Chapter 555: We Are the Conscience of Developers

However, I didn't expect that as soon as Mr. Arakawa took over Nintendo, he would sell all the hard work of the old president Yamauchi for more than ten years...... Although I disagree with Mr. Arakawa's choice, I can understand that after all, it is the freedom of every company to choose the future development path......

"However, what puzzles me the most is that the price of the Nintendo game rights sold by Mr. Minoru Arakawa is too low."

Finally, after another big talk of nonsense, Richard. Garrett finally said the key point of this matter, that is, Minoru Arakawa sold the game copyright at a low price, in this matter, Minoru Arakawa did not mention the meaning of the three Mars Entertainment to conceal it, after all, the price offered by the other party also made him very aggrieved.

Therefore, the three companies of Mars Entertainment united to prohibit other manufacturers from quoting, and then bought at a low price, causing an uproar in the industry, this kind of domineering means, it is impossible not to be disgusted, but because these three companies are also the founders of the World Electronics Association.

Therefore, the most others are complaining and expressing dissatisfaction.

And the interview with Richard. Garrett's reporter was also apparently extremely clever and clever. After Garrett finished speaking, he quickly continued: "It is said that it is because Nintendo has been treated unfairly, so it will be ......"

Although Richard. Garrett took the initiative to bring up the topic, but he clearly wanted to avoid some topics that were too sensitive.

"For this point, I can only say that the current industry is too chaotic, some smaller game companies, not even have their own right to speak, directly become the vassals of those giants, but this is also a helpless thing, after all, capital is born evil. It will drink blood and eat meat. ”

"You mean to say that Mars Entertainment is such an evil, blood-eating capital?"

Interviewed by the reporter at Richard. Garrett asked immediately after he finished speaking.

"Huh."

And Richard. Garrett naturally can't take the initiative to admit it, if he does, then he will easily be identified as defamation and will be sued for lawsuits, so he just smiled softly, and then said meaningfully: "I didn't specifically refer to it, but I admit that the current industry environment is very unhealthy." ”

Soon. Richard. Garrett's story has made it to major publications, not just games.

At that time, Jester was not ready to promote Outlander Requiem on a large scale, and it was about half a month ago, when Jester was lecturing students in the newly started game design major at USC, and this was his second class of the semester.

In fact, the whole class time of his study was only five lessons.

At that time, when a student was asking the other party a question, he took the initiative to take out an up-to-date newspaper, which said that it was Richard. This interview with Garrett.

Throughout the interview. are full of Jester. Li himself, as well as the dissatisfaction of Mars Entertainment, even bluntly shouted that Mars Entertainment and the behemoth of the World Video Game Association existed. It is the biggest cancer affecting the development of games, because this association is nominally for the interests of all game manufacturers, but in fact, it has become three home console platform giants. It is used to control the monopoly of the entire game industry.

It's a naked trust.

Jester took the student's newspaper and read it carefully. He frowned and thought carefully for five or six minutes.

The students present also looked at Jester with expectant eyes.

I hope he can give you an answer to this question.

"Some say we have a monopoly." Jester didn't shirk either, he just smiled and began his answer, "I don't know why you call us that, in fact, the reason why the World Video Game Association was founded in the first place was just to not continue the malicious competition. ”

"Those of you who are doing it may not have a good idea of what was going on at the time."

Jester did not have the slightest stage fright, and a question that was originally very unfavorable to him seemed to have turned into a great deception and slander in his mouth.

"At that time, the situation was that the major manufacturers were using such means as price reduction, in order to compete for market share, they were engaged in malicious competition, for example, the price of Sega's 16-bit game consoles in North America was even lower than their production and sales costs, in this case, if we want to compete with them, in addition to developing games that are better than them, what we have to do is to reduce our prices to the same low as them."

"In other words, we also have to sell hardware at a loss."

Jester talked eloquently, the students present are all game lovers, after Jester said this, I did remember that when the sixteen-bit machine was just released, there was indeed such a phenomenon, the price of the Sega sixteen-bit machine was even cheaper than the eight-bit machine of Mars Entertainment, so they still remember it vividly.

Now they know that the original reason is Sega's bloodletting tactics for market share.

"Then, in the absence of a way, I contacted Mr. Hayao Nakayama and Mr. Ken Kutaragi to discuss with them to put an end to malicious competition, and I will not go into detail about the whole process, and in the process of discussion, I also said that there are many phenomena of malicious competition in the industry."

"For example, Nintendo was the first to start some rules that restrict third-party manufacturers."

"These rules are like this, if a third-party developer develops a game on Nintendo's home console, then the game is prohibited from being sold on other home console platforms, of course, this is an unspoken rule, you can choose not to obey, but the price of non-compliance is that all your subsequent games cannot be released on FC."

"This rule is unfair, but there is no way for third-party manufacturers to survive in order to do so, and like my Mars Entertainment is the same, in this case, I must be like Nintendo, so restrict third-party manufacturers."

"It's the same with Sega."

"So, in my meeting with Hayayao Nakayama and Ken Kutaragi, I put forward an idea of whether we can set up an organization where all game developers can participate, and all participating game developers can choose which platforms to develop games on, and we, as the providers of console platforms, can't stop their choice."

"And Mr. Hayao Nakayama, and Mr. Ken Kuta, were very interested in my proposal, so our negotiation process went very smoothly, and the World Video Game Association was formed, and the essence of this association was to protect the interests of all game developers, which was, is, and will continue to be."

"One thing can be proven, that is, with the establishment of the World Video Game Association, almost all the game companies participating in the association, their profits are rising, after all, their games can be sold on all platforms, and the potential consumer group has at least doubled."

"And, to say that we are monopolies, I would like to ask a little bit, how did we have a monopoly?"

"If anyone has questions, they can ask them casually, and for me, I know everything." Jester smiled and ended his answer.

The questions from the students present were also very enthusiastic.

As soon as Jester's words fell, more than a dozen hands were raised for the first time, and Jester casually clicked one.

A young boy with blond hair stood up and asked him his question.

"Mr. Li, but I heard that although the World Video Game Association, as you said, participating member companies can develop games on the hardware platforms of all members of the association, but not all games developed by members can be eligible for sale, it seems that your Mars Entertainment, as well as Sega and Sony, still have the right to veto what games can be released, and for disobedient game development companies, you will unite with two foreign companies to block their games......"

Jester waited quietly for the other to finish the very tedious question, and then he continued to answer with a smile on his face and the same flat tone as before.

"Do you think this is the monopoly of the World Electronics Association?"

Without a direct answer, Jester first asked such a question, and after seeing the blonde boy who asked the question nodded hesitantly, Jester laughed: "Please forgive me, your question is a bit ridiculous, the so-called review of the game, review and notify before it can be released, this is not the right of the World Electronics Association, this power belongs to the manufacturer itself, does the manufacturer itself have no right to stipulate that something can run on its own products?" ”

The boy who asked the question was a little dumbfounded after hearing Jester's answer, but Jester just smiled and continued.

"The World Video Game Association is just a mutually beneficial, win-win organization, he has no special rights, for example, the power you mentioned before to restrict the distribution of games, this belongs to the platform company, and the platform owner company naturally wants to ensure the reputation of its own platform, so, for some unqualified games, of course, they will not be allowed to publish on their own platform, I think this is a very understandable thing, why is it still slandered as a monopoly in the industry by the World Electronics Association?" (To be continued......) R1292