Acquisitions should be the fastest way for any company to expand, and the impact of successful acquisitions is clear, and Cisco is a clear example of this. Under the leadership of Chambers, as of July 2001, Cisco has successfully acquired 61 companies at a cost of tens of billions of dollars, of which in 2000 alone, Cisco acquired 22 companies by way of acquisition or share exchange merger, and the result of the acquisition is that Cisco has entered its most historic moment so far, with a market value of $555 billion, surpassing Microsoft to become the world's most valuable company. $

As the two hegemons in the field of the Internet, Google and Yahoo are naturally indispensable in the development of a large number of acquisitions, Google as early as April 2003 before the listing had 102 million US dollars to acquire appliedsemantics company of large amounts, after the listing, the completion of financing, abundant funds of Google is a large amount of money, including only in the first half of this year there are two transactions worth hundreds of millions of dollars in large acquisitions, which has been disclosed transaction amount, It is important to note that most of Google's acquisitions have not disclosed the transaction price, and no one knows if there is a bigger one.

Compared with the companies acquired by Google before, Youtobe's influence is undoubtedly better, only the name of the world's first video website is eye-catching, not to mention that YouTobe is also the most favored video field on Wall Street in the Internet field, which makes Youtobe's acquisition will not be reduced to a small fight anyway, plus Yahoo is a competitor to contact first, so Google's first offer reached $1 billion, The transaction can be made entirely with Google shares or up to $300 million in cash plus Google shares.

When Google's offer came back. Lin Yuquan also refused without thinking. Joke. Now Google and Yahoo are in a state of competition, and it is only the first round of offers, as long as you are not a fool, you know that in the competition, the price of the acquisition is still negotiable.

Yahoo, which had just held a shareholder meeting and raised its offer to $800 million, was immediately rushed to end the negotiations at the beginning of the second round of negotiations by Google, which was vaguely revealed by Chen Shijun, and then urgently convened a shareholders' meeting again to raise the offer for the second time. The quotation also reached 1 billion US dollars, and in the following time, Chen Shijun and the two major companies almost negotiated a small day and a large negotiation in three days, and in about half a month, the quotation of the two major companies has climbed to nearly 2 billion US dollars.

At this time, Lin Yuquan finally flew out in person and flew to San Brino, California, where Youtobe's company is located.

Leave professional things to professional people, this is the principle that Lin Yuquan has always believed in, and before he left, he contacted the Sith Company, which had helped to acquire Youtobe, to be responsible for the subsequent negotiations. And for that, he will pay $1 million in consulting fees.

"Oh, are you Kung Fu Lin? ohmygod。 A middle-aged man with blond hair and blue eyes exclaimed in shock.

"If you're referring to the kung fu forest that made the movie. Yes, I am, but I don't think my status will have any impact on the next acquisition talks, will I? Mr. White. ”

"Boss, you're right, but I really didn't expect my employer to be you, you're really a genius, not only in movies, but also in terms of business investment, and when the acquisition is made, everyone will be shocked by it." The general manager of the Sith company, Salo . White sighed.

"Mr. White said with a smile, my business investment ability is not very good, isn't the reason why I invested in Youtobe is because of your help? Thank you for digging such a big gold mine for me. Lin Yuquan said with a smile.

"Hehe, all I do is to screen out these companies, which is something that every acquisition company can do, but it is the boss who makes the decision, and you can see youtobe with your eyes, and the bold and large investment is definitely not something that everyone can do." Salou. White had a gentle smile on his face.

Lin Yuquan smiled: "Okay, let's not praise each other, let's get to the point, what is the strategy you prepared for this negotiation?" After finishing speaking, he sat down on the sofa with Chen Shijun.

"Okay, boss." Salou. White also sat down on the sofa opposite Lin Yuquan and said: "The strategy is very simple, of course, it is to use the tug of war to raise the offer, this is not the key, the key is the benefit you want to get in the negotiation." ”

"Isn't it who has the highest price and who will choose in the end?" Lin Yuquan asked suspiciously.

"That's true in principle, but it's not." Salou. White smiled: "As a very simple example, if both Yahoo and Google were quoting $2 billion, and both were $500 million in cash plus shares in their respective companies, who would you choose?" ”

"Google." Lin Yuquan said without thinking.

"Wise choice, although on the surface it seems that the offer of the two is the same, but the specific value of the shares of their respective companies is very different, Google is the hegemon of the online search market today, the company is still in a rapid rise stage, its stock has a huge appreciation potential in the near future, and Yahoo is a troubled Internet giant, its stock not to mention appreciation, it is good not to depreciate in the future, obviously choose Google at this time, your benefits are greater." Speaking of which, Salou. White paused: "But if it's Yahoo's 1.5 billion cash plus stock, and Google's 500 million cash plus stock, what would you choose?" ”

This time, Lin Yuquan not only did not answer immediately, but fell into a dilemma, yes, very embarrassed, for a while, he didn't know how to choose better, but the two have their own advantages and disadvantages, and it is difficult to choose.

"This choice is related to the plan for future returns, first of all, Google's stock has great potential for appreciation in the future, and now it is directly judged by value, of course, it is more advantageous to choose Google, but Yahoo's offer also has the meaning of choice, and now give more cash, which means that you have more funds for the next investment, although this is not as stable as holding Google stock returns, but there is a greater possibility in the risk, if you invest properly, you will get several times the return of Google stock returns, dozens of times, Or even hundreds of times. Because the results of the selection are difficult to compare directly. So the choice is difficult. Besides. There are also a lot of offer possibilities, each of which needs to be weighed in a comprehensive way. "Salou. White said.

