"Huh." After getting up the next morning, seeing the comments on "Old Boy" from all sides, Lin Yuquan suddenly showed a satisfied smile on his face, this is the ultimate word-of-mouth effect he wanted, and "Old Boy" did it.

As for the dismissive comments of some film critics, he laughed it off, some critics just showed their existence through such criticism, and others simply had a mental block, the former he didn't bother to pay attention to, and the latter he felt that the other party didn't understand what "Oldboy" was a movie for.

For the creator, he creates a movie with a purpose, and as a film critic, he cannot judge each film completely with artistry, but looks at specific films on a case-by-case basis.

Obviously, "Old Boy" is a purely entertaining film, in terms of entertainment alone, it makes the audience laugh and tears, and arouses emotional resonance, which has fully achieved its creative purpose and is very successful.

At this time, it is extremely ridiculous for you to judge it with artistry and ideology, and you need to use this kind of evaluation on art films, if you even understand such basic truths, how can you be regarded as a real film critic.

In addition, real film critics are by no means blindly criticized, who will not be nitpicking, and there is no so-called perfection in this world.

In Lin Yuquan's view, a good film critic should first evaluate the overall quality of the film from the position of the public, and then use his own professionalism to find out the good and bad parts of the film. It can also truly reflect the value of the existence of film critics.

Film critics must not exist in isolation from the public. If your film reviews are not for the general public. So what is the value of your film reviews? is undoubtedly no different from the after-viewing feeling of an ordinary movie fan audience.

Of course, Lin Yuquan will not respond to such criticism, and there is no need for him to respond, the feelings of the audience are the most powerful proof, and it is enough for them to respond.

After probably reading the review of "Old Boy", since Xu Ke's "Women Are Not Bad" was released on the same day, he also took a look at it by the way. Immediately shook his head again and again, unlike the one-sided praise of "Old Boy", "Women Are Not Bad" praised less and criticized more, because he had not seen the film, he had reservations in this regard.

However, such word-of-mouth reviews are obviously not conducive to promoting the box office, after all, Xu Ke's box office appeal is largely focused on martial arts movies, and I believe that many fans and audiences were wait-and-see about his exploratory work at first, if the film gets good word-of-mouth reviews. Naturally, this part of the movie fan audience will be pushed into the theater to watch the movie, but today's worse reviews will directly reduce their enthusiasm for watching the movie.

According to the current situation. If there are no major variables, the box office prospects of "Women Are Not Bad" are worrying.

Of course, he doesn't need to worry about this, after watching the reviews of the two films, he immediately turned off the computer and walked downstairs, today is the last day of filming of "Immediate Rescue" in Rongcheng, after the end, he will fly to Kyoto overnight, and the crew will go to Shuguang Film and Television Base to enter the final stage of filming of the film.

But before he left for the set, he first picked up Chris. Anderson's phone.

"Boss, our film won the Top 10 Picture of the Year and Best Adapted Screenplay at this year's National Board of Review Awards." As soon as the phone was connected, Chris. Anderson's excited voice suddenly came from the phone.

"Oh, really?" Lin Yuquan showed a smile on his face, although the lack of popularity in China, the National Board of Review Award is by no means an unknown small award, founded in 1909, and the New York Film Critics Association, the National Film Critics Association, the Los Angeles Film Critics Association, and the Boston Film Critics Association are called the five major film critics associations in the United States, and it is the oldest award among the five major film critics associations.

Moreover, the significance of the National Review Award is not only in itself, it also has two important significance, one is that it has always been regarded as one of the most important weather vanes of the Oscars, and its results may coincide with the Oscars, which provides a certain reference value for guessing the results of the Oscars; The second is that the award is often the first annual award to be awarded at the end of each year in the United States, which makes its award announcements often announce the official start of the awards season before the Oscars.

What is Awards Season? This is a unique Hollywood statement in the world, and its essence is a comprehensive assessment of all the films of the year: which good movies have appeared this year, and which movies are worth paying attention to. With the purpose of summarizing the year, various awards and judging activities are gathered at the end of the year.

In fact, not only in the film industry, but also in all walks of life at the end of the year, such as the theater industry and the music industry.

But it is only in Hollywood that the awards at the end of the year have formed a special scale for several months in a row, that there is a so-called awards season.

Awards season has a narrow sense and a broad sense, the narrow sense of the awards season refers to the various film awards held from December to February of the following year, they end with the award of the Oscars, and it is also the most recognized awards season in the world.

Speaking of which, the National Board of Review Awards is not the first award to be awarded in December this year, the earliest award is the Gotham Award for American Cinema in New York on December 1.

However, the Gotham Awards are usually selected for independent films that have not been released on a large scale in mainstream theaters, and have completely parted ways with mainstream commercial films, and their award-winning works have always tended to be some marginal, avant-garde film director's works, often choosing gay themes, or very cult films, which makes it very unlikely to coincide with the Oscar results.

Obviously, compared with the Gotham Awards, the National Board of Review Awards, which is an important bellwether for the Oscars, is more suitable to play the role of opening the curtain of the Oscar awards season.

"Yes, boss, except for our Savage Tales: Rise of the Apes. The other nine films that made it into the top 10 films of the year were "Burn After Reading," "The Changeling," "The Curious Case of Benjamin Button," "The Dark Knight," "Conversation with Nixon," "Classic Cars," "Milk," "Wall-E the Robot," and "Wrestler." In addition, the award for Best Adapted Screenplay. Our Savage: Rise of the Apes was acquired with Slumdog Millionaire. "Chris. Anderson said slowly.

