Lin Qiangsheng wants to open a supermarket, the main reason is to cooperate with his own entrepreneurial actions, business start-ups, if these young entrepreneurs can't find the market positioning, it is easy to give up, if there is such a supermarket as a window to assist them, it is easy to find the market, this is to help a hand!

Dongxing Group wants to open a supermarket in Bincheng, this news quickly became a hot topic among the people of the city, the citizens who do not know what the supermarket is, have inquired about what is this new thing, under the introduction of insiders, the people heard that the original supermarket is a self-selected shopping mall, and the things inside can be picked and chosen, just like the vegetable market, but there is no salesman behind the buttocks, this time people are easy to understand, the supermarket as the name suggests, must be a supermarket!

Soon some local newspapers, after verification and with the approval of their superiors, also reported the relevant information, and Mr. Lim Qiangsheng, chairman of Dongxing Group, announced that a supermarket would be opened near Central Street, an important tourist attraction in Ben City. The mall will adopt the model of a commercial and residential building, with a large commercial building on the ground floor, office and residential on the upper floor, and will also build an ancillary residential area, with a total investment of nearly 100 million yuan.

According to relevant sources, the business area of the supermarket will reach 40,000 square meters, equivalent to the size of 6 standard football fields, and the supermarket will absorb nearly 1,000 unemployed people in our city and create thousands of jobs!

In fact, when Lin Qiangsheng decided to start a large supermarket, the municipal party committee and municipal government, and even the provincial leaders, paid attention to this matter.

After the reform and opening up, the concept of supermarkets has entered China, and officials are no strangers to this novelty, and many people have seen it when they have visited abroad.

What is interesting about this incident is that so far there has not been a large-scale and complete supermarket established in China, and it wants to introduce a well-formed supermarket chain brand from abroad. I don't know if people are willing to come, and I don't know if China can bear such a business model!

Lin Qiangsheng soon met Mayor Miyamoto again, anyway, they were very familiar with each other, and the leaders of the municipal government and municipal party committee were also very welcoming to this young man.

This time, Lin Qiangsheng also brought his sister Lin Xiang with her, and as the general person in charge of the supermarket plan, she introduced it to the leaders. Lin Xiang was not stage frightened at all in the face of important leaders of several provinces and cities.

She said in detail: "Our supermarket will introduce the advanced management model of European and American supermarket chains, the construction period is nearly ten months, and it is expected to open at the end of September next year, the building framework of the store is divided into four floors, and the basement is a parking lot, with an area of more than 7,900 square meters; The three floors above ground are the first floor of counters, shops, and Chinese and Western restaurants; fresh, vegetable, and food stores on the second floor; The three-storey department store includes books, electronic audio-visual products, electronic equipment, ready-to-wear, children's toys, household appliances, daily necessities, cosmetics, food and so on.

The whole supermarket adopts a humanized store flow design, and we are ready to implement a membership marketing model. Encourage people to register as members in supermarkets and buy some discounted special goods.

In addition, the company is also in contact with foreign fast food giants "KFC" and "McDonald's", if it can attract a store to open a store, it will undoubtedly enhance the image of our supermarket and increase the advertising effect!

Several leaders present nodded incessantly, feeling that the plans of the Lin family sisters and brothers were very perfect, and their ideas were also very advanced. All in all, this idea to start a supermarket is very good!

Lin Xiang continued: "Our business philosophy. The first is to interpret the elegant shopping environment, the second is to reflect the characteristics of food hygiene, and the third is the humanized store line design.

In our store, all the main passages are designed to be spacious, which is convenient for the public to shop and circulate. The design of the home appliance area and the department store area is more inclined to a shopping mall, and the public can choose to shop with a trolley.

In the procurement process, we also try to take care of local merchants, fresh goods will cooperate with local merchants in Ben Cheng, and clothing and department stores will take part of the local procurement. This can not only greatly promote the development of the local economy, but also save transportation costs and ensure the business model of affordable shopping in supermarkets! ”

Lin Xiang said to the point: "Moreover, Dongxing Group has set up a quality management laboratory, which will carry out inspection and certification grading of the goods sold, and excellent quality products will be certified by the Dongxing President's Office, which is equivalent to the level of special commodities in China!" ”

She looked at all the leading cadres present, this last certification system, but Johnson & Johnson emphasized what he told her, and it should be grasped as a key point, but now it obviously has not attracted attention.

