On July 17, "Dragon in the Rivers and Lakes" was painted, which just exceeded 10 million box office, while the box office of "Best Lucky Star" and "Sequel to the True Colors of Heroes" both approached 20 million. Not only disappointed Li Guohao, but also disappointed Debao senior Pan Disheng, Hong Jinbao, Shum Jianxun and others.

However, the three of them are all veterans, accustomed to success and failure, and did not dwell on the disadvantages of the first battle, and on July 18, Debao launched this summer's highlight - "Royal Warrior".

"Royal Warrior" is the second part of the Royal Sister series, the first "Royal Sister" was released in November last year and achieved a box office score of more than 10 million, although it is not very high, but the reputation is good, and Michelle Yang has made her own style.

Michelle Yang is Miss Malaysia, her kung fu is solid and she has a relationship with Pan Disheng, and her "Owl and Dumbo" and "Royal Sister" have a good box office reputation, so she is regarded as a leading actress by Debao, and the Royal Sister series has also been confirmed to be a series of movies, and the second "Royal Warrior" was filmed in the first half of this year.

In order to expand its influence and expand its share of the Japanese box office, Debao specially invited the popular Japanese star Hiroyuki Sanada and Michelle Yang to star. "Dragon in the Rivers and Lakes" failed to achieve the expected results, and Debao put all the chances of turning over on this movie. imitated Chen Ping'an's propaganda techniques for "Police Story", and the wonderful and intense speeding car explosion scenes in the wireless and ATV rolling films, and even the scandal between Pan Disheng and Ziqiong Yang was reported.

Although the two have begun dating, this is the first time that they have been hyped in public.

Chen Ping'an also attended the premiere of "Royal Warrior", and the female companion was Zhang Manyu. After watching the entire movie, Chen Ping'an felt that his efforts had paid off.

Compared with the later "Royal Warrior", "Royal Warrior" created by Debao has added many shots of gunfights, flying cars, and explosions. For this reason, Ke Zhiliang and Luo Lixian's stunt team of Dark Horse International were specially invited, and the shooting effect was very good, which can be felt from the audience's amazement.

And the texture of the painting has been significantly enhanced, and Michelle Yang's real fight left a very deep impression on the audience, and Wang Minde, who played Michael, became another highlight of the film. The playboy he plays, and his pursuit of Michelle Yang is a laugh in the tense atmosphere of the whole movie, and because of his death, the final battle between Michelle Yeoh and Hiroyuki Sanada and the bandits is full of strong pathos in the hot action, pushing the whole film to the highest dynasty and resonating with the audience.

The release of "Happy Ghosts" and "Royal Warriors" had an impact on the first round of movies "Best Lucky Star" and "Sequel to the True Colors of Heroes" that were still in theaters, diverting many audiences.

The attendance rate of Golden Harvest's cinemas has decreased significantly, while the overall attendance rate of Dark Horse cinemas has not dropped much, which has attracted the attention of insiders and the media.

The attendance rate of the Dark Horse Cinema Line has not dropped significantly, not that "The Sequel to the True Colors of Heroes" can still attract a large number of audiences to the theater, and watch the movie for the second time, the third time, or even more times, but the multi-hall model of the theaters under the Dark Horse Cinema Line has played a great role.

As early as two days before the release of "Happy Ghosts", in the face of Jiang Zhiqiang's summary of the attendance rate of various theaters, Chen Ping'an decided to gradually reduce the number of screening halls of "The Sequel to the True Colors of Heroes", and the vacated screening halls were changed to show films produced by independent film companies.

At the same time as "The Sequel to the True Colors of Heroes", it is "Royal Rice" produced by Yongjia Film Co., Ltd. This movie is directed and acted by Li Xiuxian, and it has found ATV master Hua Dan Mai Cuixian, Li Xiuxian's henchman Huang Baiwen, and natural villains Cheng Kui and Wang Juntang to join, and the response after the release is good.

After more than four months, all the theaters under the Dark Horse Cinema Line, except for the Taiping Theater, which have not been changed, have been transformed into multiplex theaters. With the reduction of the screening rooms of "The Sequel to the True Colors of Heroes", the number of screening rooms for "Royal Meal" has been increasing, and the number of screening rooms for the two plays has been basically the same so far. This is also the reason why the average attendance of the dark circus has not dropped significantly.

As the showtime increased, the audience for the Sequel to True Colors began to decrease, but so did the number of seats that could accommodate the movie; "Royal Meal" has just been released, attracting many audiences to watch, and due to the acceptable quality of the film, the attendance rate has remained at a high level.

For Yongjia Pictures, it is an unexpected joy that the film can be arranged to be released in the summer vacation. Although it is not as good as the sequel to "The True Color of Heroes" at the beginning of its release, all the theaters of Dark Horse International's theaters were released at the same time, but judging from the current box office, the results are gratifying, which makes many small and medium-sized independent film companies in Hong Kong see hope.

There are many disadvantages to renovating a multiplex cinema at first glance, not to mention the cost of renovation and the time lost during the renovation, only talking about the area of the theater and the number of spectators it can cause a certain waste. For example, after a 1,000-seat theater is transformed into three screening halls, each screening hall has about 300 seats, and the total number of seats is reduced by dozens of seats compared with the original, which is one of the reasons why many theaters in Hong Kong are reluctant to renovate.

