In addition, in addition to Baidu's suspected promotion of false advertising, more questions about Baidu's bidding ranking have also been exposed. (Baidu search)

Some netizens said that they were the webmaster of a certain website. Previously, he spent hundreds of thousands of yuan to advertise on Baidu's bidding ranking. However, after a while, I found that it didn't work particularly well, so I didn't renew it. However, after Baidu knew that I would not renew my subscription, my website was actually blocked by Baidu. That is, others can't search their own website on their search engine.

Subsequently, a staff member from Baidu came to me and said that I would renew the fee and help you unblock.

In addition, a friend who is said to have worked on Baidu once published a post saying, "If you are not an agent of Baidu, it is basically difficult for you to find evidence that Baidu has blocked the website, and Baidu can always find a reason to block you." It's okay to say you're cheating, it's okay to say you're spam, it's a big deal to say that you have a technical loophole. He also said, "Baidu can't explain the fact that so many customers have dropped significantly in traffic and inclusion results after they stop renewing." ”

At the same time, another anonymous source revealed that the rules of the game are basically like this, if your website can be at the top of the organic ranking, you will soon receive a call from Baidu and ask you to do the bidding ranking, if you don't, you will be blocked.

Actually, it's just an online discussion.

Even if some traditional media come in, under normal circumstances, it will not cause much impact.

It's just that the Internet has changed the world more and more, not to mention, Tianya Forum.

When Baidu's bidding ranking was watched by more and more people, it finally attracted the attention of CCTV.

Moreover, this time the view is the most powerful one in history.

Among the 30-minute programs of CCTV News, only 30 minutes of programs about Baidu and reports on Baidu's bidding ranking took up 10 minutes. The 30 Minutes of News not only reported on the discussion of Baidu's bidding ranking on the Internet, but also listed Baidu's four crimes.

First, promote virtual website information.

Since last year, the State Food and Drug Administration has cracked down on illegal online drug sales, but a large number of illegal drug websites claiming to have specific treatments for cancer and other diseases have been searched on the Baidu search engine, and the vast majority of these drugs have not obtained the national drug license. According to reports, some Baidu staff members not only did not strictly vet the fake websites participating in PPC, but even helped them get by.

Second, manual intervention in search results.

According to people familiar with the matter, when there is negative news in traditional media, Baidu can block relevant content through guò to obtain advertisements, and it can also amplify the negative effect through guò pinning and other effects, so that advertisers can come to the door to beg for mercy. According to industry insiders, in recent years, Baidu has deliberately carried out manual processing and blocked negative news in various ways to promote its PPC. In addition, many large corporations enjoy news PR protection policies on Baidu in the form of huge advertisements or outright buys. Baidu flatly denied this.

Third, block websites that do not participate in PPC.

Because PPC allows companies that spend money to appear at the top of the search results, some companies that are unwilling to spend money for it can only appear at the end of the search results, and some companies report that they are maliciously blocked by Baidu. Baidu's PPC has been accused of "blackmail marketing" and has raised questions about the fairness and business ethics of Baidu's information and malicious blocking.

Fourth, ads are confused with search results.

There is a joke circulating in the industry that seems to be humorous, but it is not humorous: when many users search for information on Baidu, they will directly click on the second page to find the information they really need, because the first page is full of bidding ranking results. As more vendors participate in PPC, the harder it is for users to find the results they want. Some studies have pointed out that in a fair search, the results that users find within 30 seconds can be found in 60 seconds in an unfair search, which accumulates and wastes a lot of users' time and social wealth.

I have to say that CCTV's blockbuster attack has an immediate effect.

The relevant departments immediately launched an investigation project on Baidu's PPC.

At the same time, when the relevant departments are taking action, more actions against Baidu are also underway.

Pan Jun, CEO of Yisou, who is also a competitor, said, "Yisou will not artificially interfere with search results, pay Yisou will not delete search results, and pay Yisou will not increase search results." ”

Pan Jun revealed that Yisou had rejected many customers' requests to buy search results. E-Search will abide by the principles of honesty and impartiality, and have religious beliefs about it. If an employee of Esearch does anything that violates the principles, he or she will be immediately dismissed.

Pan Jun also said that in the current environment, users and customers should make their own choices and compare existing search engines, "using fair search engines, so that the market share will be shifted, and the development of the industry will also be biased towards fairness." ”

Undoubtedly, at this time, Pan Jun stood up to face the media, not only to despise Baidu on the one hand, but also for their easy search. As the sentence said later, the meaning is too obvious. Baidu is so shameful, brothers, what are you doing with Baidu, come and use Easy Search.

However, in addition to Yisou, another Qusou, which has a very small market share, also seems to feel that the opportunity is coming. The person in charge of Qusou said that Qusou will launch a new concept of "smooth search journey", turning a user's search behavior into a "fast journey from question to answer", and through various technical improvements and product innovations, users can operate more easily, search more intelligently, and experience more smoothly in the "search journey".

These are just some competitors, and some lawyers have even said that they are willing to fight lawsuits for free for all deceived netizens.

The lawsuit is naturally an accusation against Baidu.

One incident after another is constantly attacking Baidu.

Affected by this, Baidu's reputation plummeted, and its market share began to decline slowly.

Although, judging from the number jù, the decline is not obvious. However, this is already a very red flag. Because, since the launch of Baidu, their market share has been growing. At this time, not only did the growth end, but there was a negative growth. As a result, even Robin Li, who had not cared too much about this incident before, was a little worried.

To this end, Baidu also carried out crisis public relations at the same time.

First of all, Robin Li publicly apologized to the media, saying that Baidu PPC does have some loopholes, and they will immediately modify it and launch a new phoenix nest system. At the same time, they also removed the pharmaceutical keywords from the shelves. At the same time, in order to make his position clear, Robin Li also wrote an internal email to all employees of the company.

The email reads as follows:

Recently, the CCTV News 30 sub-column has continuously reported on the problem of zài in Baidu's bidding ranking search results, and the existence of zài management loopholes in the bidding ranking sales process.

This is a concentrated display of the focus and discussion of the majority of media and netizens on Baidu's search experience, business operation and sales operation in recent years, and comprehensively excavates and presents Baidu's current problems, which has caused damage to Baidu's brand image and hurt the feelings of the majority of Baidu users and bidding ranking customers.

As the CEO of the company, I feel very sad and heartbroken, but I will also take all the responsibilities and work together with everyone to get through the difficulties.

In the process of Baidu's growth, we have focused on the search needs of Chinese netizens through Chinese language search technology, and achieved achievements from scratch, from challenge to leadership. Today, the largest group of netizens in China use Baidu and trust Baidu, which is a recognition of our hard work, and also a higher requirement for us in terms of technology, operation, and service. As an industry leader, in the process of leading the development direction, we will inevitably face a harsher or even harsher market environment, which requires us to do better in every link and every detail, and create a benign and healthy industrial ecological chain, so as to achieve our own development and industrial progress, and achieve the goals and ideals we have always adhered to.

The doubts and criticisms we face today are both challenges and opportunities, let us calm down in the process of rapid growth, deeply reflect on the path we have taken, and see the cornerstone of Baidu's survival and development and the direction of future progress. The company's growth will go through pains, the curtain of the Internet has just opened, Baidu not only has to become more and more strict with itself, but also will play a key role in leading the Internet industry to a healthier direction.

The ancients said that mistakes can be corrected, and good is great. I sincerely look forward to working with my dear colleagues to use our best efforts to provide users and customers with real information and effective services to realize our values and Baidu's mission.

In addition, what the media reported was closed without paying