Chapter 409: Panic
The atmosphere at the scene was very embarrassing and awkward, and it was not difficult to understand that everyone looked at each other with suspicion.
With 10 years of R&D time and $100 million in R&D expenses, the product has just been on the market for three months and ushered in a competitor that is strong enough to suffocate!
Everyone knows that it will happen sooner or later, but it can't be so fast! It's not been long since the FCC approved Motorola to produce mobile phones, and the title of the world's first personal mobile phone is not yet hot!
Isn't it who betrayed the team and told the enemy, otherwise there would be no other explanation! The speed of development of the opponent, and the most lethal thing is that it is so much smaller than its own product, and it is completely aimed at Motorola's mobile phones, it is difficult not to suspect that there have been traitors in the development department for a long time!
"Which shit is this Eastern Star Communications company that the hell opened? This is a big conspiracy against our Motorola! A young engineer in the development department scolded angrily.
Motorola's mobile phone division was in a state of turmoil, with the expectation that the company's mobile phone would lead an era and become an industry leader, and for a long time Motorola expected that their mobile phone products would not have any substantial competitors.
However, the mobile phone released by Dongxing Company gave Motorola a slap in the face, and a guy stunned Motorola up and down!
Judging from the reported pictures, this phone is too competitive in size and quality! If it is according to the data given by Dongxing, this mobile phone will become a strong competitor to Motorola mobile phones, and the market impact is now apparent, many sales companies that have already ordered Motorola mobile phones have the idea of canceling orders, and some have even taken action. And many of Motorola's potential customers are losing, and they are beginning to pay attention to Dongxing's smaller and lighter products.
Mobile phones were still a luxury consumer product in the early 80s. Its price of up to $3,995 is also affordable for only a few people, and most of these people are concentrated in the three professions of business elites, real estate managers and doctors.
According to statistics, the number of all mobile phones in the world was only 1 million in 1990. Motorola's best prediction is that it will be able to capture 60% of this market, which is more than $200 million in annual turnover. This is also a big industry for the company!
"We have to stop this company from selling mobile phones, their callphone must have copied our technology, otherwise this company wouldn't have been able to launch mobile phones so quickly!" One stood up and spoke loudly to the crowd.
"Our legal department is going to issue a lawyer's letter to this hateful Dongxing company, and we are going to sue its products for infringing our intellectual property rights!"
"It's useless, Abbott! There will only be compromises between the big companies, and we will exchange technology with this company, and maybe we can understand the mystery of why they were able to make their phones so small! I guess it's the batteries that help a lot, they must have great battery technology! Another said.
Rudy. Krolop looked at the man, who was an ordinary technician in the department. His views coincide with his own. In fact, his previous analysis is also like this, Dongxing may have mastered a battery technology to overcome the constraints that restrict the size and weight of mobile phones, and only in this way can the mobile phone be made very small!
"Rudy, the chairman is waiting for you in the conference room, along with other directors and company executives!" The company's deputy general manager walked in and whispered to him.
Rudy nodded, and immediately walked out of the noisy mobile phone development department with the deputy general manager, and they came to the door of the conference room, Rudy sorted out his tie, took a deep breath, and walked in.
Rudy, who came in, immediately saw his old friend who had seen him that Martin Cooper, who had been promoted to general manager of the mobile phone division, was known as the father of mobile phones.
In '73 Martin. Cooper and his team took six weeks to complete a huge breakthrough in the history of world communications. A "portable" mobile phone was developed. A machine made from thousands of parts just to make wireless calls costs $1 million to make the device. Subsequently. Cooper and his team also built antennas and cell phone base stations. These base stations act as a tiny computer that measures the strength of the telephone signal while passing the weaker signal to the next cell.
The birth of mobile phones is only a small step on the road to popularization, and Motorola has waited a full 10 years from the successful development to the launch of the market. Note that it is "etc.", not used. In the past 10 years, in addition to building the first batch of mobile phone base stations, Motorola has helplessly waited for the US authorities to approve this strange thing that they have never seen before.
On June 13 of this year, Motorola finally launched their first commercial portable phone. The optimal talk time for this mobile phone is an hour and it can store 30 phone numbers. The impression of being so heavy and thick that Americans call it a "shoe machine" because it really looks like a shoe and is as big!
