Chapter 698: How Video Sites Make Money
"It's strange, but it's not strange."
Sumitomo Norihito said with a smile.
"The Sumitomo family has never been dedicated to one industry, whether it is finance, real estate, or machinery, and in our Sumitomo family's view, any industry has its ups and downs. Those who succeed are rich and rival the country, and those who lose are divided from the east and west in an instant. So, our Sumitomo family has been involved in many industries. It's not because we're interested in these industries, it's that we have to. ”
"I see."
Zhang Ning nodded.
I also understand why the Sumitomo family wants to try the Internet.
Perhaps, the Internet has not yet shown great value.
However, he has already shown his potential.
From the perspective of the Sumitomo family, it is impossible to let go of this piece.
"However, we in the Sumitomo family don't know much about the Internet. So, we need a collaborator. My original idea was to find some local Internet tycoons. At first, I wanted to cooperate with Masayoshi Son, but when I got to know Masayoshi Son, I suddenly found you working with Masayoshi Son. Eventually, I'm more interested in you. ”
"Thank you, Mr. Zeren, for your appreciation."
"You're welcome, young man, you have what it takes to make me admire."
Sumitomo Zeren took a sip of tea, "Ling Zi has already reported to me before, and you have made Penguin Video Network the first in the industry." This is a remarkable achievement, and it proves that we are not wrong about you. But ......"
"But what?"
Sumitomo was kind and stopped, and Zhang Ning was a little strange.
"Mr. Zhang Ning, I have a whimsical idea these days, and I don't know if this idea is right or wrong. However, when I see you today, I want to talk to you. ”
"What do you think, Mr. Zeren, don't just say it."
"Then I'll just say, Mr. Zhang Ning, I hope you don't want to laugh."
Sumitomo Norihito stood up, "Recently, I learned about the Internet, and I have always had an immature idea in my mind. Will the Internet become a world that replaces reality? I'm sorry, I said this sentence is strict. What I mean by this is whether the Internet in the future can replace a lot of real-world businesses. At the moment, I can already see it. There is a product called instant messaging in the Internet product, whether it can replace mobile phones or telephones in the future. Also, there is another thing called e-commerce in the Internet, and even we have to join e-commerce and start selling our products online. I'm thinking about the future of insurance, financial management, finance, and even social activities in our real society...... And so on, whether it will also be implemented in the Internet. It was this idea that opened my eyes to the potential of the Internet. It's just that I don't know how to do that. Or, whether it can be achieved in the future. ”
"This Sumitomo is benevolent, it's really not easy."
Hearing Sumitomo Zeren's words, Zhang Ning could not calm down for a long time.
A person who doesn't know much about the Internet, but can see through the essence of the Internet, this ability to turn is really terrifying.
Although Sumitomo Norihito's idea, there are many contents that have not been realized. Just like insurance, finance, and so on, there is currently no realization in the Internet area. However, in later generations, this has been the trend of Internet development. Even, after the birth of a series of financial products in payment channels, in Fortune Pass, Alipay, and Yu Bao, people have found that Internet finance is more marketable than real finance.
As for social activities, they have actually been produced now.
Facebook, has achieved a lot of the same social activities in reality.
However, there is still room for Facebook to upgrade.
In the future, whether Facebook can truly achieve social activities that are not at all different from reality remains to be worked on by Zhang Ning.
It can be said that the Internet is really already another world outside the real world.
It's just that this world doesn't have the ability of the original world for the time being, but he is already slowly catching up with the original world.
"I'm sorry, Mr. Zhang Ning, I've got some crankiness."
Seeing that Zhang Ning was a little stunned, Sumitomo Zeren said with some embarrassment.
He also felt that what he said seemed to be too fanciful.
The Internet is magical, but where is the ability?
If there is, then the real world, as far as the place.
"Mr. Zeren, you are not cranky, on the contrary, I think your idea is very groundbreaking. Perhaps, we can't do that right now. However, I have always believed that the power of man is limitless. As long as there is such an idea, then, it can really be done. ”
Zhang Ning nodded affirmatively, "Anything is possible." ”
"Young man, you are really different from others."
Sumitomo Norihito was also very excited after hearing this, "If it can really be realized, then our Sumitomo family may still be able to continue to pass on the legacy for another 400 years." ”
With a history of more than 400 years, the Sumitomo family is the oldest business family in Japan.
"Zhang Ning, I think, we can continue to work together."
Sumitomo Norihito laughed, "I have decided to add 20 billion yen to our cooperation. ”
"20 billion yen."
