Chapter 29 As soon as Remy Martin opens, good things will come naturally

Putting down the phone, Lin Yanni began to think about how to talk to him when Lin Xi came back.

According to what Huang Zhan meant on the phone, he should want to come up with an advertising project for Lin Xi to do, so that he can retreat in spite of difficulties, so that everyone will have face and will not hurt the harmony.

And Huang Zhan would have shouted grievances if he knew Lin Yanni's thoughts at this moment, and he arranged it on the phone not to save face for Lin Xi, but to make Lin Xi lose face.

In Huang Zhan's opinion, Lin Xi took the initiative to come to the company to ask for an internship here, and on the surface, his posture seemed to be very low, but in fact this was a demonstration in disguise - master, I am here, it depends on whether you Huang Zhan has the ability to convince me!

So Huang Zhan decided to kill Lin Xi's majesty.

Lin Yanni didn't know this, in order to reflect the company's enough attention to Lin Xi, she specially selected a foreign wine advertisement from the many advertising projects received by the company.

When Lin Xi came back from visiting the company, Lin Yanni simply repeated the meaning of Huang Zhan, and then asked the assistant to make a copy of a bunch of information about this foreign wine brand and handed it to Lin Xi.

"Huang Zhan said that you are a young man, with a flexible brain and a lot of ideas, so let me give you this advertising case to try, in fact, in the advertising industry, experience is important, but if you want to succeed, the most important thing is to look at understanding."

Lin Xi was dumbfounded with these materials, this was not the same plot he expected.

Before Lin Xi could figure out what was wrong, Lin Yanni followed up and sued him again, this advertising case was more urgent, and I hoped that Lin Xi could get it done within a week, and during this time, he didn't have to go to work in the company, so he concentrated on doing it at home.

After saying a few words optimistic about Lin Xi, Lin Yanni sent Lin Xi out of the office.

At this time, Lin Xi really came back to his senses, but unfortunately the wood was already in the boat, looking at the pile of information in his hand, he only had a wry smile in his heart.

What is self-inflicted?

That's what he is.

In addition to being annoyed, Lin Xi also had to face reality.

Lin Xi really didn't know anything about advertising, otherwise when Lin Shu mentioned this matter, he wouldn't have made such a decision, and now that things are self-defeating, he can only take one step at a time.

On the way home as a taxi, Lin Xi was mentally prepared to accept a failure, and of course he was not in the mood to look through the information that Lin Yanni handed him over.

When he returned home, Lin Xi didn't dare to tell Lin Shu the truth of the matter, only that Huang Zhan had promised him to intern at an advertising agency, and also gave him a few days to deal with the current matter at hand.

"I'll use the study, don't call me before eating."

After speaking, Lin Xi entered the room with the materials he brought back, and slammed the door shut.

Lin Shu had long been accustomed to Lin Xi's practice of occupying the study, shook his head, took a book to the rocking chair, and felt heavy eyelids after reading a few lines, and just as he was about to close it, he suddenly heard a shout from the study:

"Holy!"

Lin Shu was so frightened that a spirit jumped up from the rocking chair, rushed to the door of the study in three steps and two steps, pushed the door open and went in, but was dumbfounded.

Lin Xi, who had just finished speaking foully, was holding a bunch of information there and smiling.

"Hit the street, what's the ghost called, scare me!"

"I couldn't hold back my excitement for a while, sorry, sorry!"

Lin Xi didn't have time to deal with Lin Shu, and after saying two words of apology, he kicked him out of the study.

Time went back to a few minutes ago, Lin Xi sat at the desk and opened the information that Lin Yanni gave him for the first time.

The first thing that caught his eye was a few pictures of foreign wine, and the centaur logo on the wine bottle cap immediately gave Lin Xi a very strong sense of déjà vu, this thing must have been seen somewhere in his previous life.

As soon as this thought passed, Lin Xi immediately realized that this is the symbol of Remy Martin, a top French wine brand.

As the first foreign liquor brand to land in China, Rémy Martin has a resounding reputation and has become synonymous with high-end foreign liquor in the minds of Chinese people like Martell and Hennessy.

Lin Yanni actually handed over the advertising plan of Remy Martin to herself, and Lin Xi only felt that the other party really looked up to herself.

After a short period of stunnedness, Lin Xi remembered something.

Rémy Martin uses long neck as its fist product, which is only a mid-range wine in brandy, and the price is still below Hennessy XO and Martell Cordon Bleu, but when foreign wine entered the country in the early days, Rémy Martin's name was much louder than Hennessy and Martell.

The reason is an advertising slogan from Hong Kong.

As soon as Remy Martin opens, good things will come naturally!

