Chapter 19: Reverse Hype
Without waiting for Lin Xi to explain more, Yu Zheng had already pulled the topic back to the promotion of "Notes on Tomb Robbery".
"During this time, you are a bit out of the limelight, I want not to disclose your relationship with this show first, what do you think?"
"It means to quietly enter the village, don't shoot guns?" Lin Xi subconsciously pinched his chin, and muttered to himself: "It turns out that I am already so famous?" β
"What did you say?" Yu Zheng looked at Lin Xi in confusion, and couldn't understand what this sentence suddenly came out of his mouth.
"It's nothing, just a line from the movie, I said it nonsense."
Lin Xi began to talk about him left and right, although Yu Zheng didn't believe it, he didn't continue to ask.
"If you don't have any opinions, it's settled."
"No way!" Lin Xi jumped up like a cat that had been stepped on by its tail, "Wealth and nobility don't return to their hometowns, like brocade clothes walking at night, and I haven't done anything unseemly, why don't you let everyone know that I did this show?" β
"Please, can you figure out the situation first?"
Yu Zheng looked at Lin Xi helplessly, sometimes she felt that Lin Xi was too mature to speak, and sometimes she felt that he was very naΓ―ve.
"That's right, you're not famous now, but you don't look at whether it's a good name or a bad reputation, just open a newspaper, how many people are saying good things about you? Everyone is now suspecting that "The Peerless Twins" was not written by you and your father at all, and on the cusp of this kind of limelight, I did this to keep you out of the limelight, do you still think I want to take credit for you? β
Lin Xi hurriedly waved his hand, "Sister Zheng, don't get me wrong, I definitely didn't mean that." β
Yu Zheng didn't give Lin Xi a chance to continue, "I admit that "Notes on Tomb Robbery" is a very good story, but no matter how good the story is, it must be accepted by everyone first, as the so-called real gold is not afraid of fire, you are so talented at a young age, and you have the opportunity to become famous in the future, why care about fame and fortune at this time?" Besides, let everyone accept this show first, and then make your relationship with this show clear, which can just help you correct your name, but the premise is just to let you endure it for a while, don't tell me that you don't even have this patience! β
"Sister Zheng, I know that this consideration is for my good, and I am very grateful for this, but I don't fully agree with what you said. Now there is indeed a lot of controversy in the newspaper about me and my old bean co-writing "The Peerless Double Pride", but I have already proved to you what the facts are before, so whether this matter is good or bad for me is not yet the time to draw a conclusion, I believe that with the passage of time, the voice of doubt about my ability will become smaller and smaller, and now the more fierce the media is, it is equivalent to helping me to do free publicity, so why don't we add fuel to the fire? β
The expression on Yu Zheng's face changed a lot with Lin Xi's words, and she was about to speak, but Lin Xi grabbed the front.
"Zhang Ailing once said that you should be famous early, if you come too late, you will not be so happy. Personally, I'm not in a hurry to become famous now, but I just think it's a pity not to take advantage of such conditions. β
Yu Zheng was not stupid, of course he could hear what Lin Xi was saying.
"What exactly do you want to say?"
"The controversy against me in the media now is not a bad thing for me, and in the same way, it is actually not a bad thing to disclose my relationship with the show "Tomb Robbery Notes", the reason is that Sister Zheng, you just mentioned, real gold is not afraid of fire! On the contrary, the more intense the fire burns, the better it is for the value of real gold. β
Lin Xi's confidence seems to have infected Yu Zheng, but now she has almost pressed her entire career future on this show, so naturally she will not be persuaded so lightly.
"Getting to the point!"
"The point is that we can use the current form to carry out a reverse propaganda of "Tomb Robbery Notes"!"
"Reverse propaganda?" Hearing this brand-new term from Lin Xi's mouth, Yu Zheng couldn't help but be stunned, "What do you mean?" β
"In layman's terms, good things don't go out, and bad things go a thousand miles. After doing so many years in the media, I believe that Sister Zheng should also have discovered that bad things spread faster and more widely than good things, and it may take a long time to accumulate fame to achieve a person, but destroying a person is only in the day, that is, using bad things to do publicity, the effect will be much better than positive publicity. β
Yu Zheng nodded subconsciously, but felt that there was something wrong with this.
"From the perspective of the communication effect, you are right to say this, but the problem is that what is spread is notoriety, what positive impetus can there be for the result?"
"It depends on what kind of bad thing it is!" Lin Xi clasped his hands and leaned against the wall, "If it is the kind of crime or a bad thing that is obviously contrary to social morality, of course, it goes without saying, but if it is that kind of problem, it is not so strict, such as divorce and property disputes, relationship breakdown, debt bankruptcy and the like are bad things for the parties, but for the public, it is just a lively situation, and the parties will become famous after the incident breaks out, in fact, this is the result of reverse hype, but the vast majority of people have not realized it." β
"Of course, there is another situation like me, where the controversy about me now seems to be a bad thing, but it is actually a misunderstanding of me by the public, and when this misunderstanding is resolved, the bad thing will become a good thing. And before that, we can use this bad thing to do publicity, the effect is definitely much better than directly advertising, the key is that as long as the news is released, those reporters will scramble to help us do free publicity, why not? β
Yu Zheng was really convinced by Lin Xi this time, she had realized that this plan was very feasible, but she still had one last doubt in her heart.
"You said that this method is risky, what if it is counterproductive?"
"Now the media is only suspicious of me, and no one dares to say conclusively that "The Peerless Twins" was not written by me, so my current reputation can't be said to be good, but it's definitely not bad, so when everyone sees the news about me, their first reaction will only be curiosity, even if they want to expose me, at least they have to listen to this show to find a place to start, and I am confident enough in "Tomb Robbery Notes", this show will win a large number of listeners as soon as it is broadcast, and the controversy surrounding me may not stop at that time, It will even get worse, but it is a great benefit for this show. β
"Then you must not be worried that the media will find out your plan after the fact, and be strictly wary of you from now on?" Yu Zheng asked curiously.
Lin Xi couldn't help laughing.
"Sister Zheng, you also take too much of a stance on the media, yes, I do have the intention of taking advantage of them by doing this, but in fact, I also provide them with news that can attract readers, is there anything wrong with everyone taking what they need? As for the kind of thing of being deceived, they can only blame themselves for not being smart, do they still have to rely on me? β
Yu Zheng thought about it for a while, nodded and said, "Okay, I was persuaded by you!" β
(Everyone's criticism is received, it's true that this book is too slow, there is no recommendation next week, Tadpole decided to speed up the update, in order to repay everyone's support, of course, please don't stop collecting and recommending, it is really needed!) οΌ