Chapter 484: Negotiating with Blizzard

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"Looks like I'm going to have to go to Blizzard."

"To Blizzard?"

Chen Qingqing looked at Zhang Ning and lied a little, "Xiao Ning, you want to act as an agent for World of Warcraft?" ”

"Yes."

Zhang Ning nodded.

"But what about our own games?"

From its inception to the present, Penguin Games has always been based on its own research and development, and its own operation.

Moreover, Chen Qingqing also knows that Zhang Ning does not want non-domestic games to dominate the Chinese market.

But this time, Chen Qingqing didn't understand.

"Qingqing, don't worry, acting as a Warcraft doesn't mean that we want to operate Warcraft."

Evil laughter, Chen Qingqing knew that Xiao Ning was going to dig a pit again.

Blizzard.

Blizzard is the most well-known game design company in North America and the most well-known game company in the world.

Its Warcraft series, as well as the interstellar and dark series, have made the world crazy.

"Bobby, it seems that online games really have great prospects, we have just sent out the agency announcement, and on the Chinese side, there are several companies contacting us. Moreover, some agency fees are directly given tens of millions of RMB. ”

"Well, China's online game market is the largest market in the world, and users there are not interested in stand-alone games, they are all playing online games, and all companies are making a lot of money in online games. Because of this, some research institutions have defined online games as the most lucrative industry. Our World of Warcraft, naturally they dare to believe it. ”

Blizzard's two co-founders, Bobby and Mohan, are constantly discussing in the office.

It's just that at this time, Mohan said, "Bobby, there is one more thing, Penguin Games in China also sent us a message of agency, what do you think?" ”

"Penguin games?"

Poppy was a little surprised, he didn't expect Penguin Games to come to represent their World of Warcraft.

"Aren't they self-developed, and they want to represent our games."

"I don't know much about this, but their strength is the strongest on the Penguin side of the game."

"Mohan, you can't give World of Warcraft to Penguin Games."

"What's wrong?"

"Mohan, Penguin Games was originally a dominant company on the Chinese side, and if we act as an agent for him, I am afraid that it will be difficult for them to have opponents in the Chinese market in the future. Moreover, I guess Penguin Games can't give us too high a proxy fee, as well as royalties. Give them agency, we don't make much. Another is that Penguin Games is a big family, and it will be much more difficult for us to negotiate terms with them in the future. ”

"That's what I thought too."

Mo Han nodded, "It's just that Penguin Games sent a letter saying that their founder Zhang Ning is coming over." ”

"Come here, come to us?"

"Yes, probably for our World of Warcraft."

"Mohan, no matter what, you can't let go."

"I know."

Two days later, Zhang Ning came to Blizzard.

Before coming here, Zhang Ning received news that Blizzard did not want to cooperate with their penguins, but instead got very close to Shanda, Sina, Sohu, and other game manufacturers. However, Zhang Ning is still here.

"Are you Mr. Zhang Ning?"

Even if they knew that Zhang Ning was very young, Mohan and Bobby were still surprised.

Such young people, in their place, I am afraid that they do not even have the qualifications to enter the company.

It's not that it's because of your young age, it's entirely because you're too young to have much technical knowledge.

It's just that Zhang Ning broke their cognitive concept.

"You two are the co-founders of Blizzard, I've heard your names for a long time. It is said that you turned out to be college classmates. Because I like to play games very much, but other games on the market are weak, so you came up with the idea of developing games together. In the end, under the leadership of the two, Blizzard successively launched a series of classics such as Warcraft, Interstellar, and Diablo. Compared to the two of you, I can only be regarded as a newcomer in the game industry. ”

In order to get closer to Blizzard, Zhang Ning checked all aspects of the information of the two, and at this time, both of them were full of joy.

Regardless of cooperation or not, first of all, this Chinese from the East, this legendary monster in the outside world, he is not annoying.

"Thank you, Mr. Zhang Ning, for your compliment, please here."

Mohan and Bobbi brought Zhang Ning to the conference room.

"Mr. Zhang Ning, we already know your penguins' intentions, but I'm sorry, it's unlikely that we will cooperate with your company."

Although Zhang Ning's level of patting horses is first-class, after inviting Zhang Ning into the office, Poppy still refused in the first sentence.

However, Zhang Ning didn't borrow it, if the other party agreed, why would he come here by himself.

"Two, I think you misunderstood the penguins. In fact, Penguin is a game company, and it is not necessary to develop it by itself, we can also be an agent. Moreover, World of Warcraft is a classic game. With Blizzard's popularity and the brand effect of Warcraft, I believe that in China, it will definitely be possible to create a miracle. ”

"No, we still can't say yes, we already have the right person."

"The right person?"

Zhang Ning smiled slightly, "Are you preparing with Shanda, or with Sina, or with NetEase?" ”

"These companies, as I believe you all know, are not as good as our penguins. Whether it is Shanda, Sina, or NetEase, their operation level is much worse than ours. If World of Warcraft is handed over to them, I'm afraid, a good game may not be able to operate. Two, don't forget, South Korea's most popular paradise is how it failed. ”

"Mr. Zhang Ning, how can Heaven be compared to Warcraft, this is not a concept."

