Chapter 341: The Beginning of Joy

The fact that visitors showed interest proves that there is a large market for minivans, which is in line with the expectations of car buyers.

The only thing that makes car buyers hesitate is that this manufacturer called Lingzhi Automobile does not know its background and strength, after all, 15,000 marks is not cheap, and it will be unlucky to meet a company that does not have perfect after-sales service and is not in good condition.

But the configuration given by the manufacturer of this car is really kind, and the Previa is equipped with a 2.0L four-cylinder, V62.4L engine with a maximum power of 125 and 157 horsepower. The engine is located under the driver's seat behind the front axle, while the front is air-conditioned and air-cooled. It not only creates a low center of gravity, but also plays the role of a balanced weight in the front and rear. The rear-wheel drive power delivery also makes long-distance driving safer and more stable, and driving this large car can give the driver the feeling of driving a sedan, and the handling of the Previa is more similar to that of a sedan, which is especially important for utility vehicles.

The most unique thing is that this model also has a luxurious interior, although its exterior feels clean except for the large area of glass, but the interior space is very good!

The interior of the Previa is spacious and comfortable, with leather seats, leather upholstery on the dashboard, inside the doors, middle armrests, steering wheel and gear knob, and high-grade walnut wood accents.

This configuration makes the interior space of this car look quite luxurious, and the passengers can not only feel the slightest smell when they sit in it, but also the weight of more than 1 ton also makes this car have a very strong physique, and the driver and passengers feel quite stable!

The exterior of the Previa is also distinctive, it adopts the design of a large windshield with a large bevel with a wide field of view, the front windshield and front bonnet form an overall exaggerated bevel, coupled with the two split headlights in the front and the black refined front face, which makes the car look clearly Japanese again. Moreover, large areas of glass are used on both sides and the tail of the body, which makes the vision of the driver and passengers very broad, and also makes this black show car full of modernity, attracting the attention of many people!

Visitors and media people have gathered to watch and inspect the features of this body, especially the use of the windshield with a large area of vision has become an eye-catching weapon!

The only multi-purpose vehicle at the auto show was the Primus Premiere that was launched at the Lexus booth, and Lin Qiangsheng did not see a model with the same concept after a few turns. This suggests that most car manufacturers may still be working on this model.

Lin Qiangsheng originally intended to take out this car to test the waters in Europe and the United States, because he felt that such a fusion car was lacking in the European and American automobile markets for business and travel. The small van station wagon market has a very broad prospect, this market is in a blank period, and you don't do it when!

And Lin Qiangsheng himself also likes MPV models, the appearance of this generation of Previa is more like a van, and he did not let this car be the birth model of MPV, and he has a more superior MPV in his heart. Blüchert used the concept of a utility vehicle when he promoted, but he couldn't summarize the concept of MPV models, and Lin Qiangsheng didn't tell him.

As far as Lin Qiangsheng knows. The Jielong launched by Plymouth, a Chrysler branch in the United States, is the birth model of the MPV. This MPV was launched in the market at the end of '83 and sold 210,000 units in '84. Chrysler's Voyager, a small minivan, not only created a completely new model in the U.S. auto market, but also became an almost incredible cash cow. Chrysler made a record profit of $2.4 billion in 1984 and another $3 billion in the following two years.

The overselling of this new model directly brought Chrysler, which was in trouble, out of the trough and helped Chrysler, which was in a business crisis, out of the difficulties!

With such a good record, how can Lin Qiangsheng not worry about the Great Victory Dragon!

During the 10-day Frankfurt Motor Show. Several models of the newly established Lexus Automobile Company attracted a lot of attention from visitors and the media.

Under the introduction of Blüchert, people have seen the company's Previa utility vehicle, Camry mid-level car, Reiz MARKII luxury car, and Yaris.

In particular, Yaris's promotion is dominated by fashionable and dynamic young people. Its small and delicate body and good performance are preferred by many women, which also adds a lot of tryers to this car.

The Previa and Respiration luxury editions are slightly more expensive, and the price of the Previa 15,000 marks luxury edition puts the car on order for 157 units. The Reiz luxury version was a bit bleak, the car was completely designed in the American style, and of course it was not well received by Europeans, and it only ended up with an order of 23 units. There is a big question mark over this order, because Lin Qiangsheng found that most of the lists that ordered this car came from the Japanese!

