Chapter 797 of the text supermarket experience

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Lin Qiangsheng and Chen Yao were picking out goods in the daily necessities area, such as towels, toothbrushes, toothpaste, and so on.

He picked up a box of toothpaste, looked at the packaging box carefully, the production address and manufacturer were clearly indicated on it, the production date was engraved at the bottom of the box, and the expiration time was also marked, and the ingredient description of the ointment was even more impressive, so that consumers knew the details of this toothpaste clearly and clearly.

In the past, the manufacturer did not care about the product after it was produced, selling goods was the problem of the store, and did not pay attention to consumers at all, and most of the managers of the enterprise followed the proposition that good products can be sold by themselves, and the so-called good wine is not afraid of deep alleys.

It is very common for products that do not indicate the manufacturer, address, and production date, and are usually simply packaged with the manufacturer's name and trademark.

However, if you want to enter a Carrefour supermarket, you must follow its rules. Manufacturers should indicate the source of products, materials and other contents to customers, and try their best to cooperate with the supermarket's concept of making it most convenient for customers to choose, so as to give customers a perfect shopping experience.

In the process of practice, the managers of some manufacturers really do not understand the significance of this, and even feel that it is redundant. Some factory directors even feel that the manufacturer's unique secret recipe cannot be made public casually, and it is difficult to communicate with the supermarket's regulations. Such a manufacturer, Lin Qiangsheng resolutely does not cooperate with it.

If it is really a secret recipe, after passing the inspection, it will not be mandatory for the manufacturer to publish the secret recipe. But if there is no special formula, he just feels that this is too much and he is afraid of trouble, Lin Qiangsheng will resolutely not agree to such a company to enter the supermarket, and would rather turn it away.

Chen Yao pulled Lin Qiangsheng and said, "Qiangsheng, you see that these toothpastes are very good, they are really cheap, only 6 cents!" ”

On a promotional booth, there was a toothpaste and toothbrush without packaging, and many customers were picking, so he picked one up and looked at it.

Lin Qiangsheng knows that the best toothpaste brand in China in 85 years is two-sided needles, with an annual sales volume of 100 million pieces, and its price is only 1 yuan2.

And the one in his hand is a supermarket's own brand, there is no packaging, all the instructions are printed on the toothpaste skin, and the disposable transparent toothbrush next to it is also very delicate. These are all produced by the daily chemical enterprises under Dongxing, which are purchased on a large scale and are of high quality and low price.

"Husband, what do you think of this toothbrush? The hairs are soft and do not hurt the enamel! Chen Yao took two high-grade toothbrushes with high-grade packaging next to him and showed them to Lin Qiangsheng.

They stood behind the crowd, Chen Yao had long legs and long hands, and the girl could touch the top shelf as soon as she stretched out her hand, coupled with her beautiful face and size, which attracted the attention of many people.

Lin Qiangsheng asked curiously: "What kind of tooth enamel, there is such a saying now?" ”

Chen Yao nodded: "Yes, this is Crest's toothbrush, this is Colgate's, it looks like it says it won't hurt tooth enamel!" ”

Lin Qiangsheng took the toothbrush and immediately smiled. This is still the foreign brands collected by him and a few friends, and they have been translated one by one, and then they have become a treasure trove of words in Dongxing. Later, the company expanded and used a large number of such brand names, even if they were preemptively registered and produced in China, the idea was to squeeze the living space of foreign brands, so that they could no longer find suitable and beautiful names after entering China!

Don't underestimate the role of a brand name, sometimes a catchy name can play a role in improving brand value in the minds of consumers. Names like Colgate and Crest are a bit more foreign than names like Sanxiao and Chenyou, and they are easier to listen to and remember!

Lin Qiangsheng picked a few toothbrushes and toothpaste, planning to go back and try it, although the daily products are not worth mentioning, but the world's famous consumer goods companies, which are tens of billions of dollars a year, China's daily chemical products are monopolized by foreign brands, they are either wholly-owned or acquired, completely control the Chinese daily chemical products market!

Lin Qiangsheng looked around, all the goods are marked with product information in accordance with the regulations, he is very satisfied, and he is the first in the country to improve the product guarantee system, which is considered to be the first.

Moreover, he also saw that most of the goods are also stamped with the words and marks of "Dongxing Quality Brand Certification", and this standard will continue to be adhered to in the future, and he hopes that this certification will eventually become a public standard recognized by the people. As for whether the government recognizes it or not, it doesn't matter~!

The two bought some daily chemical products, Chen Yao also bought some snacks, and Lin Qiangsheng picked a large fan of ribs on the first floor, less than five yuan a catty, this is still this year's price rise, and it was cheaper before.

They also bought some small yellow croaker, scallops, prawns, and crabs from the coast of Jiangsu and Zhejiang; In addition, there are three catties of mutton slices, fish balls and meatballs, various greens, bean curd, enoki mushrooms, and ingredients for shabu-shabu; A chicken, hazel mushrooms, is going to make a chicken stew with mushrooms.

