Chapter 138: 100 million RMB
Following Xu Qirui, Zhang Ning met his father Xu Qirui, the founder of Chery Automobile.
"You are the Zhang Ning who makes my son admire."
As soon as he saw Xu Qirui, Xu Qirui smiled, shook Zhang Ning's hand cordially, and said.
This made "Xu Shaojie" feel very strange, when did his father become so polite.
However, he still introduced to Zhang Ning, "Zhang Ning, this is my father. ”
"Hello uncle."
"Okay, come, sit."
Xu Qirui was very polite, of course, he was more curious.
What he was curious about was that Zhang Ning, who was so young, was he really such a genius?
Although he checked the information, it only took a few months from the recent birth of Penguin Technology and becoming the overlord of instant messaging in China, but when he saw such a young Zhang Ning, Xu Qirui still felt a little incredible.
"Little Brother Zhang, I'd like to know, how did you write this car publicity plan, have you studied cars before?"
Faced with this classic plan, Xu Qirui asked his own questions.
"No, I don't know much about cars."
Zhang Ning couldn't help but smile bitterly, "To be honest, I can't even tell the brand of many cars." ”
"Oh, so how did you come up with such a creative solution?"
Hearing this, Xu Qirui had some doubts, "Of course, if it's inconvenient, you don't have to say it." ”
"There's nothing inconvenient about it."
Zhang Ning knew that what he said had caused Xu Qirui to misunderstand, and said, "In my opinion, in fact, whether it is a car, or a home appliance, whether it is an industry, or the Internet, they are all products in this world." As long as the needs of users are identified and the positioning of the product is accurate, he will definitely be able to sell. ”
"Well said."
This sentence made Xu Qirui appreciate it a lot, there is nothing wrong, in fact, many things in this world are actually the same.
At the same time, after hearing this sentence, Xu Qirui nodded secretly, "It seems that this little guy is indeed a genius." ”
"I like what you said, this is a check for 100 million yuan, please accept it."
I have to say that 100 million yuan is indeed a pound-size number.
Even, even Xu Shaojie, he didn't know why his father was so generous.
In his mind, even if this plan is good, it can't be worth 100 million yuan.
However, seeing the 100 million yuan handed over, Zhang Ning did not reach out to take it.
Of course, he didn't think it was much.
Again, he didn't feel less.
As for why he didn't take over, it was Zhang Ning who had his considerations.
"Uncle Xu is 100 million with one hand, which is really generous. However, I have some concerns. In case, you use this plan, but the effect is not good, then I accept the 100 million yuan, isn't it ashamed? ”
"Huh......"
This made Xu Qirui a little strange, I don't know how Zhang Ning said such a thing.
"I don't know little brother Zhang, what do you mean?"
"I mean."
After thinking about it, Zhang Ning said, "It's better than this." Whether this plan is useful or not, I will know after using it, and I don't need Uncle Xu's current 100 million funds, let's make a deal. If Chery sells 100,000 units in the next year, then I will receive Chery's 10% annual profit share. And, every year. ”
If it reaches 100,000 units, Chery Automobile's profit will be between 1 billion and 2 billion, and the 10% profit share will be 100 million. Moreover, it is still every year. Xu Qirui couldn't help but smile and said, "Hehe, little brother Zhang, your appetite can't help but be a little bigger." ”
"Although our current sales volume of Chery Automobile is only 10,000 or 20,000 units, but the annual sales of 100,000 units, I believe that it will definitely be able to do it in the future. If I make a deal with you like this, will we not be at a loss? ”
"No, nothing at all. When I say 100,000 units a year, I mean within one year of adopting my plan. In other words, if you adopt my plan now, in a year's time, if you sell 100,000 vehicles, then I will take 10% of the profit as my return. And, if you continue to use my plan, then I will continue to enjoy a 10% profit share until you stop using my plan. ”
100,000 units.
This number can't help but make Xu Qirui very excited.
Cars are no better than appliances, nor are they better than others. Even, not as good as real estate.
Cars have always been a luxury, and real estate can sell millions or tens of millions of units. However, because cars are not a necessity, his sales have been suppressed. Some brand cars can sell well, but some unknown cars, especially domestic brand cars, only sell 10,000 or 20,000 a year, and some only sell a few hundred or a few thousand a year, and even some sell single digits.
Therefore, if the annual sales of the automobile industry exceed 100,000 units, then it is a well-known brand model.
Once this number is reached, it will have a huge effect on the entire automotive group.
However, Xu Qirui has always made great efforts. However, due to limited technology, sales have not been able to rise.
But at this moment, Zhang Ning actually said that it would take one year to help them reach the concept of annual sales of 100,000 vehicles.
