"Crazy."

"Zhang Ning, you're really crazy."

Heavy, Bill hung up the phone.

That said, Bill was even more worried.

Obviously, Bill doesn't think Zhang Ning is crazy.

In Bill's view, the whole world is crazy, and Zhang Ning will not be crazy.

It's just that Zhang Ning is so crazy now.

Does he really want to go against the giants of the United States?

It seems that Penguin has not changed much in the past year.

Of course, even if there is, it is just some of Zhang Ning's unscrupulous business.

It's like making a movie, and getting a private university.

Although Zhang Ning's movies are indeed popular all over the world.

However, in Bill's eyes, even if Zhang Ning's unscrupulous work shocked the world, he didn't care.

However, now how can Zhang Ning return a year later.

Not only that, but Zhang Ning was also ready to fight him, and even with all his competitors.

Could it be that in the past year, Zhang Ning has any other actions?

The thought of this shook Bill's heart.

He seemed to have some of it.

It turned out that they were all deceived by Zhang Ning.

In this year's time, Zhang Ning is definitely not just not doing his job.

Secretly, perhaps, Zhang Ning has already laid out.

Damn it.

was actually deceived by him.

Bill was a little speechless.

I once laughed at Zhang Ning before.

Now it seems that these people are all fools, and they have been played by Zhang Ning in this year's time.

"Everyone, everyone prepare in advance, I feel that Zhang Ningyi is really going to launch a product that changes the world."

Bill made a phone call to the heads of the major companies, hoping that the major companies would be ready.

……

"Mr. Zhang, there is still more than a week to go, and we have already started to put advertisements for the press conference on the 22nd on major media platforms."

Christmas is getting closer and closer, and the time for the Meizu generation product launch conference three days before Christmas on the 22nd is also getting closer and closer.

At this time, Huang Zhang was reporting to Zhang Ning on the specific work in the recent time.

"Hmm."

Zhang Ning nodded, "Huang Zhang, which media have been advertised." ”

"Advertising-wise, everything was good. Because Mr. Zhang had a meeting before, Facebook, Penguin Video, Yahoo...... etc., and are also very cooperative. At the same time, for offline, we have also invested in advertisements on major well-known TV stations and media around the world. I believe that our product launch on the 22nd will definitely be an instant hit. ”

Large commercial companies usually hold a press conference when they launch a new product.

Whether the press conference is hot or not, whether everyone is interested or not, has always affected whether the product can sell well.

For the press conference on the 22nd in the future, Huang Zhang seems to attach great importance to it.

Whether it succeeds or not, it depends on the press conference on the 22nd.

"Hmm."

Zhang Ning nodded again.

Huang Zhang is becoming more and more like a professional manager in a large company.

This made Zhang Ning very satisfied.

It seems that sometimes, there is such a thing as business talent.

Even if Huang Zhang has not graduated from high school.

"By the way, Huang Zhang, what is our advertising budget?"

"Mr. Zhang, are you referring to the advertisement of this press conference, or the advertisement of the Meizu generation?"

"The advertising budget for this press conference."

"This ......"

Huang Zhang hesitated a little and didn't say anything.

"How?"

"Can't you say this?"

"It's not."

Huang Zhang shook his head, a little embarrassed, and in the end, he said.

"Mr. Zhang, this time the advertising budget is a little too much."

"There are a few more, how much is that?"

"100 million RMB."

"100 million yuan."

Zhang Ning snorted, just about to say, is this a lot?

It's just that I probably misunderstood what Zhang Ning meant. Huang Zhang hurriedly explained and said, "Mr. Zhang, I know that the advertising budget of 100 million yuan for press conferences is indeed a bit much. But, you also know that. If the launch is not successful, our products will definitely be greatly affected. For the Meizu generation, I took the lead in approving 100 million yuan in advertising expenses. ”

"Oh, that's right."

Zhang Ning pretended to be suddenly enlightened and nodded, and then asked, "Yes, Mr. Zhang, I didn't think about spending the company's budget." ”

There are still some people who are afraid that Zhang Ning will blame himself for spending money indiscriminately, Huang Zhang said cautiously.

