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For the production of the distillery, Zhu Daidong did not point fingers, Liu Wei is a technician in the distillery, and Shuling liquor was also developed by him, and now it only needs to be brewed according to the original recipe. Professional talents should be used in professional places, Zhu Daidong believes that he will not do better than Liu Wei in this regard, and there is no need to participate in and interfere in production.

However, in the management and operation of the distillery, Zhu Daidong put forward his own views. First of all, the production process of the distillery should be standardized and institutionalized, and it is not easy for Zhu Daidong to interfere with Lao Baigan for the time being, but the production of Shuling liquor must be strictly in accordance with the production process.

The other is to register the trademark of Shuling Liquor and increase the packaging, and now all the wine bottles in the distillery only have one specification: 500ml, that is, one catty. However, for Shuling wine, Zhu Daidong felt that two kinds of packaging should be added: 250ml and 125ml.

Finally, in order to make the new wine go on the market as soon as possible, the production volume of Lao Baigan has been reduced by three percent, and at the same time, in order to support the new wine, the township will return the enterprise management fee in the second half of this year, that is, the 10,000 yuan handed over by Zhu Daidong, to the winery. Of course, if the distillery's profitability rises next year, the business management fee will of course also increase, and in the long run, the township government is also making an investment.

But even so, the distillery now has no extra money to invest in advertising, and on this point, Liu Wei's opinion is at odds with Zhu Daidong. He believes that if there is surplus money, it should be used to increase the scale of production and increase output, rather than giving money to television stations and newspapers.

This kind of stubborn thinking about Liu Wei made Zhu Daidong feel that Liu Wei was just a qualified technician, or an ideal director of the production workshop, and at most a deputy factory director who was in charge of production, but he was definitely not a qualified factory director. He will only stick to the rules and lack innovation.

If he hadn't been in charge of the new wine, I'm afraid he would have only fulfilled the responsibility of a production director, waiting for the distributor to pick up the goods after the wine was produced. Although Shuling liquor is now famous in Yuhua County, one Yuhua County is not enough to digest the newly produced Shuling liquor produced by the distillery.

Maybe at the beginning, Shuling wine will be popular for a while, but after three or five years, the fate of Shuling wine will be the same as the original boutique Lao Baigan, no one cares about it, and it will fill the warehouse of the distillery again.

However, advertising on TV and in newspapers is indeed very expensive, and with the annual output value of 400,000 yuan of Shuling Distillery, I am afraid that it is not possible to advertise in these media as much as you like. Therefore, Zhu Daidong can only use the cheapest, but also effective form of advertising: wall advertising.

The so-called wall advertising is to use the walls on both sides of the highway to draw all kinds of propaganda content with colored waterproof paint pigments. Compared with other forms of advertising, wall advertising has the lowest cost, wide distribution, long-lasting timeliness, fast production and good visual effect.

"Director Zhu, this wall advertisement is indeed feasible, but this matter must be studied in the factory." Liu Wei is firmly opposed to advertising on TV and in newspapers, the scale of the distillery is only a little large, and I don't know how many times I can advertise the sales revenue of the whole year. But he can't oppose the wall advertisement, but he can't make his own decisions about this matter, so he has to ask the leader.

Zhu Daidong is only responsible for guiding and supervising the distillery's production of Shuling liquor, but Liu Wei has the final say on the specific operation and sales.

"Well, I hope this matter is decided, and now that there is still half a year before the new wine is launched, we can use this time to lay wall advertisements throughout the city." Zhu Daidong knew that Liu Wei probably did not want to study in the factory, but to ask the township for instructions.

Yuan Ping did not object to Zhu Daidong to do wall advertising, after the Shuling wine incident, Zhu Daidong's business ability has won his trust. He is the big steward of the township, and the biggest worry every month is the financial expenses, if the winery can increase its profitability, this is also what he hopes to see.

In order to make wall advertisements for the distillery, the township government transferred five cadres, and the distillery supply and marketing department also sent five people to form five teams. There are three counties and two cities in Shachang City, and each of these five teams is responsible for a county or a city. The five teams have to stay outside for half a year, and at the same time, they also have a task to find interested dealers in the field.

A month later, the effect of the advertisement began to show, and the phone of the supply and marketing department of Shuling Distillery rang non-stop every day, asking about Shuling Liquor, so that Liu Wei's mouth had not closed during this time.

Now the tofu factory has begun to produce fresh tofu in addition to fragrant and dried tofu, and the output has increased from 1,000 catties of soybeans per day to 2,000 catties. One pound of soybeans can be made into three catties to three and a half catties of fresh tofu, one and a half catties to two catties of fragrant dry, and one catty to one and a half catties of marinated dry.

All the tofu produced each day is transported to the city's farmers' market before dawn and sold out on the same day. Whether it is the raw material of 1,000 catties of soybeans or the raw materials of 2,000 catties of soybeans. When the tofu factory consumes 1,000 catties of soybeans every day, the gross profit of the tofu produced every day is about 300 yuan, and after deducting the necessary expenses, the net profit can reach 220 yuan. Later, after consuming 2,000 catties of soybeans per day, the gross profit also doubled. However, the expenses did not double accordingly, and after the gross profit became 600 yuan per day, the net profit could reach 480 yuan after deducting the basic expenses.

How much is four hundred and eight in one day, four thousand eight in ten days, and a month? How much is a year? When the first month's financial statements came out, everyone was smiling. The tofu factory has invested a total of more than 60,000 yuan, and according to such a rate of return on profits, it will be able to return to its original cost in more than five months.

The factory leaders of the tofu factory are basically village cadres of Houjiatang Village, Hou Lihua is the secretary of the factory branch, the village head Hou is satisfied with the factory director, and the accountant Hou Feng is still the accountant in the factory. The deputy factory director in charge of production was Hou Kang, the women's director Liu Dan became the director of the office, and the militia company commander became the head of the supply and marketing section. The products of the tofu factory are now supplied directly to the dealers, and in each of the six farmers' markets in the city, there are two or three dealers, so the task of the supply and marketing section chief is very easy, and the daily task is to follow the car, but like a security captain.

"Dad, the tofu factory is a hit, whether the factory will maintain its current state or expand reproduction, should you invite Director Zhu to discuss?" Hou Dang has been in charge of the production of the factory, and the distribution channels of the tofu factory have long been connected, so production is the top priority, as long as the production is done well, the tofu factory does not have to worry about profitability. But now, two thousand catties of soybeans a day have accepted the maximum production capacity of the tofu factory, and if you want to expand reproduction, you can only reinvest, and when it comes to investment, the first thing he thinks of is Zhu Daidong.

"Of course, let me tell you, in the future, as long as there is a heavy resolution in the factory, you must first discuss it with Xiao Zhu, this is the most basic principle, and you must insist on it." Hou Lihua said, when the payment of the completion of the salary, electricity, coal, raw material costs, this month's profit made him surprised, although he knew that the tofu factory will definitely be able to make money, but did not expect a month's profit to conflict with the 10,000 yuan mark, to be honest, he never thought in his life, the village can earn more than 10,000 yuan a month.