Princess has been in the United States since the beginning of last year, and although she has also returned to South Korea for promotion, in general, throughout 2007, NRG's arrangements for Princess have focused on the American market.

Several mini-albums released in the United States during this period have also achieved a very good response, although they have not reached the height of "Girlfriend" again, but it has obviously played a huge role in stabilizing Princess's position in the American entertainment industry, at least now when NRG promotes Princess, it can openly put the label of international superstar on the seven girls.

Although it feels good and fulfilling to be active in the United States, for Song Qian, she still hopes to return to South Korea, not because she has no interest and does not want to live a more successful life, but because if she ~~~~~~ South Korea, she is at least closer to China.

For her career, Song Qian didn't have much ambition in the first place, and when she came to South Korea from China with Li Junxi, it was just out of curiosity, but in fact, it was just a child's vanity, and after contact, she gradually became a liking, and she was already very satisfied with the success of being able to go to South Korea.

Later, when Li Junxi arranged for Princess to go to the United States, although Song Qian didn't say it, she was actually very resistant in her heart, at that time, she didn't want to leave, or even if she left, what she wanted to go to was not the United States, but her hometown China.

The Chinese pay attention to returning home, and have achieved success abroad, which can be regarded as winning glory for the country, of course, they must go home and have a good time.

Even if the company has no plans to develop the Chinese market for Princess, Song Qian hopes to at least stay in South Korea, after all, in South Korea, there is still Li Junxi's brother.

Hearing Song Qian suddenly ask. Li Junxi was stunned at first, and said with a smile: "What's wrong? Want to come back? ”

Song Qian just asked on impulse, and now she doesn't know how to explain it, so she just whispered: "We~~~~ We can't be in the United States all the time!" South Korea~~~Hmm~~~ Isn't there a lot of our fans here in Korea? ”

Excuse!

Li Junxi is Song Qian's elder brother, and he still knows this sister very well, and as soon as he heard Song Qian's tone, he knew that this must be an excuse.

However, Song Qian is not wrong, the emotions of fans in South Korea really need to be taken care of, don't look at Princess is very crazy in the United States. forced the grid to brush wildly, which made Korean fans excited to a high level. tide, his own idol has become an international superstar, this lofty feeling, who can have other people's fans.

However, I often can't see Princess's deity, and I can only learn about the recent situation of my idol through some news on the Internet, and obviously I can't satisfy Princess's fans, last year. Listening to Pei Xiujing's report, the number of registered fans of Princess's official club suddenly decreased by tens of thousands.

This situation cannot be ignored by Lee Jun-hee, although Princess is very successful in the United States. But South Korea is their roots.

And most importantly, now major entertainment agencies are launching, or planning to launch, their girl groups to seize the market. Originally, as the overlord of the Korean song industry, Princess has always been in the United States, and South Korea can't take care of it at all. As a result, the cakes that originally belonged to them were about to be scraped clean by other girl groups, and it was not possible to go on like this.

This time, Lee Jun-hee recruited Princess back, not just to let them shoot CF as they did a few times before, or simply take a break and adjust, but it had been planned a long time ago.

"Little sister! Why do you suddenly want to come back? On the American side, are you still not used to it? ”

Song Qian shook her head vigorously and said, "No! Although I'm busy at work in the United States, with the members and Sister Hyo-jeong, everything is fine, but ~~~~ It's just that ~~~~~~~ suddenly want to come back! ”

Seeing that Song Qian still refused to say what she thought in her heart, Li Junxi couldn't help but smile and said, "Little sister! Am you still reluctant to tell the truth? Do you ~~~~~ want to go to China for development? ”

When Song Qian heard this, she looked up at Li Junxi suddenly, hesitated for a moment, but still nodded and said, "Hmm! Elder brother! I miss home! If the company doesn't have a plan for me to make my debut in China, I hope I can stay in Korea, at least I can stay with you in Korea. ”

In fact, Li Junxi had already thought about the China plan as early as the year before last, but at that time, NRG was just starting out, and the opportunity was not very proficient, so there was no formal standardized plan.

Speaking of which, the Chinese plan of the Korean entertainment industry has not stopped for so many years, but compared with the development of the Chinese market, the development of the Japanese market by major Korean brokerage companies is much more mature, but the ambition of the Korean entertainment industry to China's huge market has always existed.

Korean entertainment first entered the Chinese market in 1993, when the Korean TV series "Jealousy" starring Choi Zhen landed on the mainland screen for the first time, kicking off the prelude to the Korean Wave sweeping the mainland entertainment industry.

However, because of the new arrival, the drama was not popular in Chinese mainland, but four years later, a large number of Korean dramas such as "Star Dream" and "Tianqiao Fengyun" were introduced one after another, completely opening up the situation of Hallyu in the Chinese market.