Mohan disagrees with Zhang Ning's views.

"I know, but what I'm saying is the same. Whether a game can attract the market is not in research and development, nor in the quality of the game, but in the operation of the game. A good operation can make a game that has no novelty at all and looks very rough to become the first in China, and the Legend of Jin Gu Qunxia is an example. And if the operation is not good, even if the game is classic and fun, it may also fail. I'm sure both of them are geniuses in the gaming world, and it's impossible not to know this. ”

Hearing Zhang Ning talking, the two glanced at each other, and nodded in their hearts.

Indeed, operations are the most important part of the game.

That's why, like the Snow Mountain Game Company, which doesn't develop anything, they have survived and are still the world's top game companies. The answer is because of their operational capabilities, no matter how good your game development skills are. When it comes to going to market, they can only find an operating company like Xueleshan.

However, they were not persuaded by Zhang Ning.

"I also admit that the operation that Mr. Zhang said is very important, but Shanda's operation ability is not bad."

"It's grand."

Shanda has Chen Tianqiao in charge, and indeed, their operational ability is very good.

That's why they can run a legendary that can't be worse anymore.

"Shanda is of course very good, but Shanda now does not dare to act as an agent for foreign game products."

"Why?"

"It seems that the two are not familiar with the Chinese online game market, Shanda acted as an agent for the legend of South Korea, and then, there were continuous outbreaks of plug-ins, private servers, suing game development companies, acquiring game companies and so on. Do you think you have peace of mind to let Shanda Affiliate Games? ”

Although Zhang Ning has a bit of friendship with Shanda Chen Tianqiao, in the business field, even father and son have to compete.

"This ......"

The two were silent for a while, and then looked at Zhang Ning again, "Then what do you think of NetEase, NetEase's recent game list is not bad, and your Chinese market has always evaluated NetEase's Ding Lei as an honest person, you don't think NetEase is not safe." ”

"Hehe, you said Ding Lei of NetEase, he is indeed honest. However, let me ask you, what are the conditions of the agency they give? ”

"Sorry, it's a trade secret."

"Both, what kind of trade secret, in our country, this is not a trade secret for a long time. Even if it's just guessing, I know that NetEase can only give you 40 million yuan in agency fees, as well as 55% of the profits. Moreover, I also know that this is also the highest agency offer in China, and I believe that no company is higher than this. ”

Zhang Ning seemed to know Blizzard's agency activity very well, leading step by step, so that neither of them could answer.

However, Bobby on the side was not convinced and said, "Then do you think NetEase's conditions are very ordinary?" If that's the case, then the conditions you penguins give are even more ordinary. ”

Although Zhang Ning did not specifically talk about the conditions of the agency, Penguin has always had a big business, and he thinks that in the Chinese market, the game is the first, how can he surrender his identity and take out a fifty-fifty share. Not to mention, tens of millions of agency fees.

"Oh, it seems that Mr. Bobby knows us penguins well. Mr. Bobby, though, could have a different idea. Let's not talk about whether we are divided into seven or three. Even if we're seven-third, but for us Penguin Games. Our 30% profit is much more than their 5% profit, don't you think? ”

Poppy had nothing to say. Although it is divided into five or five points and one is seven or three points, with the strength of Penguin Games, the profit of three percent is definitely not much more than five or five points.

"Of course, I don't know how Mr. Bobby knew we were only seventy-three. However, I think you may have been inquiring about the wrong information. When I speak of seven and three, I mean seven of you and three of us. Plus 100 million yuan agency fees, what do you think of this condition? ”

Speaking of which, Zhang Ning made a killer move.

When the two of them heard this, they changed color again and again.

They Blizzard 7, Penguin Games 3.

Oh my God, how is this possible.

The agent of an online game is not the same as the agent of a stand-alone game.

Stand-alone games can be sold as long as they are agents, and relatively speaking, the agency share is not particularly large.

But most of the online games, after the agency passed, it was necessary to prepare a series of servers, bandwidth, and a series of advertising operations, and the cost was huge, generally speaking, the profit share of the agency company would be 7, and the development company was 3. Previously, NetEase was able to get a fifty-fifty share, which has shown enough success. Unexpectedly, Zhang Ning came more ruthlessly.

Not to mention, there is also a development cost of 100 million yuan.

This is simply sincerity, and it could not be more sincere.

"Zhang Ning, are you sure?"

The two were short of breath, and they had little resistance to this condition.

ps: I don't know why I have a bubble on my hand recently, I went to the People's Hospital today, I said it was eczema, what kind of medicine to inject into the skin, not into the blood vessels, as a result, the doctor took out a super-large syringe and inserted it into my arm...... I'm cǎo, what kind of doctor is this, it's just a veterinarian.