Chapter 523: South Korea Games Market
(Read more)
"What, what did you say?"
Choi was shocked.
Although Zhang Ning has not seen it, Cui Zeen knows that Penguin has a most mysterious founder.
This founder is not usually involved in the management of the company, but legend has it that basically a series of operating methods of Penguin are related to him. Especially when Zhang Ning single-handedly planned to force Korean online games back to South Korea, almost all Korean game companies regarded Zhang Ning as their number one dangerous person.
However, I didn't expect such a legendary figure to come to their company in person.
"You, are you Mr. Zhang?"
Incredibly, Cui Zeen asked Zhang Ning weakly.
"No, no, are you Mr. Zhang Ning, the founder of Penguin?"
Cui Zeen hurriedly changed his statement.
Seeing that the two of them were surprised, Zhang Ning smiled slightly, "If there are no two named Zhang Ning in Penguin Company, I should be." ”
"Ah......h
Really.
The two were stunned again.
They have thought about Luo Aoting, they have thought about Tong Lei, and even thought about the almost impossible Chen Qingqing.
However, no matter how much they thought about it, they never thought that Zhang Ning, the founder of Penguin, would come to their company.
But now, real people are here.
Suppressing the joy in his heart, Cui Zeen stretched out his hand again, "Please, please here." ”
personally led the way for Zhang Ning, which was extremely respectful.
"I didn't expect Mr. Zhang Ning to come to our EM company, with you here, I think we can have a celebration banquet in advance."
Who is Zhang Ning.
He's not just going to run games, almost any internet product in his hands can turn decay into magic.
Even, Penguin, which was still very weak back then, dared to confront Microsoft, which shows their strength and resourcefulness.
Zhang Ning was able to arrive, Cui Zeen was simply indescribably excited.
"Hehe, Mr. Cui, don't bring me a top hat. We penguins only have some achievements in the Chinese market, but in your country's market, we are not 100% sure. ”
"Anyway, if Mr. Zhang Ning can come here, we will all obey your orders."
"Alright, let's get started."
Zhang Ning sat down unceremoniously, took out the materials from this week's inspection, and was about to talk about it.
"Ah, Mr. Zhang Ning just came, let's take a rest first, we have prepared a reception banquet for you."
"No, Mr. Cui, I came to you a week ago. We're still on business, don't rush this banquet ......"
Zhang Ning didn't stand up, Cui Zeen saw Zhang Ning acting vigorously and resolutely, and he was overjoyed in his heart.
He just likes such masters.
Of course, compared to Zhang Ning, Cui Zeen is more anxious than Zhang Ning.
"Okay, listen to Mr. Zhang Ning."
Choi Tae-eun instructed Kim Jae-sung to call all the senior executives of the EM company over and immediately convene an EM company meeting.
"Mr. Zhang Ning, our people have basically arrived, what do you command?"
"Don't dare to take orders, we are a cooperative relationship, and we will cooperate with each other in the future."
Although Zhang Ning came to grab the Korean market, Zhang Ning did not drag it out, and the dripping of the table was not revealed, so that people did not have a trace of disgust. Of course, Zhang Ning also feels that in order to grab the market of Koreans, it is necessary to do so. If you put on a show, or if you are discerning, it will make people think that you are not interested in Koreans, how will you grab their market in the future?
The kind of guy who looks bad at first glance, at most is just a small character.
Those traitors are just like Zhang Ning, they have nothing to laugh at, and you treat him as your best friend.
"By the way, I'd like to know about your company's recent progress."
"Mr. Zhang, after our em company went to act as an agent for your company's Mortal Immortal Cultivator, we quickly sent a group of people to start the internal testing arrangement of the Mortal Immortal Cultivator, we are considering the recent period of time, let's advertise first and see the effect."
"Oh, yes, how much are you going to spend on advertising?"
"200 million won."
"200 million won?"
Zhang Ning frowned, "So little." ”
Don't be deterred by this 100 million, because of the exchange rate, 200 million won is not much, and if you convert it to RMB, it is only 1 million. 1 million advertising costs, Zhang Ning really didn't take him seriously.
"This, Mr. Zhang, this is only the advertising cost in the early stage, and we are only in the internal test, so it is impossible to smash all the advertising expenses into it at once."
"Okay, may I ask, how much advertising money are you going to spend on mortal immortal cultivation."
In the commercial market, no matter what the commodity, he can't do without advertising.
This is already the law of business.
Whether a product is good or not, in addition to its quality, depends on its advertising.
If there is no advertisement for a product, no matter how good such a product is, it will not be able to do much.
If a product can be seen in advertisements every day when they open their eyes, who would dare to underestimate that it does not sell well?
"This hasn't been decided yet."
Choi shook his head.