If "Dream of the Stars" is the pioneer of the Korean Wave, then the later "Bubble Love" and "Winter Love Song" are the models of the Korean Wave after it was detonated.

Later, in "Blue Life and Death Love", which swept the mainland, Song Seung-hun and Song Hye Kyo's powerless love returned to heaven, and I don't know how many boys and girls' eyes were swollen by crying.

At the same time as the emergence of Korean dramas, the Korean movie "My Sassy Girlfriend" was also introduced to China, which caused the "Sassy Girlfriend Trend", which led to the pride of girls at that time to beat their boyfriends, and Jun Ji-hyun became the goddess in the hearts of the whole people.

Along with Korean dramas, Korean pop music also entered China during the same period, and the ending song "Forever" of "Dream of Stars" became a huge hit in China.

However, if you want to say that Korean music has really swept the landmark event in China, you have to mention HOT, although NRG is higher than HOT in terms of the popularity of the original IDOL in China, and people are also accustomed to regard NRG as the pioneer of K-POP to develop the Chinese market. NRG is indeed the first Korean music group to enter China, but the first to hold a concert in Chinese mainland is NRG's eternal rival and friend HOT.

On February 2, 2000, the headlines of the literary and entertainment pages of major newspapers in Beijing were almost all the previous night's HOT in Beijing. A concert at the Beijing Workers' Stadium.

This is the first concert held by H.O.T in the mainland, and before that, the mainland media and performers are still questioning, just a few Korean children, dare to hold a concert in a stadium that can accommodate tens of thousands of people, can the tickets be sold?

It turns out. On the night of the concert, the mainland media who were invited to observe the concert were "stunned" by the grand occasion of the scene, with tens of thousands of screams and tens of thousands of people singing in Korean, which was rarely seen before.

If you want to talk about the reason why Korean entertainment can form a trend in China, it can only be said that at that time, Chinese audiences were not familiar with South Korea, a neighboring country with rapid economic development and has entered the ranks of developed countries. The lifestyle shown in Korean TV dramas can easily arouse the curiosity and attention of Chinese audiences, and in an era when entertainment products and entertainment stars are scarce, it is reasonable that Hallyu stars can become popular in China.

Merely. Before 2004, although Korean stars had accumulated a lot of fans in China, the Chinese market was not the most important for them, and the Korean and Japanese markets were not the main one. is the main battlefield for these stars to compete.

However, after 2004, Korean stars began to grow on a scale. Planned to enter the Chinese market to dig gold, because, after realizing the increasingly fierce competition between the local and Japanese markets, they suddenly found that China's huge market is still an almost uncultivated virgin land.

The first to eat crabs is the artist Zhang Nara, who is both a singer and an actor, although Ahn Jae-wook and HOT have both come to China to make money for a short time, but the typical representative who really shifts the focus of work to the Chinese market is Zhang Nara.

In "The Success of a Bright Girl", Zhang Nara successfully performed a romantic light comedy in the shape of a country girl, and Zhang Nara was far less influential in the Korean domestic market than Song Hye Kyo and others, just a second-tier actress, but Zhang Nara and her team chose to enter the mainland market.

In 2005, Zhang Nara filmed her first TV series "Cardamom Years" to enter the Chinese market, officially kicking off the prelude to her own entry into the mainland film and television industry.

According to insiders, among Korean stars, Zhang Nara's market is not bad, with an average cost of about 20 million won per performance, compared to the average monthly salary of Korean TV drama actors is only 980,000 won, and most ordinary actors have to rely on a salary of less than 700,000 won to make a living.

Perhaps it is Zhang Nara's success in China that has stimulated many peers, and more and more Korean artists have begun to face up to the huge market of China.

With the hit of the Korean drama "Full House", the small-eyed Rain is popular all over Asia.

How red is it?

It can be said that "up to 99, down to Ganghuigo, almost all Koreans know Rain", and even was selected as one of the "100 most influential people in the world" by Time magazine.

Rain, who is popular, also specially signed a Chinese agency and began to enter the Chinese market, and domestic performers are also optimistic about Rain's market appeal and dare to spend money to take over his mainland concerts.

This period can be said to be a period of rapid development of Korean entertainment in China, and Lee Jun-hee believes that details and professionalism are important reasons for the Korean Wave to sweep China.

The main reason why Korean entertainment culture can become popular in the mainland is that China and South Korea have similar cultures, whether it is TV dramas, movies, music, or even entertainment programs, they are more down-to-earth, on the other hand, this is also inseparable from the superb production level of the Korean entertainment industry itself.

The reason for the success of Korean product packaging is that behind it is professionalism, each type of work is meticulous to harsh, and everything is faced with a professional attitude, for example, Korean extras are actors, but Chinese extras are just the masses.