This advertising slogan, which can be called a classic in all alcohol advertisements, is from Huang Zhan's hand.

Of course, Huang Zhan shouldn't have thought of this now, otherwise Lin Yanni would not have thrown this advertising case to Lin Xi to do.

This is the real reason why Lin Xi is excited, this is simply a pie in the sky.

As long as this advertising slogan is thrown out, it is estimated that Huang Zhan and Lin Yanni will be shocked.

Because this advertising slogan is too classic, Lin Xi also looked for the advertising film at that time on the Internet in his previous life, and all the plots were clearly remembered in his mind, and what he had to do now was nothing more than to redo it in the form of copywriting.

This is too simple for Lin Xi, the advertisement itself is only more than 30 seconds long, the content is very simple, Lin Xi only used two pages to get it, finished drying the pen and ink on it, and proudly played it with his hand.

Lin Xi really looked like he personally sent this advertising case to Huang Zhan and Lin Yanni, and it was good to see what kind of wonderful expressions the two of them would have after watching it, but after thinking about it, he gave up.

The advertising case itself was "borrowed" from Huang Zhan, and it was shameless enough to slap other people's faces with other people's things, and it would be too bottomless if they went to the scene to observe.

You can't be so shameless!

Lin Xi used this reason to convince himself, and then he called Lin Yanni and prepared to fax the advertising case directly.

Huang Zhan had already returned to the company at this time, and when Lin Xi called, he happened to be by Lin Yanni's side.

Lin Xi hung up without saying a few words on the phone, and before Lin Yanni could open her mouth after putting down the phone, Huang Zhan hurriedly asked, "How is it, that kid admits defeat, right?" ”

Lin Yanni rolled her eyes helplessly, she couldn't figure out what Huang Zhan was competing with a sixteen-year-old child.

"People have done a good job of the advertising case, and they will fax it over immediately, don't blame me for not reminding you, be careful of capsizing in the gutter!"

"Just that kid?" Huang Zhan waved his hand a little disdainfully, but he impatiently walked to the fax machine, waiting to see the advertising case passed by Lin Xi for the first time.

Lin Yanni looked at Huang Zhan with a little headache, what she said just now was just joking with Huang Zhan, Lin Xi only took the information from her in the morning, during this period is only a few hours, no matter how talented Lin Xi is, it is impossible to come up with a decent advertising case in such a short time, it is more likely that he knows that he can't do it well, so he simply messes around and explains.

With Lin Xi's age and qualifications, others won't say anything about this, at most they just laugh it off.

But looking at Huang Zhan's posture, he obviously took this matter seriously, and in Lin Yanni's opinion, this was not a good sign.

The sound of the fax machine "crunching" printing interrupted Lin Yanni's train of thought, and the first page was just printed, Huang Zhan couldn't wait to take it in his hand and read it, and at the same time said with a slurp: "Don't say it, this kid is quite professional, and he directly got an advertising storyboard script, which is like words!" If he is too amateurish, I will be a little unbearable to point him out. ”

These words made Lin Yanni speechless, and at the same time, she was also a little curious about the advertising case that Lin Xi had passed over.

Huang Zhan didn't seem to be enjoying it himself, and at the same time read the above content out loud:

"Mirror No. 1 - Close-up - The bottle is opened, highlighting the bottle logo, and it is displayed from top to bottom."

"Mirror No. 2 - Close-up - Raise a glass and clink glasses."

"Mirror No. 3 - Panorama - Wine Banquet Song Yan Dance, a Man Opens Remy Martin;"

"Mirror No. 4 - Close-up - Beauty throws her arms to the man."

Thinking of this, Huang Zhan couldn't help but comment: "It's not bad, I know how to associate wine with women!" ”

Lin Yanni couldn't help but roll her eyes when she heard this, and said in her heart, you stinky men, are all a virtue!

Huang Zhan continued to read, and the content was basically the same as the one above: a man opened a bottle of Remy Martin, and immediately played a red on the mahjong table, and when he won the cards, he directly overturned the mahjong table; A man went to park the car and just threw coins into it, when two automatic coin machines suddenly broke down and opened together, and the coins inside slid out with a bang.

All the advertising clips give people the hint that as long as you drive Remy Martin, good things will happen.

The content on the first page is all over here, but Huang Zhan has been deeply moved by this advertising idea, and has long forgotten to find faults, so he can't wait to reach out and grab the second page from the fax machine.

"Mirror No. 15 – Close-up – Man Dictates Advertising Words."

"Mirror No. 16 - close-up - the advertising slogan appears on the screen: As soon as Remy Martin opens, good things will come naturally."

Huang Zhan didn't read out these two sub-scenes, and after watching them, he stayed there directly!

(Vote for recommendation, good things will come naturally!) )