EM company agent CF is to make some money, but, in addition to CF, EM company's several products have failed in China. In fact, the Mortal Immortal Cultivator is not optimistic about the EM company, and as for the agent, it is just because the Penguin Company will participate in the operation. But even so, the EM company did not overestimate the Mortal Immortal Cultivator too much. A series of expenses, they are all prepared to be prepared depending on the operation of the mortal immortal cultivator.
In other words, the amount of advertising money depends on whether mortals can cultivate immortals or not.
"Oh, I see."
Zhang Ning nodded, indicating that he understood.
It's just that after looking at the people seated, Zhang Ning shook his head again and said, "It seems that our penguins have a little different ideas from you." The plan I brought was that the first phase of the advertisement must invest 10 million yuan, that is, 2 billion won. In addition, we will continue to significantly increase our advertising budget in the future, and I estimate that the entire operation will cost about 10 billion won in advertising expenses. I don't know if EM will accept this plan. ”
"Ah, 10 billion."
Choi Zeen gasped.
10 billion is 50 million advertising dollars.
They haven't earned half a penny now, how can they get the 50 million.
Even if he can take it out, Jin Zecheng is also a little distressed at this time.
In his eyes, the Legend of Mortal Immortal Cultivation was just an experiment, just to get closer to the Penguin Company, and whether it succeeded or not was secondary.
"Hehe, don't be so nervous, everyone, I'm just kidding."
"Ah, just kidding."
Cui Zecheng almost vomited blood, which was a joke.
Just facing Zhang Ning, Cui Zecheng could only say, "Mr. Zhang Ning, you are so humorous. ”
"Yes."
Zhang Ning didn't know if it was okay, and then said, "I think you already know that I came to your South Korea a week ago. The advertising money just mentioned is indeed a joke, and I think that it is useless to spend so much advertising money in the Korean market today. Besides, just like what you said in the Korean industry, our mortal immortal cultivators, whether it is the gameplay, the picture or others, are very average, not bad, but definitely not good. Right......
"No, no, Mr. Zhang Ning, in fact, there are still many advantages in mortal immortal cultivation. For example, the Yuan Shen system and the Spirit Root system are very creative......"
"Mr. Cui, don't praise us, I know best what our game is. In China, it may be okay, but in South Korea, it is only in the middle of the stream. It seems to me that a medium-sized game is not good at all to advertise in so many of your Korean games. Even, I think it's a waste of advertising money. ”
"What does Mr. Zhang mean is that our mortal immortal cultivators don't advertise?"
"It's not that we don't advertise, but we have to do it in another place."
"Fight in another place?"
Cui Zecheng didn't know what to do.
"Yes, fight in another place. As you know now, your country's gaming market is completely oversupplied. In other words, there are many companies that make zuò games, but in the entire game market, he simply can't accommodate so many games. If it weren't for your country's government to support your game industry, I'm afraid that many game companies would have closed down by now. But no matter what, the market in your country is still oversupplied, and if we advertise in such a market, we are grabbing the number of existing games, unless we develop a game that is better than heaven, otherwise ......"
Paradise has gone through Lineage 1 to Lineage 2, and the game settings have become more and more mature in all aspects, and it is the most popular online game in South Korea.
Zhang Ning asked himself that with the current level of mortal immortal cultivation, there is still a certain gap with Heaven 2.
"Mr. Zhang Ning is really a genius, and he analyzed the current situation in South Korea in one sentence."
Cui Zeen and the high-level representatives of EM were shocked.
It's no wonder that they have been running games and can't work before, it's not that their games are not good, but that there are too many similar games on the market. The truth that I had never understood before was actually explained by Zhang Ning like this.
However, everyone's question was solved by Zhang Ning, and the next problem came again.
"But I still don't understand, according to what you mean, Mr. Zhang Ning, you don't want to advertise in our current market. That said, you don't want to compete with some of the games of Paradise. However, our South Korea is not as good as your country's market. Even if your country does not compete with the existing game companies and does not compete with their game numbers, it can still absorb a steady stream of new netizens, but our Korean netizens have become saturated, and if we do not compete with them, we can only fail. ”
This is not only a headache for Choi Zeen, but also for all Korean game companies.
Of course, after their headaches, he is even more popular in China's online game market.
Not only is there a huge number of games there, but the number is constantly increasing by tens of millions every year.
This is the world's largest market, but also the most terrifying.
However, that market has long since left them.
"Whoever says failure, that's not necessarily."
Zhang Ning shook his head, "Mr. Cui, you can find the phenomenon of new netizens in China, which shows that the vision is indeed very powerful." However, for your Korean game market, it may not be over. I have already said before that I came to your country a week in advance before coming to your company. I found that the Internet in your South Korea is basically universal, and most of the people have access to the Internet. However, the popularity of your game is not very high. There are a lot of users who don't go online to play games, they just go online, they just watch the news, listen to music, or watch movies, they don't play games. If you attract these users into the game, you say, will the Legend of Mortal Immortal Cultivation be popular? ”