So far, the Chinese market has become an indispensable and important position for the Korean entertainment industry, with the changing tastes of fans. The Korean entertainment industry has also begun to cultivate Hallyu stars that are "produced" in China and "packaged" in South Korea, and Han Geng, a member of SJ, can be said to be one of the predecessors.

Han Geng's rapid popularity in China has made more and more Korean brokerage companies see the huge appeal of Chinese stars in their hometowns, and they have begun to more actively package and promote Chinese stars, and have made full preparations for the Chinese market.

Song Qian, as the captain of Princess, has achieved great success in South Korea and the United States, although she has never entered the Chinese market, but Lee Jun-hee understands. Song Qian already has a huge fan base in China.

Now it seems that the opportunity to push Song Qian into the Chinese market is ripe.

Although people say that the United States is the center of world entertainment, and Japan's entertainment industry is more standardized, Lee Jun-hee, as well as many people in the Korean entertainment industry who are in the same position as Lee Jun-hee, are very clear that in the future, the Chinese market is the top priority.

Song Qian, as a Chinese, like Han Geng, has a unique advantage. S.M Company uses Han Geng to drive the popularity of the entire SJ in China, and Lee Jun-hee can naturally draw a gourd in the same way, and let Song Qian be the first to pull Princess. and the influence of the entire NRG company in China.

This time, Lee Jun-hee recruited Princess back to South Korea, in addition to allowing Princess to consolidate the Korean girl group market and suppress competitors. is planning to officially push Song Qian to debut in China.

Song Qian originally only said her inner wish and said it under Li Junxi's questioning. Originally, I just thought that I was giving Li Junxi a suggestion, and I didn't expect to enter China in a short period of time.

I didn't expect that Li Junxi would directly tell the company's plan for her.

"Brother! You ~~~~~~ you're serious!? ”

Li Junxi nodded and said with a smile: "Of course, otherwise, why should I let you come back, if it's just for the local Korean market, there's no need to be in such a hurry, little sister!" Before, I didn't let you move in China because the opportunity was not ripe enough, but now that someone went to China ahead of schedule and opened up the situation for you, now if you set off again, the pressure will be much less! ”

Song Qian listened, and couldn't help but be moved in her heart, it turned out that Li Junxi had already worked out her future plans for her and the entire Princess.

For the development of NRG company, Li Junxi had a preliminary idea as early as the year before last, at least for a short time, NRG company's main card is the girl group.

At present, with the revival of the girl group market in the Korean music industry, everyone can clearly see that according to Lee Junxi's plan, the company's girl group and the Korean market naturally cannot give up in the future, not only can they not give up, but they must fight desperately to squeeze the living space of other girl groups.

Secondly, it is the overseas market, the main Princess, the American market, and Song Qian, the captain, to enter the Chinese market and open up the situation for NRG's China plan.

In the future, NRG will have another girl group to attack the Chinese market, and a third girl group will attack the Japanese market.

Although the focus on the development of girl groups will seriously skew the focus of NRG's work, the company's development is based on market trends, and at present, at least in Asia, girl groups have more potential than boy groups, and are more acceptable to fans.

"That's it! Take a good rest during this time! Of course, when I say rest, I'm not talking about a holiday! ”

Song Qian got Li Junxi's promise and was in a good mood: "I know! We will try to make money for the company! ”

Song Qian knows very well that before entering China, their first task is to regain the lost ground in the Korean market, and for those new competitors who have emerged, such as JYP's WonderGirls, and S.M's Girls' Generation, etc., Song Qian really didn't pay attention to it.

It's not because Song Qian is conceited, and it's not because she has succeeded in the United States that she looks down on her Korean counterparts, but because of her self-confidence.

At the beginning, Princess was able to rise to prominence in the face of a very sluggish girl group market in the Korean music industry, raising the banner of the revival of the girl group, and swept the awards of major Korean music awards ceremonies just after her debut.

Now, don't look at the competition for flowers in the girl group market, in Song Qian's opinion, what can compete with Princess has not yet appeared.

Feeling Song Qian's good mood, Li Junxi's mood also improved, and said with a smile: "Ah! Am I a miser in your heart, you girl? ”

Song Qian stuck out her tongue mischievously and said, "Brother! Don't you say it! ”

After Song Qian finished speaking, before Li Junxi pounced on her and grabbed her, she jumped up and fled directly towards the door: "Brother! I'll go first, those guys are not watching, one by one they will just sleep lazy, you eat slowly! ”

Open the door, run out, go downstairs.

Through a door, Li Junxi could clearly hear Song Qian's voice: "Children! Hurry up! Don't be lazy, it's time for us to practice! (To be continued.) )