Chapter 211: The Extreme of Resource Utilization

The next banquet finally returned to the normal track, and those bosses decided to sell Xie Fangzhi more or less to save face, so as to place a few orders. Regardless of the size of the order for the time being, the attitude should be correct. And just now when Lu Guoliang made such a fuss, the bosses were even more impressed by Fang Yang's strength.

The arrogant and domineering Lu Guoliang has already made everyone quite jealous, but as soon as he arrived in front of Cheng Dakai, he immediately became as docile as a cat.

This is the demeanor of the superior! The face is gentle as a spring breeze, but there is a momentum that is not angry and mighty, which makes people can't help but feel awe.

But it was such a bull figure, but he became extremely humble in front of Fang Yang, just a few minutes late, he kept apologizing, and his expression was quite frightened, which made the bosses present look at Fang Yang with some awe in their eyes.

After a banquet, Fang Yang has gained a lot. Almost all the CEOs have reached a cooperation intention with Phoenix Culture Communication Company, and most of them have purchased ten-second and fifteen-second advertising packages, the least of which is also monthly, and more people have chosen quarterly packages.

And Cheng Dakai made a decision on the spot, ordering a year's 30-second hourly advertisement, just this one order, Phoenix Culture Communication Company received more than one million, and it was more than enough to pay a year's contract fee.

Fang Yang made a preliminary estimate in his heart, the advertising time period sold today, plus the time period reserved for Chu Xiaobai and the time period for the channel's own image promotion, the advertising time has basically reached saturation, at least in the first quarter after the broadcast, Fang Yang does not need to worry about advertisers.

All these advertising slots sold will bring nearly three million revenue to Phoenix Culture, and there is no problem at all to maintain the normal operation of the channel for a year, and these advertising slots only account for about one-third of all advertising slots throughout the year, that is, if the current pricing is followed, as long as there are stable customers, the revenue in the first year will reach between six million and seven million.

Moreover, the current pricing is still low, and there is still a certain gap from the ideal price in Fang Yang's mind. Fang Yang is going to run for a quarter first, and the first channel revamp will be carried out three months later, when the price of advertising in all time periods will be increased across the board.

Fang Yang's goal is to reach the level of 15 million in advertising revenue in the first year.

However, this qiē is based on the premise that the channel is becoming more and more prosperous and the listening rate is getting higher and higher, otherwise the merchants are not fools and will not use their money to play.

The specific contract signing, advertising fee payment, etc., still need to be contacted by the company, and tonight is only to negotiate the intention of cooperation. For those specific matters, Fang Yang could hand them over to Song Xiaoyun and Song Yi to handle. Starting tomorrow, these merchants will come to the company one after another to sign contracts and pay the first advertising fees.

Fang Yang's 89. Channel 6 has not yet started broadcasting, and it has already begun to have income, which is indeed a gratifying thing.

The banquet was over.

The CEOs of the companies shook hands with Fang Yang and said goodbye. Cheng Dakai fell to the end, and after Fang Yang sent Xie Fangzhi and the bosses away, he stepped forward and said with a hint of apology:

"Mr. Fang, Lu Guoliang has no eyes, offended Mr. Fang and Director Song, I apologize to you on behalf of the company, please rest assured, I will go back to the Rongcheng branch to deal with this matter now, and I will definitely give you a satisfactory explanation."

When Cheng Dakai spoke, a fierce light flashed in his eyes. Lu Guoliang's practice of not knowing life or death has angered Cheng Dakai. Because Lu Guoliang's behavior has actually affected Cheng Dakai, once Mr. Leng and even Ning Dong know about this matter, then when the wrath of thunder falls, it is Cheng Dakai who bears the brunt. This made him very angry.

Everyone on the road knows that Cheng Dakai is known as the "smiling tiger", his kind appearance is just a disguise and protection, when he followed Ning Kuncheng to fight the world, he has always been known for his ruthlessness, and the enemies who fall into the hands of Cheng Dakai are generally miserable.

Although Fang Yang hadn't heard of Cheng Dakai's prestige, his ability to observe words and emotions was very strong, and the fierce light in Cheng Dakai's eyes couldn't hide from his eyes. He knew that many of Ning Kuncheng's subordinates had been rolling on the road for many years, and they often acted in a strong style of rivers and lakes, this Lu Guoliang would definitely not have a good time tonight, and it was very possible that he would even float in Minjiang tomorrow.

Fang Yang's brows frowned slightly, and he said lightly:

"Mr. Cheng, a slight punishment is enough, my new company has just opened, and I don't want to see blood......"

Cheng Da opened his mouth for a moment, and quickly nodded and said:

"Okay, Mr. Fang, there are a lot of them, count him Lu Guoliang's luck! I will personally deal with this matter, and ensure that he will go back to his hometown tomorrow, and he will never dare to step into the southeast in the future! ”

Cheng Da also has his own charter in happiness, although Fang Yang said that he didn't want to see blood, but it is still necessary to teach a lesson and break a few bones, anyway, as long as he is left alive, it will not be considered against Fang Yang's wishes, but these murderous words do not need to be said in front of a big man like Mr. Fang and a delicate beauty like Director Song.

Fang Yang nodded with satisfaction.