This made Xu Qirui very excited, but at the same time, he felt a little unbelievable.
Although this publicity plan is good, it can't be so powerful.
However, although Xu Qirui looks like an intellectual, he is an out-and-out businessman. Just thinking about it, he said, "You're a good deal, it's just that I have a problem." ”
"What's the problem?"
"What if we use your solution and don't reach the scale of 100,000 units a year?"
"Then I won't accept a penny, and I will give you this plan."
"It's a deal."
Zhang Ning said so, and Xu Qirui made a decision on the spot.
Regardless of whether it can reach the scale of 100,000 vehicles, there is no harm to Xu Chery.
No, they don't need to pay for the campaign. After all, although he doesn't believe that this plan can reach the scale of 100,000 vehicles, he still thinks that this plan is very good, and it is still possible to reach 30,000 or 40,000 vehicles if it can't reach 100,000. Of course, taking a step back, even if a miracle really happens and reaches the scale of annual sales of 100,000 vehicles, he is really willing to make a profit of 100 million yuan per year.
……
"Congratulations, I heard that Xu Shaojie's father gave you 100 million yuan, and you have to treat you this time."
made a deal with Xu Qirui, and the next day, Sima Yun found Zhang Ning.
"Damn, who said that."
"Xu Shao."
"No, didn't this guy say that I made a bet with his dad that he would give me 100 million only if he sold 100,000 cars?"
"Haha, you brought it up."
"Uh, how do you know?"
"This still needs to be asked, Xu Shao said."
"Oh yes, he also told this kind of trade secret."
"Don't worry, although Xu Shao is playful, he is not stupid in fact. If you're stupid, he won't come to you either. ”
"Khan, are you praising him or me?"
"It's all boastful. However, I think, how can you be so confident that Chery will sell 100,000 vehicles? ”
"Well, I just want to make more money."
Although 100 million yuan is a lot, in the period of network development, any investment may cost tens of millions of yuan.
Zhang Ning's funds are limited for the time being, and if he doesn't find a stable source of money, it will be really stressful.
"So you guys are really short of money?"
"yes, don't you see that I haven't been bored lately?"
"Strange, why do you want so much money. You know, your Penguin Tech is already the industry hegemon. ”
"Hegemon, this is just the beginning, and the hegemony may be shaken by others at any time. Just like Tencent, although this company is weaker than us, but now that he has won the mobile Montnets business, I have been worried. ”
"Khan, Zhang Ning, I'm too worried."
"What, Sima, you are also in business, don't you have this kind of worry?"
"Yes, yes, but I won't worry at all if my products reach your company's market share."
"Brother Sima doesn't like to give a pointer."
Zhang Ning knew that Sima was born in a family of businessmen, and he had been in business since he was a child, so it can be said that he was much more powerful than himself in terms of business operations.
Although I am doing well now, it is only because I know the experience of the future life.
"Well said, well said."
"Zhang Ning, remember the idea you gave us Shuangfeiyan before."
"Yes."
"Hehe, speaking of which, I still have to admire you. However, thanks to you, this made our Double Delphine shoot to the domestic market, and played the brand of Double Delphinium. ”
"Where, I was also a little short of money at that time, so I found you."
"Haha, I see."
Saying this, Sima Yun laughed, and finally understood why Zhang Ning found them at that time.
"Anyway, I have to thank you, if it weren't for you, I'm afraid we Shuangfeiyan would never have been able to enter the domestic market. And now, although we also have a lot of competitors, like Logitech for the mouse, there are also some other computer accessory brands. Some of these brands are louder than us, some have better technology than us, and some have lower prices than us. However, do you know why our market is still so big, and even, we have to occupy the entire domestic Internet café computer preparation market. ”
"yes, why?"
Zhang Ning also felt strange. To tell the truth, whether it is about brand, technology, or price, there are better products than him in the market. However, why can Shuangfeiyan still occupy such a large market?
"Could it be that you have reached some agreements with many Internet cafes in China?"
"How can we have so much energy."
"And how did you do that?"
"Didn't you say thank you for that?"
"Thank you for me, thank you for what I did, I just helped you open up the market for shooting heads."
"That's right, it was you who helped us open up the domestic camera market. Moreover, at that time, our Shuangfeiyan directly monopolized the domestic camera business. Then, under such a monopoly, our Shuangfeiyan brand advanced all the way. Although there were other brands competing with us, we were able to beat them with little effort. ”
"Strange, it doesn't seem possible."
"Yes, at first, we didn't think it was possible. Even, like you, we are always worried that other brands will steal our market. However, when we investigated some of the Internet café owners why they bought our Double Swift products, they sued me. The other Internet cafes bought your Shuangfeiyan brand, and we followed suit. Since then, we have never been worried. ”