Mr. Lu Xun once said: 'I have never been afraid to speculate on the Chinese people with the worst malice!' In the same way, the Chinese people have learned the central idea of Mr. Lu Xun, and they are not afraid to speculate on anyone with the worst malice.

For example, in the case of Mr. Wang, a loyal fan, when the entire Internet fell into a spoof and carnival of Wang Ning, there was also a group of people who began to express their opinions with the attitude that everyone was drunk and I was sober.

And this view was favored by some people, and it added fuel to the fire, and in a short period of time, Wang Ning's hyped topic also appeared on the topic list.

Any cyber incident is never an accident, and there is definitely a force behind the incident. Again, the online world is too big, like being in the endless ocean. Individuals are just a drop in the sea, and if the drops want to break free from the cover of the sea, they must have a greater force behind them to extract them from the assembly.

Internet celebrities, online events, and topic lists are all like this, and every person and event that is noticed by the national audience will have power behind it.

The same is true for Wang Ning's hype incident, there is also another force behind it to support it, and only after using more manpower and material resources will more people see similar replies.

Humans are curious and easily influenced, and three people can become tigers in ancient times, let alone today, with the extraordinary speed of information. Anything unthinkable will be believed, and they will become the mainstream of the later topics. Without their involvement, there is no point in even having the strength to support them.

Not only Wang Ning, but many celebrities are smeared. And some smears are smeared by themselves, and some are smeared by opponents.

It's very simple to discredit yourself, now is the era of eyeballs, to be able to catch the attention of ordinary people, whether the fame is good or bad, anyway, as long as you can make people remember you.

Ordinary people can remember themselves, film companies, entertainment companies, and TV talents will remember themselves, give themselves opportunities, and have the possibility of going further.

Of course, there are still many situations where in the early days of the release of the work, many people in the crew will make some noise, and even do not hesitate to discredit themselves. For the sake of the topic, it is publicity, as long as there is movement, no one will notice that he has a work.

Otherwise, there are so many stars in the entertainment industry, and there are countless works that are launched every day, there are not enough actions, and there is no publicity. The excellent works will also settle down, and it will take a long time before people will find out.

Whether it's a movie or a TV, the only time you can make money is in the early days. The movie gets the box office, the TV series advertisement, the copyright broadcast, etc., if it is not operated well in the early stage, the work will definitely lose money, even if it is suddenly recognized by people in the later stage, at most it will gain fame and no benefits.

The most direct example is Xing Ye's "Journey to the West", now, "Journey to the West" is a classic in the hearts of all movie fans across the country, a tutorial that every comedian has to watch, and even the enlightenment work of many film directors, and it is a rare treasure of Chinese films.

However, everyone knows that in the early days of the release of "Journey to the West", it was not recognized at all, and Xing Ye's ambitious works lost a mess, and he even sold the film rights to other film companies at a low price in frustration.

But now? Even the 3D "Journey to the West" under the banner of "Journey to the West" has a box office of almost one billion, but all this money is earned by entertainment companies, and it has nothing to do with Xingye.

So whether it's a movie or a TV series, the only time you can make money is in the early stage, and you can only earn fame in the later stage. Of course, earning fame is also equivalent to earning money. For celebrities, it doesn't matter if they can't make money, not being famous is the most terrible, as long as they have fame, they can make more money at any time.

For the sake of fame, for the sake of topicality, and in order to sell their works well, many celebrities will not hesitate to discredit themselves. Anyway, this is the rule, everyone will follow it, except for making a little noise, outsiders will not believe it at all.

In addition to self-smearing, the other is the opponent's smearing. This situation often happens in the entertainment industry, and basically the so-called black material of many celebrities is released by opponents. Why? They certainly have their own reasons. For example, for a certain role, for a certain endorsement, in order to obtain a higher status, they will discredit their opponents.

The entertainment industry says that it is big and big, and it is small and small, but the resources are actually so little, especially the really excellent resources, there are few opportunities for celebrities to choose. And after reaching a certain level, you must get a good role or an excellent endorsement.

How to divide A-list stars? In addition to fame, the most important thing is to have a well-known representative role, or to get the endorsement of a first-line brand, only by doing this, they can be regarded as a real first-line big name in the circle, otherwise, they can only be regarded as celebrities, not the first line in the circle.

However, there are very few excellent roles, and there are even fewer international first-line endorsements, and celebrities naturally have to smear their opponents if they want to get the endorsement of which roles. During the consideration of the filmmaker's living endorsement company, they released each other's black material.

Whether it is a filmmaker, director, or brand company, the premise of their selection is that there is no negative news about the other party.

Don't think that negative news has no effect on celebrities, on the contrary, negative news may make a star in the early stage, but it will become the biggest shackle for a star in the later stage.

As long as there is major negative news, it is difficult for big-name directors to choose them to participate in their works, and international first-line brands will not use stars with negative news.

Whether it's a director or a brand company. They all need to be responsible for their own products, and once there is negative news about the endorsement or the star of the movie during the endorsement or release, it will be a huge blow to the movie and the brand.

Needless to say, stars with negative news can't pass the General Administration at all. If the news is serious, it may be directly banned by the General Administration at that time, and at that time, the movie will be greatly affected.

The same is true for brands, once there is a problem with the endorsement star, it is also a huge blow to the brand. To be able to become an international first-line brand, the most feared thing is to encounter unexpected events that will affect the public's perception of them.

Building a brand is difficult and can take decades of effort. It's easy to ruin a brand, it may only take an accident for the brand to be spurned by the public, and when the time comes, they can only transform.

Even if the incident is relatively small, sales can be affected. When the time comes, the person in charge of choosing the star, and even the head of the entire region, will be affected. This can be a demotion, or a direct dismissal.

Brand leaders can't gamble on their own future, so as long as there is negative news about the stars during the selection period, they will abandon the artist. (To be continued.) )