Cheng Dakai is still very discerning, and if he drives Lu Guoliang back to his hometown, he will never be troubled in the future, otherwise no one can guarantee that he will go crazy one day, if it is not good for Song Xiaoyun, it will not be beautiful. And after being driven out of Southeast Province, I believe that even if he borrowed a few courages, he would not dare to return to the nest of the Qiankun Group.

"Mr. Cheng, thank you for your support to our company, and please convey my thanks to Mr. Leng and Uncle Ning." Fang Yang said with a smile.

"Definitely! Certain! Cheng Dakai said happily.

Fang Yang's words made Cheng Dakai take a reassurance, which showed that the matter of Lu Guoliang just now had been revealed, Fang Yang would not pursue it again, he only needed to convey the original words to Mr. Leng, and Mr. Leng naturally understood Fang Yang's intentions.

Cheng Dakai chatted with Fang Yang for a few words, and then politely said goodbye.

……

The moon shadow on Jiangbin Road is swaying, and the cool breeze is blowing on the face, which makes people feel refreshed and happy.

Fang Yang and Song Xiaoyun were strolling on Jiangbin Road, and the street lamps stretched the figures of the two of them long.

After the banquet, Song Yi took a taxi back to his residence, and Song Xiaoyun lived nearby, Fang Yang was not worried about a girl going home alone, so he simply walked back with her.

"Mr. Fang, thank you for tonight......" Song Xiaoyun lowered his head slightly, and his somewhat flushed face after drinking looked as delicate as a flower under the reflection of the street lamp.

"Sister Xiaoyun, you are an executive of my company, it is my duty to protect you, you don't have to be polite to me." Fang Yang smiled faintly and said.

Is it just for this reason? Song Xiaoyun's heart was faintly filled with a hint of loss.

But she quickly adjusted her mood and said with a smile:

"Mr. Fang, I didn't expect tonight's harvest to be so big! With three million coming in at once, we don't have to worry about funds this year! When you set this price standard, I was worried that it would be too high! Now it seems that you are right! ”

"The big head is still behind!" Fang Yang smiled nonchalantly and said, "I'm going to revise the channel in three months, and I'm going to raise the price across the board at that time!" ”

"Hmm!" Song Xiaoyun nodded heavily.

She now has a blind trust in Fang Yang, and it is estimated that even if Fang Yang says that the company will be listed at the end of the year, she will be convinced. The two have not been in contact for a long time, but in Song Xiaoyun's impression, there seems to be nothing that Fang Yang can't do.

Every time she felt as if she was about to reach a dead end, but Fang Yang often had unexpected strokes of genius, and she could immediately become bright.

Song Xiaoyun silently calculated in his heart, and said excitedly:

"Mr. Fang, even at the current price, our annual revenue can reach nearly 10 million!"

10 million, for Mango Satellite TV and other well-known domestic radio and television stations, may only be the naming fee of a program, but as a new radio channel, this is already a very remarkable achievement.

Fang Yang looked at the excited Song Xiaoyun with some amusement and said:

"Sister Xiaoyun, you are too little! At least thirteen million! ”

Song Xiaoyun tilted his head and thought about it, and asked puzzledly:

"How can there be so many? I've calculated before that all of our advertising slots throughout the year, even if they were all split and sold, it would be less than 11 million! What's more, we are all packaged and sold this time, and we have a discount on the basis of the original! ”

Fang Yang stopped, pointed to the stone bench on the side of the road, and said:

"Sit down for a while! I'll analyze it with you slowly! ”

"Hmm!" Song Xiaoyun nodded obediently.

The two walked to the stone bench and sat down, and Fang Yang said confidently:

"Sister Xiaoyun, at least there are a few pieces of income that you haven't counted. First of all, we mainly promote several brand programs, you can sell naming rights to enterprises, even if you give a friendship price in the first year, it is not too much to charge him 1 million, right? Secondly, we will cooperate more with businesses to hold live events in the future, we will send people to the venue, and the radio will broadcast live simultaneously, which is equivalent to playing soft advertising for merchants during normal program hours instead of advertising hours, and it is reasonable to charge a little sponsorship fee, right? Again, with the development of radio stations, we also have to develop more service functions, such as organizing house viewing groups, car viewing groups, etc., which also need to be charged, but not from listeners, but from merchants! ”

Song Xiaoyun was dumbfounded when he heard it, Fang Yang's whimsical ideas were endless, let him analyze it like this, there are really so many channels for this radio station to get money!

After a while, Song Xiaoyun muttered:

"It turns out that money can still be earned like this......"

Fang Yang laughed and said:

"There are so many ways to generate income! I'm just going to list one or two of them, this frequency is the biggest resource in our hands, with this resource, we can establish good relationships with all aspects of the field, and the establishment of these relationships can promote the development of the channel even more. In the future, we can even open a green channel for booking tickets for the Spring Festival, co-organize star concerts with other companies, and launch mobile apps......"

Song Xiaoyun listened to the bright prospects described by Fang Yang, and suddenly seemed to see all the colorful tickets flying in front of him, it turned out that the utilization of resources to the extreme, it was possible to burst out with such huge energy!

Fang Yang stood up and said half-jokingly:

"Let's go! Sister Xiaoyun, I'll send you home. You'll have to worry more about the channel in the future! At the end of the year, I'll give you a big red envelope! ”

"Hmm!" Song Xiaoyun nodded heavily, full of confidence in the take-off of the channel