"You're right, the specific negotiation will be handed over to you, I have only one principle, choose the future benefit is the greatest, as for what kind of situation the future benefit will be greater, I think you know better than me how to weigh it." Lin Yuquan said with a smile.

"Okay, but boss, just like last time, what I can do is to provide you with more information about your choices. The final choice is yours. "Salou. White spread his hands.

"Understood." Lin Yuquan nodded.

"Let's start negotiations tomorrow!"

When Salou. After the Sith team led by Wright intervened in the negotiations with Yahoo and Google, both Google and Yahoo clearly knew that the real negotiation and confrontation had just begun

"Smack." Yang Zhiyuan slammed the table, and his angry eyes scanned everyone sitting in the conference room, who were all major shareholders or senior management of the company.

"Guys, yesterday Google made a $2.5 billion offer to Youtobe, and now it's time to make up your mind to take Youtobe at any cost and let it join our Yahoo family. Or watch it fall into Google's arms. ”

"But the price we have to pay for Youtobe is too great, and Google has offered $2.5 billion. Our offer is bound to be higher than it, and I think it's debatable whether that price is worth it. A white-haired old man said that he was one of the majority shareholders of Yahoo.

"Discussion, will youtobe give us time? Will Google give us time? The longer it drags on, the more disadvantageous it will be for us, and Youtobe is the world's No. 1 video website, not only Yahoo and Google are interested in it, Microsoft, Cisco, Apple for a long time, anyone is likely to intervene, and then we will pay a greater price. Yang Zhiyuan said indignantly.

"Yes, gentlemen, it's time to make up your mind, we have no way out, once Google gets your hands on youtobe, then they will be very powerful, and our shape will be even more disadvantageous." Susan who is on Yang Zhiyuan's side. Decker added fuel to the fire.

"I have reservations, youtobe is not much help to our business, we have had previous examples of failed acquisitions, I think instead of taking risks, it is better to be steady, to be honest, although the current Yahoo development speed can not keep up with Google, but our profitability is still ranked in the forefront of Internet companies, there is a dilemma, but the mountains and rivers are not recovered, there is no need to risk billions of dollars." A senior executive shook his head.

"Smack." Yang Zhiyuan slapped the table again and roared: "Everyone, do you know how Wall Street views us Yahoo now? Conservative, that's right, conservative, in the eyes of those guys, conservative is far more fatal weakness than aggressive, negotiations have developed to this stage, the acquisition of Youtobe is no longer a simple strategic investment, but also about Wall Street's confidence and expectations of our Yahoo, you must know that we are earlier than Google to start the acquisition of Youtobe, if we face Google's aggressive bidding method to retreat, what will Wall Street think of us, and if we succeed, As long as we can restore Wall Street's confidence in us, the stock price will rise, and our investment will soon come back, as Cisco has done before. ”

Everyone in a high position naturally understood this truth, and for a while, the huge office was a little silent.

"Vote now." Yang Zhiyuan's voice sounded again, and his tone was full of determination

"$3 billion, Yahoo is really bound to youtobe, and I don't think about whether it's worth it, haven't those guys suffered enough?"

Inside Google's CEO's office, one of Google's founders, Larry Brown. Page made no secret of his sarcasm for Yahoo, even though Yang was his senior at Stanford University.

Yahoo is well-known in the American Internet industry, and in the history of Yahoo's acquisitions, they often overcharged the target companies, allowing the founders and investors of these companies to enjoy huge profits and exit, while Yahoo often realized it much later.

"Isn't that the way Yahoo works? Compared to their previous $5.7 billion acquisition of shares, the $3 billion acquisition of Youtobe is actually nothing, after all, the value and potential of Youtobe are much higher. Google CEO Eric sitting on the couch. Schmidt said with a smile.

"Well, Eric, what do you think we should do?" Larry. Page also had a smile on his face, agreeing.

"Larry, I'm personally very optimistic about the future prospects of Youtobe, if I can, of course I hope Google can take it, but looking at Yahoo's posture, they will definitely not be as we want, in this case, what we can't get, we also have to make Yahoo pay enough to let them know that the bones with meat are not so easy to gnaw, and if they are not careful, they will knock out their teeth." Eric. The chill between Schmidt's words was chilling.

"Hehe, wouldn't that be cheaper than that almighty young director." Larry. Page said happily.

In fact, as long as you have the heart to check, for a corporate overlord like Google, the identity of Lin Yuquan's Youtobe boss is not difficult to check.

"Cheap he is better than cheap Yahoo well, really lucky young man who is about to have a relationship with the year Mark. Cuban also made a lot of money because of Yahoo's acquisition. To be honest, I'm quite interested in him, I'm afraid not many people would have thought that this brilliant young director, the popular kung fu lin in the United States, would have such an amazing business acumen, and I wonder how far he can go in the future. "Eric. There was an inscrutable taste in Schmidt's smile.

"yes, it's really amazing, if it weren't for the attention to youtobe, we wouldn't know now, when I was his age, I didn't compare to him at all." Larry. Page said.

"You don't have to be presumptuous, you can't compare to him at the age of 23, but whether he can compare with you at the age of 33 is unknown. Cuban, he sold the broadcast website to Yahoo, and he made a net profit of $2 billion, at that time he was much richer than you, but 7 years later, he can only toss basketball in the NBA now, and you, who have created their own Google kingdom, are the future leader of the Internet. The future is still long, who knows what will happen in the future, wait and see, let time tell us! (To be continued......)