Tang Cheng started from 2002 when Ming Yang first proposed the concept of VIP membership, to the same year when the reading network was the first to implement the online fee system, during this period, online writers began to be able to obtain some income through code words, but it was very low, if there was no physical publication, it was not enough to support the family.

In September 2003, the starting point Chinese Network, which was not particularly strong at that time, decided to try the VIP system, but the sudden departure of Shi Octopus, Ya Yi'an and other authors disrupted this plan, and most of the works turned to his side, almost making this plan stillborn, but then the starting point was still under pressure on October 10 to start the VIP system and work signing system that affected the online literature world, the first signed work at the starting point is called "Little Wolf's Supernatural Story Series", and the first VIP work is "Financial Empire".

On the day of the opening of the VIP, the starting point only made up 5 VIP, and a total of more than a dozen works were put on the shelves throughout the month, and now the names that can be called include the wandering toad, the sage morning thunder, Ah San thin horse, blood coral (blue crystal vest), Wei Xiaobao, etc.

"At that time, the income of the network author was very small, the first month of the implementation of the VIP system at the starting point, the total payment fee was only 5,000 yuan, and the most stray toad with the most income was only more than 1,200 yuan, but his "Tianpeng Zongheng" for the starting point of the exodus incident, it was indeed a timely rain, and this book also retained a lot of VIP users for the starting point. Being able to earn more than 1,000 is enough for many people to settle down and create online works. ”

"With the incentive of money, there will be more excellent works, and there will be more excellent online novels, and more and more paying readers, and under this virtuous circle, online literature has developed to the current scale. And the speed is breathtaking, two years ago, there was only one online author who earned millions a year, but now, there are more than ten such people, including Tong Yan Wuji next to me. ”

In the sighs and exclamations of the students in the audience, Tang Cheng talked about the current VIP rules at the starting point. "At the starting point, senior VIP reading, only 2 cents for a thousand words, 3 cents for a thousand words for a junior VIP, 5 cents for a thousand words, if you upgrade to a high V, reading books is still very cheap and affordable, and the author's update is only a few thousand words a day, and you generally read a book. It only costs one or two cents a day, and even if you read five or six books at the same time a day, it is only one dollar a day. ”

Saying this, the students have an intuitive feeling, it turns out that the genuine version is so cheap.

"So how do you become a premium VIP?" Zheng Kaka, a student in the audience, as a representative, raised questions.

"The VIP upgrade rules at the starting point have changed many times, and now the rule is to recharge 50 yuan. Among them, 30 yuan is used as a membership fee, which allows you to have a high-V status permanently. Another 20 yuan can be exchanged for 2,000 starting coins, which can be used directly to buy books. ”

50 yuan, for college students who can control a few hundred yuan every month, it is indeed not too much, many students are excited at this time, and they have a high-V identity. In the future, you will be able to directly support Tong Yan Wuji, and you don't have to feel empty because of reading his books for free, if you have a special favorite book, you can also generously support it.

Tang Cheng said: "In fact, there are starting point high V accounts for sale on Taobao, which are cheaper, but the disadvantage is that the nickname has been determined." We can't change that. ”

Tang Cheng's class was very timely, and soon most of the members of the association were equipped with high V, and it didn't take long for them to be in May, the starting point VIP upgrade rule became to consume more than 365 yuan in a year to increase V, which is nothing, a year later, the condition for raising V became a year of consumption of 3650 yuan, if it weren't for the new function of "reward", it was difficult to achieve it just by reading books, it was really angry, the growth rate of the number of readers at the starting point of high V began to slow down, and I don't know that it stimulated consumption, Or inhibited development.

It took an hour to talk about the online article VIP, and there was a little time left, and the two presidents recommended a few new books that were being serialized recently, with few words and little fame, among which the "First Chaos in History" that had just been put on the shelves was especially praised by President Tong, who not only voted for "Chaos" himself, but also recommended this novel again.

With the strong support of Tong Yan Wuji's great god friend, coupled with the fact that the novel is indeed of excellent quality and has a distinctive style, although it is on the shelves in the middle of the month, and the number of words is small (less than 200,000), the update is slow, but it still won 400 monthly tickets two days after it was put on the shelves, according to this momentum, it is also very promising to enter the top ten new books at the end of the month.

Before the meeting, Tang Cheng announced that the next issue will talk about the distribution of forces in the online literature industry and the grievances and hatreds of various websites, and the specific time will be notified separately, and at the same time, I hope that everyone can take the initiative to discuss the content of today's lecture in the group.

Tang Cheng sorted out the content of this issue and sent it to Longkong, named it "The Evolution History of the VIP System of Online Literature", which received a lot of attention, and at the same time as determining the theme of the next issue, Shanda Group announced the acquisition of 71% of the shares of the Red Sleeve Tianxiang website at a price of 23.73 million, and the red sleeve website is one of the major female novel websites involved in Tang Cheng's lecture in the future.

Red sleeves, Xiao Xiang, Jinjiang, these are all women's frequency stations, but the influence of red sleeves is worse than that of Jinjiang, and the price of Shanda's acquisition of red sleeves and incense is much higher than that of the starting point and Jinjiang.

The deep meaning of the actions at the upper level is not something that Tang Cheng and them can understand, and the Longkong people like him can only talk nonsense in the forum of Longkong, analyze the impact of this move on the online literature industry, in the end, what should they do, they can't influence the grand decision-making, and they can't stop the changes in the online literature industry, and the only people he can influence are these fifty or so members of the online literature enthusiast association.

Under the influence of him and Tong Yan, they basically understand the changes in online literature since its birth, and know that there are many literary websites, containing novels of various styles, according to the type of works they like, they are distributed in literary websites such as the starting point, red sleeves, Jinjiang, and under the banyan tree, and most of them have become VIP members, as for whether they will recharge in the account, whether they will consume, it is difficult to say, maybe now they are not so happy to spend money to read online texts, but at least the first step has been taken, Tang Cheng believes, It will get better and better in the future.

Most of the members of the association are content to be comfortable and leisurely readers, but there are also a few who hope to show their ambitions in the online literature industry, and the first one is Zheng Kaka, who has long wanted to get the guidance of the great god of fairy words...... (To be continued......)

PS: The first update, ask for some recommended votes, the tickets are so bad ~~