Chapter 609: Box Office
To say that in the history of film, it is estimated that there is no anime movie that has made a big sensation before the release of the "Fairy Fury" movie, whether it is "Qin Shi Mingyue" that changed the impression of Chinese animation, or "The Return of the Great Sage", which almost single-handedly promoted the development of animation films, the topic before the release cannot be compared with the "Fairy Fury" movie.
Here I want to focus on "The Return of the Great Sage", every anime fan must know this big movie, but they don't know the significance of "The Return of the Great Sage" to the big anime movie, and it's not wrong to say that it promotes the development of the big anime movie by itself.
In "The Return of the Great Sage", there are very few big Chinese animation movies, even if they are occasionally released, the quality and plot are childish. For example, "Joy and Big Big Wolf", and the more famous "Autobots".
The first one can be said to be a sincere work for children, and the latter one is used for funny at all. In addition to sending more material to the joker, the practical significance is almost zero.
It can't be said that it doesn't make sense, at least since it came out, the anime movie has become the laughing stock of the entire network for a while. For a certain period of time, the big animation movie is comparable to the national football team.
The quality of Chinese animation is poor, and the plot is not worth mentioning, so the Chinese animation market has always been monopolized by rice animation and Dongying animation, and all the high-grossing animation movies in China are foreign, and there is no one in China.
In this situation, Huaguo does not make money at all by making animation movies. Not only is it not making money, but it is losing money all the time.
The whole world knows that Chinese people are very smart, since they are smart people, can they do business that does not make money? Of course not. Therefore, local tyrants are not willing to invest in big animation movies at all.
Since no one wants to invest. Naturally, big anime movies can't develop. Now it's the world of money. Money represents quality and assurance, without money, no matter how good the idea is, it is useless, and it is difficult for a good woman to cook without rice.
And why have domestic films developed very well in the past two years, and the total box office of the movie has risen all the way, which is already comparable to that of the United States? It's not because of the Chinese movie to make money, as long as the subject matter is good and there are first-line stars. will be hyped, and you can make a lot of money right away. If you are lucky, just like Thailand, the box office of more than one billion will be in hand.
Not to mention the demons like "Monster Hunt" and "Mermaid" in the back, who is not tempted by the box office of 2.7 billion and 3.9 billion?
How difficult is it to get two or three billion in the real world? Don't think about it, there are no connections, no luck, no relationship, it is impossible to be worth hundreds of millions. And what about movies? As long as the operation is good. One or two billion is no problem.
Even if the movie is not 100% profitable, there are still people who lose money. can't stand the fact that the movie as a whole is profitable. Most people are making money, only a small number of people are losing money, plus there are all kinds of messy factors, domestic movies are getting better and better, and the quality is getting higher and higher.
There is the current situation, and it is not the reason for the money! If it is the same as in previous years, the total box office of the whole year will not reach one billion, even if the local tyrants are rich, they will definitely not be willing to invest.
Now that there are good returns, they are willing to invest, otherwise, the local tyrants are still stingy.
This is the situation of big animation movies in the past, domestic animation is not competitive, even if there is no opponent, the box office is not high, if you are unlucky, you will be able to hit the animation of the United States or other countries, and the domestic animation will immediately make investors vomit blood.
If it's not true love, who would want to invest? Most people don't want to do it anyway.
It was also at this time that "The Return of the Great Sage" was born. Not to mention the plot and quality of "The Return of the Great Sage", its box office alone has driven the entire industrial chain of animation movies.
The billion-dollar box office of "The Return of the Great Sage" made a group of big dogs suddenly discover that it is possible to make money by investing in anime, and there is a lot of money. Seeing this situation, many small investors were moved.
They are not like the top-ranked big dogs, who are worth billions or tens of billions, and there is not much pressure to invest in big movies. They are all small tyrants, although they have a little money, there is no way to compare with the real big dogs.
Tens of millions or hundreds of millions, it is impossible to invest in the hot film market. With so many hungry wolves staring, it's hard for them to get a piece of the pie.
Compared with the film market, the animation market is much more deserted and has more opportunities. Tens of millions can account for a large part of the shares, and if you are lucky, you may be able to make a lot of money.
Of course, investment is risky, and no investment can be 100% safe and profitable, no one can be sure. So even if the big animation film market begins to warm up, many people are still waiting and watching, and they have not ended up directly.
Even so, the big animation movie still absorbs a lot of money, and with the funds, the big animation movie can grow and get more affirmation. Not to mention anything else, with a paying eye on it, as long as the anime movie grows a little bit, they will see that it is very likely that they will end up directly and start to promote the growth of the anime movie.
Why "The Return of the Great Sage" is praised by many people, is not because of this significance, because it directly changed the status quo of anime movies and made the situation of anime movies much better.
It's just that no matter how much praise "The Return of the Great Sage" receives, it's all after its release. Before its release, it remained quietly unknown, and it only caught everyone's attention after making its own voice heard. It's not like a big movie "Fairy Fury", which has attracted the attention of the whole country of China and even the whole world before it was released.
There's no way, who let there be a demon author behind the "Fairy Fury" movie! As a world-class celebrity, Wang Ning's every move itself will attract a lot of attention, coupled with the quality of the work itself, it is easy to understand the high popularity before the release. Not to mention that Wang Ning personally went down to promote, which attracted the attention of many fans.
As a result, since September, the whole country of China has been filled with discussions about the big movie "Fairy Fury".
Some people are discussing the plot, some people are discussing music, some people are talking about Wang Ning, and more people are talking about the box office.
No matter what type of movie, the box office is always the most important measure. Whether the movie is good or not, whether it is popular with the audience or not, can be shown at the box office.
The box office of the movies that the audience likes is higher, and the lower the box office of the movies that the audience dislikes. Everyone knows this very well, no matter how much the outside world praises, if it is not good-looking, the box office will not be very high.
Besides, now is not the film market of more than ten years ago, movies can only be regarded as niche, directors can entertain themselves, not now, directors in addition to their own liking, the main thing is to let the audience like it. (To be continued.) )