Chapter 317: The idea of a game fair

Jester happily agreed. Gates's request,It's a great idea to bundle "American Cubes" with win3.0,In fact,The biggest reason why "Minesweeper" can be known in later generations is that "Minesweeper" is a very good game, and there is also the fact that the win system swept thousands of troops in the PC operating system industry later.

After talking about things in between, Bill. Gates said goodbye, after all, the main reason why he came to this carnival of Mars Entertainment was to participate in this grand event in the game industry.

It can be said that this is the first time that video game players have participated in a world gathering, although many game companies have attached great importance to the CES exhibition before, but CES is mainly a consumer electronics show, mainly Sony, Panasonic, Sharp, motorcycle, Philips and other consumer electronics leading companies.

And the game company,In it, it can only be regarded as an embellishment,At most, Mars Entertainment has been in the limelight in the consumer electronics market in recent years,The green leaves of this embellishment are more conspicuous,In the eyes of those real electrical giants,Video games,It's really not able to move them。

What if you host your own?

After sending off Bill. After Gates and the two, Jester suddenly thought of this question, as far as he knew, there is no formal worldwide exhibition specially prepared for game manufacturers or gamers, and even if it is not official, it is very rare.

In later generations, whether it was the E3 exhibition in the United States, or the TGS in Japan, or CJ, which developed rapidly and claimed to be the world's first, they were born very late, the earliest was E3, but that was already 945. Even in the beginning, the E3 show was just a product launch between manufacturers, although it has since been reformed. It's not just manufacturers who can participate, but this style of valuing manufacturers is also perfectly inherited in E3.

That's why E3 has become the world's number one game show. Because often at the E3 exhibition, game manufacturers will always choose this place to break their heavy news.

This is not the case at TGS in Tokyo.

It can be said that they are completely opposite to E3, E3 attaches importance to manufacturers and TGS loyal players, not so much that TGS is a game manufacturer's breaking news conference, but that this is a real player event, in terms of player experience. And in terms of the importance of players, TGS is far more than E3, and even in the early days of TGS, relying on the strength of Japanese manufacturers, TGS once had the status of E3's world's No. 1 game exhibition.

But it's a pity that because the organizer of TGS is CESA, this is when Sony just entered the game industry, in order to fight Nintendo, pulled a large group of companies under the command of almost all Nintendo's rights to form this CESA, and then higher than this TGS. That is, the Tokyo Video Game Show.

Moreover, they have not yet invited Nintendo to participate.

For a proud person like Pu Yamauchi, this is simply a great shame. So Nintendo sprayed TGS with very fierce rhetoric at the time, saying that we would not participate in such a low-end game show, and immediately Nintendo organized its own autumn heart party, which should be the first large-scale game show organized by a game company in the world, and Blizzard's carnival can only be regarded as a junior.

Of course, Nintendo has not participated in the TGS show once, and in 01, Nintendo almost lost in the home game console market. Minoru Arakawa, the president of Nintendo of North America at the time, even made a sensational announcement to Yamauchi Pu, that is, the sale of Nintendo's game division to Microsoft.

Minoru Arakawa is Yamauchi's son-in-law. He was a very good businessman, extremely talented businessman. Even before that, he had always been Yamauchi's most optimistic successor to Nintendo, but as someone who was going to take over a company that had video games in his genes, his biggest shortcoming was that he didn't love the video game industry enough.

Then, it was Yamauchi Pu who ruthlessly cleaned out Minoru Arakawa from Nintendo, which led to the later ascension of Satoshi Iwata and Gorilla Reggie.

However, at that time, because the situation faced by Nintendo was almost a dead end, in order not to become the end of Sega's complete withdrawal from the home console market, there was really no way, in order to promote the GBA, Nintendo reluctantly participated in a TGS game show, and the main purpose of their participation in this game was not to promote their games, but to promote the GBA.

Thanks to the GBA, Nintendo got through their most difficult years and almost no hope for the future, and then there was an explosion on the Wii, almost knocking out the PS3 and Xbox 360 in the console wars of that era.

Jester remembers very well that in the first two years of the war between the three major consoles, the combined sales of PS3 and Xbox were not as high as those of Wii.

At that time, TGS was even more powerful than E3, and one of the most important reasons was that European and American manufacturers were too undisciplined, and these manufacturers were similar to the domestic manufacturers later.

And those Japanese manufacturers with a little less fame are much smarter, such as the E3 exhibition, they don't have hope at all, first, because there are too many large game companies involved, almost all the game companies in the world that can be ranked will participate in this annual event of the entire game industry, and second, this kind of European and American game shows, including the Cologne Game Show, are all based on the aesthetic preferences of European and American players as the main selling point, and Japanese manufacturers, Naturally, they have their own set of theories and styles of making zuò games.

Their style, after 20 years of accumulation between Nintendo and Sega, is very different from the style of American manufacturers.

As for CJ after the new century, there is really no need to mention it, because this exhibition, which is known as the world's largest game show, is better a party to sell that at a clear price, and every time CJ opens, basically the media news is not on CJ at all, what important games will be announced, what important games will be released for trial, and what game companies will announce a big news.

Basically, the headlines of all the game media at that time must be who is the biggest, who has the highest price, and there is the indispensable tearing war.

Jester recalled the three later game exhibitions from the exhibitors and the three largest number of participants, and he also had a spectrum in his mind, if he wanted to plan a global game exhibition, then he had two options - the case of CJ basically did not need to be considered.

One is E3's industry-oriented game show, and the other is TGS's player-focused game show.

If you specialize in the art industry and want to occupy both, then you can only do nothing but not do the best, so later, when various game exhibitions come and go, the game exhibition you hold will also lack the necessary competitiveness.

After thinking about it for a long time, Jester felt that these two game show models were worth learning from, but after thinking about the three of us, Jester still chose E3's game show model with the participating game manufacturers as the core, not that Jester thought of what advantages this game show had over TGS, but purely E3's game show model, in Jester's world, it is the world's No. 1 game show.

Of course, there are still a lot of things to do to make an E3 or TGS game show, for example, before Sony wants to do TGS, it will initiate the establishment of an association like CESA to undertake, and with such an association, it will attract a large number of second-rate and third-rate game companies and let them participate.

This is a kind of potential, don't underestimate these small game companies that are still first- and second-rate, game development is like this, maybe a good game problem can be directly salted fish turned over, the best example is the Square Enix in Jester's memory.

At that time, the mountains and rivers were exhausted, and they were stunned to come back to life with a "Final Fantasy".

Another very important reason is about the game rating system.

There is no rating system for game companies today, but Jester knows that this thing will definitely exist in the future, because with the development of video games, there will be more and more games with no lower limit and no bottom line, for example, now, there are many people attacking video games in various media.

DND, for example, has been attacked by an organization called the American Moms Association.

In Jester's memory, the world's first game rating system was born in Japan, and there are many reasons for this, one of which is the urgent need for a game rating system in the real world, and the second is why this rating system was not first born in the United States, but was born in Japan, that is, Japan has formed arcade entertainment associations since the sixties and seventies.

Only such an arcade entertainment association with universal effect will have the ability to get everyone's formula and issue such rules before the official reaction.

And now Jester is indeed aiming to establish such an organization in the United States. (To be continued) R655