Looking at Huang Zhang's cautious appearance, Zhang Ning finally couldn't help it and laughed.

"Huang Zhang, Huang Zhang, do you think I'm a stingy person?"

"If you want me to say, your advertising budget of 100 million yuan. Not only is it not much, but on the contrary, it is less. ”

"Less?"

"Of course, don't you think it's less? 100 million yuan is only a lot, and several portals advertised, and then some TV stations advertised, and it was used up. Not to mention, so many countries around the globe. If every country bombs it once, 100 million yuan is enough. In this way, Huang Zhang, I will specially approve another 700 million yuan to get you 100 million US dollars. For a week or so, you're going to have to spend $100 million in advertising budget. If you can't finish it, I'll just ask. ”

"Ah, $100 million."

Huang Zhang's tongue was almost bitten by himself.

"Mr. Zhang, Mr. Zhang, $100 million, isn't it too much?"

100 million yuan, Huang Zhang feels a lot.

At first, he wanted to lose some of it. However, for the sake of the product, Huang Zhang also stubbornly took the plunge, 100 million yuan for 100 million yuan. I thought in my heart that even if I was approved by Mr. Zhang, I would have to spend this budget. After all, it's for the good of the company. However, when he just said the budget, Zhang Ning not only didn't think it was too much, but on the contrary, he also thought that the 100 million yuan was too little. You say, less is less, Mr. Zhang's vision is definitely longer than his own, and he may not feel that there is anything wrong with 100 million yuan. But no matter how Huang Zhang thought about it, he couldn't think of any connection between 100 million yuan and 100 million US dollars.

100 million US dollars, that's equivalent to 800 million yuan.

There are companies that take 800 million yuan to promote their products.

However, there is no one in the world that spent 800 million yuan to promote just a product launch.

"Not much, not much, too much."

Zhang Ning shook his head greatly.

"I've always liked high investment, high returns. What is $100 million in advertising, and in the future, our advertising will be bigger and more popular. If you don't promote it fiercely, no matter how good our products are, they may not be able to change the world. Huang Zhang, you remember. Sometimes, the operation of the product is more important than the development of the product. ”

This is what Zhang Ning once emphasized when he was operating online games.

Nowadays, online games have been replaced by hardware, and Zhang Ning believes that it is also feasible.

Moreover, it makes sense for Zhang Ning to pay such attention to operations.

There are too many geniuses in the world, and there are too many innovative products in the world.

However, sometimes, it's not your product innovation, your product is powerful, he can be popular in the world.

Sometimes your product is so innovative that users don't even buy it.

It's like touchscreen phones have been developed for decades, but until now, no one has been interested in touchscreen phones.

Also, when Apple's first generation of iPhone came out, it didn't attract global attention.

This proves that when you have a powerful and extremely creative product, what you have to do in the future may be more than thinking about how you can upgrade the product and develop it. Perhaps, what you need to do is to make your innovation as understandable as possible to users.

"100 million yuan seems like a lot, but in the global advertising market, it is still too little. Huang Zhang, go ahead, don't be afraid to spend money. What matters is whether our $100 million spent will be effective. I hope that in this more than a week, you will be able to attract the attention of everyone around the world with this advertising budget. ”

"Mr. Zhang, don't worry, I will definitely make good use of the $100 million."

Heavy, Huang Zhang nodded in agreement.

……

On December 22, Penguin's latest product press conference.

On December 22, penguins give Christmas gifts to everyone around the world.

December 22 is a day destined to change history.

On December 22nd, together with you, we look forward to this day.

If you say that Huang Zhang's 100 million yuan before can only be advertised on some large Internet portals and large TV media platforms. So, when the advertising budget of 100 million yuan has increased to 100 million US dollars, then there are advertisements about this press conference and about Penguin's latest products, but they have hit all corners of the world.

TV stations, web portals, forums, social networks, instant messaging, media newspapers, magazine news, e-mail, and, of course, giant billboards in physical entities, airports, subway stations, train stations, bus stops, etc...... All the places big and small, where you can advertise, can be seen, December 22, the day that changes the world.

