the screenwriter, the actor and the entire production team.

"It's really lively!" This is Lin Yuquan's first feeling when he sees the relevant reports and scolding wars, he doesn't care much about this, there is no problem with his rhetoric, no matter how powerful the scolding war is, in fact, it has no substantial impact on him, and with the passage of time, this scolding war about literary films will soon subside.

After reading the report, what touched Lin Yuquan the most was nothing else, it was the response of the literary directors to his interview, from the response, it is not difficult to see their concept of valuing art and ignoring business, with such a concept, even if the government introduces policies in the future. Vigorously support literary and artistic films. Construction of art cinemas. As long as literary and artistic directors shoot films that are obscure, detached from the audience, and crowned as art, then it will not fundamentally change the situation that literary films are rejected by ordinary audiences.

It is not difficult to understand where the funds to support literary and artistic films come from, Lin Yuquan believes that it must come from the film special development fund of 5% of the film box office, and the film special development fund mainly comes from commercial films. Using the funds contributed by commercial films to support literary films, this alone will suffer from the dissatisfaction of many film companies and commercial directors; Secondly, fundamentally speaking, this special film development fund comes from the audience's contribution, if the literary and artistic films supported are all high and low, how can the audience be satisfied, and be dissatisfied with why they don't use this fund to shoot well-made good-looking movies.

There is another issue that cannot be ignored, since it is to receive financial subsidies from the government. Then the supported films are bound to go through strict scrutiny and shoot in accordance with the regulations. In that case, does the artistry that art directors insist on still exist?

In Lin Yuquan's view, literary films must make a choice if they want to get rid of the embarrassing situation in the cracks. Or go to the left, combine commercial attributes, and make movies that combine literature, art and commerce, or go to the right, pursue pure art, abandon tradition, endure loneliness, and make movies freely.

The former can be accepted by investors and audiences, and can also enjoy policy support and capital subsidies in the future, but it needs to do a good job in quality and accept market testing. As for the latter, they either went to film festivals and sold overseas rights as they do now, or they relied on online paid viewing and DVD distribution.

I want to pursue pure art, and I want to be recognized by the public and get a high box office, where in the world is there such a thing as the best of both worlds.

Whether it is from the standpoint of directors, investors, or ordinary audiences, Lin Yuquan prefers the former, film is an expensive way of artistic expression, no matter how low the investment is, it is in the order of millions, it is impossible to only focus on their own artistic pursuit without any worries like writers and painters, and completely ignore the needs of the market.

For real artists, Lin Yuquan actually admires him very much, but what disgusts him is that in recent years, many literary directors are completely under the guise of art, relying on overseas copyrights to recover costs and make profits is a joke, in today's era when it is difficult for Chinese films to sell copyrights overseas, there will be a phenomenon of overseas sales of films that reflect China's poor, backward and ignorant side, which is a big problem in itself, what kind of foreign audiences will be happy to watch such movies, and what is reflected is very reflective.

Although it doesn't matter if he doesn't respond to the criticism, after a little consideration, Lin Yuquan still decided to show his attitude by responding.

"I myself do not reject literary films, last year Shuguang Film launched "Dream into Reality", this year, we are filming "Ocean Paradise", and in the future, Shuguang Film will definitely launch more literary films. For the production of literary films, my concept is to pay equal attention to commercial literature and art, so that the audience can feel good and resonate with it emotionally. If it is a literary film that meets this requirement, Shuguang Film will strongly support it in terms of film scheduling in the future. I agree that cinema needs to carry art and culture, but that doesn't mean that cinema has to be detached from the audience, and you must know that since the birth of cinema, it has only one purpose, to serve the audience. ”

Lin Yuquan's response naturally won the support of many fans, fans and Internet users, and in the excitement, the box office of the past week has also been released.

Affected by the market, the country and region with the highest box office of "Heartbeat" is of course North America, in the weekend box office list from October 17 to October 19, 2008, "Heartbeat" easily beat "Demon Hunter", "Gold Dog", "The Secret Life of the Bees", "The Legend of George W. Bush", "Eagle Eye", "Body of Lies" and other films, without suspense on the throne of the box office champion, with an average of 17,562 US dollars per theater, in 3426 theaters to collect 60.17 million US dollars, Compared to its cost of $25 million, it is completely unbelievable to listen to the sound of frogs.

Domestically, "No Man's Land" naturally failed to retain the championship, after receiving 23.65 million in half a day on the first day of Friday, "Heartbeat" unexpectedly ushered in a box office explosion on Saturday and Sunday, winning 41.32 million and 40.76 million respectively, and finally won 105 million box office in a single week, although it was far less than the original 154 million of "Wild Story: The Rise of the Ape Race", nor as good as the 116 million of "No Man's Land", but considering that "Heartbeat" was only screened for three days, this result is actually better than "No Man's Land", which was released for six days.

Although it lost the box office champion, the results of "No Man's Land" are definitely gratifying, with a box office of 46.95 million in a single week, and the cumulative box office has reached 241 million, according to the current situation, it has every chance to hit the 300 million level.

In addition, Hong Kong, Treasure Island, the United Kingdom, Germany, France, South Korea, and Japan's "Heartbeat" won the weekly box office champion in almost all countries and regions.

In the end, in addition to North America, "Heartbeat" earned a total of $143 million at the box office in other countries and regions, although it was far less than the $235 million of "Wild Story: Rise of the Apes" and the $157 million of "Hurricane Rescue", but it also set Lin Yuquan's third-highest personal result, and for a movie that cost only $25 million, can it be more demanding?

As a result, "Heartbeat" earned $217 million in a single week, undoubtedly setting a box office record for a series of small and fresh romance movies.

After the box office was released in this way, while receiving a cheering voice, it naturally caused a lot of shock.

And box office experts and authoritative filmmakers found a very terrifying thing after re-estimating the box office of "Heartbeat". (To be continued......)

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