Zhang Ning shook his head, "Mr. Zeren, 20 billion yen is not much. Perhaps, for Penguin Video, this money is enough. However, if you want to do what you just imagined, I'm afraid that the 20 billion yen is just a drop in the bucket. ”
"Of course I know, but you don't have to worry, Mr. Zhang Ning. You must know that although the future potential of the Internet is great, it is impossible for us to fully enter the Internet all at once. And the danger is just as great. In my opinion, although many Internet companies look good, they have been burning money, and they have been burning until now, and they have not made any profits. Including, we are now working with the Penguin video site. Although he became the first, I don't know if Mr. Zhang Ning has a way to make him profitable. ”
"This ......"
Zhang Ning didn't know what to say for a while.
From the perspective of the global market, although video websites can gather rich and handsome, they can also attract ordinary people.
He is one of the most popular internet businesses in the world.
It's just a pity that the video website business has not been profitable since its inception, even in later generations.
It's not that it's not profitable, it's that expenses have always been greater than revenues.
Even the world's most powerful YouTube, which is in the future, is losing money every year.
Zhang Ning can rise to the first place in Japan in a short period of time, but it is extremely difficult to make Penguin Video profitable.
However, Zhang Ning is not a person who accepts defeat lightly.
The Sumitomo family has a very large influence in Japan, and if it wants to control the various markets in Japan, the Sumitomo family can make good use of it.
"Mr. Zeren, you also said that you don't know about the Internet, and in my opinion, you are an expert in this area of the Internet."
After thinking for a moment in his mind, Zhang Ning smiled, "Video websites have not found a way to make money for the time being, which is recognized by the industry. Mr. Zeren wants to make Penguin Video profitable, isn't it embarrassing for me. However, Mr. Zeren may be very much expecting us to be profitable. It's just that if I can make Penguin Video profitable, even 1 billion yen a month, I don't know what kind of support Mr. Norihito can give to our cooperation. ”
"Oh......"
Sumitomo Norihito became more and more interested in Zhang Ning.
"What support do you want?"
"What kind of support can Mr. Sumitomo give?"
"Haha, young man, you're smart."
Sumitomo Noririn didn't reply, he looked at Zhang Ning, but said firmly, "I can't give you too many promises for the time being." However, all I can say is. If you could show me the potential of the Internet, and even the potential of the Sumitomo family. I think the entire Sumitomo family will work with you without me. ”
"Okay, Mr. Sumitomo, with your words, that's enough."
Zhang Ning smiled with relief.
……
"Grandpa, why did you promise him that?"
After Zhang Ning left, Sumitomo Lingzi walked in front of Sumitomo Norrihito.
"Don't you know, Zhang Ning may also be using us?"
"What's going on?"
Sumitomo Norihito smiled, not seeming to care.
"Grandpa, what's wrong with you."
Sumitomo Lingzi was a little anxious, "I admit that Zhang Ning is indeed a genius, even a genius among geniuses. It's just, grandpa, do you know how ambitious Zhang Ning is. Previously, Zhang Ning cooperated with Son Zhengyi in order to take advantage of Son Zhengyi. As a result, he has now broken into the Japanese market. Now, he may take advantage of us. Grandpa, we don't want to trust him completely. ”
It's just that Sumitomo Norinto, who heard this, laughed.
"Ling Zi, do you know. In business, any cooperation between two or more parties is actually taking advantage of each other. I may need your resources to open the market, and he needs my money to maintain his position. Zhang Ning may be using me, but are we unprofitable on Zhang Ning? ”
"But, Grandpa, our cooperation with him is a normal business cooperation. However, do you know that what Zhang Ning is trying to do in Japan is not just to make money. ”
"Okay, Ling Zi, needless to say, I have a plan."
Sumitomo Noririn interrupted what Sumitomo Reiko said, "Grandpa is a little tired. ”
"Grandpa, you ......"
Sumitomo Lingzi had no choice but to turn around.
"By the way, Ling Zi, remove all the flowers and plants in the garden."
"Ah......h
Sumitomo Lingzi was stunned for a moment, opened his mouth, and finally remained silent, nodded and said, "Yes, grandpa." ”
……
Monetization plan for video sites.
After returning from the Sumitomo family, Zhang Ning has been thinking about the profit plan of the video website.
Generally speaking, there are only a few monetization plans for video websites.
The most prevalent is advertising.
The second is paid video playback.
The third is the value-added business of members.
Although advertising revenue has always existed, Internet advertising revenue is generally relatively low, and it can only maintain daily operations.
As for the paid video playback, it mainly focuses on the copyright video playback. For example, some movies are posted online for a fee. Until then, YouTube, and other sites have done this. However, after Zhang Ning started piracy, this video for a fee has also become an ornament.
The third is the value-added business of members.
The value-added business of video website membership in later generations is actually very embarrassing.
The value-added space is not large, it is nothing more than that members can remove ads, add virtual currency, some virtual props and so on.
However, these virtual props on the Penguin website cannot be compared with QQ virtual props and virtual coins.
This is also the third membership value-added business, in fact, it doesn't make much money.