Chapter 73 Product Positioning
> "Well, since you like to take blows so much, then I'll say a few more words." â
Ignoring Li Xueling's anger, Zhang Ning walked to a computer on the side, and at this time there was a staff member sitting on the side, and when he saw Zhang Ning coming, he involuntarily gave up his place to Zhang Ning.
"Thank you."
Zhang Ning was very gentlemanly and thanked the clerk.
"Then let's take a look at how bubbles are inferior to our QQ."
"First of all, the bubble interface system is too ugly, don't you think?"
"What is this, our power is fine."
Li Xueling did not approve of it, and immediately retorted.
"Software is like clothes, do you think others look at the style of a dress first, or the quality of it first?"
"Humph......"
Li Xueling snorted coldly, but this time he didn't refute.
"The second point is that your operation is very complicated."
While speaking, Zhang Ning used their most classic plug-in function.
To be honest, Zhang Ning still likes this function.
However, he likes it, but he thinks that this one thing is not practical, and not many novices can learn to use it.
Just like to complete a plugin setup, it takes at least 3 minutes to set up.
This is still in the person who is more computer savvy, if he is a novice, I am afraid he will immediately get dizzy.
"Complicated? Hehe, Mr. Zhang, are you a computer idiot, bubble operation has always been very convenient. â
Obviously, Li Xueling also does not agree with the second point. However, Zhang Ning still didn't care, and continued to say in a relaxed tone, "I'm not a computer idiot, the key is that most of the users on the Internet are computer idiots." Especially, now when the internet is just emerging. Even if he is a professor at a certain university, when he first came into contact with the Internet, he was more idiot than an idiot, do you think they can learn to use your NetEase bubbles? â
"This ......"
Li Xueling hesitated.
Since they launched NetEase Bubble, many users have reacted that NetEase Bubble is powerful, but the operation is somewhat complicated. Some of their old users have always wanted others to use NetEase Bubble with them, but after teaching them, they have never been able to learn. It's just that Li Xueling at that time never took this matter to heart. But he thinks that novices are like this. When they get acquainted with it, they learn.
It's like learning computers when you first started, but when you first started, you didn't know anything.
But now, this seems to have restricted the development of users.
"The third point ......"
Zhang Ning is thinking about whether to say the third point.
"What is the third point, I have nothing to say."
Li Xueling saw Zhang Ning hesitating, thinking that Zhang Ning couldn't find the shortcomings of NetEase Bubble.
Although the previous two points have been said by Zhang Ning, Li Xueling has faintly agreed. But Li Xueling still didn't care, he wanted to come. Any software has its shortcomings, NetEase Bubble has always led the instant messaging market with powerful features. Without these features, it would lose the essence of NetEase Bubble.
"Don't worry, I'm thinking about how I should tell you politely."
"You're welcome."
Li Xueling sneered again, "I think you'd better not be polite, just say what you have." â
"That's what you said."
Zhang Ning deliberately stimulated Li Xueling again, brewed a few times, and finally spoke, "It is precisely because of the second point that because your operation is complicated, it's not just that you have various functions that make your bubbles complicated. At the same time, your interface settings are not well designed, not only is the design ugly, but also does not conform to the human operation logic. Didn't you take a course on human logical thinking when you were studying software development?
Therefore, these functions of yours that people talk about are useless in my opinion. â
"Zhang Ning, you said that these functions of ours are useless at all."
"Isn't it?"
"If it works, why are so few people using your NetEase Bubble. If so, why is the number of users using some of your classic features so small. If it works, you should have defeated OICQ. But why, you have resources like NetEase Portal, but you can't even beat a small OICQ. Even, in terms of the number of users, our QQ has caught up with your bubble in a month. At this point, can you say, is your bubble a qualified software? Can you say that your bubbles are stronger than our QQ? Can you say, what else does your bubble have in zĂ i? â
Zhang Ning's rhetorical questions one after another hit Li Xueling's face flushed.
Although Li Xueling has always considered their NetEase Bubble to be powerful, even the most powerful instant messenger in the world. Even if it is more powerful than the most powerful on the earth that they blow out on QQ. However, there is one fact that makes Li Xueling not proud at all.
Number of people online.
Yes, it's the number of people online.
At present, there are only about 10,000, and the peak is only 20,000 NetEase Bubbles recorded online at the same time, no matter what time he is, he is a number that will not attract the attention of others. Even, such an online number, he is not as good as a group of oicq established by a group of slings. This made Li Xueling feel guilty no matter where he went.