But this summer, the results of the multiplex theaters of the Dark Horse Cinema Line have made people in the circle speechless. As of July 24, the sequel to "The True Colors of Heroes" was drawn, and the box office result of 23.16 million was slightly inferior to the 23.32 million box office of Golden Harvest's "Best Lucky Star", but if you count the 10.58 million box office of "Royal Rice", which was released at the same time...... In the first round of the summer box office war, it is up to you to decide who wins or loses.

For the uninitiated, the box office of "The Sequel to the True Colors of Heroes" is 160,000 less than that of "Best Lucky Star". 160,000 is not much, but it is also a defeat, and the winner should be Jiahe. But the management of Jiahe was not happy at all, because judging from the income obtained by its cinema chain, they were completely defeated by Dark Horse International.

Multiplex cinemas have officially entered the field of vision of major cinema chains, and Zou Wenhuai has held high-level meetings in succession to discuss the possibility of transforming its cinema chain into multiplex cinemas with Dark Horse International as an example. Not only Golden Harvest, Pan Disheng and Lei Juekun also urgently convened a high-level meeting of Debao and Golden Princess, and the theme of the meeting also revolved around the pros and cons of multiplex cinemas.

Dark Horse International's changes to cinemas have not only been reported on the entertainment page, but also on the commercial page, and even written into a text as a business case for the reference of major commercial companies. The analysis of this matter by these commercial companies is even more thorough and detailed than that of the entertainment industry.

Although the renovation of multiplex cinemas will cause damage to the business area of the cinema, it will make better use of every seat in the cinema and reduce the risk of poor box office of the released movies. Although there are more than 1,000 seats, the attendance rate has declined in the middle and late stages, and it may not even be half a percent, should the film be painted? However, there are only more than 900 seats in the multi-hall hall, but it can release new films and adjust the number of screening halls to ensure that the attendance rate is maintained at more than 70%, creating a greater value.

This Dark Horse Cinema is the best example!

In addition, a theater shows "The Sequel to True Colors" and "Royal Meal" at the same time, and after watching one movie, there is a 38.69 chance that the audience will choose to watch the other to kill time. This is the number obtained by a Hong Kong commercial research company in three days and the collection of thousands of samples in 15 cinemas under Dark Horse International, which has a certain reference value.

Soft bundling - this is a new concept proposed by the business community.

Chen Ping'an agreed. He remembered that the box office of "Royal Rice" in the later generations was only more than 8 million, and the box office of "The Sequel to the True Colors of Heroes", which should be released next year, was only more than 22 million, and it did not take into account the increase in ticket prices. It shows that these two movies were released in the same theater at the same time, which did play a role in pulling each other, and it is not wrong to describe it as "soft bundled consumption".

In addition to the huge benefits made by Dark Horse International in theaters, many small and medium-sized film companies in the circle have also established a good reputation, because Dark Horse International has cut out a small number of summer vacation schedules and arranged movies for them, and the effect is remarkable, as evidenced by the box office of tens of millions of dollars in "Royal Rice"! You must know that "Dragon in the Rivers and Lakes" and "Ghostbusters" are released, and the number of theaters and audiences that can accommodate far exceeds that of "Royal Rice"!

"Not only does he have a natural eye, but he also has a brilliant mind and a forward-looking vision!"

"Oriental Daily" will not let go of any opportunity to praise Chen Ping'an, especially this time "Sing Tao Daily" has died down. "Oriental Daily" turned over the opposing views of all parties when Chen Ping'an decided to renovate the theater a few months ago, especially the cynicism of "Sing Tao Daily" at Chen Ping'an at that time, and used the results of the Dark Horse Cinema Line this time to return it with a resounding slap.

Hong Kong citizens have no doubts about the touting of "Oriental Daily", because the report of "Oriental Daily" is completely true, and Chen Ping'an's reform of the theater has also made remarkable achievements, not to mention that this matter has been erected as one of the successful business cases, and many people in the company have listened to their supervisors analyze this case.

The executives of Dark Horse International were even more convinced by Chen Ping'an's wise decision. I think that when Chen Ping'an proposed to rebuild the multiplex theater, Shi Nansheng, Zhang Guozhong, Jiang Zhiqiang and others were puzzled. At that time, they thought that this move was suspected of "taking off their pants and farting", but now they ...... Chen Ping'an once again implemented his consistent correct point of view, and verified the sentence he said less recently, "Believe in peace and get eternal life", in the eyes of the dark horse international, Chen Ping'an is synonymous with wisdom and wisdom!

Regarding Chen Ping'an's instructions, we must implement them if we understand them, and if we don't understand them, we must implement them, and as long as they are implemented, they will be correct and we will be able to achieve excellent results. This is a sentence that has been circulated in private recently by the Dark Horse International, it can be said that the company admires Chen Ping'an's five-body throwing, especially the company's little girl, every time she sees Chen Ping'an, she is very energetic, and she is envious, jealous and hateful to Chen Ping'an's secretary Amy.

As everyone knows, Amy is also full of resentment, she asked herself that she looks good, but she has been a secretary to Chen Ping'an for several months, not to mention doing anything, Chen Ping'an has not even been a mouthful of anything to her. On the contrary, it was Wang Jing, every time she came to find Chen Ping'an, she always provoked her.

That damn fat guy is here again!

"Hey, beauty, your face is not very good, is it that the liver fire has been too strong recently, and there is not enough sleep? Do you want your brother to help you take the pulse? ”R1152