Undoubtedly, several Japanese manufacturers have also taken note of the newly formed car company Lexus. The models on display brought by this car company have many styles and characteristics of Japanese cars. The Japanese, of course, were strange, so they ordered some Lexus cars and went back to dissect them to get to know this potential competitor.

While the Previa and Rez didn't sell well, the Yaris and Camry almost did a sales miracle at the auto show, with the lowest version of the Yaris priced at $7,200, which is very competitive with some Japanese cars in the same period. The 10-day show brought more than 340 orders for the small car. Moreover, there are quite a lot of car dealers who come to discuss cooperation with Lexus Automobile, and the follow-up procurement plan will not be less.

The Camry 86 version of the model is also in line with the aesthetics of Europeans, this car has a good drag coefficient, in the Italian Lamborghini test site actually broke through the 0.3 drag coefficient, measured a high standard value of 0.29!

This value cannot even be reached by many European models that have always been advertised as having low wind resistance, and it has also won the attention of many consumers. As we all know, the European EIA standard is set at the highest, and a drag coefficient of 0.29 will undoubtedly bring good fuel economy to the vehicle.

In addition, the structural design of this car has been strengthened, and the front collapse area has been reasonably designed to achieve the ultimate goal of protecting the life safety of drivers and passengers. Passed the car crash test of the European German Automobile Club NCAP and was well received by Samsung.

NCAP (NewCar Assessment Program) first began in the United States, and in 1978, USNCAP proposed a 5-star evaluation method to evaluate the performance of a car to protect its occupants in a frontal collision. NCAP has played an important role in encouraging automakers to improve the passive safety of their vehicles. In crash tests conducted at the end of the 90s, almost no models achieved more than 3 stars, and it was common to get one or two stars. Ten years later, however, even mini cars have received a high score of 5 stars or more.

Citroen's new 508 launched this year has been widely acclaimed, and as a mid-to-high-end global strategic model, sales are promising, and it is also at the level of Samsung. Of all the NCAP bodies, the European NCAP has the greatest impact, while the Germans have the most rigorous evaluations, and if they get three stars here, they can also pass their tests in other NCAP bodies such as the United States. Because the European car culture tradition has always made them look at the top, of course, most of the institutions in other regions are more receptive to European evaluations.

This Camry has a handsome appearance and luxurious interior, and it is also very rich in car configuration, it is not only equipped with a steering wheel airbag that is only available in luxury cars, but also ABS anti-lock braking system, which has become the standard configuration of this Camry!

This kind of safety performance also makes many visitors look sideways, because there are few high-end sedans with such a complete configuration, and the Mercedes-Benz S-Class Sedan W140 has just been equipped with ABS anti-lock braking system and driver airbag!

For this reason, a total of 325 units of the Camry Luxury Edition were ordered during the entire 10-day auto show, which is almost the same as the orders for the Yaris small car!

This is already very valuable for the new car that has just debuted, even if the sales of 1,000 units were not reached at the end of the 10-day auto show, but Lin Qiangsheng also agreed to invest in the car dealership in Bluchert. They formed a new car company called Autohome Car Sales Company.

Mr. Lin invested $3 million to occupy 82 percent of the company, while Bluchert added his car shop and many years of experience selling cars, which is equivalent to 18 percent of the shares.

For such a share distribution, Bluchert resisted a little, but it was also in vain, and he also knew that he really had no advantage over Lin Johnson, except that he was a real European.

However, Bluchert emphasized that in the future operation of the company, once the investor makes additional investment, the company's shares must be recalculated according to the company's operating conditions at that time, and his share appreciation income must also be counted, which Lin Johnson also accepted. But Lin Qiangsheng added another article, no shareholder of any party may transfer the company's shares without the knowledge of the other party, and if one party sells the shares, the other party has the right of first refusal to buy the shares!

For Mr. Lin, Bluchert's French-born business in Germany made it easy for him to cross the French and German car markets, and conservative Europeans would not find it difficult to accept a chain of car stores run by a Chinese.

And by a person with a calculating style to be the operator of the car sales company also made Lin Qiangsheng very satisfied, this management style is exactly what he is seeking, for this car sales company Lin Qiangsheng will propose a set of business policies are needed by people like Blücher to implement it in his way!

Lin Qiangsheng didn't consider whether Bluchert could accept it, because he was his investor and naturally had a lot of power to influence the company's decision-making, even if the other party was a calculating person! (To be continued......)