Chapter 128: Discount Chains
After being introduced by Lane, Lin Qiangsheng successively met with investors or managers of several discount chain stores, TJMaxx chain stores, Marshall chain stores, PremiumOutlets chain stores, and ROSS chain stores in the United States.
These discount chains deal in a variety of brand-name goods, as well as a large number of brands sold by individual designers or independent design studios. Most of them are seasonal goods, accounting for 60~80% of the goods; There are a small number of out-of-season products, such products have lower discounts, so it is common to see such discount stores have large sales of goods that are one to two percent higher than the cost price.
According to the analysis of Lin Johnson and Lane, the Xpress brand was launched in the first year, and it quickly entered the market in the form of discount store pΓΉ goods, and then took the form of brand franchise stores.
TJ and Marshall have hundreds of chain stores across the United States; PO is distributed on the East Coast of the United States; The ROSS chain is mainly located in the southern, western and mid-Atlantic regions of the United States, and is also a giant chain of discount stores with hundreds of stores.
Of course, if you want your brand to be sold in these chain stores, it is extremely important to ensure the quality of the goods, and you have to have money.
With Ryan's help and Johnson Lin's status as a wealthy man, these people have virtually increased a lot of credibility to the Xpress brand.
Mr. Lin is now meeting with one of the directors of ROSS, Micaw Schubert. Although this director is not involved in the management of the company, he has a certain say in the company.
The ROSS chain is very important to Johnson Lin, and most of the stores owned by this company are located in the southern and western parts of the United States.
In another half or a month, Miami with a subtropical climate will be flooded with tourists, naked women on the beach and young girls in swimsuits, it is exciting to think about it, and the miniskirt sales season is coming soon!
But want to enter the ROSS chain. Not only do you have to pay a $150,000 entry fee, but you also have to pay a deposit of tens of thousands of dollars!
This is a loss fee that the chain first asks the brand provider to prevent the brand from suffering a waterloo. As soon as the brand sells badly, they will immediately reformulate the price strategy, and if it is not good, they will immediately remove it from the shelves.
"Mr. Schubert, I think I can guarantee at least 50 pips of profit. In this way, our cooperation can be considered a success! I hope you can see the long-term value of our brand, there is no such bold miniskirt design on the market at present, our brand prospects are very impressive, and the cooperation between ROSS and Xpress will continue for a long time! Lin Qiangsheng said to Schubert, who was sitting in the senior chair.
In addition to the cost of making clothing, transportation costs, store entry fees, and security deposits, ROSS also stipulates that the price of goods must be 65% of that of department stores and brand stores.
Lin Qiangsheng originally wanted to position the miniskirt at a retail price of $15~18, but the 65% discount rule made the price of the product in the discount store as low as $9.75~$11.7.
And Micaw Schubert was even more ruthless, directly slashing at this price, ROSS pressed the price discount to 40%, and cut out the profit left by ROSS. Lin Johnson & Johnson can only earn 1~2 US dollars per miniskirt, and the price is too ruthless!
Mikaw Schubert frowned, and said very unceremoniously: "Lin, I accept your cooperation, it is entirely for the sake of your billionaire status, I believe that you have the ability to compensate ROSS for the losses caused by the listing of your goods, is there really a market for this kind of thing?" To be honest, I really can't see it! With that, he glanced at the sample on his desk and pursed the corners of his mouth. Apparently disapproving of the miniskirt brought by Lin Johnson.
Lin Qiangsheng was indifferent for a while, and finally nodded and said, "Okay! Minimum 40% off pricing per item. I agreed! Let's sign the contract! β
Mikau Schubert smiled and said, "Young man! If I were you, I wouldn't be obsessed with making more and making less! Summer in Miami waits for no one! You should hurry up and do the branding, otherwise who will know about your Xpress?! β
Lin Qiangsheng thought about it, he didn't believe that his miniskirt would be unsuccessful, and he could afford to lose it if it didn't work. After a while, Lin Qiangsheng smiled and said, "You are right!" β
Micaw Schubert took a puff of his cigar and said with a smile: "Then let's discuss how to divide the profits, shall we?" β
Lin Qiangsheng scolded secretly. Compared to these guys, I'm too tender! But think about it, it's because your brand has just been established. If the Xpress upskirt sells out after it goes on sale, they will immediately tear up the old contract, and they will have to beg themselves to sign a new contract!
"Oh God! Mikaw. You're such a devil! You account for 60% absolutely not! At the very least, I'm going to keep half of my profits so I don't lose money! After another desperate struggle, Lin Qiangsheng reluctantly retained 45% of the profits. In this way, it is good to earn $1 per miniskirt.
However, after all, these discount stores are quite easy to deal with, and if you really want to go to those shopping malls and supermarkets, their entrance fees are more ruthless, and the brand style is not right.
New Jersey's Contney lawyer was also invited by Lin Qiangsheng, who hired him because Xpress was registered in Newark, New Jersey.
The old man gladly accepted Lin Qiangsheng's invitation, business is business, no matter how arrogant he is, he has no hatred for money.
Conteney and ROSS's lawyers drafted the contract together, Lin signed his name, and then went to notarize the contract to be officially effective.
