Interaction.

It can be said that the core of the development of the Internet is interaction.

Without an interactive internet, he would not be alive.

Without an interactive internet, he is at risk of being abandoned.

In fact, for the portal, a single news case is not particularly attractive, and at the same time, it lacks too much interactivity. It can also be seen that although portals were the first to appear in the Internet process, they are not the most attractive business until now.

Online games, instant messaging, search engines, e-commerce...... and so on, all of which quickly overtook the Internet.

Fortunately, until the development of the portal, the major portals have also continued to adapt to the law of Internet development.

They often have the function of news commentary as well as presenting news.

This increases the interactivity on the one hand and the fun of the site.

Of course, in addition to news commentary, blogs are also a big business for the interactivity of the portal.

It's just a pity that whether it's a news comment or a blog, because of the small number of participants, the interaction is not very strong.

Just like news commentary, although it seems that there are a lot of people commenting on it, most of the people still don't comment.

Again, for blogging.

Although it seems that the blog is also very popular now, there are many famous people who have joined. But after all, a blog is a tall product, your writing is not good, you are not necessarily famous, how can your blog attract other people's attention. And if you can't, just write it every day like a diary. At first, you may still be a little interested, but after writing for a long time, I'm afraid you don't feel much anymore.

However, when thinking of interactivity, Zhang Ning thought of the strongest interactive business among the portals of later generations.

He is actually called a blog, but he has a smaller and cute name - Weibo.

Weibo can be understood as a tiny blog, or it can also be understood as a one-sentence blog.

He has some similarities with blogging.

You can also write a diary, post pictures, and comment on users.

But Weibo is significantly different from blogging.

Blogs are a bit like a log, which is generally quite long. If you want to build a popular blog, you need to write a lot of high-quality long-form articles. If it's just one or two sentences, and you can't even explain the reason very clearly, I'm afraid that others won't watch it. Dafan's now well-known blogs often quote scriptures and classics, and write more than those who specialize in novels.

It is precisely because the blog is too professional that it also makes ordinary users gradually turn dull after the freshness at the beginning.

But Weibo is different.

In Weibo, you can write a sentence or post a paragraph.

A Weibo sentence in most of the time, his sentences are not very long.

Speaking of which, Weibo has some emotions like talking, or Tencent in the future.

It's just a pity that Tencent's talk and mood in later generations did not work successfully, but it was launched on Weibo by Sina Shuai first.

It wasn't until later generations that Tencent also launched Weibo, but Sina's Weibo was still the first in the industry.

Now Sina is still running a blog, and Weibo was never born at all.

Thinking of this, Zhang Ning immediately wrote a Weibo plan.

In later generations, Zhang Ning liked to use Weibo very much, and he also knew the successes of Weibo.

In just over an hour, Zhang Ning wrote out the operation plan of the later Weibo classics.

"Yes, yes, let's use Weibo as a breakthrough."

In the news alone, penguins certainly can't compare.

But if you make an innovative business, I'm afraid, Penguin will have to surpass Sina immediately.

By the way, I have to adjust the talk on QQ.

Because there is such a function in the QQ space, it is actually equivalent to Weibo in disguise.

However, QQ Space is only used by some young people, some influential people, and they don't like to use QQ Space very much. But Weibo is different, he can be tall and popular. It can be used by celebrities, or ordinary people can participate. That is, it can be joined by government agencies, and it can also be included in private companies.

It can be said that Weibo can accommodate all institutional teams as well as individuals.

In order not to destroy the image of Weibo by the original talk, and at the same time, in order to introduce more IP streams, Zhang Ning did not change the talk to Weibo, but directly added the connection of Weibo on the homepage navigation bar of Penguin.com. That is to say, in the future, if everyone wants to log in to Weibo, they must go through Penguin.com, which can allow everyone to distinguish Weibo from talking, and on the other hand, it is equivalent to pulling the IP flow of Penguin in disguise, which can be described as a squeeze of two benefits.

At the same time, in order to make Weibo an interesting business, Zhang Ning also slightly changed the layout of the homepage of Penguin.com.

In the middle right position of the original homepage, Zhang Ning added a 24-hour popular Weibo connection.

In other words, this position shows the hottest hot topics in the country in a day.

As soon as qiē was almost done, Zhang Ning also officially launched Weibo a few days later.

There was no introduction, and there was not much publicity, Weibo was officially launched on Penguin.com.

This business, it seems, is not too conspicuous, which makes people wonder what this function is for? Even, even the competitors of Penguin at this time, Wang Zhidong, Ding Lei, and Shi Li, they don't know what is the use of Zhang Ning launching a Weibo?

He looks the same as the one in QQ space.

But let's talk about it, although there is a certain function, this function is not particularly huge.

It seems that this one function alone is the business of the entire portal, and there are some things that are not suitable. Moreover, Weibo can only say one or two sentences like this, and even he has limited the number of words, more than 140 words, you can't publish the content. Is this still not going to let people play? This is completely contrary to blogging, such a feature, can there really be netizens who can play it?

"Shall we get one too?"

Shi Li asked weakly.

"This ......"

Ding Lei and Wang Zhidong did not answer.

They don't feel like they know what to do?

Zhang Ning's power, they have seen it a long time ago.

The name of the monster is definitely not blown.

However, such a business that they don't understand, you call copying and plagiarizing, it seems too embarrassing.

"Let's see."

Wang Zhidong shook his head, "The blog is on fire now, who will be interested in Weibo." I just chatted with a few of our well-known Sina bloggers and asked them what they think of Penguin's Weibo. They all said that they didn't know what Penguin's Weibo was for, and they didn't know what a one- or two-sentence blog could do. Moreover, I have asked the staff to communicate with all the bloggers on our Sina blog, hoping that they will not open Penguin Weibo. Of course, even if it is opened, it should not be opened with a real identity. ”

"Zhidong, you're doing a good job."

Ding Lei took over on the side, "Celebrity blogging was a trick that Zhang Ning thought of back then, as long as these celebrities were caught." It's just the Weibo of ordinary netizens, and no one will watch it at all. ”