However, Lin Qiangsheng's Dongxing Company released a mobile phone soon after they launched the product, and Dongxing Company also claimed that their mobile phone is only one-third of the quality of a Motoro mobile phone, one-third of the volume, and can also store 30 calls, and they even claimed that the call time of the mobile phone is 2 hours, which is two hours, how is this possible!
Remember that Martin Cook has led his team to improve the technology again and again over the past decade, and this generation is the result of five major improvements. If it is smaller, it will only sacrifice the battery capacity of the mobile phone more, as long as it is smaller, the mobile phone can be smaller, but if the call time is half an hour, then this product is too sad, even if people like it, they will not buy it!
The chairman of Motorola, who was sitting in the first place, looked over and nodded to Rudy, and everyone also looked over. The pressure on Krolop increased suddenly.
Although the mobile phone of Dongxing has just been announced, it has almost become a direct competitor of Motorola according to the data revealed so far, and Motorola has never been forced to do so, and a strong competitor has just appeared as soon as a heavyweight product is launched.
"Fortunately, we still have time, the opponent has not yet announced when the phone will be mass-produced, now what we need to do is not to blame each other, but to seize the time to understand the opponent and find each other's weaknesses!" The chairman of Motorola said silently.
There were many directors at the scene, and it took a lot of effort for these people to arrive, and one of the directors asked: "What is the origin of this Dongxing company, and why haven't you heard of them in the communications industry?" ”
"yes!" Many of the directors also nodded and inquired about each other's news.
You've never heard of this company, why did it suddenly pop up, and it actually released such a highly targeted mobile phone product!
If this mobile phone is launched, it is conceivable that Motorola mobile phones will be in danger of being squeezed out of the market in an instant!
"Dongxing company, everyone should be familiar with it, this company's main business includes silicon wafers, chips, integrated circuit boards, industrial microcontrollers, engineering solutions, etc., it is also a competitor of our Motorola semiconductor division, is a very powerful semiconductor company that has risen in recent years!"
"In the personal PC business, the chips produced by this company have accounted for 34% of the market share, and they are still expanding; In the field of industrial microcontrollers, it is also encroaching on the market of some traditional semiconductor companies! Motorola's vice president told the directors.
"34% chip market share? Did I hear me wrong? How can it be! One of the directors plucked out his ears and asked suspiciously. Other directors and company executives were also shocked, knowing that the U.S. chip industry is not an ordinary market, there are brands from all over the world concentrated here, how can a company do this!
The vice president of Motorola shrugged his shoulders and said, "I also think it's not true, but it's the truth!" This company is a strategic partner with Pentium Computer, Compaq and Dell. According to intelligence, these companies and Dongxing Company are the same boss, and the product market share of these computer companies accounts for more than half, and the IBMPC machine also uses its Celeron series chips! The vice president had a very helpless expression.
"Oh God! This is a monopoly, doesn't the US government see it! One director shouted accusations that his remarks had drawn the same ire among others.
"THESE COMPANIES ALSO USE INTEL CHIPS IN THEIR PRODUCTS!" The vice president explained helplessly.
"This is an extremely insidious guy, and now he's going to attack the mobile communications industry again!" Someone said indignantly.
The vice president of Motorola said solemnly: "In short, the strength of Dongxing Company is more terrible than imagined!" Both capital and technology are not inferior to our Motorola company! ”
"Is it possible to put some obstacles in the way for them on the part of the government? Will the Federal Communications Commission not issue them a production license? An old director asked a little confused.
His words also won the approval of some people, after all, Motorola has been dealing with the government for a long time in order to apply for the listing of mobile phones, and now that another company's products have appeared, will they also be troubled by the government.
Rudy looked at the directors sitting in the front row with a mixture, and he covered his face with his hands in pain. Motorola was founded in 1928, although it has very old seniority in the field of communications, but this also has a bad side, the company gathers a group of old guys, and what is more terrible is that these people still control the company's decision-making and management, and the old man's political bureaucracy has long appeared in Motorola, and has been affecting the company. Tradition has it that having such a group of people can make a company more stable, but when it encounters a huge setback, this stability shows its vulnerability! (To be continued......)