Chen Yao said: "Johnson & Johnson, these are enough, you can't eat it!" ”

Lin Qiangsheng: "Anyway, there is a refrigerator at home, it's okay!" ”

"Hmm!" Chen Yao smiled and nodded, and her husband sang with her wife.

The checkout was very smooth, with 20 imported cash registers and 20 cashiers working at the same time. But even so, there are still a lot of people queuing up because the supermarket is cheap and affordable, and people like to come here to shop. In addition, with a membership card, there are discounted items every day.

Many people have taken out their membership cards when checking out, and this small card can be handled by filling in only the name and address, without a phone number and ID card, which is very convenient.

Lin Qiangsheng didn't see anyone stealing things, nor did he find that customers opened the package to eat and drink without authorization, and he didn't know if he really didn't find it or not. However, there are quite a lot of shopping guides in the supermarket, and they usually participate in supervision, and there are also security guards who disguise themselves as customers to patrol.

There's a fairly strict rule here that prohibits cashing out by card. Dongxing Group issued a fixed amount of shopping cards to its employees, which can only be consumed in the supermarket, which is a disguised reward, and the fertilizer does not flow into the fields of outsiders, but some people may find it inconvenient, and it is not as direct as the cash reward.

Cashing out of the card means that someone buys such a fixed card cheaply, generally in denominations of 20 yuan, 50 yuan, and 100 yuan. Cashers generally buy these shopping cards at a price of eighty percent, and then help customers settle at a preferential price when they check out, generally about 9~9.5 percent, and earn the difference. It's just the mid-80s, and the common people are relatively simple, and no one is so cunning yet.

Driving a Mercedes-Benz, he took a lot of ingredients to his parents' house, and when he entered the house, his mother Xu Hongmei had not come back yet, Lin Qiangsheng said to his daughter-in-law: "Chen Yao, let's clean up the dishes, and when my mother comes back, we will eat directly!" ”

Chen Yao smiled sweetly: "Okay, just let you taste my craftsmanship!" When I was at home, I also learned how to cook! With that, she took off her coat and began to roll up her sleeves to show off her skills.

Lin Qiangsheng saw Chen Yao's delicate appearance, smiled, helped her put the meat and vegetables into the kitchen, and then said to the girl: "You are busy, my husband is going to rest!" ”

Chen Yao pouted, originally thought that Lin Qiangsheng was going to accompany her to do it, and she was so happy, but in a moment, she thought that he must be very tired, and immediately said: "Okay, I definitely didn't have a good rest when I just came back last night, so you can go to sleep!" ”

Lin Qiangsheng looked at his empathetic wife and kissed her smooth forehead, and the girl pushed him with a smile.

However, before Chen Yao turned around, Lin Qiangsheng hugged him again.

"What, aren't you going to sleep?" Chen Yao smiled and asked back.

"Look what this is? Dangdang~Dang! Lin Qiangsheng took out a small black box from his pocket, and when he opened it, there was a large gold diamond ring, which was 1/4 the size of a yuan coin, and a faint rose gold ring held a 5-carat diamond.

"Ahh Chen Yao screamed in surprise, reflexively threw herself into Lin Qiangsheng's arms, looked at the diamond ring and said with a smile: "Qiangsheng, is it for me?" ”

Lin Qiangsheng laughed and said: "Of course it's for you, how could I forget to bring you a gift!" ”

Chen Yao looked at such a big diamond ring in disbelief, wanted to touch it but didn't dare to touch it, Lin Qiangsheng took out the diamond ring from the small box, held her left hand, put it on her ring finger, and said, "Do you like it?" ”

"I like it!" Chen Yao nodded heavily, looking at the diamond ring on his finger, the golden ring set off the crystal clear diamond, emitting a faint golden light, which was extremely beautiful.

Women like shiny things, especially diamonds, although Chen Yao does not have this luxury, but she is also very happy with such a beautiful diamond ring, originally thought that Lin Qiangsheng did not bring her a gift when he came back, and she was a little disappointed in her heart.

After looking back and forth, Chen Yao took off the ring and carefully put it into the box again.

Lin Qiangsheng asked strangely, "Why did you take it off?" ”

Chen Yao shook her head and said, "The things sent by my husband must be properly kept, and it is not convenient for me to wash vegetables and cook with a diamond ring!" ”

She leaned her head on Lin Qiangsheng's shoulder and said, "Moreover, it's not safe to go out with a diamond ring, this is what my mother said!" ”

Lin Qiangsheng nodded and said, "Okay, you can put it away!" ”

"Hmm!" Chen Yao held the small box tightly with both hands, she suddenly remembered it again, and asked nervously, "Johnson & Johnson, have you bought a gift for your mother?" ”

Lin Qiangsheng nodded and said: "Of course I bought it, jade bracelets, jade jewelry, now these things are cheap, and they can increase in value after buying more." And your parents also have gifts, you can bring them back tomorrow, don't let people see them, take them as family heirlooms! ”

Chen Yao was even more surprised when she heard it, even her parents had gifts, and her husband was so caring. The girl also knows that not letting people see it means not letting her sister-in-law see it, and she still understands the truth that wealth is not exposed. (To be continued.) )