On the 9th floor of Block A, Chaoyang Fenglian Plaza, Kyoto, in the office of Wang Zhongjun, chairman of Huayi Brothers.

"Xiaogang, fortunately I listened to your advice, this time we released it in advance, and did enough publicity in advance, otherwise it would be miserable, now the box office has 80 million, and we can take advantage of these three days to collect about 20 million, and then the box office of "No Thieves in the World" will exceed 100 million, so that no matter how great the momentum of "Kung Fu" is after its release on Thursday, it doesn't matter, anyway, we will achieve profitability." Wang Zhongjun looked at the box office number in his hand, and said to Feng Xiaogang, who was sitting opposite his desk, with a happy face.

Having said that, in fact, it is just a helpless move, although Huayi brothers participated in the investment of "Kung Fu", they only accounted for a very small part of the investment, the real big head is Columbia Pictures, they and Zhou Xingchi only belong to the strategic cooperation, responsible for the distribution of "Kung Fu" in the mainland, and the relationship is not close. Relatively speaking, "No Thieves in the World" is a complete investment by Huayi Brothers, and it is clear which is close to each other, and Wang Zhongjun certainly hopes that "No Thieves in the World" will have better box office results.

"At the moment, the shape is indeed ideal, I mentioned yì to avoid "Kung Fu", and some people think that it is a pity to give up the prime time period in mid to late January, in fact, don't talk about me, Li Yu, Wu Yusen and other Chinese directors are all counted, whoever encounters Zhou Xingchi is a natural and man-made disaster, which is equivalent to war, floods, earthquakes and other irresistible factors." Feng Xiaogang's tone was a little proud, but when his eyes fell on the second line of the box office, he immediately sighed with embarrassment: "To be honest, even I didn't expect that in addition to me and Zhou Xingchi, there would be a dark horse in this year's New Year's stalls. Maybe this time he can cause a lot of trouble for Zhou Xingchi's "Kung Fu". ”

"Yes, this young man named Lin Yuquan is indeed outstanding, Xiaogang shouldn't know the North American box office of his movie! "Huo Yuanjia" was the North American box office champion last week, with more than $35 million in a single week, setting a new box office record for a Chinese film in its first week of release in North America. Wang Zhongjun also said with infinite emotion, the mainland box office is nothing, but the other party has actually created an amazing box office of tens of millions of dollars overseas, and the current box office alone is higher than the box office of Feng Xiaogang's movies in the past seven or eight years combined.

Thinking of this, he couldn't help but look at Feng Xiaogang who looked extremely moved on the other side, Xiaogang is indeed one of the best directors in China, he never doubted this, but Xiaogang's comedy style is too limited, and he can still kill all sides in China, but it is difficult to go abroad, but the current box office capacity in China is only how much, and if he dies, he will get the same results as "Hero".

Looking at the achievements of films such as Li Yu's "Crouching Tiger, Hidden Dragon", Zhang Yi's "Hero", "Ambush on All Sides" and Lin Yuquan's "Huo Yuanjia" overseas, it is really insignificant.

Maybe our Huayi brothers should also adjust their direction and invest in costume martial arts or kung fu movies.

Such a thought was not only him, Feng Xiaogang also flashed this thought.

The release of the weekly box office habitually caused major media reports, but it is slightly different from the situation in previous weeks, this time the mainland weekly box office ranking is only simply reprinted and commented by the media, and there is no in-depth follow-up report, and the position on the front page of entertainment is almost all occupied by the report of the champion of the North American weekly box office list of "Huo Yuanjia" The reason for such a good performance in North America, and the most mentioned is Lin Yuquan, who believes that he is the most critical factor.

For example, in the report of "Kyoto Evening News", it sums up the reasons for the success of "Huo Yuanjia" in this way: "What made "Huo Yuanjia" so successful in North America? Looking at the number of Chinese films released in North America in recent years, taking "Huo Yuanjia" and "Hero" as an example, "Huo Yuanjia" is at an obvious disadvantage in many aspects such as investment, director, cast, photography, costume designer, etc., although the plot of "Hero" has been criticized, but the script of "Huo Yuanjia" is not necessarily much better, and it is obviously not a key factor. After a detailed analysis, the author believes that the success of "Huo Yuanjia" lies in the outstanding performance of Lin Yuquan's actor and martial arts instructor, yes, in Lin Yuquan's four identities as director, starring, screenwriter, and martial arts director, his starring and martial arts director roles have played a decisive role. In "Huo Yuanjia", he interprets the image of a generation of martial arts master and national hero Huo Yuanjia very expressively with his superb acting skills that are obviously inconsistent with his age, and his personal temperament and image are also extremely outstanding among the action stars, which forms the image of Huo Yuanjia with extraordinary charm on the screen. And the biggest success of this film lies in its wonderful battle scenes, in this regard, Lin Yuquan's talent is really amazing, it is hard to believe that he can design the action so exquisitely, with his level of expression in the movie, it can be called the best action director in the world today, and it is precisely because of his existence that the kung fu film genre can set off a new round of huge sensation in North America. ”

"Easy Net Entertainment" focused on publicity: "The high quality of "Huo Yuanjia" itself is the fundamental reason for its success, it can be called the best kung fu movie in recent decades, and the reason why "Huo Yuanjia" can be so successful is undoubtedly inseparable from its excellent publicity. Successfully raised the original population base of word-of-mouth marketing to a very considerable number, thereby promoting its word-of-mouth marketing to achieve explosive results, and the most critical factor here is Lin Yuquan's carefully edited movie trailer, and the video he put on his blog by him boxing is also a stroke of genius, although it seems to have nothing to do with the movie, but it invisibly fully demonstrates his personal real martial arts skills and unique extraordinary charm. ”

In its point of view, in fact, the fact that "Huo Yuanjia" can achieve such results in other overseas regions is also closely related to this wonderful trailer and boxing video. Speaking of which, among the major types of Chinese films, kung fu films are the most recognized overseas, once at the peak of Hong Kong films, the best results achieved by Hong Kong films in Asian countries such as Japan, South Korea, Singapore, Thailand, Malaysia and other countries are almost all brought by kung fu films, although Cheng Long and Li Lianjie are still slightly inferior compared with Chow Yun-fat and Chow Xingchi in the competition in the Hong Kong market, but in other Asian countries and Europe and the United States, it is far more than Bi-Zhou. Even if you look at the world, the popularity of action movies is also at the forefront of all genres. With such a wide fan base, Lin Yuquan's carefully prepared trailers and boxing videos will naturally have an extraordinary effect among action movie fans.

At the same time, "Kung Fu", which is about to shock this Thursday, has also attracted the attention of countless media reporters, and what makes the media even more excited is that the three directors and the three films will stage a head-to-head showdown, this time no one dares to despise Lin Yuquan and "Huo Yuanjia", but really put the three in the same level position.

Of course, for fans, it doesn't matter who wins or loses, the key is that in this Chinese New Year, they can enjoy three wonderful movies.

In the office of Zhou Xingchi of Xinghui Company on the 12th floor of Sibao Building in Central, Hong Kong, Zhou Xingchi, whose hair has already grayed, is frowning at the box office of this week.

Monday: "No Thieves in the World" 6.5 million, "Huo Yuanjia" 5.8 million.

Tuesday: "Huo Yuanjia" 6.3 million, "No Thieves in the World" 6 million.

Wednesday: "Huo Yuanjia" 6.3 million, "No Thieves in the World" 5.9 million.

Thanks to the stimulation of the public by the excellent overseas box office, "Huo Yuanjia" came from behind on Tuesday and overtook it.