On September 20, Lam Johnson landed at Frankfurt International Airport on a flight from Hong Kong to Germany, which ranks third in Europe in terms of passenger traffic after Charles de Gaulle Airport in France and Heathrow International Airport in the United Kingdom.

However, this airport can provide more flight destinations, and there are many flights in Hong Kong, so it is very convenient to transfer here or something.

Lin Qiangsheng stepped down from the Lufthansa plane, the weather in Frankfurt was already a little cold at this time, Frankfurt had just experienced an autumn rain, and the air was full of cold moisture, which made Lin Qiangsheng unconsciously tighten his tweed coat.

"Hi Lin, I'm really glad to meet you!" Bruchette is a car dealer in the Frankfurt area of Hesse, but his company is small, the size of a car sales outlet in China.

Lin Qiangsheng smiled and said, "Hi, Xie Te, I'm also very happy to meet you!" How's the layout of our exhibition space? ”

Bruchette immediately laughed and said, "Lin, I swear that our car exhibitor will definitely surpass most of the exhibitors!" The venue is perfectly furnished and every detail was designed with my own hands! ”

Lin Qiangsheng smiled and didn't say anything, because he thought that the reason why this French-German did the layout by himself was because he didn't want to hire a designer at all.

The two of them met purely by chance, two years ago Bruchette ran a small car shop in Frankfurt, and Lin Qiangsheng was struggling to find a dealer, this person was picked up by Lin Qiangsheng during that period.

After much probing, Bruchette decided that Johnson Lin had a good track record, and he wanted Johnson to invest in his car dealership. In Blüchette's view, finding a Chinese investment is far more reliable than finding a European or American investor, because he believes that the Chinese will definitely not swallow his company whole in the end, so that he will avoid being swept away by investors like many company founders.

After Blucht's disdainful efforts, mainly insisting on writing international letters to Lin Qiangsheng, Lin Qiangsheng was finally impressed. Of course, this is what Bruchette thinks, but Lin Johnson is because the automobile factory in Bincheng is preparing to start a new car, and he has to send it when he is ready to fly, since Bruchette is so persevering, Lin Johnson simply gave him a chance.

The two agreed to take the Frankfurt Motor Show as a bet, if Blüchette could sell 1,000 orders for the three cars brought by Lin Johnson at the exhibition, the two would start to cooperate, and Lin Qiangsheng officially invested in Blücht's car dealership to make it a chain car sales brand.

A total of four models will be exhibited this time. It's not the first time Lin Qiangsheng has come to the Frankfurt Motor Show, but the changes here are clearly showing in front of his eyes that each session is bigger than the previous one and better than the previous one.

This time, Lin Qiangsheng hired 6 European and American models for the four platforms, which is also rare for car manufacturers, and now European car manufacturers are not popular to hire a large number of models, and 6 models are also considered big.

As a car model, it must conform to the overall image of the brand, and must have a temperament that is consistent with the concept of the car model on display, and the candidates for the model are all approved and screened by the company's senior management.

In the selection of the six models, Bruchette also respected Lin Qiangsheng's opinion, and after his consent, Bruchette determined the candidate. After all, these four cars are said to be the design works of Lin Johnson. Perhaps for the designer, he has his own model in mind, and Bruchette is also very surprised that Lin Johnson is a car designer.

Lin Johnson sent a total of four flagship models at this exhibition, which have been sold in Europe, the United States, Japan and other countries in history, and their improved models are also classics!

They are the third-generation 86 version of the Camry, the first generation of the 90 version of the Previa (Overlord), the fifth-generation MARKII84 version of the REIZ, in addition to a small car also participated in the auto show, Yaris sedan, but this car is different from the 99 version of the first generation is that this car is more in line with the atmosphere of this era, the body is straighter and there are many less curved side wingers.

These cars are a combination of the characteristics of some models that have appeared in recent years, such as the three-generation Camry taking a mature route, low-key and straight, and sleek side winger lines, which are some design elements from European sports cars in recent years; There are also bullet models such as the Previa Overlord that are now becoming popular in the United States; Ruizhi is different from the young fashion style of later generations. This MARKII84 version is the Japanese version of the Japanese imitation of American luxury models such as Cadillac, and the luxurious appearance and luxurious leather seats have inherited the concept of American luxury cars; Yaris is closer to the use of Europeans. Europeans love cars, a Beetle and a MINI are worshiped by Europeans to the point of almost crazy love to death, and Lin Qiangsheng also hopes that Yaris will make a difference in the car industry.

In general, these models are all Toyota's, and they are all copied by Lin Qiangsheng based on the models he saw in his previous life, and he has rarely changed except for making Yaris more 80s. Even if there were, Lin Qiangsheng was helped by automotive engineers because he couldn't remember the details.

At present, Lin Johnson's LS Automotive Research Institute in Los Angeles has nearly 200 automotive engineers, half of whom have gone to the United States from China in recent years, most of whom are ordinary employees selected from Lin Johnson's factory, and some are mainland Chinese personnel recruited in the United States.