The Xpress miniskirt will be available to the ROSS chain outlets in mid-May.
Walking out of the building in the commercial center of Manhattan, Contney suddenly said to Lin Johnson: "China Lin, you'd better make your company more formal!" Rent a decent office space, hire an operator, and hire an accountant, otherwise it's too unseemly! β
Lin Qiangsheng frowned and said, "Don't care that my name is China Lin, this name is really ugly!" If you can't pronounce it, you can call me Johnson or something, just don't call me China Lin! β
"Oh, whatever you want!" Conteney shrugged his shoulders indifferently.
Sitting in the old Ford Falcon driven by Contney, Lin Qiangsheng pondered: Maybe such a casual attitude is really not good, and there should be an office space. I can't keep the phone on my own at all times! β
Thinking of this, he asked Contney, "Kang, do you think it's better for me to locate my company in New York or Newark?" β
Conteney exclaimed, "Hey! You can't call me Kang either! Otherwise, I'll call you China Forest! β
Lin Qiangsheng laughed and said, "Okay, I won't call it anymore." Contney. Which side do you think is better? β
Conteny snorted and said, "Of course it's Newark!" At least the rent is much cheaper, and it's only a 30-minute drive from Newark to Manhattan if it's smooth! β
In fact, a lot of people who work in Manhattan have their homes in Newark. It's a veritable satellite of New York, and it's a great place to live, although it has a wide range of industries.
"Oh! Your company is registered in New Jersey, so of course you chose to do it there. This is also preferential in terms of taxation. You've created a job opportunity in your local area! β
Lin Qiangsheng nodded and said, "Not bad!" He immediately decided to rent an office in Newark right now.
Newark, New Jersey's largest port city, is very close to New York across the river from Manhattan, and it's actually a very modern city. Its main industries are electronic equipment, textiles, leather, food, etc., and the transportation industry is also an important industry. Therefore, it is very suitable to put a clothing company here.
Contney was surprised by Lin's words, and the old man reluctantly pulled him to find an office in Newark. Before noon, Lin Qiangsheng rented a small office room with more than 100 square meters on the third floor of an old-fashioned office building.
Lin Qiangsheng is very satisfied with this office. There are several partitions here, and the rest are bays. There are desks, chairs, filing cabinets and everything, which were left by the previous company, and Lin Qiangsheng asked the property to be cleaned and settled. The rent for this office is very cheap, at $90,000 a year.
After signing the contract with the property, Conteney put away a copy of the company and said to Lin Qiangsheng: "Boss." It's time for lunch! β
Lin Qiangsheng was stunned and said, "Okay! What do you want to eat? Is burgers OK? β
Conteny shrugged his shoulders and said with a smile, "Yes, boss!" β
There's not much to eat in this part of the United States, and some Chinese restaurants don't do it authentically. In order to cater to the taste of Americans, the taste has been changed, and it is not as delicious as hamburger and coke, and most importantly, it saves time.
Conteney couldn't help but watch Lin Qiangsheng bite the hamburger, and said strangely: "You know? Forest! You make me feel so strange that you feel like you've lived in American society for years! Even some things that I don't think are good, you can take it well! β
Lin Johnson looked up at Contney and asked, "Like what?" β
Conteny tilted his head, shrugged his shoulders and said, "Just like this action!" I don't think a Chinese person would use it very often! And your habits! Your clothes and speech are not like the Chinese I have known! It's really weird! β
Lin Qiangsheng was stunned for a moment, and slowly recalled his words and deeds after coming to the United States, and found that it was really as Contney said, he felt constrained in China, but when he arrived in the United States, he was the same as living in the later life, and he unconsciously showed some horses' feet!
Thinking of this, Lin Qiangsheng nodded and said with a smile: "Maybe I came to the free world by chance, and I got used to it too much!" β
Conteny nodded and said seriously, "It's possible!" But how to explain the matter of Miss Lane? Are you serious with her? I think Ryan is a good girl, she is serious about you! You shouldn't play with her feelings! β
While in New York, Conteney inevitably came into contact with Ryan a few times and made a good impression of her.
Lin Qiangsheng sighed, then nodded and said, "Yes, you're right!" I'll think about it and I don't want to hurt her! β
Contney, an Irish Catholic, is a very conservative person, and after hearing Lin Qiangsheng's words, he smiled and said, "Actually, it's nothing, as long as you treat her seriously!" I don't mean anything else. β
Lin Qiangsheng was a little silent, a ten-year-old soul locked up in the body of a teenager is a very difficult experience! And the body that is less than 17 years old is in the most physiological adolescence in life, and it is a little difficult to control yourself when you come abroad unconsciously.
I don't know if it's because of rebirth, Lin Qiangsheng didn't feel this way in his previous life, but now after rebirth, he clearly realizes that his body is different from his previous life! When I met the beautiful woman I liked, I had an irrepressible urge in my body!
And Lin Qiangsheng has no other good way to relieve the anger in his heart except for strengthening exercise.
Do you have to see a doctor or something, check your body? How else could you be so impulsive? Something seems to be abnormal! (To be continued......)