Chapter 42: Premiere at the box office
Lin Yuquan did not delay, and immediately notified Xiao Ran, He Liwen, and Fang Qing to have a meeting.
"Guys, we made it." Lin Yuquan said with a smile, and the other people were also beaming with joy on their faces, and they couldn't hide their excitement, and they looked around before he continued: "I believe everyone also knows that our box office is very gratifying, according to this trend, our box office in the first week should reach 35 million without accident, yes, it is 35 million, which is higher than all the box office of "Endless" and "Party A and Party B" before, but can we be proud of it?" Next Thursday, Zhou Xingchi's "Kung Fu" will be released, it is definitely a box office bomb, if we can't grab as much box office as possible before its release, it is very likely that we will have a box office of 35 million this week, but in the end the box office will not even be 70 million. Of course, this is only the worst-case scenario, I am confident enough in the quality of "Huo Yuanjia", and I will not think about the result of this failure in advance, I hope you can think of a way with me, how can we make our film achieve better box office results, and what if we want "Huo Yuanjia" to surpass "Kung Fu" at the box office, what should we do? ”
Xiao Yang, Ning Hao and others were shocked, they only thought that the box office was good in front of them, and the movie was successful, but they never had such a thought, and if they didn't even have a mind, how could they go beyond it, they could only be subservient, if there was a huge difference, this was naturally understandable, but their movie was unexpectedly good, in fact, it was completely up for grab.
"We can give some benefits to film critics and let them help us write good reviews." Ding Wei said that this is a common practice in the film industry now, although the effect is not large, but it is better than nothing, and it does not cost much.
"What about the others?" Lin Yuquan asked.
"We've done traditional marketing before, and if we cover it again, it's too late, but." Xiao Ran suddenly changed his words: "Didn't we let the boss show your face when we advertised before?" Originally, because of your newcomer status, there is no relevant acting experience to talk about, I just hope to arouse the curiosity of the public, so that they can enter the cinema, but now that our movie has performed well at the box office, it is naturally the turn of the boss to come out and talk about the secret of success and the experience of growth. ”
"I also have an idea, now blogs, forums as the representative of the network media is very active, although the number of these users is relatively not too much, but it is undeniable that their consumption power is the most concentrated part of the people in China, and it is also the main group of movie-watching, so we can use BBS, MSN, and blogs and other forms to use the current rise of viral marketing in Europe and the United States to promote." Ning Hao said.
Others also expressed their opinions, and after brainstorming, feasible solutions were proposed.
"Everyone's construction is good, in addition, we can also use overseas box office results and foreign reviews of "Huo Yuanjia" to further stimulate the public, after all, Chinese movies that foreigners think are good will definitely attract a large number of Chinese people to the cinema to support." Lin Yuquan added with a smile.
In fact, this is not the national heart, but because Hollywood movies in the world will always make people have casual associations, such as a popular movie in North America is a good movie, an Oscar-winning movie will be a good movie with ideas and connotations, and an actor who has achieved an amazing box office in North America will be a superstar.
Speaking of which, it's really sad.
Of course, now is not the time to discuss these, as long as the strategy works, and I believe that if the box office of "Huo Yuanjia" is really good, there is no need to promote it hard at Dawn Movie, and media reporters will naturally take the initiative to cheer for "Huo Yuanjia".
After discussing things, Lin Yuquan did not stay in the company for a long time, nor did he ask his friends to celebrate, his parents rarely came to Kyoto, since they were not worried about the box office, what was more important than accompanying them for these two days.
"Mom, I'm back." Lin Yuquan shouted at Lin Mu who was watching TV when he entered the door.
"How many times have I told you, don't babble, your mother and I are not deaf, I can hear you open the door." Mother Lin habitually preached.
"Got it, got it." Lin Yuquan's face suddenly became bitter.
"I'm back!" Father Lin walked out of the room at some point, although they are both teachers, but the types of TV series that the two like are completely different, and every time they compete for TV, it ends with Mother Lin's victory.
Lin Yuquan is no longer strange, almost every time Lin's mother watches TV, Lin's father will stay in the room to read a book or prepare for class.
"Hmm." Lin Yuquan nodded and sat down on the sofa.
Father Lin also sat down next to him, looked at the TV, and pretended to be careless but asked very concernedly, "How is the box office performance of the movie?" ”
"It's just, I forgot to ask you when I watched TV." Lin Mu withdrew her gaze on the TV screen and stared at him with a smile.
"It's not bad, the box office on the first day of the mainland is 4.2 million, and the box office in Hong Kong, Taiwan and overseas has not come out yet, but it is estimated that it will not be bad." Lin Yuquan said lightly.
Father Lin nodded, even if he is not a film and television professional, he knows that this result is not bad, and he watched the movie in its entirety last night, although he didn't praise it in person, for fear that this child would be proud, but the movie was indeed very good, and at his age, he still felt quite shocked.
The child has really grown up, Father Lin looked at Lin Yuquan in front of him with relief.
After chatting with her parents for a while, Mother Lin got up to cook, there are a lot of dishes to be done today, and if you don't hurry up and do it early, you can't guarantee that you can start the meal on time at seven o'clock.
"Mom, the meat you made is so delicious." Lin Yuquan stuffed a piece of back pot meat into his mouth and sighed happily.
"It's delicious, you can eat more, and see how I clean you up if you don't finish eating." Mother Lin scolded with a smile.
"You know, who knows that Chinese food is hard work? Don't worry, I'm sure I'll be able to finish it, by the way, Mom and Dad, let's go to the Great Wall tomorrow, as far as I know, you've never been there? Lin Yuquan said with a grin.
"Aren't you going to work at the company?" Mother Lin wondered.
"Don't go, there are other people staring at the company, and not everything needs to be dealt with by me, it's rare for you to come, of course I want to accompany you, so it's decided, tomorrow morning we set off to climb the Great Wall, come back in the afternoon to buy vegetables, make sweet and sour pork ribs and boiled pork slices in the evening, and add a seaweed egg drop soup, no problem!" Lin Yuquan looked at Mother Lin without blinking.
"Why do you always want to eat, you kid!" Mother Lin said funny.
"The Great Wall, I've wanted to go there a long time ago." Father Lin nodded directly in agreement.
Lin Yuquan accompanied his parents to play, and Shuguang Film Company invested in a new round of busyness next, and the successive box office numbers also completely ignited everyone's enthusiasm, as if they had been beaten with chicken blood.
The box office in mainland China was 4.5 million yuan on the second day, Hong Kong on the first day box office was 1.6 million Hong Kong dollars, Taiwan on the first day box office was NT$4 million, the UK box office on the first day was 220,000 pounds, South Korea had 30,000 moviegoers on the first day, and Japan had a box office of 200,000 US dollars on the first day, but the most important thing was that "Huo Yuanjia", which was released in 1,500 theaters in North America, actually won $4.3 million at the box office on the first day.
4.3 million US dollars, equivalent to more than 30 million yuan, this first-day box office is second only to Zhang Yi's "Hero" among the domestic films released in North America.
Even Lin Yuquan, who knew that the box office of "Huo Yuanjia" should not be bad, couldn't help but shout on the Great Wall when he received the call, expressing his inner joy like a madman.
Not only was everyone in Shuguang Film ecstatic, but when this achievement was announced by Shuguang Film, a storm called "Huo Yuanjia" spread rapidly.