The reason why it did not recruit Chinese Americans in the local area is that after some time of understanding and contact, the company found that Chinese Americans have the psychology of looking up to mainland people. The sense of psychological superiority is very serious. After the company recruited some Chinese, it was found that they discriminated against and excluded Chinese people, and these people were also very fond of grouping in the company, and were not very good employees. Therefore, when Lin Qiangsheng found out about the bad performance of these Chinese, he completely gave up these people, and the Chinese in the American company were gradually replaced by local personnel who went to the United States.

At present, both American engineers and trained Chinese engineers in the Automobile Research Institute are full of spirit and food, of course, Lin Qiangsheng cannot raise them in vain, American engineers naturally have to work, and the trained Chinese engineers also need a lot of practice. So he just took it. Come. Host. Yi, launched four models at once for engineers and technicians to study and learn.

In his mind, in his previous life, a lot of domestic companies copied the last two winning models, and they were also pushed to the throne of domestic sales champions. The models of these foreign brands are in Lin Qiangsheng's mind, and they are not copied in vain! Let him design the model, don't be funny, Lin Qiangsheng knows himself very well, he doesn't have any design talent! At most, he memorized the models he had seen in his previous life, and as time went on, he would gradually forget them if he didn't recall them.

If you simply want to copy it, you can be generous, Toyota's model Lin Qiangsheng is all inclusive, so that Toyota Motor Company will cry and faint in the toilet!

Since you're coming, let's get a full set. Lin Johnson simply copied the bull head trademark launched by Toyota around 1990!

Of course, Lin Qiangsheng also has regrets, he can't copy Toyota's name, if he takes this name too, it will be a bit unusual!

It's a pity, it's a pity, what a classic advertising slogan is that "there must be a Toyota car when there is a road"!

However, this advertising slogan may become the enemy of Lin Qiangsheng and other Chinese national car companies, because this advertising slogan swept the whole of China almost soon after it came out, and since then Toyota has become a household name, such a classic advertising slogan can have so much energy!

After repeated consideration, Lin Qiangsheng vetoed the use of "Gundam" as the name of the car brand. Lin Qiangsheng still likes Gundam. However, some Hong Kong and Taiwan could not accept the translation of Gundam as steel bullet or gundam, and finally Lin Qiangsheng decided to take the name Lingzhi directly as a car brand name.

Lingzhi, Lingyun Zhuangzhi! The meaning of the word is very good and catchy, and the most valuable thing is that the word Lingzhi is very fashionable, not earthy at all, and does not give people a sense of combination of earth and foreign!

It's been two days since the Frankfurt Motor Show opened, and the bull head logo of Lexus Motors hangs in a small and inconspicuous corner. Bluchette also didn't have much money to rent a space, and of course the organising committee wouldn't give a good spot to an unnamed car dealer.

Lin Johnson saw that the chrome car was hanging high, and Bruchette tried his best to make the exhibition venue appear more open, and the models next to the car on the booth slowly showed their graceful figures. At the same time, it also signals the visitors to use clever and subtle body language to attract the attention of the audience. These are some of the exhibition methods that Lin Qiangsheng has seen in his previous life, compared to the models of other car dealers, one by one like a wooden stake. Lexus's booth here makes people more interested in watching!

The models selected by Lin Qiangsheng are also quite eye-catching, and they also integrate some styles from their previous lives in terms of matching clothing and styling, so that Europeans who have seen wool rolls and oceanic girls are also eye-catching, and it can be said that most people are attracted by these 6 models, and then watch the cars exhibited by this manufacturer.

The brand of Lexus Auto is registered in the United States, and this car company brand is destined to focus on overseas markets such as Europe and the United States from the time it was registered. Just like Toyota has registered Lexus in the United States, no matter where it is registered, people think that Lexus is a Japanese car.

The registration and transfer of brands in the United States is more free, which is why Lin Johnson chose the United States, and it is certainly possible to build a car factory in China, but it is even more difficult to obtain a production license. And China is very welcoming to automakers to build factories in China, but first they have to give half of their shares to domestic participation.

Lin Qiangsheng doesn't want to take out shares, practice has proved that there is still a long way to go if the domestic auto industry wants to develop healthily, for example, at the Frankfurt Motor Show at this time, Lin Qiangsheng has not seen a Chinese car dealer!

Originally, Bincheng Automobile Company, which had Lin Xiangrong and Lin Qiangsheng father and son involved, could still allocate a sum of money every year to use and participate in the international auto show to build a brand, but once the car company let others become leaders, it became conservative, and they focused more on the country. Or rather, their horizons have stopped at home.

Jetta has been producing a model for 5 years, and the leaders of Binqi have no intention of developing new models, let alone the idea of international car manufacturers pushing new and old cars to stop production in five years!

Although Binqi's automobile design institute has increased a lot of personnel every year, there are not many useful innovations, and people who eat and drink for nothing have entered a lot!

Whether it's good or not, just let it fall, so that the joint venture can remain unchanged for 50 years!

Lin Qiangsheng sighed secretly, and at the same time was a little lucky. Sigh because how the domestic automobile industry develops is like there are several mountains that cannot be turned over, unless these mountains are swept away and let "outsiders" do it, otherwise it can only be like Lin Qiangsheng to go around and create a brand in other countries, only using the country as a processing plant! (To be continued......)