Lin Yuquan nodded, and then asked, "Which is the best film?" ”

As a director, Lin Yuquan has a detailed understanding of the world's well-known film awards, and unlike other awards, the National Board of Review Awards in addition to the three awards of Best Picture, Best Foreign Language Film, and Best Documentary, there are also the top ten films of the year, the five best documentaries of the year, and the five best foreign language films of the year. The National Review Prize separates the three awards, giving the latter one more spot.

"Slumdog Millionaire." Chris. Anderson Road.

"What about the other awards?" Lin Yuquan asked noncommittally, for a long time in the past, he was busy with the publicity and release of "Wild Wild: The Rise of the Ape Race", the signing and sale of "Wild Wild: The Battle of the Hundred Tribes", the filming of "Immediate Rescue", plus a series of events such as the Olympic Games, the release of "Heartbeat", the acquisition of special effects companies, and the final selection of the commendation conference.

"Best Director is David. Finch, who won the award for "The Curious Case of Benjamin Button". Best Actor is Clint Brown. Eastwood, who won an award for his self-directed and starred role in "Classic Cars". Best Actress is Anne. Hathaway, who won for "Rachel's Wedding", and Best Supporting Actress was Penelope. Cruz, who won the award for "Midnight in Barcelona" "Chris Cruz. Anderson said slowly.

The corners of Lin Yuquan's mouth turned up slightly, and many of the winners were still very familiar to him. After Anderson finished talking about all the winners, he immediately smiled and asked, "Chris, do you think our film will be shortlisted for the Oscar for Best Picture?" ”

"Of course, the National Board of Review Awards' Top 10 Films of the Year and Best Picture can basically determine the best picture nominated for the Oscars, and if five of these 11 films are selected, there is no reason not to choose a masterpiece that breaks the record in film history and has the same reputation." Chris. Anderson said without hesitation.

Lin Yuquan shook his head, although he also thought that his "Wild Story: Rise of the Ape Race" had enough reason to be shortlisted, but who knows? The Oscars are not too inclined to high-grossing commercial films, and despite the examples of "Titanic" and "The Lord of the Rings", there is still no guarantee that "Savage: Rise of the Apes" will definitely be shortlisted.

"Chris, I've given you a task, you should hurry up and collect all these films that are expected to be nominated for important Oscar awards, and send them to me."

Due to the excellence of "Wild Story: Rise of the Ape Race", Lin Yuquan certainly can't have no ideas about the next Oscars, although he actually doesn't need to use the Oscars to prove himself, and he also values the audience's love and evaluation of the movie, but as a filmmaker, who wouldn't want to win the Oscar? He also has an inevitable Oscar plot, and he may look down on it in the future, but at least for now, he is very interested in winning the Oscar.

"Okay, boss." Chris. Anderson said: "There is another important thing that you need to decide, boss, now that some films have begun to warm up for the Oscars, and it is time for us to warm up for a few films, so how much public relations should we invest in the public relations efforts of the Olympic bid?" ”

Lin Yuquan didn't answer immediately, to be honest, he didn't like to spend a lot of public relations money to chase the Academy Awards, which was related to the consumption concept taught by Lin's father and Lin's mother since childhood, but he had to admit that this is the way to win the mainstream of the Oscars, and it is too difficult and difficult to stand out without public relations publicity, after all, other films are carrying out such public relations publicity, if you don't do the corresponding public relations publicity, you will be at a disadvantage in the next competition.

And if it's just a simple competition for awards, then it's okay not to do it, but in fact, the benefits after winning the award are also extremely rich, so publicity is definitely necessary.

In fact, Lin Yuquan didn't think about whether to carry out public relations at all, and after "Red Cliff" and "Painted Skin" were shortlisted for the Oscars, they also did public relations publicity, at this point, he no longer needs to think about it, he thinks about how much public relations money should be invested, which is very important, not only about what kind of effect can be achieved by public relations publicity, but also about whether it is worth it.

As PR campaigns become more mainstream in the Oscar journey, competition between films has become more intense, coupled with rising prices, PR costs are rising every year, and in today's Hollywood, the PR costs of an independent film are often hundreds of thousands of dollars, while the PR costs of big-studio films are generally in the millions of dollars.

Hundreds of thousands of dollars naturally cannot make a good public relations campaign, and millions of dollars seem like a lot, but in fact it is just enough, after all, it costs nearly a million dollars just to produce and send DVDs and brochures to the judges, and the Olympic bid advertisement is an invincible black hole.

If it is only shortlisted for awards such as "Red Cliff" and "Painted Skin", one or two million US dollars in public relations expenses are enough, and there is no need to spend too much money on publicity, but this time it is different, his "Wild Story: The Rise of the Ape Race" has every hope of chasing heavier awards, so Lin Yuquan did not answer immediately.

Although "Wild Story: Rise of the Apes" has been released, if it wins a heavyweight award at the Oscars, it will definitely strongly promote DVD sales and rentals.

After a little consideration, Lin Yuquan quickly made a decision.

"Invest $5 million in PR campaigns first, add more according to the competitive situation, and if the competition is very fierce, then even $10 million will be invested."

Lin Yuquan's sonorous voice sounded in the air, if you don't do it, you can do it best, this is the principle he has always pursued, not to mention that millions of people have been put into it, rather than failing like this, why not pay more chase Maybe it may be a completely different result? (To be continued......)