However, he never understood why such a powerful NetEase Bubble could not be liked by users.
"No, it's not like this, it's not like this, it's not like this......"
Li Xueling kept shaking his head and kept denying it.
Looking at his appearance, Zhang Ning already knew that he had shaken his heart.
Okay, I'll do it a little harder.
After thinking about it, Zhang Ning continued, "Instant messaging is a software, and at the same time, it is also an Internet software. The reason why Internet software is called Internet software is that in addition to having various functions of other software, he must test whether this Internet software is successful. His most important criterion is not whether the software is powerful or not, but how many people use it. Just like a website, if a website doesn't even have a lot of foot traffic, no matter how beautifully designed the website is and how large the news content is, it is also useless. And the current NetEase Bubble is like this...... You say, isn't the current bubble a substandard software? â
Whew...... Li Xueling was hit by Zhang Ning and retreated again and again, almost falling down.
Fortunately, the colleague on the side helped Li Xueling, which made Li Xueling not make a fool of himself.
But even so, Li Xueling felt ashamed.
Looking at Li Xueling's appearance, Zhang Ning regretted a little, whether he had gone too far.
It is too shameless to arrest Li Xueling who is also a bull in later generations, and he uses some experience of later generations to fight him.
However, Zhang Ning still shook his head. Even if he did it all over again, Zhang Ning would still do it.
In the shopping mall, how can you talk about any feelings. If this is also merciful, then I am also worried that I will not be an instant messenger. However, Li Xueling is a talent, Zhang Ning didn't want to drive him away, so he slowed down, Zhang Ning tried his best to use a normal mouth and said again, "Actually, NetEase Bubble is still a good software." At least, he satisfies a portion of the users. However, I think that NetEase Bubble has a problem with its positioning, and it will eventually continue to be. â
"Positioning?"
Li Xueling was a little confused.
"Yes, it's positioning, Mr. Li, I want to ask, what is your NetEase Bubble positioning?"
"Targeting is, of course, all users who need instant messaging requirements."
"Yes, that's right, I think, whether it's ICQ, or Tencent's OICQ, including our QQ, our positioning, it's like this. However, your bubbles are going in the wrong direction. â
"Why did we go wrong, haven't we been going this way?"
"Of course you're going in the wrong direction, since you've been focusing on developing all kinds of instant messaging features. Just like the previous targeting, we are targeting people who need instant messaging requirements. Rather than the other way around, it is more convenient for those people to use other functions when using instant messaging. In other words, we just need to satisfy them to chat, talk about love or something, and that's fine. Just like the advertisement I typed before, I said that our QQ is the most powerful instant messenger in the world. Our function, whether it is offline message or terminal server saving information, we have always served the instant messaging part. Moreover, such a function is the most practical, because all users can use it. But yours are different......"
"Got it, I got it."
A word wakes up the dreamer.
Li Xueling finally understood completely under Zhang Ning's guidance.
Why is their NetEase bubble so awesome and so powerful, but the number of users still can't go up.
It's not because their bubble function is not enough, it's not that their NetEase bubble publicity is not in place, and it's not that their technology is not good. Instead, they kept going in the opposite direction. As Zhang Ning said just now, they have been developing a professional software, not an Internet software.
Similarly, I have always thought that after users are familiar with NetEase Bubble, they will use their software. However, you can give users time to familiarize themselves, but users don't waste time on software they don't understand. In particular, when there is a similar and relatively simple instant messaging in the market, their choice will definitely be inclined to another.
"Thank you Mr. Zhang for your advice, if it weren't for you, I'm afraid I wouldn't have figured it out."
At this moment, Li Xueling was no longer hostile to Zhang Ning, but on the contrary, he still thanked Zhang Ning very gratefully.
"No thanks, I think, in fact, Tencent's Ma Huateng has also understood this."
"No wonder."
Li Xueling muttered to himself.
It's no wonder that NetEase Bubble launched by NetEase has always lagged behind OICQ, which has very simple functions.
He didn't understand it before, but now, he understands it completely.
"Well, now I'm going to start integrating the NetEase Bubble Division. If you want to resign, you can submit a resignation application to me, and we at Penguin Technology will compensate you for three months' salary at one time. Of course, if there is anyone who wants to stay, write a report as well. Tell me why you want to stay, and what you will do after you stay, and dismiss now. â
After speaking, Zhang Ning and Ding Lei on the side left the NetEase Bubble Division.
The latest chapter was first published by Genesis and reprinted by White Worry Pavilion!