At the same time, in addition to these hard advertisements, Penguin has also invested in countless large and small soft advertisements around the world.

There are news interviews with information about Penguin's latest products.

There are also media commentators, who from time to time post a few messages on Weibo to attend the Penguin press conference on December 22.

Of course, there is also a TV station, which is also producing a variety show related to Penguin's latest products.

In short, at the end of December, the last days of 2004, Penguin, the latest product, changed the world...... and so on, their popularity once surpassed Christmas. Even if many people know that Christmas is coming up in a few days. But it looks like Christmas 2004 was for Penguin.

If not, why is it that everything you see in front of your eyes is related to Penguin? And the annual Christmas, well, such a powerful festival, was actually bombarded by an advertisement of a commercial company, and there was not much festive atmosphere.

You think it's a joke.

No, no, no, I didn't lie to you.

Take a look at the giant electronic screen advertisements of the New York Times, which used to be the most watched for Christmas in the past. But now, it's all Penguin ads.

Also, the billboards at the street bus stops, where Santa Claus used to appear. But at this time, Santa Claus is probably still sleeping, and he does not appear. Appearing on it is the same Penguin Company, the latest product that is also mysterious and changing the world.

And, of course, there are a number of media newspapers, the latest printed newspapers, whether they are morning or evening, global, local, or regional. At this time, information about Christmas and the like was also swept aside. What occupies people's attention and occupies people's attention is the front-page headline advertisement, Penguin's press conference on December 22.

I'm a fork, Penguin, you're really against the sky.

Change the world, Zhang Ning, I hope you can really do it.

I'm going to a press conference, where there are tickets, where there are tickets.

I'm going too, I'm going too.

At this moment, whether it is the Americans, the Japanese, or even the rest of Europe, when they see that they can see Penguin advertisements in every corner of their lives, they feel crazy on the one hand, and on the other hand, they also feel deep admiration for Penguin's advertisements in their hearts.

How much does it cost to get such a dense ad to their eyes?

With this kind of play, I'm afraid that there are really few people in the world who don't know that Penguin is going to hold this press conference.

Or, only some people in Africa, they won't know.

No, maybe you don't know, even some tribes in Africa have a billboard about Penguin Company.

However, do you think that Penguin's advertising is all there is to it?

Although, such an intensive advertising bombardment did have an effect.

But Penguin's moves are more than that.

While the world's major advertisements continued, Jackson, the king of global meteor music, suddenly updated a blockbuster news on his Weibo.

At the invitation of Penguin, I will attend the Penguin Meizu Generation press conference. I'll bring you the latest songs......

Damn, Jackson, Penguin actually invited Jackson to participate.

Don't be so ruthless.

Even such an emperor superstar was invited to the press conference of Penguin.

Damn, I'm going to watch this press conference to kill you.

Even if it's not for Penguin, and it's not a product that changes the world, I'm going to go to Jackson.

Yes, Jackson hasn't released a new song for many years, but I didn't expect that this time at the Penguin company's press conference, he brought a new song, what to say, I'm going too.

The spectators who didn't care about it before became excited, and the Penguin company's latest product launch conference became more and more attractive.

But it's not just Jackson who attracts them.

After Jackson, there was another heavyweight who broke out.

Jack Rowling.

She is the author of the world's best-selling books.

She is the Queen of Magic.

She is a single mother.

Who is she?

She's Harry......

Yes, Jack Rowling, the writer who wrote the Harry Bot book, also posted a tweet on Weibo that night.

She will attend the Penguin press conference and will be on hand to experience the world-changing products of Penguin.

Oh my God, what a rhythm is this.

Jackson participates, and such stars usually appear at major press conferences.

Many commercial companies are also very happy to invite these stars.

It's just that Penguin has invited the world's emperor superstar.

However, how did this super popular female writer Jack Rowling also appear?

People have no way of knowing.

Or, they don't have time to think.

Because, after Jack Rowling, the media broke out another heavyweight guest.

His name is David – the 2004 Nobel Laureate in Physics.