Chapter 506: Who Convinces Whom

In the hotel box, only Mei Zhihua and Shi Lei sat down, but a table full of delicacies was ordered.

"Mr. Mei, it's too expensive." Although he said this kind word in his mouth, Shi Lei was secretly thinking that the more enthusiastic Mei Zhihua was, the more he asked for himself.

"Yes, please invite such an important guest as Mr. Shi, of course, it should be more sumptuous. Mr. Shi will see if he wants to add some dishes. Mei Zhihua laughed, how much is this table, and when he invited those leaders to dinner, it was much more expensive than this.

"You don't have to add vegetables, you can't eat them all. Mr. Mei didn't just invite me to dinner today, right? After Shi Lei sat down, he asked with a smile.

"Eat first, we'll talk about the rest."

……

"Come, Mr. Shi, let's have this drink. This is the first time we've sat down to eat together, fate. ”

Shi Lei raised the cup: "Thank you also to Mr. Mei for your hospitality." ”

After a glass of wine, Shi Lei had just eaten two bites of food, and Mei Zhihua raised the cup again.

"Come, Mr. Shi, we are also peers now, toast to our peers."

When Mei Zhihua brought up the third cup, Shi Lei understood what he meant, this was to get him drunk. Okay, let's try it and see who kneels first!

After two bottles of liquor, Shi Lei seemed to be in high spirits. Unbuttoned his shirt, patted it and said, "I had a good drink with Mr. Mei today, let's have two more bottles." ”

Mei Zhihua was secretly happy in his heart, young man, sure enough, the amount of alcohol is not good.

"Okay, then two more bottles of Feitian."

When the two bottles of Feitian Moutai were drunk, Shi Lei couldn't see any change from just now. It looks like I'm drunk, but I just don't fall and I don't talk nonsense. Mei Zhihua has drunk a little enough, and this Shi Lei is too good to drink!

"Mr. Mei, happy today. Two more bottles. ”

When these two bottles of Moutai were in his stomach, Mei Zhihua's eyes were already straight. He could drink it, but he hadn't drunk it that much in a long time. Besides, this Shi Lei drank too quickly, as soon as the cup arrived, he raised his glass and dried it, did he drink like this?

"That's right. Mr. Mei. I especially admire you, ice and snow beer, in just a few years, you can surpass so many big brands and become the first in sales in the country, and it is far ahead, admire, admire. ”

Mei Zhihua's eyes were confused, he raised a finger with his right hand, and knocked on the table with his left hand: "I'll tell you." This is not at all to be admired. In my position, whoever does it is the same. There are fathers and mothers on it, and the most annoying thing is that parents quarrel every day. Today this one says it's going to do it, tomorrow the other says it's going to do that. You can't offend anyone, I've had a good life, it's just a superficial scenery~~"

"The surface scenery is also scenery, let's just say that you are in this position. How many people envy it, and you are not only the first in domestic sales. It is also the No. 1 beer brand in Asia in terms of production and sales, and it is also ranked number one in the world. Now when you go out and talk about ice and snow beer, who doesn't give a thumbs up. Shi Lei complimented.

"That's a compliment to ice and snow beer, not a compliment to my surname Mei. You said that this ice and snow beer, if it wasn't for me, would it have the scale it has today? At the beginning, I said to advertise more. Do more promotions, they don't agree. I managed to convince them to come up with the money and advertise like crazy. As a result, sales are rising. It's profitable now, right? If it weren't for me, how could there be ice and snow beer today? Mei Zhihua looked aggrieved.

"That's, that's, without Mr. Mei, there would be no ice and snow beer today. This is seriously a beer empire, how many people have been fed. Is there any city in the country that is not proud of the introduction of ice and snow beer branches? You've really managed to build a factory and pull the economy, cows. ”

"Hey, hey, the local government earns taxes, which solves the employment pressure. What we earn is to build factories nearby, sell nearby, and seize the market. Speaking of which, we didn't lose anything. Let me tell you, our ice and snow beer market is not just smashed with money, and don't forget, the parent company of our holding company is a central enterprise. Do you understand the concept of central enterprises, that is, we can borrow administrative orders to do many things that private enterprises cannot do. The more Mei Zhihua spoke, the more proud he became.

"Including this acquisition of a stake in Ice City Beer?" Shi Lei asked.

"Of course. Although the Bingcheng Municipal Government ~ Government intends to sell some of its shares in exchange for cash to build the Ice City, they will definitely not sell it to individuals lightly. Let's just say that you Shisheng Holdings, do you have money? Yes. Want to buy a stake in Ice City Beer? Think. But you can't buy it! We are different, communicate with the guò leaders, go up to the top to order, don't you buy this share? To put it bluntly, our meat is rotten in the pot, can you? ”

Rub, it turns out that Ice & Snow Beer bought the shares of Bingcheng Beer in this way, and said that Li Guozhong is like a fool, why should he sell it to Ice & Snow Beer shares, it turns out that he has to sell it.