All the leaders listened to Lin Xiang's detailed introduction, and they all nodded one after another, as for what Lin Xiang said in the end, they didn't notice that anything that reached the special level was impossible, but it was just missed in their minds.

Looking at the woman in front of them, everyone couldn't help but think in their hearts, this is Lin Xiang, Lin Qiangsheng's sister, a young man in his twenties, his capable and elegant demeanor is admirable, I heard that this girl was sent to the United States by her younger brother to study, you see, talking to those local turtles is different, with a foreign atmosphere!

Li Genshen, secretary of the municipal party committee, asked Lin Qiangsheng and Lin Xiang curiously: "I think this plan is very good, I think both of you have already named this supermarket, what is it called, can you tell us first?" Or do you need to keep it a secret? ”

Lin Qiangsheng hurriedly arched his hand apologetically, and explained to Secretary Li: "Secretary Li, I can't hide it, now we haven't decided the name of this supermarket ourselves, this name should be atmospheric and high-grade, but also easy to be popular and catchy, it's really hard to choose, I have two in my mind now, I don't know which one is better, and now I need a few of you to take ideas!" ”

Miyamoto said with a smile: "Since there are two, then you might as well talk about it, and we can help you with the staff!" ”

Secretary Li also nodded with a smile and said, "Comrade Xiaolin might as well say it, let's listen to what a good name is, can it meet so many requirements?" ”

The other people present also nodded, and asked Lin Qiangsheng to speak out and help him with the staff, they can still participate in this matter of deciding the name.

Lin Qiangsheng glanced at Lin Xiang, who took out two documents and handed them to him, and he said to everyone: "I have two names here, and both of them have registered trademarks, the first one, Dafuyuan, here is its trademark pattern!" ”

The leaders looked at it, Miyamoto Yan looked at the trademark pattern, nodded and said: "Yes, Dafuyuan, it is indeed catchy!" ”

Lin Qiangsheng handed over the second document, and at the same time accentuated his tone, and said: "The second, Carrefour!" ”

A deputy mayor raised his glasses, looked carefully at the trademark pattern, compared it back and forth, and said: "I think Carrefour is good, Carrefour, and blessed, this name is nice and fashionable!" ”

"I think Dafuyuan is also very good, these two names are catchy, either one!" Another leader also said, constantly approving.

There was a difference of opinion, and everyone looked at Miyamoto Yan and Li Genshen, but the two were not busy expressing their positions.

Miyamoto Yan and Li Genshen both nodded, feeling quite satisfied, and there was no taboo, Li Genshen smiled and said to the others: "Regarding the issue of trademarks, I think it is better to let them decide for themselves, the two names are very good, this makes it difficult for us to help with ideas, so you can choose for yourself!" ”

The secretary of the municipal party committee looked at Lin Qiangsheng and Lin Xiang with a smile, with honesty and trust in his eyes.

Miyamoto Yan pushed the document back to Lin Qiangsheng and said jokingly: "Whether the name of a company is good or not has a lot to do with it!"

Since the two names are good, we won't participate, so that if your supermarket can't do it in the future, you will blame us at that time, not good! ”

Everyone laughed, although Mayor Gong was joking, but if there was really a case, the leaders would not have a plan to open a supermarket in Bincheng!

"Several leaders laughed, I believe that the enthusiasm of the people of Bincheng for new things is high, and the supermarket will definitely succeed and will definitely not fail!"

Lin Qiangsheng smiled and put the documents away, Dafuyuan's trademark is still like that, the parent company of this company has not yet been established, but Carrefour, the Chinese character trademark, was preemptively registered by Lin Qiangsheng, of course, the trademark pattern has changed, but it is still red, blue and white, mainly dignified blue.

Due to the lack of liberalization of the retail industry in China, Dongxing Group has established a private enterprise in Bincheng, called Carrefour, but everyone in the provincial capital knows that this is a company owned by Dongxing.

Lin Qiangsheng is full of expectations for this brand, and this local "Carrefour" may really be able to kill France's Carrefour in the future.

Ten years after 2000, Carrefour's annual turnover in the Chinese market reached more than 45 billion yuan, and when the global economy was in a downturn, the Chinese market provided Carrefour with strong capital and ammunition!

Lin Qiangsheng really doesn't know what will happen to the largest retailer in Europe, the second largest retailer in the world, the world's largest food retailer, and the world's most international retail enterprise if it loses the Chinese market. (To be continued.) )