"So you're going to keep a stake in Ice City Beer? It seems that the current popularity of Ice City Beer is not as good as your Ice and Snow Beer, this brand is of little value to you? ”

"The value is still there, and with Bingcheng Beer, we can grab the market in the Northeast. Now the only market we can grab in China is the Northeast. The background of Qingdao Beer and Jingcheng Beer is too thick, we can't move, and the background of Bingcheng Beer is correspondingly smaller, and there is no capital, what a good opportunity. ”

"So the ice and snow beer is only aimed at the Northeast market, and there is no love for Bingcheng beer? So why don't we make a deal? Shi Lei asked.

"Deal, what deal? Did you agree to sell us your shares in Ice City Beer? Mei Zhihua shook his head, trying to sober himself up.

"No, no, no, on the contrary, I think it's more cost-effective for you to sell us a stake in Ice City Beer." Shi Lei shook his head and said.

"Hehehehe, Shi always thinks I'm a liar because I drink too much. Ice City Beer's shares, we will not give up. As I said, our target for the next year is the Northeast market, so we definitely won't sell. If you Shisheng Holdings are willing to sell, we can buy at a premium, how about a premium of 30%? Sincere, right? Mei Zhihua said in a daze.

"Hahaha, thirty percent premium? Why don't Mr. Mei sell the shares of Bingcheng Beer to us, and we will pay a premium of 40%! ”

Shi Lei's words were quite arrogant, and Hu Changsheng told him to let him test Mei Zhihua's attitude today. If you can take the shares of Bingcheng Beer, let alone a 40% premium, it is a 50% premium, and you can earn it back after the New Year.

Mei Zhihua lit a cigarette to refresh himself, and his eyes were almost open. But Shi Lei finally talked to him about the shares of Bingcheng Beer, and he couldn't miss this good opportunity.

"I can't see it, Shisheng Holdings is really rich. You have swept a lot of small factories in China, and now the annual output is more than one million tons, just to buy these breweries, you have spent more than 5 billion, and the shares of Bingcheng Beer are also worth billions, right? And how much money do you have in your hands, how can you afford to buy the shares of Ice City Beer in our hands, and the premium is 40%? ”

Shi Lei leaned back in the chair and lit a cigar: "I don't always care about this, we Shisheng Holdings don't have much else, just a lot of money!" ”

Mei Zhihua didn't get the answer he wanted, so he shook his head and refused: "That's not good, it's related to our strategy in the Northeast market." To be honest, after annexing the Northeast market, our next goal is to occupy Southeast Asia. This step by step is planned, giving up the shares of Bingcheng Beer, we will be struggling in the Northeast market, especially your Shisheng Holdings' four-star beer, the recent promotion, made us very uncomfortable. ”

"And what if we sell Four Star Beer to you as one of the conditions for us to acquire your shares in Ice City Beer?"

Mei Zhihua's eyes widened suddenly: "Are you willing to give up four-star beer?" ”

"As long as you sell us a stake in Ice City Beer. Four-star beer also has some markets in the Northeast, and even in the Northeast it can be counted as the top three beer brands. After our crazy promotions during this period, the popularity is rising. I want to win the four-star beer, and for you ice beer, it will be enough to achieve your strategic goals. Just holding 30% of the shares of Bingcheng Beer is not enough for you to contain Bingcheng Beer, and the sales volume in the Northeast accounts for 60%, which is not something that can be pulled down casually. But our four-star beer is different, the current market share in the Northeast has increased from 8% to 15%, and it is still gradually increasing. I think it is not difficult to introduce your management model of ice and snow beer, and the market share continues to rise. What's more, winter is just around the corner, which is the off-season for beer sales, and it's a good time for a reshuffle. ”

Mei Zhihua took a puff of cigarette and found that it had burned to the butt of the cigarette, so he re-lit one, smoked it in three puffs, and then lit another one.

"I can't give you an answer to this, I need to go back and report to the leaders of the board of directors, and they agree, so we can continue to talk."

Shi Lei was clear-hearted, and he already knew that Mei Zhihua was moving. Although Mei Zhihua's status in Ice and Snow Beer is not as good as Li Guozhong's status in Bingcheng Beer, he has been in the position of general manager since the day Ice and Snow Beer was established, and it has never changed for so many years. As long as Mei Zhihua thinks it is feasible, he will definitely have a way to persuade the board to agree.

"Mr. Mei, what I just said, you go back and think about it. The four-star beer belongs to you, and we also have a premium of 40 percent, and no one can open this condition. ”

Shi Lei kept emphasizing these words, just to let Mei Zhihua remember them clearly, so that he wouldn't forget them after he woke up. To be honest, with a premium of 40 percent, Shisheng Holdings really can't take it. But with the addition of four-star beer, they are enough.

Today, Mei Zhihua wanted to get Shi Lei drunk, but he didn't expect to be drunk by Shi Lei. And he failed to convince Shi Lei, but was persuaded by Shi Lei.

When Shi Lei left, he was still smiling, this meal is worth it. (To be continued......)